...micro-messaging –Indeed, 2008 was a year of tremendous growth and media coverage for Twitter. Even CNN and NPR incorporated Twitter into their election coverage. Nielsen Online reported that Twitter's userbase grew 343% last year, from about 500,000 users in September 2007 to more than 2.3 million users in September 2008. On the web, Social Net works –Satisfying people’s desire of knowing other people’s lives –Easy following people –Being followed, and also easily block others •Live Searching •Link Sharing •Very open with the API –Twitter allows users to post text updates via SMS, instant messaging, email –Real time web, you can easily through sms to twitter –O2 has only been operating its Twitter SMS service for two weeks, and has already reached the milestone of a million Tweets having been delivered through the service. –such growth can bring some bad attention along with the good Weakness Lack of a viable business model Difficult to reply to specific tweets Searching on Twitter is almost worthless. Easy to have fake account IT Instability Opportunity powful Influences towards the world I don’t know if this is as good for Twitter as the Charlie Rose incident was for Apple, but it’s close. UC Berkeley graduate journalism student James Karl Buck was arrested on April 10 without any charges in Egypt for photographing a demonstration. He used his mobile phone to twitter the message “Arrested” to his 48 followers, who contacted UC Berkeley, the US Embassy...
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...Week Four Case Analysis: Twitter Emerges as a Digital Marketing Tool MRKT 5000 Online Course Julia Huelsmann Twitter Emerges as a Digital Marketing Tool Case Summary: According to Twitter’s website, ‘Twitter is an information network that brings people closer to what’s important to them”. The company was started by Biz Stone and Evan Williams . The idea behind the business was to create podcasts, but very quickly it turned into more of social networking system we know today. Any user, whether individual using for personal purposes, or business can send out ‘tweets’ or short messages about any topic. Anyone who chooses to follow the user will have access to read all the ‘tweets’ from that user. Business can also ‘tweet’ on Twitter about their products. Not only can Twitter be used for marketing , but it can also be a tool for gathering marketing information through ‘listening’ to others who are ‘tweeting’ about the business, competition or the industry in general. Key Marketing Issues * Using Twitter marketing just to use it – Many companies are aware of the need to evolve its marketing strategies as the technology and social media evolve. Not all companies, though, understand how to use these social networking sites to really market their products. Companies need to ‘listen’ first and then implement a Twitter strategy. By ‘listening’, or paying attention to their consumers who are ‘tweeting’ or other companies in their respective industries, companies...
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...1. Is Twitter just a bright idea or a real business opportunity? To what extent does Twitter’s situation reflect the past record of its founders? In my opinion, I think twitter is a good business opportunity. Like other internet service, twitter has a large number of users, which provide a potential revenue foundation. At present, twitter’s priority is to find a revenue model to transfer the abundant of users to money. If twitter finds thus a model, it will become another internet service giant in the world. At present, Twitter’s functional model is not original intention of the founder, William, which is an incident idea. After that, the founder notice that this model is suitable with people’s wants, allowing to disseminate information to others in real-time. The founder has a good idea for establishing company but not having a good idea to earn profit from the business. 2. A). what is Twitter’s Advantages and challenges given it chosen technology configuration? First, Twitter is easy to use. Twitter only focus on using text to communication. Users can easily to use twitter without learning or training. The challenge for the method is that text is dull. Some of users would feel twitter is not attractable. Second, web-based platform is another advantage for Twitter. Users can use Twitter service by accessing website from different systems. In my opinion, open source platform will bring twitter a great potential. Users can develop own application on Twitters...
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...The Twitter Case Final for Advanced Business Structures Ivana Paraca April 30, 2013 Table of Contents List of Figures 3 List of Tables 3 Introduction 4 Business Background and Specifications 4 Product and service lines by revenues and profit margin 4 Twitter’s Rise in Revenue 5 Twitter’s products and services 6 Twitter Business Model 7 Geographical distribution of Twitter services 7 Competitor analysis (sales, products and geographical distribution of services) 9 Size of the Marketing and Communication budget of Twitter and that of its competitors 10 Twitter’s Business Strategies 10 Define and characterize the type of control strategy Twitter uses 11 Company Policies 12 Define and characterize the type of change 12 Identify the growth and differentiation policies of the company 13 Twitter and Virtual Teams 15 Innovation and Improvements 16 Wholefoods and Twitter 16 Improvements for stakeholders 17 Conclusion 17 References 19 List of Figures Figure 1: Twitter Ad Revenues Worldwide, 2011-2015 (In millions USD and % change) 6 Figure 2: Global Distribution of Twitter Users 8 Figure 3: Twitter Users Created, 2006-2010 9 Figure 4: Porter's Generic Strategies 11 Figure 5: Twitter's Product Differentiation 14 List of Tables Table 1: Twitters Financials 5 Table 2: Facebook's Marketing and Sales Costs 10 Introduction Without a doubt social media has greatly altered the way people, companies...
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...creating ads, monitoring your mentions, replying to wall posts, etc. Now, take a moment to think about the time you spend on email marketing – growing your list, crafting great email content, and looking at analytics on your list growth and engagement. If you find you’re spending a majority of your time on social media, and little to no time on your email list, it could be a potentially tragic mistake that could be costing you sales. Here’s why. Just the stats: users, open rates, and click through rates. With Facebook boasting over 1 billion active users per month and Twitter boasting 255 million, we certainly couldn’t blame you for being persuaded to focus a large portion of your marketing efforts on social media. But what you don’t see so frequently touted are the statistics on email usage. According to Radicati, the total number of worldwide email accounts was 3.9 billion in 2013, and projected to be 4.9 billion by 2017. To put this in perspective for you, there are 3x more email accounts than there are Facebook & Twitter accounts combined. From a marketing perspective though, it’s the statistics on reach and engagement that show the real story. Did you know that organic reach on Facebook (I.e. the number of your fans who actually see your posts in their Newsfeed) is only 6%? On the contrary, open rates for email marketing messages are generally in the 20 – 30% range, meaning your message is 5x more likely to be seen through email than Facebook. Similarly...
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...Adam Kirby The Greatest Twitter Hotel Service Story Yet December 17, 2009 When a guest tweets a complaint about his or her stay at your hotel, do you ever see it? Do you try getting in touch with the person to apologize? That’s all well and good, but Four Seasons Hotels & Resorts has set the bar for social media customer service quite a bit higher than that. When a guest at Four Seasons Resort The Biltmore went on Twitter last month to make a lighthearted complaint about the hotel’s turndown music (”Okay, the turndown music in my room at Four Seasons Biltmore is so not soothing. More appropriate for a funeral or beheading.”), she wasn’t expecting anything to come from it. So imagine her surprise when she returned to her guestroom the next day to find a bottle of wine and a note from the general manager apologizing for the substandard tunes-along with a listing of local radio stations. Turns out the Toronto-based corporate interactive marketing team behind @FourSeasons saw the tweet and took the time to notify the California resort about the problem. Making the story all the more impressive is that the guest is not identified by name on her Twitter account, meaning the Four Seasons folks had to do a bit of sleuthing to figure out who she was en route to rectifying what was at most a minor nuisance. (Read the first-person account at HotelChatter.) I talked with Cherry Kam, Four Seasons’ director of interactive marketing, about the incident. In keeping with the hotel company’s...
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...operates its marketing system online through social sites like Facebook, twitter, LinkedIn, etc. Nike also has its own online blog which is Nike.com. Nike is making full and efficient use of social site in many ways in the sense they generally try to increase sales and show off (advertisement) their new products using social media. Nike’s Blog is been connected to each of the company’s social media account which it then uploads information about new products to update its customers. Nike is a brand and company that faces competition from other company like Puma, Adidas, and Under Armor etc. Nike, Inc. is an American worldwide association that is occupied with the arrangement, progression, amassing and general promoting and offers of footwear, apparel, apparatus, embellishments and organizations. It was founded in the 1964 with its name as Blue Ribbon dons by Phil knight and Bill Bowerman and later, it authoritatively got to be Nike in 1971. According to Sage (2008), the association’s headquarter is located close to Beaverton, Oregon in Portland metropolitan area (Para.12). It is among the world’s greatest and biggest suppliers of athletic/sport shoes and attire and a foremost maker of recreations equipment. According to Ozanian (2014), at the beginning 2012, Nike employed more than 44 thousand people the world over. In year 2014 Nike alone was reported valued at around $19 billion, making it the most gainful company among other amusements organizations (Para. 2). Twitter: Nike is...
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...Britney Spears Outline: Follow this out line for Britney: 1. Situation a. Analysis of Britney Spears and her team of employees relying on social media applications to communicate around the pop icon, and create and maintain her celebrity brand image. b. Britney Spears marketing team uses all forms of online resources to build and promote the brand i. Interaction and connection with fans c. Specifically, the use of social media around her single, “Hold it Against Me” and associated album Femme Fatale in 2011 d. Interplay of postings on Twitter, YouTube, Facebook and comments on her web page are prime examples on how to introduce new products 2. Stakeholders e. Britney Spears ii. Brand iii. Marketing 3. Target Market f. Online Audiences and Social Media channels iv. YouTube v. Facebook vi. Twitter vii. MySpace turned iPhone App: It’s Britney viii. BritneySpears.com ix. Blog * 4. Competition g. Pop artists in the same genre 5. Problems h. Listening to fans, customers, and users * 6. Social Media Advertising Strategy – x. She and her employees rely on social media to build and strengthen her celebrity brand and image. xi. Miss Spears and her employees to be in close touch with her fan base and to interact with her target group on a daily basic. xii. Britney Spears...
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...the first Social Hotel in India? Social media has changed all the traditional notions of marketing across all industries. The Indian Luxury hotels segment is not far behind, still in its nascent stage on social media but nonetheless they have up-scaled their marketing efforts. Let’s take a look at hotel Trident’s very recent social media campaign, which trended on Twitter across India. About the Campaign: This campaign was conducted in Mumbai’s Hotel Trident at BKC at the life span of this campaign was two days beginning from 29th March 2014 – 30th March 2014. They invited 3 social media Influencers to participate in this campaign, where they had to spend the two days in the hotel using Twitter (Mainly) & Instagram to avail all the facilities of the hotel by using the hashtag #TridentSocialHotel and by attaching their Twitter handle as well. There were two quick activities around this campaign – the #Tweesurehunt and #Instachallenge. In the #Tweesurehunt task they were given clues, the answers where in the hotel itself they needed to reach each destination in order to unlock the next clue. In the #Instachallenge, they were tweeted the clues and needed to click pictures and post them. They even ran a contest simultaneously on their Twitter handle on 30th March 2014 which was open to all; they had to answer 10 questions correctly (After deciphering the images) by using their twitter handle and with the #Trident Social Hotel. And the winner stood a chance to win a free night...
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...DIGITAL MARKETING: DANIEL J. WOOD Digital and non-digital native strategies analysis The Guardian Words count : 2504 Patrick Kibale “The Guardian has realised that digital isn’t just an extension of their print offering. They understand that digital journalism is different from its print counterpart. They realise that they’re old processes will need to adapt for the digital age.” Paul Boag. Consultant and expert in digital transformation Patrick Kibale [ID: 1451823] Digital Marketing BA (Hons) in Management Contents About The Guardian ................................................................................................................... 2 Newspaper circulation goes down .............................................................................................. 3 Digital policy .............................................................................................................................. 4 Website ................................................................................................................................... 4 Blogs ....................................................................................................................................... 5 Podcasts .................................................................................................................................. 5 Apps ...................................................................................................................................
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...Investigation The following paper will investigate the concept of social media marketing in general, its benefits and impact on the business industry. It is reasonably to start with some statistic: more than 800 million of people use Facebook, approximately 14 million have pages in Twitter, about 346 million people read blogs, and 184 million people are bloggers themselves. Every day more and more consumers make purchases in social networks, or consult with the help of the Internet. Thus, companies that still have not gained access to Social Media Marketing are missing out the opportunity to communicate with potential customers. (Zarrella, 2010) Social Media marketing is defined as a process of business promotion through the Social Media channels, and it is a powerful strategy that will help you to get a huge amount of attention of the public. (Kabani, 2013) A colossal success the company can achieve not only by an extraordinary products, but also due to very successful marketing moves. (Rakusova, 2011) Some benefits and impact of Social Media marketing This part of investigation will demonstrate some ways to improve your business: 1. Increased Brand Recognition. This is important in light of the fact that it at the same time makes you simpler and more available for new clients, and makes you more natural and conspicuous for existing clients. (DeMers, 2014) 2. More Opportunities to Convert. Each post you make on an online networking stage is an open door for purchasers...
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...CASE PROJECT 3 SOCIAL NETWORKING SITES A STRATEGIC RECOMMENDATION REPORT Table of content Content Page 1. Introduction.................................................................................................... 3 1.1 Definitions 1.2 Purpose 1.3 Limitations 2. Implementation.............................................................................................. 5 2.1 Selections Criteria 2.2 Methodology 3. Social Networking Sites................................................................................. 9 3.1 Facebook 3.2 Twitter 3.3 LinkedIn 4. Recommendation......................................................................................... 14 5. Conclusion.................................................................................................... 15 6. Tables I. Figure 1............................................................................................ 7 II. Figure 2............................................................................................ 14 INTRODUCTION The rapid and continuous growth of Social Networking website (SNS) has presided over the greatest increase in social media market exposure capabilities as has been seen in the last decade; this growth has also gone through so many changes in the same period making it difficult for organisations to set a comprehensive strategy to continue to harness this extensive potential...
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...Apple’s Social Media Marketing Campaign Apple’s Social Media Marketing Purpose The purpose of Apple’s social media marketing campaign is to drive discussion around new products and to generate new product ideas and concepts for its consumers. Apple has long been a leader within its technology markets and requires expedited access to consumer reviews and comments about its products. A successful social media campaign will consist of many users discussing products and hearsay about potential products. In the past Apple has left much of its social media conversations solely in the hands of its consumers. Essentially, its strategy was to create a social buzz by staying completely silent, instead letting the rumour mill do the PR work instead (Moth, 2012). Moving forward the company will be more active in its social media in an effort to bridge the gap between consumer and company. Apple’s Target Audience Apple’s target audience is 25+ and more specifically between 25 and 45 years of age. Furthermore, Apple will primarily focus on middle to upper income individuals or families with disposable income. Apple’s brand will focus on people with musical, graphical and artistic and travel interests as well as those who are active, exploratory, avant-garde and early technology adopters (MetaFacts Inc., 2012). The company is known to create a sleeker more upscale technological product. The firm seeks to create more than a culture of singular consumers but rather a community...
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...Full essay Twitter: Taming the firehose Andria Krewson Akrewson45c@mac.com Certificate in Technology and Communication program, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill May 3, 2009 About the Author Andria Krewson, a journalist with more than 25 years of news experience in Georgia, Florida and primarily North Carolina, is a student in the Certificate in Technology and Communications program in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. In her journalism career, she has focused on design; learning, teaching and supporting new technologies, especially content management systems; producing local, focused information in niche publications; and managing creative workers. She has been on Twitter as the user @underoak since February 2008, and also as @akrewson since September 2008. She expects to complete the UNC technology program in May 2009. Reach her at akrewson45c@mac.com UNC Honor Code: "I have neither given nor received unauthorized assistance while preparing this assignment and I have written the code myself." This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit here. Brief abstract Twitter, the short-message service started in March 2006, has a reputation for being filled with irrelevant noise. But new users continue to stream onto the service,...
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...Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in media, marketing and communications...
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