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Trilogy Univerity

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Submitted By chelele
Words 269
Pages 2
Introduction
Trilogy is a software company to improve the automotive purchase experience for consumers around the world by supporting original equipment manufacturers.
It is founded by Joe Liemandt.
And the company based in Austin, Texas.

Challenge
In the mid-90s, the company faced stiff competition from large competitor, SAP. They expand its product offerings to include broader sales and marketing functionality.
In 1994, Trilogy was succeeded; they got the deal of IBM. However, Joe was worried that the success would be short-lived. Then Joe realized that Trilogy lacked capable management due to the policy that recruited recent graduates. Therefore, Joe decided to put aside many of his short-term responsibilities as CEO in order to personally run the first class of Trilogy University, TU95, and screw them up.

Motivation of history
Joe and his four classmates dropped out of Stanford, and developed the product SalesBuilder. However, due to the impact that the competitor, SAP, show up, the company introduced the second product, Selling Chain. This product transformed the company to become a company which offered a broad range of sales and marketing software applications, and powered Trilogy’s growth in 1990s.
In 1995, because lacked capable management of the company, Joe made a class of TU. What’s more, he gives TU three goals as follow: 1. TU should serve as a cultural indoctrination process for new Trilogians. 2. TU should allow its graduates to push the development of their technical skill to learn the tricks. 3. TU graduates should not only be taught they have a huge impact on the organization, but that they must have an

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