Free Essay

Tv Industry Analysis

In:

Submitted By tiffyb1293
Words 1051
Pages 5
Tiffany Basile
CJN 255: A
Professor Huntemann
March 4th 2015

1.
Television isn’t really my thing. I don’t wait on the edge of my seat for the new Orange is The New Black episodes being released on Netflix. Nor do I really have the energy to conscientiously follow multiple seasons and countless episodes of content. I enjoy being able to watch something without having to see every episode prior to understand what’s going on. I would estimate that I watch perhaps an hour of television daily. Before going to sleep at night I’ll log onto Netflix and either put on Family Guy, Criminal Minds or my newest interest, It’s Always Sunny In Philadelphia. Something I can easily follow at my convenience. I also use HBO GO to have access to movies on my laptop when I’m bored on the weekends. I still own a traditional TV’s at home. Their main purposes are to show sporting events. Sometimes I’ll watch Modern Family or a movie on them with my parents, they are the ones who still use to the TV for everything. I have a TV in my room that hasn’t been turned on in weeks. It’s kind of just taking up space on my desk. Since I still live at home with my parents, they pay for the cable. We have Comcast with On Demand but we do not have DVR. We have some of the movie channels but not all of them, I think just HBO. To access Netflix and HBO GO I use a friend’s account, she’s totally fine with me using them.

2.
I first interviewed my dad. He works as an accountant in the city and is in his mid fifties. He actually watches a lot of television. Every morning during the week he wakes up and puts the news on to check the weather, traffic and headline news. He still has a flip phone so he can’t check any current news on his phone. When he comes home from work he watches Seinfeld reruns for comic relief. Then at primetime he either watches the Bruins, Celtics and definitely the Red Sox. He watches the new series of Family Guy, The Goldberg’s, Criminal Minds, The Middle, The Walking Dead. He’s usually watching TV alone or with my mom. Sometimes he challenges my mom to Jeopardy. If there is nothing on regular TV during the week, he surfs through the movie channels. On Saturday and Sunday during football season he watches college football on Saturday and the NFL on Sunday, especially the Red Zone. He also watches TVG on weekends if there’s no football on. Weekend mornings he watches the reruns of the Three Stooges and if he wakes up early enough he’ll watch the reruns of Married With Children. Every night, the TV is usually off by 10o’clock. He doesn’t have any access to Netflix or HuLu, I don’t think he even knows what HuLu is. He doesn’t watch programs on any other devices than a television. The only other device he knows how to work is our computer.

I then interviewed my mom. She works as a dining room manager at an elderly complex and is also in her mid fifties. She never watches television. She grew up with only one television in her household and with having 4 other siblings, it was almost impossible her for to watch TV. She’s more into reading books. Sometimes when she comes home from work she’ll watch Criminal Minds, Jeopardy, Mystery on PBS. She enjoys watching programs that challenge her mind. On the weekends she enjoys watching Saturday Night Live. She doesn’t know what Netflix or HuLu are and she doesn’t own any devices other than her flip phone so she only watches TV on television. Her and my dad usually will watch television together.

My experiences with my parents are just about as polar-opposite as they get. I basically only watch TV on my computer with Netflix and they don’t even know how to create a Netflix account. My dad watches TV for almost five hours each day when I only watch an hour before I go to bed. My mom is interested in those Mystery shows on PBS and I honestly don’t even know what those are. We are all interested in Criminal Minds though; maybe we should start watching it together. My parents tend to watch television together and I watch alone. They are definitely more into television than I am but I think that’s how everyone is from the older generation. They grew up as the television being the latest innovation and our generation grew up with it.

3.
In order for the television networks to survive in the new digital era they must give the control back to their audiences. Our generation wants the ability to watch the TV shows we enjoy and when we please. Television networks are still stuck in their comfort zone and haven’t adapted to this new style of viewing. The networks are leaving us with limited options; only showing certain shows at certain times or having to pay extra to watch a movie. These limitations and fees are causing people to get rid of cable. That’s why more and more people are switching over to Netflix. Netflix gives the people the opportunity to binge watch their favorite series and have access to tons of movies with just a monthly fee. Netflix understands what the people want and that’s why they’re thriving. In the next ten years, I don’t see cable TV still in existence and for a few reasons. The expense to create shows for television networks is outrageous. Every year hundreds of millions of dollars are spent to create pilot episodes for new series and over half of them aren’t successful. In Spacey’s speech he says that out of the 35 shows that make it to air, only 13 of them get renewed for a new season. Clearly, the audience is not satisfied with the content being produced by the networks. Watching content is changing for the better. In regards to the older generation, I don’t think they would be accustomed with using the Internet to watch TV. My parents are more into the tuning in once a week show and watching it with the family.

Similar Documents

Premium Essay

Dish Tv Industry Analysis in Ranchi, India

...of Contents I. Introduction 2 II. DTH Industry in India 3 III. Porter 5 Forces Model For DTH Industry 4 IV. Tata Sky: The Subject of Market Research 5 V. Tata Sky: STP 6 VI. TATA Sky: 4P’s Model 7 VII. Field Study and Survey 8 VIII. SWOT Analysis Of Tata Sky 9 IX. Online Survey and Results: 10 X. Conclusion 10 XI. Recommendation 10 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Babloo’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized entertainment industry. Slowly, with more revenue being put into private cable TV channels, quality of TV programs increased by leaps and bounds. Doordarshan struggled to survive against the onslaught of the private TV channels. With the cable TV operators slowly increasing their reach to...

Words: 3116 - Pages: 13

Premium Essay

Panasonic India

...Consulting Reports, 2013) and Panasonic Corporation is the fifth-largest television manufacturer in the world (Statista, 2012). Particularly, it is also reported that India television market ranks three in world market next to the US and China (Paluri, 2013). In this market, Panasonic is one of the market leaders that accounted for 7% of market share (ibid). This report aims to propose some recommendations for Panasonic’s future strategies by analyzing its external and internal factors of Panasonic in TV industry in India. Stakeholder Analysis As the analysis of Panasonic India’s stakeholders (see Appendix 1), it is recognized that the two pillars of company’s success are shareholders and employees. According to its Sustainability Report (2013, p.23), its employees is also considered as a foundation for its growth. Understanding clearly all stakeholders to meet their satisfaction is one of current company’s goal. External Analysis Macro Environment According to PESTLE analysis (Appendix 2), government policies, economic conditions and technology are the three key challenges that Panasonic India has to face. The company not only meet its headquarters’ goals but also implement and enforce compliance with the Indian regulations. Moreover, the company has to overtake unfavorable economic factors and take full advantage of technological conditions in India in other to strengthen its competitiveness and achieve its...

Words: 1535 - Pages: 7

Premium Essay

Comparative Financial Study of Top Three Two Wheeler Companies

...A PROJECT REPORT ON “COMPARITIVE FINANCIAL STUDY OF TOP THREE TWO WHEELER COMPANIES” FOR HEROHONDA, BAJAJAUTO, TVSMOTOR. SUBMITTED TO TILAK MAHARASHTRA UNIVERSITY IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTER OF BUSINESS ADMINISTRATION (MBA) Submitted By: IRFANHUSEN BHORANIA (Batch 2008-10) Guided By: Prof.R.GANESHAN 1 MAHARASHTRA COSMOPOLITAN EDUCATION SOCIETY’S PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE CAMP PUNE-411001 CERTIFICATE This is certify that BHORANIA IRFANHUSEN student of PAI international centre for management excellence, Maharashtra Cosmopolitan Education society, Pune has completed his field work report on the topic of COMPARATIVE FINANCIAL STUDY OF TOP THREE TWO WHEELER COMPANIES and has submitted the field work report in partial fulfillment of MBA of the college for the academic year 2008-2010. He has worked under our guidance and direction. The said report is based on bonafide information. Project guide name Prof. R Ganesan Designation Director 2 PAI INTERNATIONAL CENTRE FOR MANAGEMENT EXCELLENCE Maharashtra Cosmopolitan Education Society DECLARATION I hereby declare that the project titled “COMPARATIVE FINANCIAL STUDY OF TOP THREE TWO WHEELER COMPANIES” is an original piece of research work carried out by me under the guidance and supervision of Prof.R.GANESHAN. The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfilment of the requirement...

Words: 8258 - Pages: 34

Free Essay

Financial Analysis

...or not. SWM has been analyzed step by step in order to find out its true value in the industry. The analysts have first looked into SWM business and strategy where it has been noted that SWM was a result of merger of seven group holdings and Australian West Newspaper in order to expand and use their resources efficiently. Secondly, SWM accounting policies and procedures have been analyzed where they showed that the company is following the accounting standards and using their flexibility that was given by the standard in order to measure some accounts in the financial statement. This flexibility was compared to the industry where it has noted that the company is valuing these accounts in a proper way. Thirdly, a financial analysis was also undertaken. It has been understood that the company, though there was a merger, is managing their resources well that resulted to positive book and cash returns. Lastly, the forecasts of the said company, where the analyst has determined the company’s value and the full set of financial statement for 2012, were estimated and calculated intelligently. With the help of the four steps of business analysis, the group has recommended that it is safe to invest to seven west media even if merger has occurred twice in the last three financial year. I. INTRODUCTION In order for a business to stay competitive in the industry, an effective business analysis must be undertaken. This involves gathering variety of data from different sources to...

Words: 1963 - Pages: 8

Premium Essay

Astro Malaysia Holdings Company Valuation

...direct-to-home (DTH) satellite TV benefits in Malaysia and Brunei. It is likewise the essential business radio supporter in Malaysia and a noteworthy distributer of TV aides and way of life magazines in the area. Astro has made joint ventures in different nations to dispatch new television, sight and sound and Internet administrations. The Group has vital concurrences with top programming engineers and substance fabricators to mutually create both innovation and substance to give satellite-conveys, broadband, IP upgraded mixed media and intuitive administrations over different stages, including telephony, over the Asia Pacific area. (Astro, 2015). Astro was established in the United Kingdom and registered in England and Wales on 22 July 2003 under the United Kingdom Companies Act, 1985 and is enlisted as a foreign business in Malaysia under the Companies Act, 1965. The Company was recorded on the Main Board of the Bursa Malaysia Securities Berhad on 1 October 2003. The recorded cost is on the site with a delay of 180 seconds, the last value review was on 23th July 2015 at RM 2.990 for the day. The volume of outstanding shares is 5.2 Billion (The Wall Street Journal, 2015). This research paper will analyze and discuss the internal and external economic standings of the company and will provide an in-depth analysis of the global positioning of the company as well. The paper will undertake PEST analysis, SWOT analysis and a set of other business analysis to evaluate and interpret...

Words: 4300 - Pages: 18

Free Essay

Survey on Impact of Television Advertisements on Youth Buying Behaviour

...Survey on Impact of Television Advertisements on Youth Buying Behaviour Submitted by: M.A.P.Arun kumar (10AD05) D.Mohan (10AD26) K.M.Saravana Prabu (10AD27) M.Prabu (10AD39) M.Guruprasath (10AD44) Introduction: Rapid technological development and the immersion of technology into the lives of today’s consumers have created a digital divide between generations. Most students entering our colleges and universities today are younger than the microcomputer, are more comfortable working on a keyboard than writing in a spiral notebook, and are happier reading from a computer screen than from paper in hand. It is important to note that these technologies such as cable television, the Internet, laptop computers, and mobile devices were not always readily available for previous generations. Due to these technological advancements being ever-present in our lives one may assume differences exist between those whom have grown up immersed in the technologies and those whom have not been born into this technological immersion. Today’s average college graduates have spent less than 5,000 hours of their lives reading, over 10,000 hours playing video games, and an incredible 20,000 hours viewing television within the first 20 years of their lives. These readily available technological advancements from a young age create different experiences, which lead to different brain structures than previous generations that did not have these technological advancements. Different groups of consumers...

Words: 2122 - Pages: 9

Free Essay

People Meter

...Date 17th November, 2012 ANALYSIS OF THE IMPACT OF PEOPLE METER ON TELEVISION ADVERTISING IN PAKISTAN AKNOWLEDGEMENT We sincerely thank our advisor Mr. Agha Zohaib for the guidance and help he has given us at every step of the way in completion of this Research Project. We are also thankful to Ms. Sabina Aziz from Mindshare for her time and patience and all the media professionals who consented to our request for interview and gave their valuable time, knowledge and experience in completion of our work. Table of Contents ABSTRACT 6 CHAPTER 1 8 Introduction 8 Gallup: 9 People Meter: 10 Objectives/Aim: 11 CHAPTER 2 12 LITERATURE REVIEW 12 The Global Perspective: 12 Subcontinent Perspective (India): 17 Local Perspective (Pakistan): 19 CHAPTER 3 21 RESEARCH METHODOLOGY 21 Research Design 21 Procedure 21 Measurement/Instrument Selection 21 Methodology 22 Sample 22 Software Employed 23 CHAPTER 4 24 People Meter Vs Gallup: Secondary Data Analysis 24 Gallup & People Meter Reach Comparison between Satellite & Terrestrial Channels 25 Gallup & People Meter Rating Comparison between Satellite & Terrestrial Channels 27 Gallup & People Meter Reach & Ratings Comparison for Top 10 Channels 29 Ratings Analysis of Altaf Hussain’s Speech on 9th September 2011 31 GEO NEWS ANALYSIS: 31 DUNYA NEWS ANALYSIS: 33 ARY NEWS ANALYSIS: 34 SAMAA TV ANALYSIS: 35 PTV ANALYSIS: 36 Reach Analysis of World Cup 2011 37 Gallup...

Words: 18546 - Pages: 75

Free Essay

Econ Paper

...Home Entertainment: Cable TV vs. Internet Streaming Service Miguel A. Resendiz Campbell University Home Entertainment: Cable TV vs. Internet Streaming In my household we are a family of four which includes my wife, my teenage brother, my daughter and me. When it comes to entertainment, we are very dependent on television. We have some shows that we enjoy as a family and because of the age difference and different interest we also have shows that we enjoy watching independently. The necessity of having a home entertainment that is low priced and adaptable to the needs of the family leads to analyze the decision whether to continue with cable television or switch to internet streaming. Home entertainment in America is constantly evolving side by side with technology. The Cable television industry has been dominating home entertainment market for many years but a new industry is now in the challenge, the new competitor is Internet Streaming Service and is also rising with technology. In his book, On-Demand Culture: Digital Delivery and the Future of Movies, Dr. Tyron explains, “Digital delivery not only affects the economic models of the movie industry but also promotes an on-demand culture, in which the practices of movie-going and the perceptions of media culture are transformed. Movie viewers are now re-imagined as individualized and mobile, able to watch practically anywhere or anytime they wish, while having access to aspects of film culture—such as film festivals...

Words: 1661 - Pages: 7

Premium Essay

New Media

...4. Television and technology; 5. Television history; 6. Viewer, audiences: I, We, They. Why study television? People wrote about television as a general media. There was a certain resistance to the study of TV. To study popular culture was parallel to the fear of the death of high culture. Umberto Eco (1964) and others gave special attention to TV and other “minor arts”. The interest in the study of reader/receiver increased in the 60’s in the universe of high culture and the academy. R.Barthes – encode/decode. Later the canonization of popular mass culture in Anglo-American countries changed the vision of the society about the TV. In the US they reflected about the industry. Cultural industries – television is culture but it’s also an industry. If we think in Hollywood as a dream factory we have also a culture industry. Nowadays popular culture is a part of our life. Common sense and TV – resisting the analysis of television is also a consequence of commons sense. But there is a paradox: it is so easy to watch that it becomes difficult to analyze. TV is inscribed in daily life. TV is transparent. Popular culture, namely TV, has a supposed transparency: what I see is what it looks likely to be. It’s so easy that it resists analysis, but what is easy to watch is as complex as any other phenomenon. Kracauers perspective – “The Mass Ornament”, 1931 * Analyses of widely read books are an artifice to investigate social strata whose structure cannot...

Words: 2272 - Pages: 10

Premium Essay

Netflix Case

...For this case analysis I will be answering the case assignment questions for case 6: Netflix’s Business Model and Strategy in Renting Movies and TV Episodes. Before going into the first question, an introduction into the company always seems fitting for these types of assignments. According to Netflix, Inc. 10-K Annual Report Form from Edgar Online, “Netflix, Inc. is the world’s leading Internet television network with more than 33 million members in over 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series,” and the report also states that Netflix, Inc. core strategy is to grow their streaming subscription business domestically and internationally. They are continuously improving the customer experience – expanding their streaming content, with a focus on programming an overall mix of content that delights their customers, including exclusive and original content, enhancing their user interface and extending their streaming service to even more Internet-connected devices while staving within the parameters of their consolidated net income (loss) and operating segment contribution profit (loss) targets. Contribution profit (loss) is defined as revenues less cost of revenues and marketing expenses (Edgar Online Report).” From this report and a few others that I researched along with reading the facts presented within our text, I look at Netflix, Inc. as a innovator in the Internet delivery of TV shows and movies, and...

Words: 1576 - Pages: 7

Premium Essay

Acsfzdgd

...competitive forces have challenged the television industry? What problems have these forces created? Overall use of high-speed Internet access, powerful PCs with high-resolution display screens, and iPhone and other mobile handhelds, and file-sharing services have made downloading of video content from movies and television shows faster and easier than ever. Also people can even have more choices to watch different kinds of television shows. Internet appears an increasingly important role in television business strategy than it has in the past. Television is starting to lose viewers to the internet streaming of television program. The advertisers and viewers is change to use for the internet as delivery systems for content which keep the television industry lose revenue. For the result, there are more and more people start to watch movies and television online instead of watching these through the television. This is a big problem for television industry that is losing their customers. 2. Describe the impact of disruptive technology on the companies discussed in this case. The impact of disruptive technology on the companies in this case is bigger thing that will be definitely more and more choose to watch movies and television shows on the Internet. Disruptive technology or innovation makes a product or service better by reducing the price or changing the market in a way it does not expect. We think the television industry should try to come up with a new business strategy...

Words: 800 - Pages: 4

Free Essay

Netflix

...Zent Managerial Finance December 15, 2015 Company & Industry Overview Netflix is the world’s leading Internet television network with over 69 million members in over 60 countries enjoying more than 100 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. The DVD-by-mail is where DVD’s and Blue-ray disks are sent via permit reply mail. The company was established in 1997 and is headquarters are in Los Gatos, California. It started its subscription-based service in 1999. By 2009, Netflix was offering a collection of 100,000 titles on DVD and had surpassed 10 million subscribers. People love TV content, but they don't love the linear TV experience, where channels present programs only at particular times on non-portable screens with complicated remote controls. Linear TV was a huge advance in entertainment over radio, just as fixed-line telephone was an advance in communications over the telegraph. Now Internet TV - which is on-demand, personalized, and available on any screen - is maturing and will eventually replace the linear TV experience. The world's leading linear TV networks now offer their programming on-demand through apps that run on phones and smart TVs. These apps, such as CBS All Access, BBC iPlayer, and HBO Now, enable...

Words: 2224 - Pages: 9

Premium Essay

Case 6: Netflix

... SPRING TERM 2013 BUS 450 PROFESSOR BUCKLEY Case: Netflix’s Business Model and Strategy in Renting Movies and TV Episodes (case 6 in text) 1. How strong are the competitive forces in the movie rental marketplace? Do complete five-force analysis to support your answer. The five force model of competition contains 5 sections of competitive forces which include: suppliers, buyers, potential new entrants, firms in the industry offering substitute products and rivalry among competing sellers. * Suppliers- my analysis shows that this is the strongest force in the industry. They are the one that set market prices and control the distribution of their product. The amount of movies produced all depends on them. If suppliers decide to vertically integrate forward, businesses like Netflix and blockbuster will definitely be wiped out of business. * Buyers- these are the people that accept the market prices. They have no say although the market works to satisfying their needs. They have limited choice in terms of finding other entertainment sources except visual entertainment and therefore accept whatever restrictions the market sets for them. This is not a strong force in this industry. * Potential new entrants- considering that competition is high in this industry and many businesses have set up their market status it is hard for new businesses to enter this market. Netflix is a dominant business in the market and has...

Words: 2704 - Pages: 11

Premium Essay

Analysis - Telecommunication M1

...1 Purpose 1.2 Method of investigation 1.3 Scope 5 8 2 Company Profile 2.1 MobileOne‟s operations 2.1.1 Mobile network 2.1.2 Broadband services 2.1.3 International services 2.2 History 2.3 Key Management of M1 2.4 MobileOne‟s Board of Directors 2.5 Ownership structure 2.6 Key Competition 2.6.1 SingTel Group 2.6.2 Starhub Ltd 2.7 Share Price Performance and Comparison 8 1|Page 3. Industry overview 3.1 Industry Market Share 3.2 Porter‟s Five Forces Analysis 3.2.1The threat of substitute products 3.2.2 The thread of new market entrants 3.2.3 The intensity of rival firms 3.2.4 Customers‟ bargaining power 3.2.5 Suppliers‟ bargaining power 3.3 SWOT analysis 3.3.1 Strengths 3.3.2 Weaknesses 3.3.3 Opportunities 3.3.4 Threats 3.4 Industry life cycle of M1 21 4. Current Issues 4.1 Global financial crisis 4.2 Government regulations 4.3 Government Initiatives – Lower corporate tax rates 4.4 Developments in Next Generation Broadband Network 4.5 Growth in mobile broadband market 4.6 Plans for overseas expansion 4.7 Cross content for Pay TV 2|Page 40 5. Financial Analysis 5.1 Internal liquidity rate 5.2 Turnover ratios 5.3 Operating profitability ratios 5.4 Debt ratios 5.5 Return on equity ratio 47 6. Company Valuation 6.1 Assumptions 6.1.1 Required rate of return (r) 6.1.2 Expected market return (Rm) 6.1.3 Risk free rate(RFR) 6.1.4 Beta (β) 6.1.5 Application of the CAPM 6.2 Estimated growth rate(g) 6.3 Dividend Discount Model (DDM) 6.4 Free Cash Flow To Equity...

Words: 9117 - Pages: 37

Free Essay

Netflix’s Underperformance Analysis

...Netflix’s Underperformance Analysis | BUS 478 FINAL GROUP PROJECT | Instructor: Anthony Chan | Group MemberJackSandraJing(Ivy) Cong 301087222Gavin | Table of Contents EXECUTIVE SUMMARY 1 BACKGROUND INFORMATION 3 CORE ISSUES 5 Price Pressures 5 Competition 5 International Expansion 6 ANALYSIS 6 Industry Analysis 6 Business Model 8 Company Analysis 9 Competitor Analysis 11 Amazon 11 Blockbuster 12 Redbox 13 ALTERNATIVES 13 Additions of Subscription Fee Package 14 Introduction of Netflix' Pay-For TV Channels 15 Domestic Elimination of DVD-mail-in Services in 16 Strategic Partnerships 17 International Expansion 19 Market Strategy 20 RECOMMENDATION 22 CONCLUSION 26 REFERENCES 26 EXECUTIVE SUMMARY Netflix is the world’s leading subscription service provider, offering its members access to an extravagant collection of TV shows and movies. Initially, the company offered its subscribers a low price, single monthly plan, consisting of both the unlimited Internet video streaming service and a DVD-mail-in service. Subscribers could “watch TV shows and movies anytime, anywhere.” In July 2011, Netflix eliminated the combined plan and separated the two services into their own monthly plans. If subscribers wanted to continue receiving both services, they were obliged to sign up for both the services separately, Consequently, the resulting price increase of the new “combined” plan significantly increased subscription cancellations...

Words: 6770 - Pages: 28