The case of Toyota recall

By Daniel Opoku

Abstract Purpose: the main purpose of this study is to find out about the recalls of Toyota vehicles which lead to the death of some innocent lives. The recall was due to unintended acceleration. Toyota ultimately recalled millions of its cars for floor mat issues, brake problems and "sticky" gas pedals. Methodology: Data was collected online, by the help of some selected search engines. Information was collected from Toyota’s national website as well as other private sites. Findings/results: Most organization should seek for customers or consumer’s satisfaction rather than targeting of making high profit. Arrogance and choosing to ignore quality warnings when failures begin to happen is also a problem facing most organization.

Implications: Companies or organizations should design and manufacturing information and traceability data that can be shared with suppliers for effective root cause analysis. Paper type: case study Keywords: recall, unintended acceleration, floor mat, sticky gas pedals.

Introduction Toyota has long been recognized as seventh largest company in the world and the second largest manufacturer of automobiles, with production facilities in 28 nations around the world (Toyota Assembly and part, 2011). As been the world third largest manufacturer of automobiles in unit sales and in net sales, Toyota has also created good customer relationship and provides customers with the products they need. Toyota Motor Company Ltd. was established in Koromo Town, Japan in 1937 by Mr. Kiichiro Toyoda. Koromo was a major producer of silk and before the founding of the automobile company, the Toyoda family was involved in the manufacture of automatic looms (a device use to weave cloth) used by the silk and cotton industry (Toyota Motto Corporation, 2011). During the 1930's the textile industry suffered and