...Marketing Research Paper Benjamin A. Richmond MKT/421 3/21/2016 Tom O’Brien Marketing Research Paper When it comes to a Michelin tire, everyone knows that they are made with quality and the highest levels of innovation. The technology that is put into a Michelin tire is of great importance and Michelin takes great pride in the product that they make. There are multiple target markets that Michelin targets such as agriculture, racing, motocross, Indy, industrial equipment, bicycles, high performance and all season tires for our everyday automobiles. “All Michelin tires (both Replacement & Original Equipment) com with a limited warranty for tread wear, as well as a limited warranty which covers defects in workmanship and materials for the life of the original usable tread, or for 6 years from date of purchase, whichever occurs first. Mileage tread wear warranties vary by tire line” (Michelin US, 2015). The target market for my product will be for the everyday driver that can provide all the safe and performance needs that a tire should give. My product will be one that will divide and conquer the road and easily separate itself from other contender’s. The tire market that my product will most be involved and end up on top of is the all season tires. The reason for the all season tire market is simply because this tire product is the ones that are most popular and are used more than any other tires in the world. My product has no boundaries when it comes...
Words: 1694 - Pages: 7
...Electric Vehicle Conversion Literature Review Southern Illinois University Carbondale College of Engineering Senior Design Project Brocton Barras Joshua Day Matthew Griffin Andrew Phegley Nathan Smith Alex Turek 1 ORIGINALITY STATEMENT This paper conveys research pertinent to the design and construction of a unique electric vehicle in a form that is easily understood. Unique characteristics include dual, independently controlled A/C drive motors, elimination of traditional mechanical power transmission devices, and traction control software with the ability to make changes several thousand times per second. These original ideas make for an environmentally responsible vehicle with few moving parts. ACKNOWLEDGEMENTS Brocton Barras – Wrote a brief recap of the history of electric vehicles. Joshua Day – Responsible for originality/acknowledgments page, as well as abstract and conclusions. Matthew Griffin – Provided research for innovative control methods section of paper. Andrew Phegley – Wrote a brief description of A/C vs. D/C motors. Nathan Smith – Provided research for the construction of battery packs. Alex Turek – Responsible for introduction, section on the CAN bus, and editorial duties. ABSTRACT The objective of this project is to design and build an electric vehicle that exhibits unique qualities not found in any production vehicle in its class. The vehicle will operate in a similar capacity to the average automobile so as to maintain familiarity...
Words: 3400 - Pages: 14
...Tokyo 194-8610, Japan * http://dx.doi.org/10.1016/S0043-1648(02)00077-7, How to Cite or Link Using DOI * Permissions & Reprints Abstract Researches on wear and fatigue in rolling contact from a tribological viewpoint are introduced. Transmission of traction and accompanying microslip in the contact region play critical roles in these phenomena. First, a quantitative analysis of wear in rolling contact with microslip is introduced, and it is shown that a simplified microslip theory can explain its behavior. Second, a marked change in contact fatigue life with traction is demonstrated, and a theory is introduced which relates the fatigue life with cumulative shear strain in the subsurface. Keywords * Contact fatigue; * Microslip; * Rolling contact; * Wear 1. Introduction Reduction of wear and prevention of contact fatigue are important objectives of railway technology and of tribology as well. However, these two engineering fields have been developing as different worlds, and researchers in the two fields seem to have been accustomed to different ways of thinking and different jargons. The present authors are tribologists (one of them is also a railway enthusiast!) and, in this paper, researches on wear and contact fatigue in rolling contact from a tribological viewpoint are introduced. The detailed mechanisms of wear are put aside, and a quantitative theory of wear at...
Words: 4521 - Pages: 19
...the running safety in aspects of railway track, traction power supply, communication, signal and surrounding environment. It’s a EMU with positioning synchronization, high-capacity data transmission and analytical processing functions. The basic duty of the comprehensive detection train is tour moving fault detection on tracks. Combination positioning methods of train is an important way to improve the reliability of train positioning and accuracy of the point of failure. The multi-sensor information synchronization is an important reason affecting the positioning accuracy. In order to ensure its correction and effectiveness of combination-location information fusion algorithm，as well as to compare and evaluate different fusion algorithms, research on the pretreatment method of the multi-sensor information is necessary. This paper takes the example of resonant voltage measurement with high reliability as the test program of compensation capacitor. To improve the extent of the precise location in point of failure as well as to improve the continuity and real-time of data feedback, finally this paper selects the GPS / DR / MM combination- orientation program to provide positioning information for the dynamic detection system, by comparing a variety of positioning systems. In order to get the most accurate output data, the paper use the adaptive federated Kalman filter algorithm to do the multi-sensor data fusion. Then the paper exchanges the positioning subsystem data and test...
Words: 466 - Pages: 2
...Apple Incorporated and ExxonMobil and the Ethical and Social Responsibility Issues They Face in Today's Society. Grant Manor Northwest Connecticut community College Abstract This paper explores social and ethical issues and situations two companies, Apple Incorporated and ExxonMobil, are facing today. Some issues that will be discussed are Apple Incorporated's stand on "pro-discrimination" many state legislatures are trying to pass, Apple Incorporated's ethically questionable ResearchKit™ and whether or not this new tool will be a good advancement or an unethical way to make money by selling medical records to third-parties, and lastly ExxonMobil's continuing case with the New Jersey State legislature over oil contamination from ExxonMobil's refineries. This paper will discuss these situations, what is good and bad about these situations, and some possible actions the companies could take to remedy the situations. Apple Incorporated and ExxonMobil and the Ethical and Social Responsibility Issues They Face in Today's Society. In Andrea Chang's article titled "Apple CEO Tim Cook is forging an unusual path as a social activist", Chang discusses how in a recent interview Tim Cook took stance against "pro-discrimination" state laws that allowed people in the particular state to refuse service or goods to any person because of the owner's religious beliefs. This article talks about how Cook has personal interest...
Words: 1804 - Pages: 8
...in the U.S.A. and the makeup of the workforce there still seem to be an imbalance in number of women in executive positions. Women make up 47% of the workforce, however less than 15% are in executive positions (Starvish, 2012). This research paper will take a dive into variables and challenges a company faces when working to increase the number of women in executive positions. This paper will help to define the approach to researching the obstacles that are faced by women and the companies that could potentially employ them in executive positions. Lastly, this paper will identify those key to providing a shift in what executives are believed to possess. Scope In an effort to provide readers with new information and insight into the challenges and problems that exist for women to attain an executive position several different credible sources will be leveraged, including Gartner search group, Harvard Business School, About.com and many other sources. By leveraging research that has already been conducted as well as reviewing information that has been shared regarding this topic this will serve as a basis of determining information that has been already introduced and the identification of new information. Approach Action research will be conducted to gather information and data around companies which have women in executive positions and the efforts taken to put them in the executive positions. Background Women in...
Words: 2355 - Pages: 10
...Dedicated with regards to my Parents [pic] ACKNOWLEDGEMENT The project of such magnitude cannot be accomplished without the assistance and co-operation of several people. Exchange of ideas generates a new object to work in a better way. So, whenever a person is helped and co-operation by others, his heart is bound to pay gratitude and is not merely formalities but an expression of deep sense of gratitude and cumulative appreciation. Now first and foremost, I feel highly obliged to Mr. R. K. Sharma, District Manager: Apollo Tyres Ltd. Muzaffarpur who got me placed for project training, which had sent materials, according to my topic for execution in order to perform the work for preparing this dissertation. I would like to mention something special about my supervisor Mr. Vipin Kumar, (Asst. Professor) L.N.Mishra College of Business Management, Muzaffarpur, and making acknowledgement that without his kind co-operation, attention, wise guidance and a regular feedback from me, my mission would not have been fulfilled its milestone. I have not the desired word power to express my heartiest gratitude regards reverence and indebtness to him. I also acknowledge with a deep sense of reverence, my gratitude towards of my parents and member of my family, who has always supported me morally as well as economically. [Md. Nishat Alam] PREFACE As it is said ............"The theory without practice is lame and...
Words: 7265 - Pages: 30
...Manish Adhikari Akshat Kumar Hans Li Pd. 3 – Kosek Title Basketball Shot Tracker Research Proposal Abstract We intend to make a device that tracks a player’s basketball shot. It will detect where the the shot was taken, whether the shot was made or missed, and display the information to a website. We will do this by using a wrist sensor that will track when a shot is taken and a sensor on the hoop that will detect when a shot is made. The data will be sent to a program that will process and display the information on a website. This program is intended to help basketball players improve their shooting. Problem/Purpose/Engineering Goals We are trying to create a technology. The purpose for doing this is that when people are practicing basketball, unless they want to create a new diagram every single time on paper and track where they shot from and whether or not they made the shot, they don’t receive feedback on their shooting percentage or anything like that. There is a mental part to playing basketball, and if someone knows that he is consistently improving his shot every day, then he will be more confident while playing and an overall better player. Our project hopes to make the shot tracking process easier and less time consuming. Background There’s always room to improve in basketball so our objective is to create a tool that will help optimize the rate of development of one’s shooting skill. While this technology already currently exists, we are trying...
Words: 605 - Pages: 3
...Influences of Health Care Research HCS/465 February 22nd, 2016 Dawn Bricker Influences of Health Care Research In this paper we will discuss an innovation that has been developed in the last 20 years that has influenced the health care industry. That innovation is telemedicine. Telemedicine What is telemedicine? According to the American Telemedicine Association, “Formally defined, telemedicine is the use of medical information exchanged from one site to another via electronic communications to improve a patient’s clinical health status. Telemedicine includes a growing variety of applications and services using two-way video, email, smart phones, wireless tools and other forms of telecommunications technology.” They continue, ” Starting out over 40 years ago with demonstrations of hospitals extending care to patients in remote areas, the use of telemedicine has spread rapidly and is now becoming integrated into the ongoing operations of hospitals, specialty departments, home health agencies, private physician offices as well as consumer’s homes and workplaces.” This innovation has lasted 40 years and has continued to gain traction and popularity in recent years due to the advances in technology. There are many benefits for telemedicine. Improved access is very important, given the provider shortages throughout the world, in both rural and urban areas; telemedicine has a unique capacity to increase service to millions of new patients. Reducing or containing...
Words: 907 - Pages: 4
...impact of LEAF and other feminist advocacy groups on changing or protecting Charter rights. For some like, Michael Mandel and Sherene Razack, they are skeptical about politics by lawsuit (Mandel, 1994, 376; Razack, 1991, 127). While Lauri Haussenger argued that LEAF’s factums have had some positive influence on the Supreme Court (Hausseger, 1994). This contention leads to the question what impact has feminist interest groups, had on feminist issues? In this paper I will specifically look at LEAFs Charter litigation, and will argue that LEAF has positively impacted feminist issues, by upholding the policy status quo, setting precedents and rallying public support to force legislative change. The research for this paper will help assess the impact that feminist interest group litigation has had on feminist issues like reproductive choice, fetal rights, regulation of expression, violence against women and sexual orientation. Furthermore, it will contribute to further analysis of the impact of LEAF in establishing equality...
Words: 1208 - Pages: 5
...Assignment # 1 Evidence-Based Policing Abstract [This paper talks about evidence based-policing. I describe evidence based-policing and discuss and analyze the advantages and disadvantages of evidence-based policing. I also discuss about examples of where evidenced based policing has been utilized and summarize the impact and consequences. This paper explains a great deal of information with evidence-based policing and how it has evolved.] Evidence-based policing is “The use of the best available research on the outcomes of police work to implement guidelines and evaluate agencies, units and officers” (Schmallager, 2011 pg.157). Evidence based policing uses research into everyday police procedures to evaluate current practices and to guide officers and police executives in future decision making, (Schmallager, 2011 pg 158). Evidence-based policing has been dated back to the discovery of police officers. Countries have done tests on different areas to gather more information concerning that area. For example, in Britain, the government invested heavily in police resources. However, they did not establish how to obtain best value the money in deploying those resources. Even today, evidenced-based policing is gaining traction and has been called the single “most powerful force for change” in policing today, (Schmallager, 2011 pg. 159). The organization of American law enforcement has been called the most complex in the world. There are three major legislative and judicial...
Words: 1176 - Pages: 5
...Research Paper: Enterprise Collaboration Systems Introduction Enterprise Collaboration Systems or ECSs are systems that create team and workgroup collaboration. They enhance communications, productivity and provide support in business operations. Some basic examples of ECSs are e-mail, chat, and videoconferencing (O’Brien & Marakas, 2011). As we dive into this research paper more detailed explanations will be made of what the systems are and how they help organizations collaborate and enhance quality of work. ECSs also include applications that are sometimes called office automation systems, which are systems that create workflows to get rid of paper and create a smoother experience for users (O’Brien & Marakas, 2011). Organizations have many systems and ECSs are not ones to be left out. Information systems perform three vital roles in business firms. They support organization’s business processes and operations, give users more valuable information to help with good business decision making, and create strategic competitive advantages. Information technology, with the help of the Internet, provides us with the avenues to communicate ideas, share resources, and coordinate our cooperative work efforts. The goal of ECSs are to enable us to work together easily and effectively by helping us to, communicate, by sharing information with each other, coordinate, by helping us organize our work efforts and use of resources, and collaborate, by helping us work together cooperatively...
Words: 3522 - Pages: 15
...Global Financial Management FIN630 AIU Abstract This paper will have a comparative analysis of starting operations on establishing a Greenfield production facility overseas. This comparative analysis will include the countries’ currencies, trade policies, culture, and a recommendation with a supporting rational for the country selected. Global Financial Management Introduction Acme, a U.S. multinational enterprise, is planning the stages of establishing a Greenfield production facility overseas. Acme is expanding its international program. The two selected foreign countries for which the steering committee has proposed to start operations in are Germany and Japan. A comparative analysis between the two counties will include the currency of each country, trade policies, and cultural variables that can affect the operations and profitability of the production facility. This paper is meant to discuss which of the two countries are recommended to begin the production facility in. Germany Germany, a federal republic, has the largest population of all the European Union, or EU. Germany has the world’s third largest economy, and it produces automobiles, engineering products, electronic equipment, communications equipment, chemicals, and pharmaceuticals. The most widely spoken language in the EU is German (Germany, Europa, 2013). Currency / Trade Because Germany is a part of the EU, its currency is the euro. Germany has relatively few non-tariff barriers...
Words: 903 - Pages: 4
...ANTI-LOCK BRAKING SYSTEMS WITH WHEEL SPEED SENSORS Kishore kumar Dept. Informatik, Masters Automotive Software Engineering Technische Universität Chemnitz Chemnitz, Germany kishore-kumar@s2015.tu-chemnitz.de Abstract— In today’s life, Anti-Lock Braking System (ABS) are very common in new model cars. Anti-Lock Braking system have ability to control braking of the car under certain driving environments that in a loss of traction. This paper proposes how wheel speed sensor plays a vital role in decreasing the number of accidents of vehicles. Anti-lock braking system wheel speed sensors monitors the rotation of each wheel, making sure that each wheel is rotating properly. It emphasises about components of Wheel Speed Sensors, the two basic approaches of wheel Speed Sensors in modern...
Words: 1799 - Pages: 8
...Initially, the company operated as a distributor for Onitsuka Tiger, the Japanese shoe maker. Most of the sales were made out of Knight ’s automobile. In 1967 the first retail store was opened. In 1972 the jump was made to manufacturing company’s own brand of athletic shoes and the “Swoosh” brand mark was created. The first self- manufactured company’s shoes used Bowerman’s “waffle” design. They became extremely popular among the runners: they had special waffle-type nubs for traction and at the same time they were lighter than traditional athletic shoes. In 1979 Nike Air technology was successfully launched and by 1980 the company already attained 50% of national athletic shoe market. In 1982 Nike started to cooperate with Portland-based advertising agency Wieden+Kennedy. Many successful advertising campaigns were mutually launched and agency’s co -founder Dan designed even Nike’s famous slogan “Just Do It” The Purpose of This analysis The purpose of this paper is to research and analyze the theories of management that apply to Nike Corporation. The emphasis is...
Words: 689 - Pages: 3
