...One of the most popular things to have at the time was a hoop dress or skirt. These were popular because they showed off wealth, sophistication, and glamor. The most common toy for boys was toy guns, these were usually made from wood and paint. Toy gun were popular because young boys saw the men coming home from war and heard their story’s. These men were strong, brave, and young boys wanted to be like them so they played war. The most popular toy for girls was porcelain dolls. Dolls were popular because they reinforced beauty ideals such as long curly hair, soft pale skin, blue eyes, and long beautiful dresses. The most common mode of transportation was through railways and trains. Another mode of transportation was, if you could afford...
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...“Catch Me” Toys for children have changed drastically from one generation to the next. Most toys have a very powerful influence on a child’s thinking and interaction with peers. When choosing a toy, you strive to find a toy that balances your child’s behavior and social development. So for this paper I have designed a toy called, “Catch Me”, for kids around the age of four to enjoy. My paper will discuss the toy’s age range, the toy’s characteristics, its developmental advantages and domains, how the toy actually looks and how the toy can stimulate a child’s development. I designed a toy and named it “Catch Me”; the toy itself is like a car. It is four inches wide and six inches in length with rugged all over wheels. The car is equipped with Bluetooth, sensors, bright lights, and a speaker for prerecorded commands. The toy would also include four wristbands for tracking the players. The car comes in a candy apple red color and can move pretty fast. The toy, “Catch Me,” is pretty much a version of hide and seek with some cool ways of play. The toy is intended for children four and older, and it is a very active toy. To play with “Catch Me,” the car has to be synced to the wristbands included with the car, and the car has to try and find you and put you out of the game. Anytime the player gets within six...
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...Industrial Promotion and Technology Branch TECHNOLOGY PAPER SERIES 6/05 Technology Transfer and Trade: The Toy Industry in India UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION I N D U S T R I A L P R O M OT I O N A N D T EC H N O LO GY B R A N C H Technology Transfer and Trade: The Toy Industry in India TECHNOLOGY PAPER SERIES TPS 6/05 December 2005 UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna, 2005 UNIDO Industrial Promotion and Technology Branch Technology Paper Series TPS No. 6/2005 December 2005 Technology Transfer & Trade in Toy Industry of India Copyright © 2004 by United Nations Industrial Development Organization (UNIDO) The designati ons employed and the presentation of the material in this document do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations Industrial Development Organization (UNIDO) concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The responsibility for options expressed rests solely with the authors, and publication does not constitute an endorsement by UNIDO of the opinions expressed. This document has been produced without formal editing. The views expressed in this report do not necessarily reflect the views of the Secretariat of the United Nations Industrial Development Organization. Any indication of, or reference to, a country, institution...
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...The toy industry has been a thriving industry around the globe for a very long time. Manufacturers of toys have invested billions of dollars to come up with new ideas, that fits the expectations of everchanging preferences of children who are the main consumers of the products. Today in the post-fordest era of capitalism and globalization, this industry effects so many people from different areas of the world. After studying the commodity chain of toys with geographer’s perspective this paper will conclude how, despite being a multi-billion-dollar industry (World Toy Market, 2007-2016), the current commodity chain of toys is inefficient benefiting only the executives that dwells in modernized/developed countries like USA at the expense of the...
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...Due: May 21st In a paper (no longer than two pages, typed, double spaced - with cover page and a fourth page that shows an image of the toy and the caption and source) reflect (you may use some of the words marketers commonly use in their ads for toys – see above) on your favourite childhood toy by adhering to these guidelines: 1. Think back to your childhood. What was your favourite toy? What made it your favourite toy? When did you decide that it was no longer your favourite toy? Why did you decide that it was no longer your favourite toy (or maybe it’s still your favourite toy – that’s OK – this paper is for my eyes only)? Why or why not? What role do you think the toy played in your childhood (social, psychological, etc.)? Note: no outside references required; text document The secret of Vegeta and my world within . May 21st, 2014 Rohith Sothilingam 120578730 What was my favourite toy What made it my favourite toy Growing up, I was a major fan of the anime show called Dragonball Z. In this show was a character known as Vegeta who had a rough persona, yet there lingered a softer side to him as well. His endearing perseverance to never give up no matter how beaten up he was proved himself to be a hero in my eyes as a child. I wanted to grow up to live up to Vegeta’s ability to stand up toward any opposition regardless of size or potential of threat. He also happened to be married to a woman named Bulma who seemed to be the only person he would show...
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...would enjoy success after success and even when competitors would emerge the name LEGO itself would become a name brand name that would describe the product worldwide. LEGO is among other companies to reach eponyms of name brand products such as Kleenex, Scotch Tape, Skillsaw, Windex, FED-EX, Sharpie, Xerox, and several other products. LEGO is continuing to expand the elasticity of its product and create demand on the products it creates. LEGO uses data to respond to the market and reinvent its products in order to remain the dominate firm in the building block toy industry. Business Model of LEGO According to Essentials of Economics there are four types of business models; Pure Competition, Monopolistic Competition, Oligopoly, and Pure Monopoly (McConnell, 2009). * Pure Competition: Involves several firms producing of standard products. As an example of a pure competition product would be rubber bands, copy paper, and pens. * Monopolistic Competition: Has a number of firms making differentiated product such as furniture, producing books, televisions, and clothing. Entering or exiting the market is quite easy and a non-price competition. * Oligopoly: Only have a few firms. Those firms that are involved are interdependent of each other in prices other firms could easily become a price war. Prices for the product will determine what choices and direction the firm will take. * Pure Monopoly: in the market there is only one firm in the sole...
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...LEGO Paper: When we were looking for a company to present at the marketing pitch, LEGO was the first thing that came to our minds. Although being a toy company for mostly little children, people are fascinated with this company, especially with their brilliant marketing. The LEGO movie, which most of our group saw was the latest coup in LEGOS brilliant marketing strategy that perfectly connected both children and adults. In 2003 the company almost got bankrupt due to loosing sight of their core product. In 2004 the former Mc Kinsey consultant Jorgen Knudstorp took over as CEO and managed to turn around the company in a text book approach. From the time Knudstorp entered the company to 2010 LEGOS revenue had grown 165% in a stagnant toy market. By cutting costs, focusing on their core products and especially the developing new marketing strategies, the company managed to become the biggest toy maker in world in 2014, overtaking one of the biggest competitors Mattel. We constantly came up with new ideas, how to innovate LEGOS strategies, but soon found out that literally all of our suggestions have already been implemented. Our admiration for this company only grew along the way, although it was rather frustrating to get excited about a new idea, just to find out that LEGO has already done it. Everything from watches to furniture to clothing has been done before. Along the way of researching we stumbled upon LEGO education, a branch that was introduced in order to promote...
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...Martin Lynch 10/28/2013 SOC 3200 Getting Society Inside The culture that was instilled in me since I was born was two families, my mother’s and father’s. My father’s family is of Irish Catholic descent and my mother’s family is of Italian Catholic descent. I was born and raised on the Southside of Chicago and I do still refer to that beautiful city as home. All of my beliefs and values are a result of these two families, but as I have grown up it is amazing how similar they could be and how different they can be. I know for an absolute fact there are two values that are agreed on by the Irish and the Italians. Those would be an undying work ethic and a strong Christian foundation. I remember being five years old and my father saying, “You are either working hard or hardly working.” It was not just expected by my family to work hard, it was demanded. If you wanted money, you went out and got it. I was a golf caddy for about eight years and still to this day go when I need some extra cash and also worked at a Chili’s restaurant throughout high school while playing two sports and a member of the Honor Roll. My siblings and I were never allowed to leave the house until our homework and chores were done. It was an expectation by not just my parents but my family as a whole to be hard working productive members of society who respected their elders and treated people with the utmost respect. Growing up it was expected to go to church every Sunday and thank God for what...
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...The year is 1945, when the toy company Mattel is born. Along with truly great toys, this company gives a lot to the community and environment as well as being the world's leading toy company. Mattel is the worldwide leader in the design, manufacture, and marketing of toy products. The company's major brands include Barbie, Hot Wheels, Matchbox, Fisher-Price, and American Girl. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations throughout the world. In 1945, Ruth and Elliot Handler and Harold "Matt Matson develop this new company out of their garage workshop located in Southern California. Although the first products they create are simply picture frames, Elliot takes the left over pieces of these frames and put them to use to make dollhouse furniture. These dollhouse furniture pieces were just a side business for Elliot though. Harold Matson soon sells out his partner, and, being confident from the success of the dollhouse furniture, the Handler's decide to turn the companies' emphasis on toys. In the year 1947, the "Uke-A-Doodle is the first, in a line if musical toys. In 1948, Mattel is incorporated in Hawthorne, California. During the year 1955, Mattel becomes involved with "Mickey Mouse Club . This very popular show soon become the major spot of advertising for Mattel, which revolutionized they way the toys were marketed. It also introduced they another great product, the "Burp...
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...There are numerous sales advertised in the personal section of the Sunday paper each weekend advertising for the following weekend. With the economy doing poorly and income levels low, going to garage sales on the weekend has started to become a better option for adding items to the home. Even though finding the right item can be difficult because not all yard sales sell what is useful to everyone, many quality items can be found in garage and yard sales because not everything that is gotten rid of is of ill quality and some items in yard sales are still quite useful. Many quality items can be found in garage sales and yard sales because some items in yard sales are still quite useful. Every season individual families that are not suffering the loss of jobs still feel the need to update their homes and change the appearance of what they are used to seeing each day. Some families will sell clothes that sometimes can still have the original sales tag on them. Other families can sell outdoor furniture or even appliances that would otherwise cost a fortune if bought at a retail outlet. All yard sales that happen are bound to have some junk in them, however the more you visit the better chance you have at finding quality items that are still usable in the home and outside. While finding the right item can be difficult because not all yard sales sell what is useful to everyone, it is still worth looking through them. One of the best items found at yard sales are used books...
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...Comparative analysis of Disney Infinity and Activision Skylander Term Paper 1. The instrumental source of value creation for Activision via activities of Vicarious Visions was based on the core innovation involving using RFID technology to wirelessly connect a computer to the toy figures via the USB port. In the driving seat of this development were Bala brothers who had accumulated significant experience in the video gaming industry, and thus, who were well positioned to understand nuances of the market, latent and unmet needs. This revolutionary innovation has given birth to an entirely new genre of the life-to-toy gaming approach that since has undergone rapid evolution. In its strategic positioning of the new product through differentiation the company took advantage of the natural desire of children to re-enact imaginary world into reality. Only Skylander reversed the direction of such transgression according to the current state of technology, from reality back into imagination, augmented and embodied by the video game experience. This product was a natural progression of a novel concept developed by Activision in 2005 when the game Guitar Hero heralding detachment from the existing consoles and demonstrating capacity to penetrate the market by crossing over various platforms. Thus, armed with the previous hugely successful experience of developing in-house capabilities to establish production of plastic and electronic assembly designs, the company...
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...Health and Safety Checklist Age of Children 2 1/2 & 3 Students Name: Carnieshia Simons Date of Observation: March 18, 2013 Time observation began 9-3pm Building Blocks PreSchool While visiting Building Blocks Preschool's 2 1/2 and 3 year class on March 18, 2013 I had the opportunity to observe there class from the start of the learning day up until 3:00pm. Space: As I entered the class room I noticed that the classroom was in good repair as well as clean and accessible to the young individuals I did not notice any thing out of place everything was well put together. As far as light was concearned there was not enough sun light to enter the room being that the class room was in the back of the building. There is no door in the classroom that leads to the outside only the one window. There was more than enought space to move freely as far children with disabilities there are no students that attend Building Blocks with any know physical disabilities. The shape of the classroom is a rectangle where all children are in sight and sound of the teachers at all times. Shelfs were at height and arms reach of the children shelfs were accessible to the child so no needed assistance was needed by the teachers. As I walked around the classroom I observed that all sockets were covered and there were no hanging cords around that the child could have access to. The cabinets that cleaning solutions are kept in are labled and locked with a child resistant strap. The...
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...Term Paper MKTG 578 Consumer Behavior Devry University / Keller The company Action Figure Outpost is a resale company for action figure themed toys and collectibles ranging from vintage to more modern products. The company has been in business for several years as an eBay store managed by a Top Rated eBay Power Seller; however the store has undergone gone recent name changes which allowed for the store to focus on specific items to be sold and narrow in on a target audience. The company now operating under the name ‘Action Figure Outpost’ was originally a general online resale company but over time the company has adapted to more specifically sell the aforementioned action figures and action figure themed collectibles. This decision was made for several reasons. Two of the biggest reasons for the name change and narrowing of the product being sold was the high turnover rate for the sale of action figures, with the additional reason being the ease of product shipment due to the general light weight of the items when sold individually. The company additionally offers a consignment service for those wishing to seek “top dollar” for their items, as long as they fall in the category of action figures, however, consignment is a last resort when the company cannot obtain the item through a bulk cash purchase, or when it is the sole wish of the seller to go the consignment route. The consignment rate then varies based on the needs of the seller, however when offered a rate which...
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...Emotional Benefits An emotional benefit relates to the ability of the brand to make the buyer or user of a brand feel something during the purchase process or user experience. “When I buy or use this brand, I feel ___.” Thus, a customer can feel safe in a Volvo, excited in a BMW, energetic with Coke or warm when receiving a Hallmark card. Evian, with its “Another day, another chance to feel healthy,” associated itself with the satisfied feeling that comes from a workout. Emotional benefits add richness and depth to the brand and the experience of owning and using the brand. Without the memories that Sun-Maid Raisins evoke, the brand would border on commodity status. The familiar red package links many users to happy days of helping Mom in the kitchen (or the idealized childhood for some who wished that they had such experiences). The result can be a different user experience, one with feelings, and a stronger brand. Self-expressive Benefits Brands and products, as symbols of a person’s self-concept, can provide a self- expressive benefit by providing a vehi- cle by which a person can express him- or herself. “When I buy or use this brand, I am___.” A brand does not have to be Harley to deliver self-expressive benefits. A person can be cool by buying clothes at Zara, successful by driving a Lexus, creative by using Apple, a nurturing mother by preparing Quaker Oats hot cereal, frugal and unpretentious by shopping at Kmart or adventurous and active by owning REI camping equipment...
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...The LEGO Group Introduction Founded in 1932, the LEGO Group is a privately held company headquartered in Billund, Denmark. The vision of Lego Group is to “inspire children to explore and challenge their own creative potential”[1] Lego now ranks 4th in the world as a toy manufacturer. The Lego Group employs nearly 9,000 workers and its own product, Lego Brick can be found in over 130 countries. The financial performance of Lego declined drastically through the 1990’s and early 2000’s. In 2004, the company accumulated losses of DKK1.9 billion.[2] Therefore, Lego tried to implement some changes in order to cut the production cost and reverse the poor situation. In the last step of the process of restructuring Lego’s supply chain, the Group tried to close some of its’ own factories in Korea and Switzerland, upgrade the procurement process and outsource 80 percent of the production. Prior to outsourcing to Flextronics, production plants were located in high-cost countries including Denmark and Switzerland. Apart from the famous Brick, the company entered into other industries including computer games, clothing, licensed products and television. The product diversification was very large since they lost confidence in their core product. This catalyzed inefficiencies and confusion for customers. The result was a disastrous net loss and forced the company to find solutions to cut the cost and recapture the market share. In 2009, the Lego Group ended the outsourcing contract with Flextronics...
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