...TWITTER: IPO PAPER By: Jarmar Jackson 1. Identify the company and its industry. The name of the company I choose to do my IPO paper on is Twitter, Inc. (TWTR). Twitter is in the Technology/ Internet Information Provider industry. It is an online social networking website that allows users to send 140 character messages called “tweets”. The headquarters is located in San Francisco but it has more than 25 offices around the world. Twitter was launched by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass on July 15, 2006. The website handles nearly 1.6 billion searches a day and as of July 2014 it had more than 500 million users for the website. Jack Dorsey is the chairman and Dick Costolo is the CEO of the company. Some of Twitter’s biggest competitors are Facebook (FB), Google (GOOG), and LinkedIn (LNKD). Twitter currently has a market cap of 24.06 Billion while competitors Facebook and Google have market caps of 212.88 billion and 356.32 billion respectively. One article on ektron.com speaks of why Twitter is better than Facebook is that Twitter allows for user to follow complete strangers. While this sounds like something most people would defer from this gives Celebrities, Actors, Athletes, and even different businesses to stay close to their fans and customers. This also gives users to feeling of being close friends with celebrities while also sharing different pictures and other types of media. This differs from Facebook where it is suggested that you only...
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...On September 12, 2013, Twitter confidentially filed for an I.P.O. with the S.E.C., but made it publicly known through its own website (Sommer, 2013). It does not seem to be a coincidence that they have timed their offering with the rise of Facebook’s stock and the overall market. Wisely, Twitter has waited to make the offering until the disaster of last year has begun to dissipate, but it is possible that it will crash and burn at the beginning just like Facebook. Twitter decided to take advantage of the confidentiality provision within the JOBS Act that allows companies to “limit transparency” by keeping company financial information private up until three weeks before the company promotes its offering. However, the only companies who can use this provision are those that have annual revenue less than $1 billion. This gives us a little insight into how well Twitter is doing financially (Sommer, 2013). The confidentiality provision in the JOBS Act was intended for entrepreneurial firms who want to avoid too much attention and “prying eyes that might deter them from going public and growing to maturity”, said Kate Mitchell, a former chairwoman of the private I.P.O. Task Force. When asked about why the limit was set at $1 billion she stated, “We did that because we wanted I.P.O.’s to succeed. Had the limit been lower, it might have given smaller companies an incentive to rush to take advantage of it too soon, before their revenues had grown and, maybe, without a business plan...
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...networking, we think of social networking websites like Facebook, MySpace, and Twitter, which are the top three popular social networking sites in the United States (Alexa.com, 2010). These sites are defined as web-based platforms that allow individuals to build their own profiles and reflect social relations. The users of these sites are able to “articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system” (Boyd &Ellison, 2008). Within the system, the users are able to present themselves, articulate their social networks, and establish or maintain connections with others; moreover, these social networking websites can be oriented toward different fields like work-related, romantic relationship related, interest sharing related, or student community (Ellison, Steinfield & Lampe, 2008). Mostly, users participate in these sites for interaction with their friends or meet new people. With these sites, they provide various features such as profiles, comments, private messaging, photo-sharing, and video-sharing capabilities; moreover, with the improving technology, now users are capable of using mobile phones to achieve online interactions. How Popular are Social Networking Websites? According to an article by NielsenWire, global social networking website traffic has grown dramatically over the last three years. The article also indicates that these site users “spent more than five...
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...English 12.6 2 November 2012 Twitter Addiction Twitter has come to be probably the most commonly used social networking site, nearly half of twitter users view their profiles every day. Some of the users spend an unreasonable amount of their time on twitter, whiling the hours away unnoticed, while chores to go unfinished, and even going to the extent of ignoring family and friends in the real world. Although a majority of the hundreds of millions of people use twitter as a special networking device, it has several of negative impacts such as social isolation, communication problems, and health problems which profoundly impact the lives of the users. "The people drawn to Twitter are people on the cutting edge, the real nerds who are resentful of the fact that the general population have found and taken over Facebook" – (Steve Dotto), host of Dotto Tech. “Twitter lets me hear from a lot of people in a very short period of time.” - Robert Scoble, blogger. While twitter addiction disorder or twitter addiction are not medically accepted terms, the actuality of addictive behavior on twitter is a mounting concern for scores of twitter users, and one that psychoanalysts are seeing more regularly in their patients. “If you have found that sharing, connecting and learning through twitter has replaced all avenues of learning and communicating and in your life, it is a possibility that you have twitter addiction disorder” (Fenichel.) “Using Twitter for literate communication is about...
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...strong market position in micro-messaging –Indeed, 2008 was a year of tremendous growth and media coverage for Twitter. Even CNN and NPR incorporated Twitter into their election coverage. Nielsen Online reported that Twitter's userbase grew 343% last year, from about 500,000 users in September 2007 to more than 2.3 million users in September 2008. On the web, Social Net works –Satisfying people’s desire of knowing other people’s lives –Easy following people –Being followed, and also easily block others •Live Searching •Link Sharing •Very open with the API –Twitter allows users to post text updates via SMS, instant messaging, email –Real time web, you can easily through sms to twitter –O2 has only been operating its Twitter SMS service for two weeks, and has already reached the milestone of a million Tweets having been delivered through the service. –such growth can bring some bad attention along with the good Weakness Lack of a viable business model Difficult to reply to specific tweets Searching on Twitter is almost worthless. Easy to have fake account IT Instability Opportunity powful Influences towards the world I don’t know if this is as good for Twitter as the Charlie Rose incident was for Apple, but it’s close. UC Berkeley graduate journalism student James Karl Buck was arrested on April 10 without any charges in Egypt for photographing a demonstration. He used his mobile phone to twitter the message “Arrested” to his 48 followers, who contacted...
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...Social Media and Small Businesses Over the past five years, the social media business has grown from a sleepy sophomoric way for college kids to communicate to perhaps the future of how people will share information and bring offline lives online. For years, experiences were lived largely “offline.” Our interactions have been in person, in front of a television, or through headphones. But times are different. Internet technologies and social media have enhanced our online experiences. We enjoy interactivity, video, audio, and pictures just as much from computer screens as from offline experiences. We want to learn, share, and interact from the comfort of our computers and mobile devices more than ever. It’s been truly amazing to see how much the internet business has evolved as a result of Facebook, Twitter and other social media technologies. Why are businesses doing this? Simple it’s easier to communicate a massage via social media tools. It reaches millions of users a through Facebook and Twitter. Facebook alone has over 800 million active users and Twitter has another 100 million users itself. Even though social media is relatively new, social media is the new way of doing business for startups, local businesses and fortune 500 companies because it allows companies to communicate instantly, reaches more people and it gives companies a bigger platform to advertise. Social media is a potentially huge opportunity for startup businesses, especially those that...
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...high level of productivity and employee retainage. In this paper, two organizations based in San Francisco, CA, listed as 2015 Fortune 100 Best Companies to Work For® are evaluated in terms of their human resource structures (Great place to Work, 2015) , I will make suggestions as to how to best integrate HR strategies to each firm. Twitter and Genentech Twitter One of the organizations is Twitter, Inc., the online social network for public self-expression in real time. The company has 2,730 US employees at 14 different locations and with revenue of $664.89 million today. Twitter was founded in 2006 and rapidly gained popularity; its website is listed in 8th position as most visited websites globally as of May 2015 according to Alexa Internet, Inc. 37% of men and women Twitter users are 18 to 29 years old, 25% by 30 to 49 years old, 38% is over 50 year old user. It has very effective tools for marketers to censes predict activities for each generation by surfing the conversations they tweet on any given day. Under the first amendment, we all have a freedom of speech; however people are subject to some regulation non Twitter which is privately owned website, and your speech is protected under Twitter’s term of service of use. This fairly new company is said to be one of best place to work in US by their employees, mostly they are satisfied with human resources...
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...Twitter. Facebook. These names stir up feelings, opinions, and experiences in just about all of us. Some love Twitter or Facebook more than life itself, while others merely have a passing fancy in these services. Regardless of the level of involvement, there is no denying the immense popularity of Facebook and Twitter. In July, many websites reported that basketball player Lebron James began a Twitter account just days before he announced his free agency destination. He drew 150,000 followers in 7 hours. Not to be outdone, pop sensation Lady Gaga became the first person on Facebook to reach 10 million fans. As these services rise in popularity, libraries have begun to use them to reach out to patrons. Some libraries use Twitter but not Facebook. Some use Facebook but not Twitter. Some use both Facebook and Twitter, while others use neither. Yes, the popularity of these social networking services does warrant implementation as a way to reach patrons. But, as I had always preferred using Facebook, was there room for Twitter at the table? As I struggled with this issue, many questions occupied my thoughts when discussing libraries and social networking. Should a library choose one over the other? What are the major differences, if any? Does one service have greater value or return on your investment? Was there an easy way to do both? In May 2010, Illinois’ Fremont Public Library, where author Curt Tagtmeier is a reference librarian, began a project that started a Facebook...
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...organization. Walmart has been the giant of brick and mortar retailers having topped the Fortune 500 list on more than one occasion. Several business news agencies have notde that Wal-Mart is stumbling into E-Commerce market as it attempts to adapt its click and mortar business strategies to its E-Commerce business. According to CNN Money Wal-Mart plans to become an online juggernaut, but its online business numbers have been disappointing. Walmart’s E-Commerce has come up with a plan to do e-commerce right. The • Walmart began recruiting top Silicon Valley talent and acquiring start-ups last year. For instance, Walmart acquired Kosmix, a company that specializes in making web design more seamless, for $300 million. That team has been working for over a year to fix Walmart's systems and improve its website. • Walmart is investing in the "social gifting" market. A year ago, Walmart launched "Shopycat," which makes gift recommendations based on friends'...
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...information and thoughts in a pad with a pen or pencil. Nowadays, many journalist and reporters use social media to spread the information. “It has improved this process of engaging with life through pausing to capture it.” (Dickerson). In this quote from John Dickerson’s article, Note to Self, Dickerson sheds light on the positivity of social media like Facebook, Instagram, and Twitter. Instead of using a pen and pencil to capture a moment, Dickerson believes that taking pictures and videos to capture a moment is far more convenient. I agree with this Dickerson’s point of view because I remember when emails were just starting to become popular within society. Instead of writing letters to everyone – which would take days, sometimes weeks – I could send an email and get a response within the same day. So because of the improvement in technology, it is more convenient for journalists and reporters to use social media instead of using paper and pencil....
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...Social Media & Music PR A public relations approach to the music industry: raising brand awareness through two-way communication and transparency Social Media & Music PR A public relations approach to the music industry: raising brand awareness through two-way communication and transparency Elyse C. Tan Western Washington University, Bellingham, WA Abstract This textual analysis of social media and its role in music public relations investigates North America’s largest outdoor music festival, Bonnaroo, and explores online coverage of the festival’s public relations tactics. I uncover some of the elements employed in its Internet-based social media and online journalism that facilitate interaction between the publics and Bonnaroo to help increase brand awareness and cope with crisis. A key question I aim to address is whether social media, Twitter and Facebook in particular, can give greater utility to influence the processes that create, reflect and transmit awareness via the Internet. Key Words: social media, Facebook, Twitter, MySpace, crowdsourcing, blog, interactive journalism, participatory journalism Introduction The progressive migration of information to the Internet has created a trend of public relations practitioners using social media to further promote brand awareness of their clients. It has made it possible for one person to communicate with hundreds or even thousands of other people about products and the companies that provide them (Faulds &...
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...the ways that we entertain ourselves, such as new social networking sites like Twitter or Facebook and the new ways to read books like on a kindle. In class we read two excerpts from writings about these topics. The first was “The Universe of Meaning” by Stephen Roxburgh, in this selection Roxburgh talks about his kindle and how much he likes it and how it is bringing about a change in the world of literature. The second selection we read is “To Twitter or Not to Twitter” by Robert W. Lucky. This piece talks about how the new forms of social networking are changing the way people communicate with one another, and if some of the things people say and do on these websites is too much information to be displaying to the rest of the world. These two new forms of technology, twitter and kindle, are very similar in certain regards and also different at the same time. The difference is that they are both revolutionizing their own way. The similarities are that they are both very futuristic in the way that they are technologically advanced and that they both target certain age groups that are relatively the same. They both have their sights set on young adults to middle aged men and women. People from about the ages sixteen to late thirties or early forties use them. Twitter is an online social networking device used by many young adults, businesses, TV stations, bands, and celebrities. Twitter is in some forms just like the status updates from Facebook....
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...Twitter and Politics MCE 702 Social Media By Asma 31 December 2015 Twitter is no longer a foreign term to many of us. It is a type of micro-blogging service and in the process of profoundly reshaping the way in which politics is practiced and covered by the traditional media. The changes of new media are inevitable for instance; it has become the way politicians interact with the general public to deliver immediate and real time information related to their political movement and development. Real time delivery refers to ‘as and when’ it happens. This is important looking at the speed the data is transferred and shared from one user to another. This is also feeds the hunger for news for the Braggadocian type of followers either for the supporters or the opponent party to look for the information to be scrutinized and talked about in the effort to bring bad publicity. Little intro about Twitter Twitter was first introduced in March 21 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass. According to data collected from Twitter Usage Statistics - Internet Live Statistics twitter has grown worldwide to 320 million active users as of September 30, 2015. It has recorded up until 500 million tweets per day and around 200 billion tweets per year. Twitter supported 54 languages to cater to its global technophile. Its subscriber will be identified by personal choice of twitter handle where an alias symbol ‘@’ precedes the chosen name for...
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...ACC501 Twitter, Inc History of Twitter Twitter started in 2006 when the podcasting company Odeo realized they needed to reinvent themselves and began brainstorming new creative ideas. Jack Dorsey introduced the idea of creating an SMS(short message service, texting for example) that would allow a user to communicate with a small group of people. Twitter was first called "status" until the group looked in the dictionary for names and found twitter which fit it perfectly. The original product name was twttr. The project work began on March 21, 2006, when Dorsey published the first Twitter message at 12:50 PM (PST): "just setting up my twttr". The prototype for twitter was tested as an internal service for Odeo employees but later launched publically in July 2006. In October 2006, Jack Dorsey, Biz Stone and Evan Williams formed Obvious Corporation with other members from Odeo. They then bought out Odeo from the investors and other shareholders. In April of 2007, Twitter became it's own company. Twitter really took off in 2007 when they used a marketing plan to display streaming twitter messages on massive plasma screens at the South by Southwest festival. On that day, twitter usage went from 20,000 tweets per day to 60,000. During that event, Twitter won an award in the Blog category, and Jack Dorsey thanked everyone in 140 characters. Now Twitter is estimated to have 2.5 million users, with 20 million unique U.S. visitors in June 2009 and 628 million pageviews. Twitter...
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...Full essay Twitter: Taming the firehose Andria Krewson Akrewson45c@mac.com Certificate in Technology and Communication program, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill May 3, 2009 About the Author Andria Krewson, a journalist with more than 25 years of news experience in Georgia, Florida and primarily North Carolina, is a student in the Certificate in Technology and Communications program in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. In her journalism career, she has focused on design; learning, teaching and supporting new technologies, especially content management systems; producing local, focused information in niche publications; and managing creative workers. She has been on Twitter as the user @underoak since February 2008, and also as @akrewson since September 2008. She expects to complete the UNC technology program in May 2009. Reach her at akrewson45c@mac.com UNC Honor Code: "I have neither given nor received unauthorized assistance while preparing this assignment and I have written the code myself." This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit here. Brief abstract Twitter, the short-message service started in March 2006, has a reputation for being filled with irrelevant noise. But new users continue to stream onto the service,...
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