...offered MTVN with huge opportunities due to its huge youth populace, MTV’s controversial content that was known for angering religious, political, and conservative communities could easily backfire in the conservative environment prevalent in the region. On the other hand, too much localization to suit the tastes of the region could dilute MTV’s global brand. The case discusses in detail the strategy adopted by MTVN to enter and expand in the Middle East and also the challenges faced by the channel. TEACHING OBJECTIVES & TARGET AUDIENCE The case will help the students to: • Understand the issues and challenges in entering and expanding operations in new markets which were culturally different from the organizations home/traditional/existing markets. • Understand the pros and cons of entering a new market with a standardized/adapted product to suit local preferences. • Analyze MTVN’s strategy in the Middle East, identify challenges and explore strategies that the channel could adopt in the future This case is meant for students of the MBA/MS level programs in the Business Strategy curriculum. The case is also suitable for International Business/International Marketing/Brand Management curriculum. TEACHING APPROACH AND STRATEGY This case can be used effectively in classroom discussions as well as in distance learning programs. In the classroom mode, the case moderator can initiate the...
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...work of transcultural nursing indicates that there are many barriers and issues in health care, particularly for persons from diverse cultures. For instance, health care for poor Americans and ethnic minorities is less than optimal because they are unable to pay for services because of lack of insurance (Edelman & Mandle, 2010). Ethnicity is a reference to a collective identity, a sense of uniqueness within the larger society, and a distinction from nonmembers. Ethnicity denotes a sharing of customs, food, dress, music, religion, and of symbols, such as language, among those who see themselves as fellow members of the group (Edelman & Mandle, 2010). An ethnic group may have “common geographic origins, family patterns, language, religion, values, traditions, symbols, music, dietary preferences, and employment patterns” (Edelman & Mandle, 2010). The ethnic group includes those members with the sense of belonging to the collective identity. A traditional method of maintaining, protecting, and restoring health requires the knowledge and understanding of health related resources from within a given person’s cultural heritage and community. These methods may be used instead of or along with modern...
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...The Identity of Religious Minorities in Non-Secular States: Jews in Tunisia and Morocco and Arabs in Israel Author(s): Mark A. Tessler Source: Comparative Studies in Society and History, Vol. 20, No. 3 (Jul., 1978), pp. 359-373 Published by: Cambridge University Press Stable URL: http://www.jstor.org/stable/178359 Accessed: 13/07/2009 10:36 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at http://www.jstor.org/action/showPublisher?publisherCode=cup. Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit organization founded in 1995 to build trusted digital archives for scholarship. We work with the scholarly community to preserve their work and the materials they rely upon, and to build a common research platform that promotes the discovery and use of these resources. For more information about JSTOR, please contact support@jstor.org. Cambridge University...
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...one of the biggest challenges faced by MTV while launching MTV Arabia was the prevalent culture in the Arab world. Discuss the Arab culture. How is it expected to pose a challenge to MTV? First of all, it is impossible to talk about groups of people without generalizing. At this point it must be emphasized that there is not just “one” Arab culture or society. The Arab world is full of rich and diverse communities, groups and cultures. Each of the Arab countries has different perspectives. That’s why differences exist not only among coun- tries, but within countries as well. With 22 countries formed, the Arab region has in some parts the same religious, politics and ethical views and some are totally different Some people would say that it is known for reacting, and some think over reacting nega- tively to controversial content. For example, within the Arab’s there are three types of religions, Judaism, Islam and Christianity; so these make some things acceptable in some countries and in others not. Furthermore the Middle East offered a huge population of youth with a rich and diverse culture. And exactly these young people can be seen as the target group of MTV. But you also have to be aware in which parts of the Arabian world you are, because religion, for example, is one of the most important aspects on Arabs’ lifestyle, and has something to do in almost every decision Arabs’ take. Not only political leaders are very influenced by religion on their decisions and those are examples...
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...continent of Africa is so rich and diverse in it's culture with it not only changing from one country to another but within an individual country many different cultures can be found. Much of Africa's cultural activity centers on the family and the ethnic group. Art, music, and oral literature serve to reinforce existing religious and social patterns. The Westernized minority, influenced by European culture and Christianity, first rejected African traditional culture, but with the rise of African nationalism, a cultural revival occurred. The governments of most African nations foster national dance and music groups, museums, and to a lesser degree, artists and writers. Africa was the birthplace of the human species between 8 million and 5 million years ago. Today, the vast majority of its inhabitants are of indigenous origin. People across the continent are remarkably diverse by just about any measure: They speak a vast number of different languages, practice hundreds of distinct religions, live in a variety of types of dwellings, and engage in a wide range of economic activities. Over the centuries, peoples from other parts of the world have migrated to Africa and settled there. Historically, Arabs have been the most numerous immigrants. Starting in the 7th century, they crossed into North Africa from the Middle East, bringing the religion of Islam with them. A later movement of Arabs into East and Central Africa occurred in the 19th century. Europeans first settled...
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...charging interest. Instead, lenders under Islamic Law may charge “fees” or “rent” to borrowers. Shariah scholars say there is no prohibition against using an interest rate as a benchmark to calculate appropriate fees or rents. Several U.S. lenders (including Freddie Mac and Fannie Mae) are now offering “Islamic home mortgages.” Such mortgages are described in detail in the textbook. The price of the Islamic mortgages tends to be very comparable to the price of traditional mortgages. Values and Attitudes * Values are the principles and standards accepted by members of a society; attitudes encompass the actions, feelings, and thoughts that result from those values. Attitudes about time, authority, education, and rewards reflect an individual’s deep-seated values and shape the behavior of, and opportunities available to, companies operating in a given culture. * Time. In Anglo-Saxon cultures, the prevailing attitude toward time is that it is valuable and should not be wasted. Conversely, Latin Americans and Arabs do not share this attitude and think nothing of starting a business meeting late, or being interrupted during a meeting. * In...
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...Introduction Silk road is a road that connects China with those countries of central and western Asia. It starts from Chang’an, the capital of ancient China, to Mediterranean ending at Rome. The overall length of this road is about 6440 kilometers. As the main commodity transported on this road is Chinese silk, it is called Silk Road. It is an important trade channel for those people of China, central Asia, western Asia, southeastern Asia, Europe, Africa, and America to friendly exchanges. The physical and spiritual communication caused by the Silk Road not only riches the physical lives of these regions around this road but also hugely impacts their culture and social structure. One of the most important contributions made...
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...intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2008, IBS Center for Management Research. All rights reserved. To order copies, call +91-8417-236667/68 or write to IBS Center for Management Research (ICMR), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email: info@icmrindia.org www.icmrindia.org BSTR/294 MTV Networks: The Arabian Challenge “[…] MTV has a penchant for airing controversial material and making a mockery of convention. And of course, it’s an American brand… The challenge, therefore, is transforming a notoriously risqué channel into a Middle Eastern-friendly platform for music and creativity without stripping MTV of its edge. It isn’t without some irony that a channel known for angering religious, political, and conservative communities is operating in and catering to a region renowned for reacting (and sometimes overreacting) negatively to controversial content.”1 - Dana El Baltaji, Special Projects Manager, Trends magazine in Dubai, in 2008. “In many ways (MTV Arabia) is the epitome of our localization strategy. It’s a different audience (in the Middle East) but this is what we do -- we reflect culture and we respect culture. The programming mix on this one is going to be a little more local than normal.”2 -William H. Roedy, Vice Chairman for MTV Networks and President MTVI Network International, in...
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...basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. For use by students of Icfai Flexible Learning programs. Not to be reproduced or distributed in any form or by any means. 2008, ICMR. All rights reserved. To order copies, call 0091-40-2343-0462/63 or write to ICMR, Plot # 49, Nagarjuna Hills, Hyderabad 500 082, India or email info@icmrindia.org. www.icmrindia.org BSTR/294 MTV Networks: The Arabian Challenge “[…] MTV has a penchant for airing controversial material and making a mockery of convention. And of course, it’s an American brand… The challenge, therefore, is transforming a notoriously risqué channel into a Middle Eastern-friendly platform for music and creativity without stripping MTV of its edge. It isn’t without some irony that a channel known for angering religious, political, and conservative communities is operating in and catering to a region renowned for reacting (and sometimes overreacting) negatively to controversial content.”1 - Dana El Baltaji, Special Projects Manager, Trends magazine in Dubai, in 2008. “In many ways (MTV Arabia) is the epitome of our localization strategy. It’s a different audience (in the Middle East) but this is what we do -- we reflect culture and we respect culture. The programming mix on this one is going to be a little more local than normal.”2 -William H. Roedy, Vice Chairman for MTV Networks and President MTVI Network International, in 2007. ...
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...Introduction A naturally occurring talent can be an invaluable asset through life and posthumously for an individual. One such person is Umm Kulthum; a celebrated Egyptian singer who lived through the 20th century until 3rd of February 1975 to become one of the most famous Arab vocalists in history. This paper aims at discussing the life and times of the star who is still honored today in the Arab world, even more than forty years since her death. Additionally, this paper looks at her contribution to Egypt at her time and at contemporary times. Early life Umm was born in the village of Tamay e-Zahayra near the city of al Sinbillawayn in the Nile Delta south of Cairo into a poor family. Her birth date is not clearly known. Umm had two siblings, her elder sister Sayyida and her elder brother Khalid. Her family lived in a small house made of brick. Kulthum’s father, al-Shaykh Ibrahim al-Sayyid al-Daltaji was an Imam at the local mosque in their home area. She went to a Quran school when she was five years old where she was taught to memorize the Quran including proper pronunciation and phrasing of words. In her time, girls did not receive any form of formal education but had to be taught the Quran. Egypt was under British occupancy when Umm was born and raised. Singing career Umm began singing at an early age, and would perform at the local leader’s house. She was about 7 years old at that time. Word quickly got around the village of the young girl’s unique voice. Soon...
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...------------------------------------------------- Kenya History Then and Now Early Kenya history evidence shows that man's prehistoric ancestors roamed Kenya as early as four million years ago. The modern history of Kenya, however, did not start until the Cushitic people of Northern Africa moved into present day Kenya around 2000 BC. Thousands of years later, at around 200 AD, the Bantu arrived and settled along Kenya's coast. Later, between the 10th-14th centuries, the Nilotic people arrived and occupied the Great Rift Valley plains. Arab traders began frequenting Kenya's coast during the first century AD. By 700 AD, Arab settlements had sprouted along the coastline, giving way to inter-marriages between the Arabs and the Bantu. This formed the beginning of the Swahili culture and language found in Kenya today. Arab dominance ended in 1498, when the Portuguese arrived and settled along Kenya's coast. It was during their stay that the Portuguese built the famous Fort Jesus in Mombasa in 1593. The Portuguese retained control of much of the coast until the late 1600s when the Imam of Oman defeated them and brought Kenya's coast under Islamic control. Kenya Colonial History The colonial history of Kenya starts with the Berlin Conference of 1885 when European nations divided Africa among themselves. In 1894, the British government declared the East African Protectorate over Kenya and Uganda and, in 1920, the protectorate became a colony. The Kenya historical events timeline...
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...How Strategy Shapes Structure by W. Chan Kim and Renée Mauborgne The Idea in Brief • There are two types of strategy: structuralist strategies that assume that the operating environment is given and reconstructionist strategies that seek to shape the environment. • In choosing which of the two is most appropriate for your organization, you need to consider environmental attractiveness, the capabilities and resources you can call on, and whether your organization has a strategic orientation for competing or for innovating. Diversified companies should be comfortable using both approaches. • Whichever type of strategy is chosen, success will depend on creating an aligned set of strategy propositions targeted at three different sets of stakeholders: buyers, shareholders, and the people working for or with the organization. • Where the approaches diverge is in the nature of their proper alignment. Structuralist strategies require that all propositions focus on delivering either low cost or differentiation. Reconstructionist strategy propositions aim to deliver both, as exemplified by the cases of the city-state of Dubai, Apple’s iTunes, and the charity Comic Relief. When executives develop corporate strategy, they nearly always begin by analyzing the industry or environmental conditions in which they operate. They then assess the strengths and weaknesses of the players they are up against. With these industry and competitive analyses in mind, they set out to carve a distinctive...
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... Kashmiris, Sindhis in east, Muhajirs, Makrani in the south; Baloch and Pashtun in the west; and the ancient Dardic, Wakhi, and Burushocommunities in the north. These Pakistani cultures have been greatly influenced by many of the surrounding countries' cultures.The past few decades have seen emergence of a middle class in cities such asKarachi, Lahore, Rawalpindi, Hyderabad, Quetta, Faisalabad, Sukkur, Peshawar,Sialkot, Abbottabad, and Multan. Rural areas of Pakistan are regarded as more conservative, and are dominated by regional tribal customs dating back hundreds if not thousands of years. Literature Pakistani literature originates from when Pakistan gained its nationhood as a sovereign state in 1947. The common and shared tradition of Urdu literature and English literature of South Asia was inherited by the new state. Over a period of time, a body of literature unique to Pakistan has emerged in nearly all major Pakistani languages, including Urdu, English, Punjabi, Pashto,Seraiki, Balochi, and Sindhi. Poetry Poetry is a highly respected art and profession in Pakistan. The enthusiasm for poetry exists at a regional level as well, with nearly all of Pakistan's provincial languages continuing the legacy. The independence of the country in 1947 and establishment of Urdu as the national language, poetry is written in that language as well. The Urdu language has a rich tradition of poetry and includes the famous poets Dr. Allama Iqbal (national poet), Mirza Ghalib, Faiz Ahmad...
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...HISTORY OF MALAYSIAN ARTS Malaysia is a very unique country that have multi-cultural, multi-racial, multi-ethnics and multilingual as this country consist of 50% Malays, 30% Chinese and 20% India and this country also consist of various ethnics as well as migrants and colonial settlers that comes from Portugal, British and Japan afterwards all of these factors contributed to the development of arts in Malaysia. Malaysian arts also have been influenced by the Hindus and Islam in architecture design, music, language and literaturer. We can see the Hindus influential mostly in the classic literaturer for instance Hikayat Jaya Lengkara and Hikayat Indera Bangsawan while Islam has influenced Malaysian architecture design, music and paint such as Sultan Abdul Samad building has Islamic style design like floral and geometrical shapes furthermore to spread Islam reformation Arabian people encouraged local people to sing songs that shows praisal and worship the almighty Allah and His messenger Muhammad. Malaysian artists have different styles in paintings and they adopted artistic techniques from British, Chinese and Middle East creativity. Generally Malaysian arts have been influenced by the exterior factors and help to build great and diverse Malaysian arts. The Music of Malaysia Music and dance are almost inseparable in the Malaysian culture. Where there is one, the other is not far behind. True to Malaysia's heritage, dances vary widely and are, if not imports direct from the source...
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...The United Arab Emirates (UAE) is a Middle Eastern federation of seven states situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia. The seven states, termed emirates, are Abu Dhabi, Ajman, Dubai, Fujairah, Ras al-Khaimah, Sharjah, and Umm al-Quwain. Independence (1971). By 1966 it had become clear the British Government could no longer afford to administer and protect what is now the United Arab Emirates. British MPs debated the preparedness of the Royal Navy to defend the trucial sheikhdoms. Secretary of State for Defence Denis Healey reported that the British Armed Forces were seriously overstretched and in some respects dangerously under-equipped to defend the trucial sheikhdoms. On 24 January 1968, British Prime Minister Harold Wilson announced the government's decision, reaffirmed in March 1971 by Prime Minister Edward Heath to end the treaty relationships with the seven Trucial sheikhdoms that had been, together with Bahrain and Qatar, under British protection. Days after the announcement, the ruler of Abu Dhabi Sheikh Zayed bin Sultan Al Nahyan, fearing vulnerability, tried to persuade the British to honour the protection treaties by offering to pay the full costs of keeping the British Armed Forces in the Emirates. The British Labour government rejected the offer.[32] After Labour MP Goronwy Roberts informed Sheikh Zayed of the news of British withdrawal, the nine Gulf sheikhdoms attempted to form...
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