ENGLISH ASSIGNMENT – 1

Case Study Report:
INTERCULTURAL PROBLEMS AT TOYO TRUE

Submitted to:- Mrs. Rosina Abdullah Submitted by:- Shamin Hameed Jibina Junaid Najeeb Sayeedi Nizam Badar
TABLE OF CONTENTS S.NO | TOPICS | PAGE NO. | I. | Background of the company | 5 | II. | Problems | 6 - 7 | III. | Analysis of the problem * Reason for Patjens Disappointment * Problems of the Japanese Group | 8-9 | IV. | Solution | 10 | V. | Recommendations | 11 | VI. | Reference | 12 |

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Executive Summary
Scott Patjens was an international training manager for True Boards, Inc. a worldwide producer and distributor of silicon chips and assembled printed circuit boards. Patjens had gone for a corporate meeting with Toyo True (its Japanese subsidiary) with an agenda of reassessing relationship and to handle the new structure.
After having a meeting with Merton Robinson, a western marketing executive who lived in Japan for years, he came to know why this meeting had mixed results as many environmental conditions had affected the smooth relationship between them, some of them are: Unaware of Japanese business practices and cultural patterns.
True Boards not included two directors of Toyo True, and there was no communication or sharing of information between US and Japan. Some other factors are Lacey, the sponsor and translator had communication problem, misunderstanding and cultural differences.
Patjens had improper presentation; there was no list of options or recommendations for them and improper planning by him. Thus Scott Patjens was frustrated and disappointed with this strip and still wondering if learning