...The Twitter Case Final for Advanced Business Structures Ivana Paraca April 30, 2013 Table of Contents List of Figures 3 List of Tables 3 Introduction 4 Business Background and Specifications 4 Product and service lines by revenues and profit margin 4 Twitter’s Rise in Revenue 5 Twitter’s products and services 6 Twitter Business Model 7 Geographical distribution of Twitter services 7 Competitor analysis (sales, products and geographical distribution of services) 9 Size of the Marketing and Communication budget of Twitter and that of its competitors 10 Twitter’s Business Strategies 10 Define and characterize the type of control strategy Twitter uses 11 Company Policies 12 Define and characterize the type of change 12 Identify the growth and differentiation policies of the company 13 Twitter and Virtual Teams 15 Innovation and Improvements 16 Wholefoods and Twitter 16 Improvements for stakeholders 17 Conclusion 17 References 19 List of Figures Figure 1: Twitter Ad Revenues Worldwide, 2011-2015 (In millions USD and % change) 6 Figure 2: Global Distribution of Twitter Users 8 Figure 3: Twitter Users Created, 2006-2010 9 Figure 4: Porter's Generic Strategies 11 Figure 5: Twitter's Product Differentiation 14 List of Tables Table 1: Twitters Financials 5 Table 2: Facebook's Marketing and Sales Costs 10 Introduction Without a doubt social media has greatly altered the way people, companies...
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...ACC501 Twitter, Inc History of Twitter Twitter started in 2006 when the podcasting company Odeo realized they needed to reinvent themselves and began brainstorming new creative ideas. Jack Dorsey introduced the idea of creating an SMS(short message service, texting for example) that would allow a user to communicate with a small group of people. Twitter was first called "status" until the group looked in the dictionary for names and found twitter which fit it perfectly. The original product name was twttr. The project work began on March 21, 2006, when Dorsey published the first Twitter message at 12:50 PM (PST): "just setting up my twttr". The prototype for twitter was tested as an internal service for Odeo employees but later launched publically in July 2006. In October 2006, Jack Dorsey, Biz Stone and Evan Williams formed Obvious Corporation with other members from Odeo. They then bought out Odeo from the investors and other shareholders. In April of 2007, Twitter became it's own company. Twitter really took off in 2007 when they used a marketing plan to display streaming twitter messages on massive plasma screens at the South by Southwest festival. On that day, twitter usage went from 20,000 tweets per day to 60,000. During that event, Twitter won an award in the Blog category, and Jack Dorsey thanked everyone in 140 characters. Now Twitter is estimated to have 2.5 million users, with 20 million unique U.S. visitors in June 2009 and 628 million pageviews. Twitter...
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...Twitter Twitter is becoming a huge source of online communication towards specific target audiences, which is making a lasting impact. In our readings they discussed how nonprofit and community health organization is using twitter as a health communication tool. With twitter rapidly growing using it as a communication tool is becoming very effective and inexpensive to spread the word quicker to large audiences. Nonprofit organizations make health literacy easier to understand for tweeters, and easy to communicate back. Nonprofit organizations are utilizing twitter because they need extra support to promote their organizations. Not like business organizations that already have the money and stuff to support their organization. One twitter account I choose to look into was Susan G. Komen for the cure (@SusanGKomen). The twitter account helped inform, educate, and aware a lot of people about breast cancer. The account did this by having a Q&A day on twitter where people would tweet their questions and the account would tweet back an answer. Another aspect I noticed about the account was that they used it to provide support to individuals who had breast cancer or a family member that is suffering with cancer. I think this is a wonderful tool because a lot of the time people don’t have enough support and have a difficult time finding other support groups. The twitter account gained a lot of people to advocate for the cause. The page also had a live twitter chat to build the...
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...Twitter is fast becoming one of the internet’s most frequented websites and a highly used social networking medium. Users can, in 140 characters or less, share with followers precisely what is happening in their lives. With this advanced technology, twitter users can now break news world-wide, and literally have the world at their fingertips. Graduate journalist Emily Portelli, in her opinion piece, conducts a balanced discussion on the integrity and reliability of twitter as a news source. Her piece titles “Yes, you can break news even if you whisper tweet nothings” appears in the Herald Sun (8 Nov). Portelli cleverly recognizes, divides and then re-unites her audience on the controversial issue of the public breaking news and the actual validity of this information. Portelli cleverly engages the reader’s attention with her humorous title including the pun, “whisper tweet nothings”. This subtle but creative play on words captures the attention of the audience whilst also providing information as to what her piece is about; “Yes, you can break news…” Portelli further engages with her audience by using juxtaposition. By employing language such as “Technophobe baby boomers” and “technology embracing Gen Y”, Portelli targets every reader and challenges them to accept the “irrefutable truth” about twitter. By engaging the reader’s attention through her catchy headline and targeting each reader, Portelli challenges them to accept her point of view. Portelli positions the reader to...
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...1. Is Twitter just a bright idea or a real business opportunity? To what extent does Twitter’s situation reflect the past record of its founders? In my opinion, I think twitter is a good business opportunity. Like other internet service, twitter has a large number of users, which provide a potential revenue foundation. At present, twitter’s priority is to find a revenue model to transfer the abundant of users to money. If twitter finds thus a model, it will become another internet service giant in the world. At present, Twitter’s functional model is not original intention of the founder, William, which is an incident idea. After that, the founder notice that this model is suitable with people’s wants, allowing to disseminate information to others in real-time. The founder has a good idea for establishing company but not having a good idea to earn profit from the business. 2. A). what is Twitter’s Advantages and challenges given it chosen technology configuration? First, Twitter is easy to use. Twitter only focus on using text to communication. Users can easily to use twitter without learning or training. The challenge for the method is that text is dull. Some of users would feel twitter is not attractable. Second, web-based platform is another advantage for Twitter. Users can use Twitter service by accessing website from different systems. In my opinion, open source platform will bring twitter a great potential. Users can develop own application on Twitters...
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...Twitter * Objectives For Twitter * Our goal was to establish an account and acquire a fan base of followers that we could engage with * Some of our goals were * To create an online presence * Have 500 followers * Tweet at least once a day * Create an interaction with our followers * Have at least one retweet from our audience * Have different types of tweet * Our Approach To Twitter * We wanted to create a time table for each tweet * We utilized TweetDeck to schedule tweets in the future to ease the process of updating it daily * We also decided to incorporate some of the aspects from Facebook to Twitter since Facebook had the biggest presence in terms of the social media * Tricky Tuesday * Promotions of Subaru * Using hashtags correctly in order to increase our followers * * Results: * We created an account & Tweeted almost every day in November * Fan base didn’t increase the way we expected it to * Followed different dealerships, corporate, as well as partners like Children’s Hospital of Philadelphia where you have done charity events with * Some problems we faced: * We tweeted different types and used different hashtags to try and create a bigger following but it didn’t seem to grasp an audience * We tweeted at prime times in order to reach a bigger audience- Tweeting in...
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...History of Twitter Twitter started in 2006 when the podcasting company Odeo realized they needed to reinvent themselves and began brainstorming new creative ideas. Jack Dorsey introduced the idea of creating an SMS(short message service, texting for example) that would allow a user to communicate with a small group of people. Twitter was first called "status" until the group looked in the dictionary for names and found twitter which fit it perfectly. The original product name was twttr. The project work began on March 21, 2006, when Dorsey published the first Twitter message at 12:50 PM (PST): "just setting up my twttr". The prototype for twitter was tested as an internal service for Odeo employees but later launched publically in July 2006. In October 2006, Jack Dorsey, Biz Stone and Evan Williams formed Obvious Corporation with other members from Odeo. They then bought out Odeo from the investors and other shareholders. In April of 2007, Twitter became it's own company. Twitter really took off in 2007 when they used a marketing plan to display streaming twitter messages on massive plasma screens at the South by Southwest festival. On that day, twitter usage went from 20,000 tweets per day to 60,000. During that event, Twitter won an award in the Blog category, and Jack Dorsey thanked everyone in 140 characters. Now Twitter is estimated to have 2.5 million users, with 20 million unique U.S. visitors in June 2009 and 628 million pageviews. Twitter Net Income ...
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...“TWITTER” THE COMMUNICATION MEDIA Author’s name Institutional “TWITTER” THE COMMUNICATION MEDIA Social media is about exchange and distribution of messages. Twitter restrictions each message called “tweet”, to one hundred and forty characters, since relations can extend too many typescript in length depending on how they are written, every word in a tweet must count. Requirement for twitter Therefore, similar to other social media platforms, one must have an account to tweet. To get an account the following procedure must be followed: Download twitter application program, create an account using personal details, and log in to tweet. In the first time, one mighty not be knowing what to do with twitter; ether to follow someone or what should they do, but after sometimes one learns on how to tweet through other members on tweeter. Similar to other social media platforms there is no security as one tweets any message, as a result any one disposed to tweet must choose to stay public on twitter platform. (Patterson, Michael 2015 Importance of twitter Consequently, tweets enhances confidence to many people who are shy to share their ideas openly as they face their clients. Sharing of ideas enable one to understand their strength and weakness in some matters or in a given field, furthermore, improves the performance of different institutions since sharing of ideas allows them to compare their standards of performance. Tweeter is the best platform to advertise goods and services similar...
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...Full essay Twitter: Taming the firehose Andria Krewson Akrewson45c@mac.com Certificate in Technology and Communication program, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill May 3, 2009 About the Author Andria Krewson, a journalist with more than 25 years of news experience in Georgia, Florida and primarily North Carolina, is a student in the Certificate in Technology and Communications program in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. In her journalism career, she has focused on design; learning, teaching and supporting new technologies, especially content management systems; producing local, focused information in niche publications; and managing creative workers. She has been on Twitter as the user @underoak since February 2008, and also as @akrewson since September 2008. She expects to complete the UNC technology program in May 2009. Reach her at akrewson45c@mac.com UNC Honor Code: "I have neither given nor received unauthorized assistance while preparing this assignment and I have written the code myself." This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit here. Brief abstract Twitter, the short-message service started in March 2006, has a reputation for being filled with irrelevant noise. But new users continue to stream onto the service,...
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...Summary: The fundamental problem that Twitter is currently facing is whether the current projection of future revenues and profits justify the current stock market valuation. The following analysis takes into consideration underlying factors in Twitter’s environment and provides recommendations for marketing-based solution. Company: Founded by Evan Williams in early 2006, Twitter was initially started as a status update project for Odeo Inc. Podcasting. Odeo was a podcasting form which aimed to successfully create a system that would make it possible to produce podcasts with as little as a mobile phone. However, as major competitors with bigger budgets, such as Apple Inc., entered the market, the board of directors for Odeo asked the company to strategize their business in a new light. The result was an internal project, Twttr Beta, which allowed staff to update each other through the service. In October 2006, newly re-named “Twitter” was acquired by Obvious Corp., a company set up by Williams, Jack Dorsey and Christopher Stone to allow the group to focus on the project. Today, with 140 characters or less, subscribers of Twitter can update their followers with a “tweet” in real time. Twitter, a micro blogging service, is built on open service and allows its’ over 200 million active users to broadcast over 500 million tweets per day. Currently, it is one of the most popular social media tools after Facebook and Google. Product: Twitter is essentially text based, which means...
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...Definition: “Twitter is utilized by 61% of Fortune 500 companies and is currently considered the number on social marketing platform.” Summary: In the article by Amardeep Virk, titled “Twitter: The Strength of Weak Ties,” the author give details on Twitter and it’s potential affect in business. Twitter is a form of social media that allows the user to post 140 character messages. Virk details the three ways Twitter differs from it’s competition in social media. First, users on Twitter have ‘followers’ not ‘friends.’ Secondly, he notes that on Twitter people follow other users on the basis of what they tweet and not based on knowing the individual. The last major difference noted is that users can retweet other’s tweets, similar to forwarding email. The author goes on to explain the effects of Twitter on marketing and finance. Whether in a style of ‘location-based marketing’ or ‘guerrilla marketing,’ Twitter has the potential to turn the marketing world upside down. Similarly, Twitter’s effect on finance has a big future ahead of it. Uses for Twitter, in the finance field, range from ‘micro payments’ to ‘high-frequency trading.’ Virk ends the fact based discussion simply mentioning that businesses and organizations need to understand Twitter and develop ways to implement it into their current strategies. By doing so, they will be able to grow their business in ways never once thought of. Discussion: You can ask anyone about social media and their opinions on such...
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...Introduction Twitter is a social network and real-time communication service launched in 2006 and used by millions of people and organizations to quickly share and discover information. The word Twitter comes from the frequent chirping sound made by birds, hence the bird used in the Twitter logo. Users can access the site via the web and mobile devices to exchange frequent bite-size updates of information called 'tweets' which are messages of up to 140 characters long that anyone can send or read. These messages or tweets are public by default and visible to all those who are following the tweeter. Twitter originally started off as a Podcasting company called Odeo before pivoting into the microblogging service we know and love today. From a business and marketing perspective, Twitter helps you develop and promote your brand, interact with your customers and prospects, track what people are saying about your company and develop direct relationships with bloggers, journalists and industry leaders and it provides a search engine that allows you plug-in company names, brand names, topics and even personal names. Although Facebook has a larger social media presence and more users, Twitter gives businesses more clicks. Also it is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters. Truly, a micro-blog. Another...
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...TWITTER: IPO PAPER By: Jarmar Jackson 1. Identify the company and its industry. The name of the company I choose to do my IPO paper on is Twitter, Inc. (TWTR). Twitter is in the Technology/ Internet Information Provider industry. It is an online social networking website that allows users to send 140 character messages called “tweets”. The headquarters is located in San Francisco but it has more than 25 offices around the world. Twitter was launched by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass on July 15, 2006. The website handles nearly 1.6 billion searches a day and as of July 2014 it had more than 500 million users for the website. Jack Dorsey is the chairman and Dick Costolo is the CEO of the company. Some of Twitter’s biggest competitors are Facebook (FB), Google (GOOG), and LinkedIn (LNKD). Twitter currently has a market cap of 24.06 Billion while competitors Facebook and Google have market caps of 212.88 billion and 356.32 billion respectively. One article on ektron.com speaks of why Twitter is better than Facebook is that Twitter allows for user to follow complete strangers. While this sounds like something most people would defer from this gives Celebrities, Actors, Athletes, and even different businesses to stay close to their fans and customers. This also gives users to feeling of being close friends with celebrities while also sharing different pictures and other types of media. This differs from Facebook where it is suggested that you only...
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...Twitter Forensics CSC 585: Topics in Computer Forensics Final Paper Department of Computer Science University of Rhode Island Abstract Social network service (SNS) recently has been popular and lots of information is shared through this service, such as Facebook, Twitter, Linkedin, and etc. Since SNSs have grown, people started being interested in criminal evidences in the services. Twitter is a real-time information network that connects you to the latest information about what you find interesting similar to Facebook. There has been a research about Facebook Forensics, but not about Twitter yet. This paper aims to find crime evidences from Twitter by tracking footprints in memory, or browser caches. 1 1. Introduction Twitter is a website, owned and operated by Twitter Inc. Twitter offers a social networking and microblogging service that enables its users to share information by sending and reading other users' messages called tweets. Users can post Tweets that are text-based posts of up to 140 characters. Users may subscribe to other author tweets by following. Twitter supports compatible external applications, such as smartphone applications, or Short Message Service (SMS) that allow users to send and to receive tweets via the Twitter website. Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide and currently has more than 100 million users worldwide. It is sometimes described as the "SMS of the Internet." ...
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...Facebook vs. Twitter Unit 3 Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Helen Corbett Professor: Donna DiMatteoGibson August 23, 2011 Introduction Facebook is a social networking website launched in February 2004. Facebook has gained in, as Sarah Lacy calls it, “some made-up social media war”, on its’ at one time rivalries: MySpace and LinkedIn. However, Twitter, another, very similar, social networking site, was started in 2006, and has forced Facebook onto a collision course. It is clear that the monopoly of social networking that is held by face book appears to be now threatened by twitter. Facebook in the pass was once threatened by MySpace and LinkedIn but has since gained momentum in the years gone by. Synopsis of the Situation The Facebook vs. Twitter case concerns the two similar social networking websites, and Facebook facing the upcoming threat by Twitter. The case presents similarities between Facebook and Twitter, as well as the advantages of each. In spite of the networking monopoly that Facebook seems to have they still being threatened by twitter in reference to their social networking strategies. This case in its entirety illustrates the similarities among the two. They also depict their differences as well. Key Issues Issues identified in the Facebook vs. Twitter case, regarded Twitter’s advantageous characteristics: its so-called asynchronous...
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