...more enhanced. Since 1937, Krispy Kreme has relied on a tried-and-true marketing strategy that has worked for the American market. Recently in 2001, management expanded the franchise into Canada. But this expansion wasn’t without problems. Sales have slowed down, prompting management to scrap plans for new stores in new markets. There are two major reasons contributing to this sluggish sales growth: 1. A failure to understand the market trend towards low-fat and low-carbohydrates products; and 2. A failure to understand that the retail doughnut industry in Canada is much more competitive and distinct than what management has been used to in the United States. Currently, there are six stores in operation within the City of Toronto. We believe this number can grow, but only with a marketing plan appropriate to the Canadian market. We thus propose suggestions to enhance sales specific to the Toronto market, including an emphasis on positioning the company as a producer and retailer of premium foods, which will lead to strong brand recognition from area consumers. 3 Situation Analysis The retail doughnut market in Toronto is much different than what Krispy Kreme management has been used to in the United States. Below the 49th parallel, Krispy Kreme has strong brand recognition since its inception, famous for the “Original Glazed,” “Hot Doughnut Now” signs and doughnut-making theatres. In Toronto, however, there are already- established businesses, with...
Words: 4901 - Pages: 20
...The urban in fragile, uncertain, neoliberal times: towards new geographies of social justice? R. ALAN WALKS Department of Geography, University of Toronto Mississauga, Mississauga, Ontario, Cananda L5L 1C6 (e-mail: alan.walks@utoronto.ca) Canadian cities are at a crossroads. The neoliberalization of governance at multiple scales, inadequate re-investment in urban infrastructure, increasing reliance on continental and international trade, and the restructuring of the space economy have combined to weaken Canada’s cities just as the global economic system is undergoing transformation. Canadian urban geographic scholarship has much to offer under current conditions, and is already making significant contributions in key areas. In particular, research on what might be called the contours and impacts of urban restructuring and the neoliberal city, immigration and cities of difference, and urban environmental justice show much promise and are likely to define the core of Canadian urban geography into the future. Key words: cities, urban geography, Canada, economic restructuring, neoliberalism, social justice L’urbain ` une ´poque fragile, incertaine et a e n´olib´rale: vers de nouvelles g´ographies de la e e e justice sociale? ` Les villes canadiennes sont a la crois´e des chemins. e Alors que l’´conomie mondiale traverse une p´riode e e de transformation, la situation des villes au Canada se pr´carise avec les effets de la restructuration e ` n´olib´rale de la gouvernance a multiples...
Words: 8534 - Pages: 35
...would be NetFlix, the biggest TV on Demand company in the US, International Media Broadcasting (IMB), who provides foreign language ethnic television, and Russian Canadian Broadcasting Corporation (RCB). Even though our target market, which is Russian speaking population of Canada, maybe not so important for NetFlix, this company still stays as a top competitor for us since many people from post soviet area who live in Canada for a significant time may not even look for Russian television and just subscribe to what is well known, these findings put our marketing strategy to a top priority. Our advantage is that NetFlix doesn’t stream any Russian channels or movies in Russian language or with subtitles. The RCB too doesn’t stream channel to choose from only selected programs or own news reviews on North America and CIS which is a really narrow choice for clients but still can draw our clients since RCB are located in Toronto and streaming also through Roger’s and Bell’s channels. The IMB company...
Words: 1528 - Pages: 7
...Prepared for: THE CUPCAKE LOUNGE [pic][pic] Prepared by: 2PHASE3 [pic] [pic] BUSINESS PERFORMANCE SOLUTIONS Business Consultants TABLE OF CONTENTS INTRODUCTION ORGANIZATION The Cupcake Lounge was established in 2011 by Claudia Arizmendi and her husband Bill McGuiness to solve a void in the Byward Market sector of Ottawa – the existence of a gourmet cupcakery. The Cupcake Lounge has, since May 2011 grown into a fast-growing boutique cupcake shop catering to not only the tourists who flick to this historic sector, but to the numerous locals who work and shop in this area. To develop and master the variety of products sold within the store, Claudia has banked on her skills honed while completing her studies in baking and pastry art at Algonquin College. A testament to her skills in pastry art and specifically gourmet cupcakes, The Cupcake Lounge was rated the #1 cupcake taste champion in Ottawa by celebrity Hilary Duff as illustrated in the of Local Tourist Ottawa magazine on May 31/2012. A celebrity endorsement in a city like Ottawa brings attention. The Cupcake lounge presently has one location in the Byward Market and is planning to work operational efficiencies into its corporate identity in order to open a second location in the very near future. This fiscal year, The Cupcake...
Words: 7690 - Pages: 31
...in the retail sporting goods industry. The store is located in the south part of a small town which is just outside the Greater Toronto Area. The town has been growing rapidly for the last few years and the area around the store has become a prosperous neighbourhood, making their location a busy commercial area. The Sports Guy store sells sports related clothing and equipment. About 70% of their sales consist of equipment and uniforms bought by local teams, and 30% of sales consist of regular (walk-in) retail trade. The store’s sales have increased over the years however; have not been growing much in recent years. In the last few years the sales to teams have mostly covered the business’ costs, while the “walk-in” trade has provided most of the profits. Many times Rocky has been left with out-of-season stock that had to be sold off at a loss. Rocky is concerned about the declining inventory turnover rate that is causing an increase in his short-term debt and interest expenses. Problem Statement Rocky wants his business to grow with the town, but to do so will require access to bank credit to finance higher inventories and future expansion. He will have to improve The Sports Guy’s profitability. How will Rocky improve the financial performance of his business when their net profit (after tax) has decreased over the years? Situational Analysis The Sports Guy is in the retail sporting goods industry; it is a fairly attractive industry for Rocky because his expertise, passion...
Words: 2154 - Pages: 9
...Exploring The Role Of Government Watchdogs In Canada And Its Influence On Society, Economics, And Politics Introduction In our increasingly neoliberalized and privatized society, the concept of governance and ethical conduct has been falling from the grips of public dialogue and discussion. Self-regulation has become a “mantra for both governments and private industry in the neoliberal era (Burch et al., 2013, p. 259). Given the onset of recent environmental disasters related to the oil and gas industry, the oligarchic telecommunications industry, and our crippling health care system, the role for government watchdogs becomes ever more so important. Thus for any type of change to occur, effective governance is important as it must also progress with any changes in society (Marin, 2009). For this to occur, this requires an ombudsman - also known as a watchdog, or adjudicator who has the “power to set standards and apply sanctions” (Burch et al., 2013, p. 259). The ombudsman or watchdog acts as a “moral compass and societal conscience,” making it even more relevant in today’s 21st century (Marin, 2009). However, in the event that the ombudsman/watchdog model is unable to help with any type of meaningful reform or provide justice, it starts to experience public criticism. Therefore, the focus of this paper will be to explore the role of government watchdogs in Canada and their decreasing influence on public and private sector institutions. In doing so, it will be understood...
Words: 2551 - Pages: 11
...Title A study of marketing strategy of shopping centre for customer retention in Hong Kong Author(s) Chu, Ka-wai; Citation Issue Date 2009 URL http://hdl.handle.net/10722/128605 Rights The author retains all proprietary rights, (such as patent rights) and the right to use in future works. A STUDY OF MARKETING STRATEGY OF SHOPPING CENTRE FOR CUSTOMER RETENTION IN HONG KONG by CHU KA WAI DISSERTATION Submitted in partial fulfillment of the requirements for the degree of Master of Housing Management The University of Hong Kong December 2009 DECLARATION I declare that this dissertation, entitled A study of marketing strategy of shopping centre for customer retention in Hong Kong, represents my own work, except where due acknowledgement is made, and that is has not been previously included in a thesis, dissertation or report submitted to this University or other institution for a degree, diploma or other qualification. CHU KA WAI ii ACKNOWLEDGEMENT I wish to express my sincere gratitude to my supervisor, Dr. Eddie Hui, for his professional guidance and support. He has provided many valuable advices and opinions during my preparation of this research paper. Moreover, I would like to thank my interviewees for their valuable time to fill in the questionnaire. They made a lot of contributions in my data collection. I also want to take this opportunity to thank my friends, family and colleagues for their unfaltering...
Words: 18240 - Pages: 73
...series analysis Growth indexes Composite indexes Benchmarking GIS mapping PEST / trends analysis Tools to help cities understand the structure of their local economy: Sector share analysis Value-added analysis Economic base analysis Location quotient Specialisation index Shift share analysis Input-output analysis Social accounting matrix Cluster mapping Value chain analysis Tools to look at local endowments: Asset mapping Tools to assess human capital: Skills audit Tools to analyse institutions: Stakeholder analysis / institutional mapping Analysing the Data Guide to Data Analysis Tools 8 This chapter discusses the tools that cities and city-regions can use to analyse data collected on their economies. All of these have been tried and tested in actual city development strategies (CDSs). A few other tools not yet widely applied in city planning environments have also been included. Time Series Analysis What Issues Are Addressed by Time Series Analysis? The following questions can be addressed by a time series analysis: How is a local economy performing over time? ● Population and other demographics (including education and labour force ● Income levels and distribution ● Employment and unemployment levels (total economy and by sector) ● Economic output and exports (total economy and by sector) Which growth patterns reflect shocks and cycles and which are long-term trends? 73 How Is Time Series Analysis Used? See table 4.1, page 36 Time series analysis is one...
Words: 19740 - Pages: 79
...University of the Fraser Valley A Marketing Analysis on Tim Hortons Company Diana Beedassy 200105312 Business 120 Mr. Richard Simon April 2, 2012 Table of Contents Cover Page...............................................................................................................................................1 - 2 Table of Contents…………………………………………………………………………………………………………………………………….3 Introduction and History………………………………………………………………………………………………..………………....4 - 5 SWOT Analysis……………………………………………………………………………………………………………….………………….6 – 7 Business Articles………………………………………………………………………………………………………………………………………8 Target Market…………………………………………………………………………………………………………………………………9 – 10 Tim Horton’s merging with Wendy’s Inc………………………………………………………………………………………………..11 Tim Horton’s as a convenient product……………………………………………………………………………………..…………...12 Channel of Distributions …………………………………………………………………………………………………………..…………...13 Promotional Strategies……………………………………………………………………………………………………………….…….....14 Socially Responsible Behaviour……………………………………………………………………………………………………..15 – 20 Recommendations – Part A (SWOT) ……………………………………………………………………………………………..21 – 22 Recommendations – Part B …………………………………………………………………………………………………………. ..23 Recommendations – Part C……………………………………………………………………………………………………………24 – 25 Gross Annual Sales & Market Share………………………………………………………………………………………………26 – 27 Appendix 1 – Timeline……………………………………………………………………………………………………… …………………..28 Appendix...
Words: 7764 - Pages: 32
...Smoke-Free Ontario Strategy Evaluation Report Ontario Tobacco Research Unit November 2012 Smoke-Free Ontario Strategy Evaluation Report Suggested Citation: Ontario Tobacco Research Unit. Smoke-Free Ontario Strategy Evaluation Report. Toronto: Ontario Tobacco Research Unit, Special Report, November 2012. Ontario Tobacco Research Unit ii Smoke-Free Ontario Strategy Evaluation Report Acknowledgements Many people were involved in the preparation of this report. Key authors are Robert Schwartz, Shawn O’Connor, Alexey Babayan, Maritt Kirst, and Jolene Dubray. Marilyn Pope, David Ip, Pamela Kaufman, and Marian Smith provided editorial comments on an earlier draft and Sonja Johnston provided production assistance. The interpretation and opinions expressed in this report are the responsibility of the Principal Investigators of the Ontario Tobacco Research Unit (OTRU): Susan Bondy, University of Toronto K. Stephen Brown, University of Waterloo Joanna Cohen, Johns Hopkins Bloomberg School of Public Health, University of Toronto Roberta Ferrence, University of Toronto, Centre for Addiction and Mental Health John M. Garcia, University of Waterloo Paul McDonald, University of Waterloo Robert Schwartz, University of Toronto, Centre for Addiction and Mental Health Peter Selby, Centre for Addiction and Mental Health, University of Toronto Ontario Tobacco Research Unit iii Smoke-Free Ontario Strategy Evaluation Report Table of Contents Acknowledgements...
Words: 43612 - Pages: 175
...Diasporic Cross-Currents in Michael Ondaatje’s Anil’s Ghost and Anita Rau Badami’s The Hero’s Walk HEIKE HÄRTING N HIS REVIEW of Anil’s Ghost, Todd Hoffmann describes Michael Ondaatje’s novel as a “mystery of identity” (449). Similarly, Aritha van Herk identifies “fear, unpredictability, secrecy, [and] loss” (44) as the central features of the novel and its female protagonist. Anil’s Ghost, van Herk argues, presents its readers with a “motiveless world” of terror in which “no identity is reliable, no theory waterproof” (45). Ondaatje’s novel tells the story of Anil Tessera, a Sri Lankan expatriate and forensic anthropologist working for a UN-affiliated human rights organization. Haunted by a strong sense of personal and cultural dislocation, Anil takes up an assignment in Sri Lanka, where she teams up with a local archeologist, Sarath Diyasena, to uncover evidence of the Sri Lankan government’s violations of human rights during the country’s period of acute civil war. Yet, by the end of the novel, Anil has lost the evidence that could have indicted the government and is forced to leave the country, carrying with her a feeling of guilt for her unwitting complicity in Sarath’s death. On one hand, Anil certainly embodies an ethical (albeit rather schematic) critique of the failure of global justice. On the other, her character stages diaspora, in Vijay Mishra terms, as the “normative” and “ exemplary … condition of late modernity” (“Diasporic” 441) — a condition usually associated...
Words: 12618 - Pages: 51
...Introduction “Police history” predates the evolution of the “police” as a permanent occupational group within a bureaucratic institution, providing the primary state response to crime and disorder. That was primarily a development of the 19th century and a reaction to the rapid social change of the industrial revolution and rapid urbanization. Prior to 1800, governments maintained order by a variety of means, local and national. One of the key historical debates concerns the effectiveness of these approaches and the degree of continuity between the premodern and modern police models. Around 1800 a small number of distinctively different types of police institution emerged. The French, under Napoleon, instituted the Gendarmerie, a state military police model. It evolved from the “Marechaussee,” which had had a dual military and civil function since the 16th century. The model was exported across Europe by Napoleon. The British developed two models. The first, set up to answer similar challenges to the Gendarmerie in France, was the Royal Irish Constabulary model. It was close to the state military model, but distinctively styled as part of the civil power of the state and subordinated to the Magistracy. The Irish model was subsequently exported to Britain’s colonies and became the basis of forces such as the Indian Police Service. The Metropolitan Police was consciously created as a local force with a uniform that was deliberately different from the military and a mission that...
Words: 11839 - Pages: 48
...n the An Introduction to the drug ratings in the Philippines Background study drug addiction and drug abuse, chronic or habitual use of any chemical substance to alter states of body or mind for other than medically warranted purposes. Traditional definitions of addiction, with their criteria of physical dependence and withdrawal (and often an underlying tenor of depravity and sin) have been modified with increased understanding; with the introduction of new drugs, such as cocaine, that are psychologically or neuropsychologically addicting; and with the realization that its stereotypical application to opiate-drug users was invalid because many of them remain occasional users with no physical dependence. Addiction is more often now defined by the continuing, compulsive nature of the drug use despite physical and/or psychological harm to the user and society and includes both licit and illicit drugs, and the term "substance abuse" is now frequently used because of the broad range of substances (including alcohol and inhalants) that can fit the addictive profile. Psychological dependence is the subjective feeling that the user needs the drug to maintain a feeling of well-being; physical dependence is characterized by tolerance (the need for increasingly larger doses in order to achieve the initial effect) and withdrawal symptoms when the user is abstinent. INTRODUCTION Illegal drug use is “almost automatically”([1]) associated with criminal behaviour. The statistical...
Words: 8936 - Pages: 36
...Approaches to Equity in Policy for Lifelong Learning Ben Levin1 A paper commissioned by the Education and Training Policy Division, OECD, for the Equity in Education Thematic Review August 2003 EQUITY IN EDUCATION The opinions expressed in this paper are the sole responsibility of the author and do not necessarily reflect those of the OECD or of the governments of its Member countries. 1 . Ben Levin, Ph D, The University of Manitoba, Winnipeg, Canada. TABLE OF CONTENTS TABLE OF CONTENTS................................................................................................................................ 2 APPROACHES TO EQUITY IN POLICY FOR LIFELONG LEARNING ................................................. 3 Origins of this report ................................................................................................................................... 3 Summary of the report................................................................................................................................. 3 PART 1 – THINKING ABOUT EQUITY IN LIFELONG LEARNING ...................................................... 5 A definition of equity? ................................................................................................................................ 5 The importance of equity ............................................................................................................................ 5 Current status of equity...
Words: 23530 - Pages: 95
...Chapter 1 - Geography Matters: Definitions: * Human geography the study of the spatial organization of human activity and of people’s relationships with their environments * Cartography: the body of practical and theoretical knowledge about making distinctive visual representations of Earth’s surface in the form of maps * Map projection: a systematic rendering on a flat surface of the geographic coordinates of the features found on Earth’s surface * Ethnocentrism: the attitude that a persona’s own race and culture are superior to those of others * Imperialism: the extension of the power of a nation through direct/indirect control of the economic and political life of other territories * Masculinism: the assumption that the world is and should be shaped mainly by men for men * environmental determinism: a doctrine holding that human activities are controlled by the environment * globalization: the increasing interconnectedness of different parts of the world through common processes of economic, environmental political and cultural change * ecumene: the total habitable area of a country. Sine it depends on the prevailing technology, the available ecumene varies over time. Canada’s ecumene is so much less than its total area. * Geodemographic research: investigation using census data and commercial data (i.e. sales data and property records) about populations of small districts to create profiles of those populations for market research ...
Words: 24912 - Pages: 100
