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The Ethics and Attitudes towards Ecotourism in the Philippines - Mary Ann Chen Ng, MSc. Eubios Ethics Institute, Philippines Email: maryannchenng@yahoo.com
The Philippines, a developing country in South East Asia, is faced with the challenges of an increasing population, poverty, inequality, and corruption. With more than a quarter of the Filipino population falling below the poverty threshold, the pressure for productivity and growth has led to practices that have resulted in environmental stress and degradation. In response, the Philippine government has adopted the rhetoric of sustainable development as defined by the 1987 World Commission on Environment and Development. Government policies on economic development have reflected this vision of sustainability and poverty reduction. A major part of the government's economic development plan is ecotourism.
In preparation for 2003: Visit the Philippines Year, the Department of Tourism has been actively marketing the country as a safe tropical holiday destination (DOTa, 2002). The aggressive sales missions and advertising campaigns, along with the various activities in 2002 commemorating the International Year of Ecotourism, aim to increase visitor arrivals, and consequently bring in more foreign currency to the country. How much is actually at stake? In 2000 alone, the total annual revenue directly attributed from tourism amounted to about US$ 2.5 billion. There were 1.8 million tourists mainly from the United States, Japan, Korea and the People's Republic of China (PCVC, 2002). And barring any serious security incident, this figure is projected to increase in the future.
Definitions of Ecotourism
Being a recent phenomenon, there are controversies surrounding the "lack of clarity in the definition of ecotourism" (Ward-Davies, 2002). The problem appears to lie in

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