China Tourism industry China is a vast land, rich in tourism resources. It comes out in front in the world in scenic spots and historical sites, spectacular landscape, and varied national customs.
With so many attractions, Ever since the Policy of opening and reform was adapted in 1978, the tourism industry in China, thanks to the great importance attached by the governments at various levels, has become a new but most dynamic and potentially strong factor in the tertiary industry. It has been serving as a new growth point in China’s national economy. And in many parts of the country, tourism has been regarded as a pillar, superior or priority industry in bringing up the local economic development. The position of tourism in the national economy continues to be enhanced and upgraded. As China integrates with the global economy, it’s tourist industry is expected to continue to boom in the next five years. It is forecasted that China’s tourism industry still develop with an annual growth rate of about 10 percent. Moreover the sustained growth in China’s gross domestic product is expected to further stimulate the growth of tourism industry, and the number of domestic tourism expected to increase by about 5 percent annually in the next few year. Accordingly the booming tourism industry has played a vital role in increasing consumption, reducing poverty and creating job opportunities. China has experienced several years of powerful domestic economic growth, and while the rate of GDPexpansion is now expected to decline (though still remaining healthy) indications are that the middle classwill continue to grow. This growth is resulting in outbound travel increasing in popularity, as more people have disposable income that can be used for holidays. As such we are forecasting substantial gains in the outbound travel market, with the number of annual outbound travelers expected to increase from 88.6mn in2014 to an impressive 122.4mn in 2018 - an enormous potential market. China's domestic (internal) travel market also presents a valuable opportunity for growth, and the country already has a strong tradition of holiday taking within its own borders. China tourism market has gained momentum in recent years, with the CAGR of 26.2% between 2009 and 2012. In 2012, the revenue in China tourism industry approximated RMB2.6 trillion, up 15.1% year-on-year.

China is at the turning point for economic restructuring and upgrading, leading to the economic growth slowdown but still in a robust way. Coupled with the improvement of national income level, the tourism industry of China witnesses consolidated growth, with the estimated revenue in 2013 growing by 14.3% year-on-year.

Domestic Tourism Is Of Absolute Dominance
Hello everyone, I’m Emilia from the Tourism development department of Lijiang.

Tourism in China has greatly expanded over the last few decades. As the third most visited country , China is sure one of the most attractive tourism markets in the world.

With a long and rich history, China probably has the greatest number of places of historical interest. Only in Beijing can one find countless famous places, including tile Great Wall, the Summer Palace and the Temple of Heaven. A tour to such places is very impressive and one can learn a lot about Chinese history and traditional Chinese culture from it. Moreover, as one of the biggest countries in the world it also has many beautiful scenic spots, such as Guilin and lijiang. These beautiful natural scenery give tourists most wonderful enjoyment and best memories.

During China holidays, especially golden weeks, like National Day, every scenic spot is filled with people from all over the world. There are so many tourists that all the hotels and the restaurants are overload.

The number of domestic tourists in 2013 is around 3.275 billion, standing at 95.3%, with the targeted revenue increasing by 15.4% year-on-year to RMB2.62 trillion.

As China integrates with the global economy, it’s tourist industry is expected to continue to boom in the next five years. It is forecasted that China’s tourism industry still develop with an annual growth rate of about 10 percent. Moreover the sustained growth in China’s GDP is expected to further stimulate the growth of tourism industry, and the number of domestic tourism expected to increase by about 5 percent annually in the next few year. The tourism of China has been a great success. We can see a very prosperous future for Chinese tourism.

China's tourism industry to participate in international competitive edge of China's tourism industry here said the international competitive edge, from China's national conditions and characteristics into the tourism industry, developed or developing countries is not targeted at the general terms, but also other countries do not have Or not obvious. 3.1 rich tourism resources, products, a broad range, with a higher appeal.
A country or a region's tourism development has competitiveness and development potential, a very important factor is the attraction of tourism products. In this regard, the tourism industry of our country is uniquely positioned: China, as a long history of the four ancient civilizations, the 56 nation's brilliant culture, the vast 9.6 million square kilometers of area, for the development of the tourism industry provides a wealth of resources; profound cultural Grade, the number of types of resources is conducive to the development of improved varieties complete, selective and more tourism products, such as tourism-based, resort-type, ecological and experience-based tourism products, and a number of special tourism products and special tourism products to meet Different types of tourism consumer demand, which is some small area, type of tourism resources in a single country or region does not have the advantage of the present, China has a number of international influence and competitiveness of tourism products, such as Dunhuang, Gansu, Terracotta Warriors and Horses in Xi'an, Beijing Palace Museum, Jiuzhaigou in Sichuan, the Silk Road northwest, the Three Gorges, the Jiangnan Water town, maintained a long-term attractiveness of domestic and foreign tourists, as China's trump card on the international market tourism products. In addition, because China has a vast territory and throughout the different levels of economic development, tourism, resource development and there are also clear priorities, is currently being initiated the development of tourism of the broad masses of the western region, will become the future on the international market of new selling points.
3.2 scale in its tourism infrastructure, industrial elements of a complete, with the accelerated development of conditions after the mid-1990s, as China's economy in the face of the parties to accelerate the development of the tourism industry and increase investment in China's reform and opening up the end of the tourism industry Facilities at the beginning of the backward state, highway, speed up the construction of highway, railway passenger transport speed and quality, air transportation resources for continuous improvement, restricting the development of the tourism industry traffic problem has been greatly alleviated. Tourist accommodation, travel agents, tourist travel and other supporting elements are relatively fast development, has a certain industrial scale and better production systems, not only tourist reception, management and services can achieve greater volume and a tourist reception Facilities and services have reached a high level, can produce higher quality tourists to meet the needs of tourism products, for example, China has a large number of hardware and software on convergence with international standards in the high-end tourist accommodation facilities, tens of thousands of homes Travel agents, tourist attractions have been assessed a large number of the hierarchy, tourism transport are also continuously improve the quality, of which, in the Yangtze River has been operating a number of cruise ships in accordance with international standards to be in the stars. In our country from the "rejuvenation" to "the WTO" in 1995, China's tourist hotels has reached 3,720 (of which, there are 1,747 stars hotel), there are 3,826 travel agencies, to China's accession to the WTO after the end of 2002, the country stars Hotel reached 8,880, and 11,552 travel agents. China's tourism industry elements of the development of this size and level of development, the WTO members from developing countries is one of the few, it should be said that with the accelerating development and participate in international competition the basis of conditions. 3.3 government-led, market-based development model has great advantages in the development of tourism in our country the practice of gradually explore a "government-led development strategy" is a Chinese characteristics has strong vitality path of development and experience. It requires the development of tourism in the process of the Government to strengthen the organization and coordination functions, give full play to the role of market mechanisms, categorized in the development of the tourism industry to address the difficulties encountered. Generally speaking, the government and the market's role in tourism development will do such a division of labor: the development of tourism in development planning, infrastructure construction, promotion and image of the overall market environment for optimization, and played the leading role in tourism investment, product development , Market management and service quality, give full play to the role of the market. In this mode of development under the guidance of the mid-1990s, the local governments have promulgated a policy to accelerate the development of tourism, local tourism management laws and regulations, study and formulate tourism development plan, increase the development of tourism-oriented input And the overall image of local tourism promotion, study and solve the bottleneck restricting the development of tourism, at the same time, give full play to the market's basic role in allocating resources to expedite the settlement or mitigation of the developing countries widespread infrastructure and reception facilities are not supporting the issue , Greatly reducing the dependence on resolving the country's economic development level of tourism development process in terms of time, to ensure China's sustainable tourism development to maintain strong momentum. 3.4 opening up a considerable basis, to participate in international competition in the market with the basic conditions in many of the domestic service industry, tourism is an opening to the outside world earlier, a higher degree of openness of trade, not only the use of foreign capital and introduce more international management experience, On the international market and more closer to and understanding of tourism enterprises and some enterprises directly with foreign joint ventures, some stronger tourism enterprises also out of the country, direct transnational business, which is the other service industries which could not be compared. With the WTO members from developing countries compared to the openness of China's tourism and development levels are also relatively high, including open fields and open range, in the mid to late 1990s, China's hotel market to foreign investment has been basically no way Restrictions. At that time the annual tourism statistics, including the wholly-owned, foreign-invested hotels have clear statistics, not only to allow foreign hotels may employ foreign managers, and allow foreign businessmen in China to set up hotel management companies, direct exports of technology and hotel management staff ; Travel agencies to allow foreign investors to come to the area of joint ventures, but do not limit the overall volume and the establishment of the regional. This advance is open to the general situation in developing countries. Therefore, to further open the tourism industry will have a considerable bearing capacity. In addition, China's tourism industry have a competitive advantage, compared with the developing countries in general, there are some tourism enterprises (primarily travel agencies) multinational operations, despite their size, number and strength of the developed countries and multinational enterprises There are significant differences, but after all, made to participate in international competition in the market as a significant step.