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Social Media Overview

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COURSE: Eng3003 9105 Writing for Professions 1
Social Media Overview of Nike
Nike has created awareness with the way it present and make use of social media sites. Presenting in this essay, is going to be an overview of how Nike make use of professional social sites. Nike operates its marketing system online through social sites like Facebook, twitter, LinkedIn, etc. Nike also has its own online blog which is Nike.com. Nike is making full and efficient use of social site in many ways in the sense they generally try to increase sales and show off (advertisement) their new products using social media. Nike’s Blog is been connected to each of the company’s social media account which it then uploads information about new products to update its customers. Nike is a brand and company that faces competition from other company like Puma, Adidas, and Under Armor etc.
Nike, Inc. is an American worldwide association that is occupied with the arrangement, progression, amassing and general promoting and offers of footwear, apparel, apparatus, embellishments and organizations. It was founded in the 1964 with its name as Blue Ribbon dons by Phil knight and Bill Bowerman and later, it authoritatively got to be Nike in 1971. According to Sage (2008), the association’s headquarter is located close to Beaverton, Oregon in Portland metropolitan area (Para.12). It is among the world’s greatest and biggest suppliers of athletic/sport shoes and attire and a foremost maker of recreations equipment. According to Ozanian (2014), at the beginning 2012, Nike employed more than 44 thousand people the world over. In year 2014 Nike alone was reported valued at around $19 billion, making it the most gainful company among other amusements organizations (Para. 2).
Twitter: Nike is a large company that has different branches or divisions. Each of these branches have their own individual twitter accounts that communicates with customers all over the world. There is doubt that Nike is making full use and control of twitter as a means to promotes and advertise its products. Nike official twitter account (Nike.com@nikestore) have over 5 million follower and it communicates with its customers to make sure customers get more attention. According to Moth (2013), Nike reportedly responds to over 100 tweets a day (Para. 3). Nike Company has different twitter accounts which are Nike @Nike, Nike Lab @Nikelab, Nike Basketball @Nikebasketball, Nike sportswear @Nikesportswear, Nike Golf @Nikegolf, Nike training @Niketraining, Nike football @Nikefootball. Nike @Nike twitter account basically is the official company’s account so it share videos, pictures and retweets thing from the its other accounts. It’s good for customers who doesn’t like following many accounts. The Nike Lab @Nikelab post things about new products such as cloths, sneakers and sportswear. It is more about advertising new product trending online and often time its gives instruction on how to products and items from the company’s official blog site. Nike Basketball @Nikebasketball twitter account advertise sports wears meant for basketball. The accounts post advertising videos of famous basketball stars like Lebron James, Kobe Bryant etc. Nike sportswear @Nike sportswear twitter account usually post pics and feeds about sports wears. Nike Golf @Nikegolf twitter account post feeds and information about golf wears and instructions on how to use them. Nike Training @Niketraining post feed and information about how to train with Nike sport wears. They post instructions to customers on the account and often tweets with customers personally answering their questions about how to do some certain things. Nike football @Nikefootball post feeds about football wears. Nike officially sponsors some big European football clubs and its players so the company uses those club and players and means to advertise and draw attention for customers to know about their products. For example, Nike are proud sponsor of Barcelona football club so they make use of Stars from Barcelona such as Lionel Messi, Neymar Jr., Luis Suarez etc. to advertise the club’s kit which they are going to be wearing during football matches.
Facebook: Just like twitter, Nike make utilize Facebook effectively. The purpose of Nike using Facebook is basically for advertisement and marketing. Nike’s official Facebook account have background picture with “just do it” written which is just a motivational talk for people who do sport. Just twitter, Nike has different Facebook pages for the categories of its product such as Football, snowboarding, Fuelband and golf. The football pages includes two – one for American football played only by Americans and the other for football Americans call soccer which is played worldwide. Nike has over 10 million people following their pages on Facebook. Most of Nike’s pages are updated with videos and pictures of sport and athletes. They recently uploaded a video featuring stars like, Kobe Bryant, Wayne Rooney, and Serena Williams etc. showing off their new shoe which is called the Nike Zoom. With using sport stars it promotes the sale and popularity of football items such as boots, jersey, and the ball (Soccer ball) used in playing the sport. The official Nike pages contains much information about their new products and it doesn’t operate much like twitter in the sense that it just promote sales while Twitter can be used as means to communicate with customer about what they feel about the product. Nike official Facebook as it been stated before focuses on marketing it product and providing services for customers who tend to get product online.
Instagram: Nike’s Instagram account is really simple to understand and it does nothing less than advertisement. Instagram is a social site where you post picture and short videos about what you do and captions about what you feel. Nike don’t really fully utilizes it Instagram account site because it posts pictures of its products using different sports stars to show off products. Nike post information with pictures and video with motivational captions. The site has links to their official social blog (Nike.com) where customers can purchase products of their choice. Nike have over 19 million followers on their social Instagram site. But compared to other companies who try to market their goods through Instagram, Nike just post pictures people using it product in their everyday life. Nike’s Instagram site agreed is used for advertisement but it will not be effective as much as their Facebook page will do because Facebook promotes sales and it also have links to products where customers can easily go and order items but Instagram is just based on photos and videos.. Nike may think there is nothing much left to do but generally thinking about it they account should have contained some information about how to get their product online.
Nike, other than Facebook, Twitter and Instagram uses other Social media sites like Pinterest, LinkedIn, Google+ (plus) and Nike+ (plus). Nike’s market strategy is kind of effective using all these social sites. Pinterest it uses for just Women Nike sports wears only. Using all these social sites improve the popularity of Nike as a brand and also the company’s value. Nike’s social media usage is effective and strong. It was reported in 2013 that Nike’s revenue rise to $25.3 Billion which to say Nike as a brand has been successful in its operation other the past year and probably years to come. Nike is refers to as one of the most successful social media marketing site but just for the fact their usage of Instagram wouldn’t make to be the best one. Nike is really making it big in the sense they provide customer services for their customer online and give them updated information on products. Throughout the researches done on Nike’s social media account no bad or negative comment about the company was found. As explained throughout the essay, Nike has been making good use of social media sites except for the Instagram site.

References
How Nike is killing it in social media marketing. (2013, October 9). Retrieved from https://digitalfireflymarketing.com/how-nike-killing-it-social-media-marketing
Nine brands making great use of Instagram, and one that isn't. (n.d.). Retrieved July 29, 2015, from https://econsultancy.com/blog/10584-nine-brands-making-great-use-of-instagram-and-one-that-isn-t/
Nike. (n.d.). Retrieved July 29, 2015, from https://www.facebook.com/nike/timeline?ref=page_internal
Ozanian, M. (2014, July 10). The Forbes Fab 40: The World's Most Valuable Sports Brands 2014. Retrieved August 6, 2015, from http://www.forbes.com/sites/mikeozanian/2014/10/07/the-forbes-fab-40-the-worlds-most-valuable-sports-brands-2014/
Sage, A. (2008, June 25). Nike profit up but shares tumble on U.S. concerns. Retrieved August 6, 2015, from http://uk.reuters.com/article/2008/06/26/business-nike-results-dc-idUKWNAS924120080626

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