...My sub-question: How many types of sponsorship in business ? Discuss the following points for each source: i. For each source, provide the complete bibliography according to APA. < The Marketing Sponsorship Strategy> Hughes, G., & Fill, C. (2003). Marketing Communications 2005-2006 (Revised Edition ed.). Routledge. < Sponsorship for Business > Nufer, G. (2013). Ambush Marketing In sport (Illustrated edition ed.). Routledge. < The Business of Sponsorship> John M.Amis,T.Bettina Cornwell (2005) Global Sport Sponsorship: Sport Commerce and Culture,Berg. ii.Describe where and how you found the source:Give the search engine/metacrawler, the search terms, the options for advanced searching (Booleaans searching) and the source. I found all sources in the library of Utrecht University and on Internet as well. My Search engine is Google Browse. Search Terms The first article Type of sponsorship The Second article Type of sponsorship in business The third article Type of sponsorship and market share iii. Discuss (make arguments) the quality of the source. The First Article : a . Author, institution and Reputation The first Author : Graham Hughes Graham Hughes is Lecturer Emeritus in Liturgical Studies at United Theological College and Academic Associate at the School of Theology, Charles Sturt University, Sydney. He is the author of The Place of Prayer (1998), Beyond our Dreaming (1996), Leading...
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...Title: Role of accounting on business behaviors impacted by tax changes in Malaysia Justification There are many factors influence the changes of accounting importance where the role of accounting evolves along with the business changes affected by these factors. One of the factors that affect role of accounting in business field is tax. In Malaysia, Tax is generally divided into 2 types which are direct and indirect tax. Direct tax can be defined as tax which is imposed straight to the taxpayer. In short, the payment of tax is between taxpayer towards government. Examples of direct tax are income tax from employee salary, corporation tax, property tax, and etc. Meanwhile, indirect tax is a type of charge that can be transferred to the other person. A good example of indirect tax is restaurant that collect tax charge of the food’s sold from the customer (sales tax). Other examples of indirect tax are custom duty, central excise duty, and service tax). In brief, the history of Malaysia tax was started with more dependency towards indirect tax where establishment of direct tax has only started to take effect from 1 January 1948. This establishment has changed the trend of Malaysia tax which depends more and more on direct tax until today. In 2009 itself, government revenue has grown to 48.6% from direct tax. The urgency of understanding changes in accounting role due to tax, become important because of several reasons. Firstly, as the globalization of the economy develops...
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...Introduction The following paper will identify the different types of business structures. The paper will demonstrate of how each type of business structure would benefit the business owner and some possible disadvantages to certain business structures. Each type of business structure can help the business partners by protecting them both legally and financially. Business founders want to get their business, up and running as soon as possible by starting a business without exploring the different types of business structures, a business owner loses the opportunity to protect themselves from certain tax issues and legal concerns, which can be avoided by structuring their business in certain ways. Starting your business The beginning of starting businesses is financial. You have to know what the steps are in order to develop your own business. The official business link to the US government, https://www.sba.gov/starting-business, provides free training and counseling services such as preparing a business plan and getting financing. By researching some and skill building, using the resources available on the government business link, the new proprietor will be prepared to meet the challenges associated starting a new business venture. Financial skills and management skills must be determined in a very realistic manner. A financial management section of the business plan should explain plans for funding the company and the initial amount of equity capital. Potential investors...
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...Six Different Types of Business Research to find Your Leads Decision-making is a crucial aspect of any business venture. A business owner can make firmdecisions and stand by them, only when he is well aware of the surroundings of his marketplace.Along with the internal factors about your business, you also need to have completeunderstanding about the external factors affecting your products, services and overall business.Business research comes forward as the best solution to this dilemma. Business or industryanalysis is the systematic process of gathering all the relevant market data, which is thenorganized and analyzed to draw conclusions that are relevant to your industry. These reportscontain essential information about the market trends, segments, customer groups, demands,competitors and all the key players in the marketplace. Basic Types of Market Research for Your Business Various business researchcompanies use different types of tools, techniques and methods for marketing analysis. These methods and types vastly depend on the particular requirements of the business owners and their research project. However, following are the basic types of industryanalysis that are commonly used by various study firms across the globe: Quantitative Analysis : This method deals with collecting all the objective and numericaldata from various resources. Various statistical models and formulas help the experts tocollect market data about the features. Questionnaire is the basic...
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...Alizadeh 10/28/2013 Early Years American Express was founded in 1850 by Henry Wells and William Fargo, the founders of Wells Fargo Co. The company was first used as an express mail business in upstate New York. Quickly, American Express, also known as AmEx, began monopolizing the shipping industry and eventually moved its location to the Financial District of Manhattan. In 1882, AmEx began offering financial services such as money orders. October of 1958, AmEx started distributing charge cards, today known as credit cards. From that day forward, AmEx became a financial guru and head of the industry. Today, AmEx is the world’s largest card issuer by volume and one of the most well-known name within the financial services community. Types of Research To get where they are today, American Express would need to have excelled in marketing strategies. The main component of these marketing strategies are research. There are two main types of market research; qualitative and quantitative. Let’s take a look at qualitative research first. Qualitative research consists of gathering detailed information by interviewing individuals or utilizing focus groups and the questions asked are usually open-ended. “Open-ended interviews are composed of questions that cannot be answered with a simple yes or no. This type of interview gives you a lot of information, but is time consuming for both you and the person you are interviewing. The greatest benefit to you is that you will learn a lot about...
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...Ethics and business An ethic is a moral philosophy by which one should abide. My belief is that ethics are a code of integrity and because of this an individual should undermine all rationality in order to influence one's "ethics" and determine what is right and what is wrong. Ethics relates the study of morality and human action. The concept comes from the Greek word ethikos, which means "character". An ethical sentence is a moral statement that made statements and what defines is good, bad, required, permitted, etc. in relation to an action or a decision. According to dictionary in the website, ethics relates the study of morality and human action. The concept comes from the Greek word ethikos, which means "character". An ethical sentence is a moral statement that made statements and what defines is good, bad, required, permitted, etc. in relation to an action or a decision. Business ethics is the accepted set of moral values and corporate standards of conduct in a business organization. The specifics of what this actually means can vary from one organization to another. (Merchant, 2014). What are the different types of business ethics research? There are many different types of business ethics research, and there are many different ethical systems in the world. Ethics does not necessarily help a business make more money, but it can promote company pride and maintain a sense of personal morality. . Almost all researchers understand to some extent that what behavior qualifies...
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... MARKET RESEARCH:- Consumer marketing research is a type of sociology (applied) that has its main focus on the preferences, attitude and behaviour of consumers in a competitive economy. The main objective is to understand the effectiveness and success levels of pull-marketing campaigns. Consumer marketing research is also known as the systematic identification, analysis, collection and distribution of information mainly for the purpose of helping the management in decision making process related to the classification and solution of prospects and problems in marketing. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behaviour. Assess of consumers (prospective and existing)can be done with consumer market research from Informatics Outsourcing. Consumer market research can help in the quests of, * Gathering market information regarding opinions and trends * Acquiring information on consumer behaviour * Measure the interest levels in new products and service offerings * Generating a list of potential new customers Consumer marketing research is also a Part of market research in which the preferences, motivations, and buying behavior of the targeted customer are identified through direct observation, mail surveys, telephone or face to face interviews, and from published sources (such as demographic data). Business to business market research Business to business (B2B) research is inevitably...
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...Unit 10; Market Research in Business P1: describe types of market research Introduction For this first assignment I will provide a manual that shows the main types of market research. Market research is the method of gathering and analyzing information about customers, competitors and the market. Market research is used when companies want to focus on things like market trends, customer habits and lifestyle, what price customers will pay for a product and what competition exists. This type of research assists companies build an idea on how competitive the market is also business owners can price their products efficiently with the understanding of the current market research. Primary research This involves the collection of new information for a specific purpose. The following are 3 examples of various methods for conducting primary research. 1. Observation, Involves watching some type of behaviours. Eg: watching customers shop, the observer can watch how long customers spend in a particular aisle and which products they look at. This type of observation is very useful in providing information about the best possible layout for a supermarket, and the sorts of display and offer that appeal to customers.The main advantage is that the researcher watches behaviours first-hand, the results is therefore more accurate. The main disadvantage of observation is that is it very time consuming and hence expensive. 2. Experimentation, the purpose of an experiment is to...
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...customers and the initiatives of the competitors. Business decisions are based on good information, which is that result of research. Staying up-to-date with an organization’s position in the changing market, the new trends that are constantly coming up and the competitor’s strategies are essential in this faced paced world. Business research is defined as a systematic inquiry that helps to provide information to the managerial staff to help guide decisions (Cooper, Donald R., Schindler, Pamela S.). Research by an organization is a process of planning, acquiring, analyzing, and dissecting relevant data or information for insights to making decisions that will help to maximize the organization’s performance. Business research as based upon this interpretation then plays an important role in the organization’s decisions. In organizations such as Wal-Mart, research is formulated so that the management in the company is able to complete the research by using people, time, and technology efficiently. The purpose of the corporation’s research then is either to create a theory or product idea or to test a theory. The current research conducted by Wal-Mart helps to improve on areas such as marketing, employee satisfaction and customer service as well as helps the organization find areas where more research is needed. This research is done in order for the organization to continue their business efforts as the largest retail business in the nation. As the company is well known, many...
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...Research Methodology By Dr Ayaz Muhammad khan 03334690469 ayaz@ue.edu.pk, ayazof92@gmail.com General Objectives The general objective of this course is to introduce students to methods of research. The specific objectives are: (i) to ensure that students acquire some practical research skills; (ii) to help students understand the principles of research; and (iii) to enable students to link the research process with theories of their specialist areas. By becoming familiar with the research process in practice, students should be more confident and competent in evaluating and using research results in their specialist areas. Contents 1. Introduction to Research 2.1 The need and importance of research 2.2 Scientific method and business research 2.3 Ethics and legal issues of research 2.4 Variables and measurement scales 2 Types of Research 2.1 By purpose 2.1.1 Basic research 2.1.2 Applied research 2.1.3 Action research 2.2 By method and technique 2.2.1 Historical 2.2.2 Descriptive – survey, causal comparative, correlation 2.2.3 Experimental 2.2.4 Qualitative – ethnography, case study, content analysis 3 Research Problem 3.1. Selection and statement 3.2.1. Selection 3.2.2. Sources 3.2.3. Statement 3.2. Review of Related Literature 3.3.4. Need 3.3.5. Sources 3.3.6. Note taking 3.3.7. Organizing and citation 4 Formulation...
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...Current Events in Business Research RES/351 March 11, 2014 Business Research The business world is not just spending or investing money in any market or any organization. Behind any successful owner, CEO, or any successful organization, there is a team behind them. This team specializes in making the best choices, organizing the best team, product, reading graphs, understanding risks, and at the end making the best decision. Business research demonstrates and embraces all the studying aspects of the company. The business research is about understanding the customer, then the market, then using that same information to make sound-strong business decisions. While assessing the business research, the company will also assess its own strengths and weaknesses, but they do make more emphasis on what the customer view and rate their product. My job is all about the customers, what the customer like? What they think about the company and its employees? Pollo Tropical wants to put its name in the top of the fast food chain in the United States. That is why they spend a good amount of money in studying the customers likes, they hire company to complete surveys for them, they have uploaded a web site to make customers rate the visit and product at the restaurant, which at the end they will be rewarded with a free meal for the next visit. They also have the marketing and financial department making research about budgets, competition, new sites to open new restaurants...
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...Chapter 01 Research in Business Multiple Choice Questions 1. Which of the following is an example of a business decision maker? A. Politician's election consultant B. Church pastor C. Manager of a non-profit program D. Business manager of a consumer goods product E. All of the above 2. The acronym, RFP, stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization. A. request for proposal B. recency frequency population C. research firm proposal D. recognition of problem E. recently formed protocols 3. The problem or opportunity that requires a business decision on the part of the decision maker is called a _____. A. management dilemma B. research problem C. challenge D. measurement approach E. return on business investment 4. Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. A. computer programming B. data warehousing C. customer relationships management D. data mining E. intervention 5. The main purpose of a(n) _____ is to share company information and computing resources among internal audiences. A. decision support system B. intranet C. extranet D. internet E...
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...Market Research Methodology Market Research Basics Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research companies can learn more about current and potential customers. The purpose of market research is to help companies make better business decisions about the development and marketing of new products. Market research represents the voice of the consumer in a company. A list of questions that can be answered through market research: * What is happening in the market? * What are the trends? * Who are the competitors? * How do consumers talk about the products in the market? * Which needs are important? * Are the needs being met by current products? A simple example of what market research can do for a business is the following. At the company Chevrolet they brought several disciplines together in a crossfunctional team to develop a concept for a completely new Corvette. This team enabled the marketers to come up with an alternative concept, one that balanced four...
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...P6 – Present a realistic business plan Task 1 - Introduction Name of the company and a brief history/description of the service that is being provided and who is the person behind the business – why does he/she want to set up the business, what skills would he be able to bring to the business etc. Are these the skills typical of those of an entrepreneur? Explain that you are going to investigate a new business venture and prepare a business plan. Explain why is planning important? Task 2b - Aims and Objectives What are aims and objectives? What are SMART objectives? Why is it important for a business to set aims and SMART objectives? What type of aims and objectives should the business have? For each aim and objective you have to say why they are important /relevant to the business. Task 2c - Stakeholders Explain what stakeholders are. * List the different stakeholders in the business. * Explain why these stakeholders are relevant to this business. * How will the objectives affect the different stakeholders? Task 3a – The Competition and secondary research Explain why it is important for the business to carry out research into what the competition has to offer. i) Who is the main competition for the business in this area? Go on to Google or www.yell.co.uk and look for three different companies. Choose one similar business in Tewkesbury, one in Cheltenham/Gloucester and one that is slightly different...
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...Exploring Business Activity Scenario: Tesco’s core purpose is to create value for customers to earn their lifetime loyalty. (Source: www.tesco.com). Tesco is Cancer Research UK Charity of the Year for 2012. They aim is to raise around £10million to help find the cure for cancer but also help keeping families together by prolonging lives. Cancer Research is therefore the leading charity to help patients suffering with cancer. Task 1: There are different aspects of business activity in the United Kingdom’s economy; this involves the Primary sector, Secondary sector and Tertiary sector. Primary sector involves extracting raw products from natural resources for example farming. Secondary sector is the main sector in the economy this includes industrial manufacturers of finishing products from raw material this includes both light and heavy industries. An example of secondary sector involves making plastic from oil. The final business activity is tertiary, tertiary sector is a voluntary or non-profit sector of the economy. These provide services to individuals and businesses. The two organisations I am going to describe the purposes of are Tesco and Cancer Research UK. Tesco’s and Cancer Research Up are two very different types of businesses. Tesco’s is a profit organisation while cancer is a non-profit organisation. Profit organisations rely on keeping running costs to a minimum. These running costs are the day-today costs that are needed to help run the organisation...
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