...are important to maintain a set of standards to the research process. Reviewing the appropriate literature and considering ethical decisions in data collection are also equally important. The types of data collected and how it was collected will help in drawing a conclusion to the significance of the project. With an appropriate amount of statistically sound data a determination can then be made as to whether the research project or study was effective. This paper will be using the article “Who Gives a Tweet: Assessing Patients’ Interest in the Use of Social Media for Health Care” for examples of how the research process is used to determine the effectiveness of a study the article. Research Process The research process begins with selecting a problem or question that a researcher seeks to find an answer to. The researcher will form a hypothesis based off their theory or other research. Third the literature is reviewed. Next, researcher will list all the measures that must be looked at and decide on the subjects for the project. The researcher will then need to decide upon and describe the design of the research as well as decide on the appropriate way to measure their variables. The last steps of the research process are then to analyze the data collected, draw their conclusion and last write their report detailing their project. Literature Review Literature review is important to any research project. It assists the researcher in understanding previous work and...
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...In Vietnam, social media has become one of the most popular communication platforms. It is noteworthy that the social media penetration rate in the country is more than 43 percent, Facebook penetration is at 22 percent, and there are more than 40 million active social media users (Kemp, 2015; 2016). These figures indicate the growing importance of social media for the Vietnamese people. As a result, a crisis that starts on social media is not an unusual occurrence. In the past five years, Vietnam has seen a number of company or brand crises that started on social media. From a single post online, a story could be shared virally, attract attention from customers, mainstream media and even the government to become a full crisis....
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...The impacts of E-commence on international business and marketing: A literature review Name student: Tao Yi Student number: 1192930 Course name: Master thesis international track Course code: 2012-191880750-1A Assessor: Assistant Prof. Dr. E. Constantinides and Dr. Huub J.M. Ruel Hand in date: 15-09-2012 E-commerce and Web 2.0: An intensive literature review on their impacts on international business and marketing Table of content Managerial summary ............................................................................................ 2 1. Background and research objectives .............................................................. 3 2. Research problem and research questions...................................................... 4 3. Research methodology ................................................................................... 6 4. Key findings .................................................................................................. 8 4.1. 4.1.1. 4.1.2. 4.1.3. 4.2. 4.2.1. 4.2.2. 4.3. 4.4. 4.4.1. 4.4.2. 4.4.3. 4.5. 4.5.1. 4.5.2. 4.5.3. 4.6. The impacts of Internet on International business and marketing .................................. 8 The impacts on international business ......................................................................... 8 The impacts on international entrepreneurship ............................................................ 9 The impacts on international companies‟ marketing ................................
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...Abstract: This project was based on body image and social media. There are several articles which state that social media plays a huge role in the influence of young adults and the way they see themselves. The reason i did this is to show the impact either being negative or positive on the understandings of body image on young adults and that social media plays a role. The research methods used were primary and secondary as i need existing data as well as gathering new data, both were qualitative research. In this project there was an interview on a school teacher that was taken in consideration. In this report i displayed a survey and interview that was used to gather results on this subject. The survey was given online which was easier for people...
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...The intention of this literature review is to investigate other sources -diverse in origin, intention and method of publication- that challenge or agree with the hypothesis and ultimately answer the question at hand as accurately as possible with feasible substantiation. The question “To What Degree Does Social Media Usage Impact the Short-Term Memory of Dainfern College Pupils” acknowledges that social medias can act as a distraction in the academic environment and further seeks to establish if this distraction has any negative or positive impacts on learners’ short-term/working memory. The proposed hypothesis is that social media negatively impacts the short-term memory of Dainfern College pupils. Therefore, the central themes taken from...
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...[pic] |Course Design Guide College of Humanities SOC/105 Version 5 Introduction to Popular American Culture | |Copyright © 2011, 2010, 2006, 2004, 2003, 2002, 2000, 1999 by University of Phoenix. All rights reserved. Course Description This is an introductory course on modern American culture. The course focuses on the interactions between social forces such as advertising, media, and lifestyle and cultural trends in modern American society. Students are asked to cast a critical eye on current trends and changes in our culture. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Petracca, M., & Sorapure, M. (2007). Common culture: Reading and writing about American popular culture (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available on the student website. |Week One: Overview of Culture ...
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...the Literature Reviews as ‘The basic outcome of this review will be the knowledge as to what data and other materials are available for operational purposes which will enable the researcher to specify his own research problem in a meaningful context” This brief review of the literature provides an overview of the research focuses on the study on how far social media affects the mainstream media journalism ethical principles which include truth, fairness, balance, objectivism and accuracy as a key elements of professionalism and how the journalist used social media in their dail activities. Aim of reviewing literature...
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...com/locate/comphumbeh The role of social media in higher education classes (real and virtual) – A literature review Paul A. Tess Department of Educational Psychology, University of Minnesota, 56 East River Road, Suite 250, Minneapolis, MN 55455, United States a r t i c l e i n f o Article history: Available online 26 January 2013 Keywords: Social media Higher education Facebook Twitter Blogs Educational technology a b s t r a c t The ubiquity of social media (e.g., Facebook, Twitter) is no more apparent than at the university. Social media are increasingly visible in higher education settings as instructors look to technology to mediate and enhance their instruction as well as promote active learning for students. Many scholars argue for the purposeful integration of social media as an educational tool. Empirical evidence, however, has lagged in supporting the claim. Most of the existing research on the utility and effectiveness of social media in the higher education class is limited to self-reported data (e.g., surveys, questionnaires) and content analyses. This paper summarizes the scholarly writings as well as reviews the findings of empirical investigations. Some limitations are discussed, and future areas of research are proposed. Ó 2013 Elsevier Ltd. All rights reserved. 1. Introduction The growth of social media and other Web 2.0 technologies is unprecedented (Lenhart, Purcell, Smith, & Zickuhr, 2010). Social media technology has become an essential...
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...Purdue University Purdue e-Pubs Department of Computer Graphics Technology Degree Theses 1-1-2012 Department of Computer Graphics Technology Social Media Marketing in a Small Business: A Case Study Sarah Cox coxsl@purdue.edu Follow this and additional works at: http://docs.lib.purdue.edu/cgttheses Cox, Sarah, "Social Media Marketing in a Small Business: A Case Study" (2012). Department of Computer Graphics Technology Degree Theses. Paper 16. http://docs.lib.purdue.edu/cgttheses/16 This document has been made available through Purdue e-Pubs, a service of the Purdue University Libraries. Please contact epubs@purdue.edu for additional information. Graduate School ETD Form 9 (Revised 12/07) PURDUE UNIVERSITY GRADUATE SCHOOL Thesis/Dissertation Acceptance This is to certify that the thesis/dissertation prepared By Sarah Lynne Cox Entitled Social Media Marketing in a Small Business: A Case Study Master of Science For the degree of Is approved by the final examining committee: Mihaela Vorvoreanu Chair Jonathon Day Judith A. Birchman To the best of my knowledge and as understood by the student in the Research Integrity and Copyright Disclaimer (Graduate School Form 20), this thesis/dissertation adheres to the provisions of Purdue University’s “Policy on Integrity in Research” and the use of copyrighted material. Mihaela Vorvoreanu Approved by Major Professor(s): ____________________________________ ____________________________________ Approved...
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...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...
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...Introduction Credibility of social media is one of the key factors initiating and further increasing further public engagement and communication effectiveness in the social media. Blogs is one of the social media and chosen to be scoped in this literature, which have been considered to be most pertinent social medium. An effective way to measure blog credibility is hard to achieve without a valid, solid method to insure that measurement. This study has developed and measure blog credibility as well as by the usage of focus groups and a survey. This study also discusses the implications practical aspects of measuring blog credibility (Minjeong, 2010). Recently, it has been suggested that the credibility of the medium of communication influences...
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...Chapter 1 The Problem and Its Settings Introduction The surge in popularity of social media in recent years has changed how we use the internet. But most importantly, how we study and how we learn. Social media has given us the ability to share ideas, feelings, and information at unbelievable speed. We can now communicate faster and wither greater efficiency with our lecturers and professors. Students can utilize social media by posting and sharing notes and lectures online, or watch a video pertaining to yesterday’s history class. Social media is not just limited to students, but many professors are now communicating with their students and peers via online. But social media is so much more. It enables students to attend lectures and classes who are half way around the world through the use of social media. It also allows professors and students to conduct meetings online. Currently, there are still many who oppose the idea of using social media as a tool for learning and studying. Regardless, many believe that technology is a vital part of today’s student success in the classroom. Many parents believe that the traditional learning styles is the way to go and that social media is just a distraction and may lead to procrastination. Background of the study The researchers were persuaded to conduct a study on the effects of social media in the study habits of junior nursing students in relation to academic performance. The setting for this study was conducted at the...
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...Effects of Social Media on Hospitality/Tourism Name: Institution: Date: Introduction Since the turn of the century, there has been an upsurge in the use of social media. As a result, many tourism organizations that include hotels, travel agencies, and airline companies have started using the internet as one of the important tools in marketing and communication strategies. Many businesses within the hospitality industry rely on good reviews from their customers, and social media is offering this as a natural marketing tool (Bennet, 2012). The use of social media have become very widespread, and the travelers use these sites consistently to brag about their great experiences as well as express displeasure with poor experiences. This is a natural way through which the social media is impacting the hospitality and tourism industry. After realizing the power of social media, businesses are also leveraging on the wide presence of customers in social media to communicate, engage, and market their services and products to the customers (Guzel & Sengun, 2015). The growth of social media has had immense impacts on social media that range from marketing, communication, and even corporate social responsibility. This paper conducts a literature review on the effects of social media on hospitality and tourism. Literature Review According to Mahmood A Khan (2012), the benefits of social media can be very helpful in marketing and management in hospitality and tourism. He states...
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...Referred/Deferred Coursework Critique: The Effects of Social Media Marketing on Online Consumer Behaviour Table of Contents Summary 2 Main Critique 2 Research Approaches 5 Conclusion 7 Reference 8 Summary The paper is providing a critical review of “The Effects of Social Media Marketing on Online Consumer Behaviour” by Simona Vinerean, Iuliana Cetina, Luigi Dumitrescu,and Mihai Tichindelean. The article is reviewing the communication of brand with consumers (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). Internet and social media is proved to be the most effective platform for consumers and businesses to socialize or communicate. Organizations can access a wide array of consumers throughout the globe, as social media is a platform to publicize the personal evaluation of consumers. The article is focusing on 236 social media users to examine different measures reflecting positive influence of networking websites on the consumers’ perception about advertising through this platform (Vinerean, Cetina, Dumitrescu, & Tichindelean, 2013). It is found in the paper that the social media marketing provides the evidence of virtual presence of online consumers for organization reflecting the positive outlook on sales and reputation. The aim of this research is to empirically investigate, determine the communication with social media marketing, and have a positive outlook regarding advertising on social networking websites (Vinerean, Cetina, Dumitrescu, &...
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...Research Proposal: Exploring the challenges that social media such as LinkedIn, Facebook and Twitter bring to entrepreneurs/small businesses MICHAEL GOITOM 2924686 London Southbank University 1. Introduction 2. Theoretical Framework/Literature review 3. Methodology & Timescale 4. References 5. Bibliography 1. INTRODUCTION The primary purpose of this research is to examine the challenges that social vehicles such as Linked In, Facebook and Twitter bring to small businesses’. Social networks such as LinkedIn, Facebook, and YouTube etc. have made a significant impact on how todays Internet users communicate, search for and share data, this research aim to look at the disadvantages that come along with one of by far the most bewildering and comprehensive enhancement of information technology that has been witnessed in the past decade. A study done in October 2012 by online-Marketing firm Vertical Response showed many small business owners have jumped onto the bandwagon whole hog. But appears many are buckling under the added social media marketing workload. Carol Tice (2012) In the present day everything is about Social Media, some industry gurus claim that if you do not participate in Facebook you are not part of the cyberspace anymore. Social Media allow firms to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional...
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