...and broadcast genres, that is anything from newspaper to chat show and, latterly, much more besides, as new media emerge in line with technological leaps. The study of ‘the media’ comes under the remit of media studies from perspectives such as their production and consumption, as well as their aesthetic form. The academic area of media studies cuts across a number of disciplines including communication, sociology, political science, cultural studies, philosophy and rhetoric, to name but a handful. Meanwhile, the object of study, ‘the media’, is an ever-changing and ever-growing entity. The study of ‘the media’ also comes under the radar of applied linguistics because at the core of these media is language, communication and the making of meaning, which is obviously of great interest to linguists. As Fairclough (1995a: 2) points out, the substantively linguistic and discoursal nature of the power of the media is a strong argument for analysing the mass media linguistically. Central to the connection between media studies and studies of the language used in the media (media discourse studies) is the importance placed on ideology. A major force behind the study of ideology in the media is Stuart Hall (see, for example, Hall 1973, 1977, 1980, 1982). Hall (1982), in his influential paper, notes that the study of media (or ‘mass communication’) has had a chequered past. He charts its early years from the 1940s to the 1960s as being dominated by what he terms sociological...
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...Leaders of the pack Kate Lyons INNOVATION in the design and functionality of fast moving consumer goods (FMCGs) consolidation of brands for local and global markets, and a steady rise in the profile of packaging/design as a marketing tool are the key trends shaping the packaging industry in Australia. Many of the individual product innovations are focused on convenience--for example, smaller packs and resealable products. In short, anything which assists the consumption and repurchase by busy, time-poor consumers. However, some design specialists warn that while innovation is a buzzword for both packagers and marketers, and that most marketers give lip service to packaging as a vital marketing tool, it is only those who pay attention to the crucial relationship between branding and design who can truly be called innovative. Brand vs bland Managing director of Melbourne's Blue Marlin Design, Simon Jones, says while marketers or design specialists talk constantly of innovation, the industry continues to follow fundamental trends. "The focus for a long time has been convenience--shorthand for a raft of values," he says. "People, in the words of the Coke marketing ethos, want products 'in arms' reach of desire'--easily available, easy to use, easy to prepare, easy to consume. That is our focus, among other elements, which are all centred on brand." Packaging design should be driven by brand, Jones says, and brand is one thing that has not changed. The trend...
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...Delusions Between Religion and Religious Beliefs Glenn Watkins Park University 3 December 2010 Abstract This paper discusses the results a study conducted by Mental, Health, Religion and Culture regarding a qualitative study examining the relationship between religious beliefs and delusions. The paper discusses the definition of delusions as well as religion and makes a stark comparison between the two. The paper includes many different religions and how each claims having a monopoly to salvation. The study included white males from seemingly the same background who were diagnosed as having symptoms of delusions ranging from ages 34 – 57. The paper also discusses several theories as discussed in class regarding thoughts from Erikson, Sullivan and Fromm. Finally, the paper concludes with a brief historical summary of why the author has contention with religion and religious beliefs. Key words: Delusional, fanaticisms, capricious, analogous, and tantamount. When one person suffers from delusion, it is called insanity. When many people suffer from delusion it is called religion. - Robert M. Pirsig There is a close kinship to the relationship between religious beliefs and religious delusion. Merriam-Webster defines delusion as a persistent false psychotic belief regarding the self or persons or objects outside the self that is maintained despite indisputable evidence to the contrary; also: the abnormal state marked by such beliefs. Religion is defined as...
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...detective and had to face eight years of intense public pressure, who took to the streets wearing black arm-bands and demanding that he bring Holmes back. Few fictional characters have risen to the prominence and longevity as the Baker Street sleuth. Like any well-crafted piece of work, Sherlock Holmes has been an inspiration in his field – informing identities of later fictional characters, from Batman to Dr. Gregory House. Sherlock Holmes, according to The New York Times, is the 3rd most read publication on the planet behind the Bible and the Dictionary. There are 357 Holmes Societies around the world and thousands of dedicated Websites. Stories featuring Sherlock Holmes have been translated into 84 languages so far. As part of my study of this brand’s consumer base, I have taken two modern...
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...APPEAR IMMEDIATELY once payment is done! Prepare to receive your Accounting Principles Solution Manual in the next moment. -------------------------------------- Accounting Principles Solution Manual Here’s a sample list of all other solutions manuals we have, if you need any one of them please contact us at solutionsmanualzone@gmail.com -A Transition to Advanced Mathematics by Douglas Smith, Maurice Eggen 5 Solution Manual -Accounting by Carl S. Warren, James M. Reeve 24 Instructor's Manual -Accounting by Carl S. Warren, James M. Reeve 24 Test-Bank -Accounting and Auditing Research Tools and Strategies by Weirich, Pearson, Churyk 7 Solution Manual -Accounting and Auditing Research Tools and Strategies by Weirich, Pearson, Churyk 7 Cases Solutions -Accounting for Governmental...
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...online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational webs. As more branding activity moves online, marketers are confronted with...
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...32 Innovations That Will Change Your Tomorrow The electric light was a failure. gets you there. It’s bad financial decisions and blueprints for machines that weren’t built until decades later. It’s the important leaps forward that synthesize lots of ideas, and it’s the belly-up failures that teach us what not to do. When we ignore how innovation actually works, we make it hard to see what’s happening right in front of us today. If you don’t know that the incandescent light was a failure before it was a success, it’s easy to write off some modern energy innovations — like solar panels — because they haven’t hit the big time fast enough. Worse, the fairy-tale view of history implies that innovation has an end. It doesn’t. What we want and what we need keeps changing. The incandescent light was a 19th-century failure and a 20th- century success. Now it’s a failure again, edged out by new technologies, like LEDs, that were, themselves, failures for many years. That’s what this issue is about: all the little failures, trivialities and not-quite-solved mysteries that make the successes possible. This is what innovation looks like. It’s messy, and it’s awesome. Maggie KoerthBaker Invented by the British chemist Humphry Davy in the early 1800s, it spent nearly 80 years being passed from one initially hopeful researcher to another, like some not-quite-housebroken puppy. In 1879, Thomas Edison finally figured out how to make an incandescent light bulb that people would buy. But...
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...online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for consumer engagement on the People’s Web. These strategies present a paradox, for to gain coveted resonance, the brand must relinquish control. We discuss how Webbased power struggles between marketers and consumer brand authors challenge accepted branding truths and paradigms: where short-term brands can trump longterm icons; where marketing looks more like public relations; where brand building gives way to brand protection; and brand value is driven by risk, not returns. # 2011 Kelley School of Business, Indiana University. All rights reserved. 1. The party crashers: Marketers and the Social Web Brands today claim hundreds of thousands of Facebook friends, Twitter followers, online community members, and YouTube fans; yet, it is a lonely, scary time to be a brand manager. Despite marketers’ desires to leverage Web 2.0 technologies to their advantage, a stark truth presents itself: the Web was created not to sell branded products, but to link people together in collective conversational webs....
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...www.vtpi.org Info@vtpi.org 250-360-1560 Transit Price Elasticities and Cross-Elasticities 25 May 2012 Todd Litman Victoria Transport Policy Institute Abstract This paper summarizes price elasticities and cross elasticities for use in public transit planning. It describes how elasticities are used, and summarizes previous research on transit elasticities. Commonly used transit elasticity values are largely based on studies of short- and medium-run impacts performed decades ago when real incomes where lower and a larger portion of the population was transit dependent. As a result, they tend to be lower than appropriate to model long-run impacts. Analysis based on these elasticity values tends to understate the potential of transit fare reductions and service improvements to reduce problems such as traffic congestion and vehicle pollution, and understate the long-term negative impacts that fare increases and service cuts will have on transit ridership, transit revenue, traffic congestion and pollution emissions. Originally published as “Transit Price Elasticities and Cross-Elasticities,” Journal of Public Transportation, Vol. 7, No. 2, (www.nctr.usf.edu/jpt/pdf/JPT 7-2 Litman.pdf), 2004, pp. 37-58. Todd Litman 2004-2011 You are welcome and encouraged to copy, distribute, share and excerpt this document and its ideas, provided the author is given attribution. Please send your corrections, comments and suggestions for improvement. Transit Elasticities and Price...
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...of the human psyche that is sure to benefit both introverts and extroverts alike.” —Kirkus Reviews (starred review) “Gentle is powerful … Solitude is socially productive … These important counterintuitive ideas are among the many reasons to take Quiet to a quiet corner and absorb its brilliant, thought-provoking message.” —ROSABETH MOSS KANTER, professor at Harvard Business School, author of Confidence and SuperCorp “An informative, well-researched book on the power of quietness and the 3/929 virtues of having a rich inner life. It dispels the myth that you have to be extroverted to be happy and successful.” —JUDITH ORLOFF, M.D., author of Emotional Freedom “In this engaging and beautifully written book, Susan Cain makes a powerful case for the wisdom of introspection. She also warns us ably about the downside to our culture’s noisiness, including all that it risks drowning out. Above the din, Susan’s own voice remains a compelling presence—thoughtful, generous, calm, and eloquent. Quiet deserves a very large readership.” —CHRISTOPHER LANE, author of Shyness: How Normal Behavior Became a Sickness 4/929 “Susan Cain’s quest to understand introversion, a beautifully wrought journey from the lab bench to the motivational speaker’s hall, offers convincing evidence for valuing substance over style, steak over sizzle, and qualities that are, in America, often derided. This book is brilliant, profound, full of feeling and brimming with insights.” —SHERI FINK, M.D., author...
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...A ∑ E= This eBook is downloaded from www.PlentyofeBooks.net mc 2 PlentyofeBooks.net is a blog with an aim of helping people, especially students, who cannot afford to buy some costly books from the market. For more Free eBooks and educational material visit www.PlentyofeBooks.net Uploaded By $am$exy98 theBooks 1 Begin Reading Table of Contents Newsletters Copyright Page In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher constitute unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. To the real Deeby with many thanks Why were you born when the snow was falling? You should have come to the cuckoo’s calling, Or when grapes are green in the cluster, Or, at least, when lithe swallows muster For their far off flying From summer dying. Why did you die when the lambs were cropping? You should have died at the apples’ dropping, When the grasshopper comes to trouble, And the wheat-fields are sodden stubble, And all winds go sighing For sweet things dying. Christina G. Rossetti, “A Dirge” Contents Cover Title Page Welcome Dedication Epigraph Prologue Three Months Later Part One 1 2 3 4 5 6 7 Part Two 1 2...
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...| Counting since 19.11.2005 <http://lipas.uwasa.fi/~ts/wbfa/wbfa.htm> URN:NBN:fi-fe20051937 Copyright © 2002-2005 by Prof. Timo Salmi, Prof. Jussi Nikkinen & Prof. Petri Sahlström Paper last modified Thu 24-Nov-2005 11:57 Subsequent references last appended Tue 9-Nov-2010 | Timo Salmi, Jussi Nikkinen &Petri Sahlström Department of Accounting and Finance Faculty of Business Studies University of Vaasa, Finland The Review of the Theoretical and Empirical Basis of Financial Ratio Analysis Revisited With the Modern Developments in the Web-Based Publishing Abstract This web-based publication is an addendum to a previous review of the research and research trends in financial ratio analysis. The first purpose is to add more current references to the previous review. The second purpose is to emphasize the changes facilitated by the modern World Wide Web based publication practices and their impact on the availability of scientific publications. The new references are listed only without detailed reviewing, since no drastic additions have come to the fore in the field. However, it is felt that the additions are sufficient to warrant this addendum made readily possible by the option of making this publication available online. Keywords: Financial statement analysis, financial ratios, review, electronic publishing Referencing: Salmi, Timo, Jussi Nikkinen & Petri Sahlström (2005). The Review of the Theoretical and Empirical Basis of Financial Ratio Analysis Revisited...
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...* * Child Molestation and Homosexuality Ann Landers used to proclaim that the statement “Homosexuals are more inclined to molest children sexually than heterosexuals” is false.1 The American Psychological Association sponsored a work asserting: “Recognized researchers in the field on child abuse,… almost unanimously concur that homosexual people are actually less likely to approach children sexually.”2 Why is it, then, that we read about sex between boys and men in every newspaper? Does it merely reflect sensationalist journalism? We know that heterosexual molestation also occurs. But since there are so many more heterosexuals than homosexuals, which kind of child molestation — homosexual or heterosexual — is proportionately more common? The Scientific Evidence Three kinds of scientific evidence point to the proportion of homosexual molestation: 1) survey reports of molestation in the general population, 2) surveys of those caught and convicted of molestation, and 3) what homosexuals themselves have reported. These three lines of evidence suggest that the 1%-to-3% of adults who practice homosexuality3account for between a fifth and a third of all child molestation. Reports of Molestation by the General Population In 1983, a probability survey of the sexual experiences of 4,340 adults in five U.S. cities found that about 3% of men and 7% of women reported sexual involvement with a man before the age of 13 (i.e., 30% was homosexual).4 In 1983-84, a random survey...
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...1 Innovation in Africa: A View from the Peaks and Hilltops of a Spiky Continent* By David A. Wernick, Florida International University College of Business *From the forthcoming book Innovation in Emerging Markets, edited by J. Haar and R. Ernst (Palgrave, 2016). Please do not circulate or quote without consent of author. ABSTRACT: There is growing interest among scholars and practitioners in African innovation. Some contend that the continent's recent economic boom is largely a homegrown phenomenon, driven primarily by indigenous entrepreneurs developing local content for continental consumers. But is this true? To what extent is Africa's impressive economic performance in recent years the result of internal dynamics and which actors and institutions are most responsible? This chapter examines the state of innovation across the African continent, with a particular focus on sub-Saharan Africa. The authors identify key facilitators of innovation in the private, public, and non-profit sectors, as well as obstacles to the continent’s continuing innovation-led economic expansion. I. Introduction In a widely read 2005 article in the Atlantic Monthly, author Richard Florida argued that with respect to innovation, the world is anything but flat. Given the way that creative talent, technical expertise, and financial capital tend to cluster in a handful of hubs or “peaks” around the world – places such as New York, San Francisco, London, Berlin, and Tokyo – the world’s...
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...Journal of American Studies, 45 (2011), 1, 113–129 f Cambridge University Press 2010 doi:10.1017/S0021875810001271 First published online 19 July 2010 Jazz as a Black American Art Form : Definitions of the Jazz Preservation Act JEFF FARLEY Jazz music and culture have experienced a surge in popularity after the passage of the Jazz Preservation Act (JPA) in 1987. This resolution defined jazz as a black American art form, thus using race, national identity, and cultural value as key aspects in making jazz one of the nation’s most subsidized arts. Led by new cultural institutions and educational programs, millions of Americans have engaged with the history and canon of jazz that represent the values endorsed by the JPA. Record companies, book publishers, archivists, academia, and private foundations have also contributed to the effort to preserve jazz music and history. Such preservation has not always been a simple process, especially in identifying jazz with black culture and with America as a whole. This has required a careful balancing of social and musical aspects of jazz. For instance, many consider two of the most important aspects of jazz to be the blues aesthetic, which inevitably expresses racist oppression in America, and the democratic ethic, wherein each musician’s individual expression equally contributes to the whole. Balanced explanations of race and nationality are useful not only for musicologists, but also for musicians and teachers wishing to use jazz as an example...
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