...Since 1964, Topshop has become a success story of one of the main style of authority and a maximum of fashion. Capture every quarter of the spirit of the times, it reflects the latest affordable style, and the brave and irreverent fashion conscious consumers and industry. There are 300 in the UK for more than 100 in more and more international territory, Topshop's victory was more remarkable considering the humble beginning. Part of a long-term retail force Arcadia group now, Topshop began in Peter RobinsonCr's basement, in a department store in the north of England, 1964. Less than ten years after becoming an independent retailer Topshop. 1994 brand occupied the entire 90000 square feet of space as a sign of Topshop's flagship store, attracted more than 200000 people per week. Still in Acadia umbrella today, it is Topshop's personality, to win the respect of the world. A staunch supporter of young British design talents, it has launched internationally recognized a new generation scheme since 2002, it supports the fashion heavy objects such as barley Quin of Alexandria, Williamson, Sophia Kokosalaki, Christopher Kane's occupation career, Jonathan Saunders and schwab. 2005, show their internal design as part of the Topshop collection only official London Fashion week schedule, exclusive cooperation it subsequently forged international boutique, in Tokyo and Losangeles. A pioneer in high street / designer, and some of history's most recognizable fashion brand cooperation...
Words: 519 - Pages: 3
...response to an identified target market characteristic. Topman have many polices that are there in order to make the experience and the time in the store or buying online better for the consumer. The polices are often tailored to the target market to make sure that they are meeting the market characteristics. Topman makes sure that the target market that they are aiming towards is going to be attracted to what they have on offer in terms of a brand and a business. The polices within Topman would have been adapted and made to response to the characteristics of the target market they are aiming towards. The target market of Topman is teenagers and students, through from around 14 years of age to around 25 years of age. The range of clothes and what the offer has all is adapted around this. This does include the prices and the methods of payment that they accept online and in store to make it affordable to look good on a low budget because all of the people in the target group that the are marketing towards don’t have much disposable income but are all at the time in their lives that they want to look the best they can and do spend a lot of time on the way they look and what they go out the house wearing. All the policies that Topman use and support are and have been adapted to suit the needs and characteristics of the target market. Topman offer and will always provide student discount online as well as in store. Topman outline the fact that they are really easy going on the...
Words: 1761 - Pages: 8
...APC X TOPMAN Bellow I shall be explaining why it would be a great idea for Topman to collaborate with A.P.C. A.P.C is well known for its minimalistic designs. Its clothing features clean lines and simple patterns. A.P.C will very rarely use logos. Its clothing tends to incorporate characteristics of military garments. When A.P.C first started to make clothes they where dubbed as “the French GAP”. Their clothes sometimes look a bit unisex , uniform-like , with coats and knitwear that do for males and females. One of the brands most popular products is its raw-denim selvedge jeans. Denim enthusiasts love A.P.C’S jeans as they are Japanese selvedge but are also slim cut and fashionable. The denim also fades quickly when used, allowing denim enthusiasts to achieve a lot of wear and fading quickly if they wish. TOPMAN Topman offer fashionable men’s clothing, ranging from informal indie – influenced casual styling ranges, along with footwear and fashion accessories. Over the recent years, Topman has collaborated with young designers such as Astrid Andersen , Kim jones , Peter Jensen and as well as launching its own premium label ‘ Topman design’. After showing seasonally to the menswear press arena, Topman joined forces with fashion East to produce ‘MAN’ a menswear event that takes place at the London fashion week , showcasing new menswear design as well as Topman Design collection. It would be a great idea for Topman to collaborate with A.P.C as it will increase value...
Words: 560 - Pages: 3
...Market Segmentation- Report Marketing Mix, Segmentation and Targeting Segmentation Each business will have their marketing segmentation set different from other businesses. For example McDonald’s is a ham-burger fast food restaurant; McDonald’s sells food but they will target different groups of people via using the market segmentation methods (Behavioural, Demographic, Psychographic and Geographic): * Behavioural- this is basically the time and occasions of when the consumers buy the item. It is to do with how and why they would consume your item. It is to target; occasions, usage, loyalty and benefit sought. Occasions is how often people buy the product this will happen in food restaurant for example Tuesday there won’t be as much customers as Friday. Usage is how often the person will use the product for example a mobile phone, devices and such a smart phone will have to be used a lot. A Majority of devices (mobile phone etc) are planned obsolescence- industrial design policy of planning or designing a product, with an artificially limited useful life time, so it will become obsolete, that is: unfashionable or no longer functional after a certain period of time. * Demographic- relating to a structure of the population- young to old age range. Salary statistics of people will be strongly considered in this method, older people with a high paying job will buy products that are more expensive because they can afford it; young people won’t have as much money as the older...
Words: 3650 - Pages: 15
...Report for the Project Manager of Jack Wills Marketing Communications: MK0274 James Brown: 12000204 Word count: 2,424 Contents Page 1. Analysis of Campaign Context Page 3 1.1 Customer Analysis Page 3 1.1.1 Demographics Page 3 1.1.2 Psychographics Page 4 1.1.2.1 Lifestyle Page 4 1.2 Competitive Landscape Analysis Page 5 1.2.1 Direct Competitors Page 5 1.2.2 Competitor Promotional Activities Page 5 1.3 Market Trends Page 7 1.3.1 PEST Analysis Page 7 1.4 Brand Analysis Page 7 1.4.1 SWOT Analysis Page 8 1.5 Overview of Recent Campaigns Page 8 1.4.2 Past Campaigns & Implications for my plan Page 8 2. Marketing Communications Plan Page 9 2.1 Objectives and Goals Page 9 2.2 Target Audience Page 10 2.3 Channel Distributions Page 10 2.3.1 Texting Page 10 2.3.2 Sales Campaigns Page 10 2.3.3 Public Relations Page 11 2.4 Creative Strategy Page 11 2.5 Cost: Budgetary issues, implementation & control Page 3. References Page 4. Appendicies (on attached sheets) 4.1 4.2 4.3 4.4 4.5 4.6 1.0 Analysis of Campaign Context In this first part of the report I shall be analysing the consumers, competitors and market trends whilst also reviewing the Jack Wills brand previous campaigns and success up to this date. 1.1 Customer Analysis I distributed a questionnaire both online and in person to gauge variation of results for my primary research on consumer opinion and behavioural insight towards...
Words: 3123 - Pages: 13
...ask for your opinion. Must also have good time management when working to do different things effectively, the reason why they would ask for this is when you working chances are you will be asked to work at a different time or bring something on a certain date. Must also have good time management when working to do different things effectively, the reason why they would ask for this is when you working chances are you will be asked to work at a different time or bring something on a certain date. You must have a positive and active attitude during the job, so should avoid being gloomy. This can impact how customers will see Topman and think it may not be a good shop due to the employees not being energetic. You must have a positive and active attitude during the job, so should avoid being gloomy. This can impact how customers will see Topman and think it may...
Words: 609 - Pages: 3
...P6 – Imogen Durston For P6 you must develop a coherent marketing mix for a new product or service. Evidence for P6 Topshop/Topman has contacted you to launch a new range of children wear. They have asked you to develop a coherent marketing mix for the new products and service. The marketing mix can be an Information sheet/Word Document and should include the 4 Ps along with an Introduction to the technique. Introduction – the product I am creating for Topshop is a children’s clothing range. I am going to call this TopKidz. Products from this range will be sold online and in all Topshop stores. To promote this new range I am going to use celebrity endorsement and TV adverts to attract customers. This range will appeal to parents as well as children and I will ensure this happens by making the clothes stylish and affordable for the everyday family. * The objectives of developing a mix (support brand building, satisfy needs and aspirations of targeted group of customers). | * The importance of need for cohesion of different elements of the marketing mix | TITLE - TOPMAN/TOPSHOPS CHILDREN WEAR The name of the new range – TopKidz. * Product: product range; benefits versus features of product or service for targeted customers; concept of product life cycle.My product range is a new, stylish, affordable children’s wear range that will appeal to both the parents and their children. The benefits of this new children’s range is that all materials that...
Words: 818 - Pages: 4
...based in the United Kingdom and to assess potential market opportunity in Mexico. Areas include, * An analysis of Mexico * Topshop market entry in to Mexico * The targeting and positioning strategies * The Marketing Mix: Product, place & distribution, pricing and promotion. The main finding and recommendations from the analysis of these main areas include, * Mexico has a large, young, growing population * There is a high level of poverty and low level of education * Government policies support FDI * There is a competitive retail environment in Mexico * Mexico’s infrastructure is poor but improving and is high on the political agenda * Topshop has recently sold 25% stake of the Topshop and Topman chain, making them debt free and open to investing in global expansion * There is a growing middle class * The target demographic is middle class females between the ages of 15-34 * A joint-venture with a department store is recommended initially to test the environment and reduce risk while building strategic partnerships and relationships * Franchising is recommended once the joint-venture has been successful, once brand recognition has increased and brand image has been implemented * Brand recognition and loyalty need to be built, achieved by...
Words: 5580 - Pages: 23
...Marketing Plan Executive summary This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK and overseas. The business frameworks PESTEL, Industry key drives, Industry’s life cycle indicated that the UK’s fashion market is influenced from several external factors. The industry’s key drivers are the Europe’s economic recession, the social-media and e-tail evolution and the environmental crisis. However, the UK’s fashion sector remains a dynamic and innovative sector worldwide. Moreover, the buying behavioral is shaped by the UK’s market trends. The UK’s consumers are driven by the economical and political unstable environment and the digital evolution. The internal analysis indicated that the company is preforming well compared with its competitors. The SWOT analysis presented that TOPSHOP has important strengths and opportunities...
Words: 5370 - Pages: 22
...Name Professor Course Date Film project contrast paper Introduction Captain Phillips movie, examines the 2009 hijacking of a U.S container ship, by the name Maerks Alabama. The movie stars Tom Hanks as Richard Phillip (IMDb). It is a hard pounding thriller that exhibits the creativity of its director Paul Green Grass. According to Ryan McNeil (2013) the movie reflects on the primary effects of globalization, by showing the relationship between the ship's commanding officer and the Somali captain who forcefully held him (McNeil). Richard Phillips meets with Muse; the Somali captain, when Phillips ship goes on a wrong course (IMDb). Both captains find themselves at the mercy of forces, which are beyond their control. The movie is recommended for audience above the age of thirteen years. It contains an intense sequence of menace, and violence associated with bloody images (IMDb). The script The script of the movie was primarily based on a book called A Captains Duty: Somali Pirates, Navy Seals and Dangerous Days at Sea, which was written by Richard Phillips (IMDb). The script narrates a very compelling story, which keeps the audience on the seat's edge. It moves the audience in the world of the ship’s crew, leaving the audience with a close experience of the dangers associated with cargo ships (McNeil). Acting Tom Hanks is considered as the highest box office star currently (Whitfield). According to IMDb, he was “outstanding as always” in this movie. However critics have argued...
Words: 1279 - Pages: 6
...Manufactures always have to be able to sell their goods to consumers. They acieved this buy sending the products throught different channels of distribution. Channel of Distribution The channels shown in the diagram the main ways that manufactured goods are passed from manfactures to the consumers. Each channels includes the same activites: as well as the act of buying and selling, the product will be promoted at the various stages of disribution, stored for a time, and the transported to the next stage. A manufacturers may sell direct to the customer, as shown in channel A, and omit both wholesaler and retailer. Example; online shopping or farmshops where they grow their own things. An example of channel a would be the internet eg. Topman. Manufacturers sell directly to the retailer to save money on rent, wages and bills. In channel B, the retailer in omitted, the wholesaler receiving the goods from the manufacturer and selling them direct to final customers. An example of channel B would be Costco. Manufacturers sells straight to the wholesalers so the wholesalers can sell household items and sell to a larger variety of people so they can which will bring in more money. Channel C shows the traditional pattern. The manufactures will sell all the products in bulk to the wholesalers, who then will resell them in smaller amounts to retailers; then the retailers then sell single items to the customers. Many foodstuffs and fiinished goods will still be sold through the...
Words: 337 - Pages: 2
...DESTEP Formule & Factsheet Branche: Media Specifiek: Uitgeverij (Tijdschrift) Bedrijf: Sanoma Media B.V. INHOUD VERSLAG: Inleiding DESTEP Formulier Factsheet. Inleiding Naar aanleiding van de gegeven informatie en door het maken van de opdrachten heb ik van mezelf geleerd, dat ik niet van nature tech-savvy ben. Het heeft mij enig tijd gekost om de databases te begrijpen en gebruiken. Eenmaal onder de knie vond ik het echter heel leuk om te doen, vooral het Lexisnexis krantenbak was handig en ik zie het nut er van. Ik heb niet zoveel tijd in de bronnen gestoken als waarschijnlijk de bedoeling was omdat ik ermee worstelde, maar het resultaat mag er hopenlijk zijn. Stap 1: Bepaal de branche Bepaal hier de omgeving waarin de organisatie die je gekozen hebt thuishoort. Soms is dat rechtstreeks uit de REACH-classificatiecode af te leiden. REACH gebruikt SBI (SBI staat voor Standaard Bedrijfsindeling 2008 (voorheen BIK) en is opgesteld door het Centraal Bureau voor de Statistiek (CBS). Zij gebruiken dit om bedrijven in te delen naar hun hoofdactiviteiten), en die code wordt ook door de KvK en REACH gebruikt. Handig voor je onderzoek, dus! Voorbeeld: Stichting buurtzorg Nederland is een middelgrote onderneming in SBI 88101 Branchecode jouw organisatie | SBI 5814 | Stap 2: Stel onderzoeksvragen op Invulschema: Wie | Zijn de concurrentenIs het doelgroep voor rapportIs onze minister(ie)Zijn deskundigen bij branche & bij Sanoma | Wat | Is...
Words: 6626 - Pages: 27
...price. Undeniably, they are hard to oppose because of their established powers. Having said this, the number of new entrants is low or there could also even be nothing at all. There are a lot of barriers to be surpassed before new businesses or companies would successfully invade such competition. And this is evident to the examples listed above. Malls, Cement, and Drugstore industries are indeed “oligopolists”. Monopolistic 1. Fast food restaurants Ex. Jollibee, McDonald’s, KFC, Chowking, Burger King, Wendy’s 2. Appliances Ex. Sony, Changhong, Samsung, Sanyo, Panasonic, Sharp 3. Coffee shops Ex. Starbucks, Coffee Bean, Figaro, Seattle’s Best, Coffee Experience 4. Clothing Ex. Forever 21, Cotton On, Topshop, Topman, ZARA, Bershka 5. Internet cafes Ex. Netopia, Nitro, Pacific, Mineski Infinity, Excel, I-chill The Monopolistic...
Words: 471 - Pages: 2
...MKT351 Consumer Behaviour Assignment 1 – Group-based Assignment July 2013 Presentation MKT351 Assignment 1 Group-based Assignment This assignment is worth 30% of the final mark for MKT351 Consumer Behaviour. The cut-off date for this assignment is 21 August 2013, 2359hrs. This is a group-based assignment. You should form a group of 3 members from your seminar group. Each group is required to upload a single report to MyUniSIM via your respective seminar group. Please elect a group leader. The responsibility of the group leader is to upload the report on behalf of the group. It is important for each group member to contribute substantially to the final submitted work. All group members are equally responsible for the entire submitted assignment. If you feel that the work distribution is inequitable to either yourself or your group mates, please highlight this to your instructor as soon as possible. Your instructor will then investigate and decide on any action that needs to be taken. It is not necessary for all group members to be awarded the same mark. ___________________________________________________________________________ Submission guidelines for the Group-based Assignment are as follows: 1. Cover page: Include group members’ names and PI number. 2. Word limit for the report is between 2,500 and 3,000 words (excludes cover page, bibliography and appendices). Please adhere to the word limit. Reports that fail to conform to the word limit may be penalised. 3. Font...
Words: 1930 - Pages: 8
...Forever 21, Inc. Private Apparel Founded 1984 Headquarters Los Angeles, California[1] Number of locations 480 (2011) Key people Do Won Chang Founder & CEO Jin Sook Chang Chief Merchandising Officer Linda Chang Chief Marketing Officer Esther Chang Chief Visual Officer Products Clothing, Accessories Revenue increase US$2.6 billion Total assets $1.40 billion Employees 27,228 Forever 21 is an American chain of clothing retailers with branches in major cities in the United States, Puerto Rico, Canada, Europe, Asia, Latin America, and the Middle East that offers trendy clothing and accessories for young women, men, and girls at low, affordable prices. Forever 21's marketing image is based around made-in-the-USA merchandise produced in California, however most product pages indicate items are imported. It sources its designs from hundreds of Southern California suppliers. Forever 21’s merchandise does not have uniform specifications, quality, patterns or even sizes; these details vary by supplier. Contents 1 History 2 Stores 2.1 Conversions 2.2 International 2.2.1 Europe 2.2.2 Asia 2.2.3 Latin America 3 Controversy 4 References 5 External links History Forever 21, Briarwood Mall, in Ann Arbor, Michigan The chain, originally known as Fashion 21, was intended at first mostly for middle-aged women. The store was founded in Los Angeles, California in 1984 by Do Won Chang...
Words: 1899 - Pages: 8
