...Cambridge TECHNICALS OCR LEVEL 3 CAMBRIDGE TECHNICAL CERTIFICATE/DIPLOMA IN BUSINESS BUSINESS COMMUNICATION H/502/5413 LEVEL 3 UNIT 6 GUIDED LEARNING HOURS: 60 UNIT CREDIT VALUE: 10 BUSINESS COMMUNICATION H/502/5413 LEVEL 3 UNIT 6 AIM OF THE UNIT Effective communication is a key area in terms of its contribution to business success. When studying this unit learners will gain a thorough understanding of the types of business information used both internally and externally by organisations and the methods used to communicate information to different audiences. In this unit, learners will have the opportunity to develop, analyse and evaluate a range of methods used to communicate different types of business information and will understand the purpose of such communication. They will also produce and evaluate different types of business communication of their own. www.ocr.org.uk 2 Business Communication Level 3 Unit 6 ASSESSMENT AND GRADING CRITERIA Learning Outcome (LO) Pass Merit 1 Understand different types of business information P1 explain different types of business information, their sources and purposes 2 Be able to present business information effectively P2 present complex internal business information using three different methods appropriate to the user’s needs The assessment criteria are To achieve a merit the the pass requirements for evidence must show that, this...
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...How Communication Flows through a Business Organization Prepared for Dr. Carrol Fall Term 2010 Date of Assignment December, 2010 Abstract There are two types of systems of communication in a business organization. Those systems are Internal and External communications. But the importance is quite distinctive. In Internal communications, your emphasis is in presenting and interpreting facts. In external communications, your emphasis is on promoting goodwill and future business. In this paper, my teammate and I will be discussing the two systems of communication. Internal Communications All communication among employees is INTERNAL because they are co-workers. Internal communications takes place within a firm. Communication flows in three directions: Downwards, Upwards, and Lateral. Downward Communication is communication that flows from upper to lower (such as manager to employer or superior to subordinate). This type of internal communication provides job related information and gives direction. Downward Communication is used daily by managers to guide and provide information to employees so they can complete tasks. Employee handbooks, policy manuals, training materials, and organization mission are examples of Downward Communication. As internal communication flows downward, it gets more specific at each level with the most detailed information at the bottom. There is a pro and con to this method. The pro is the efficiency...
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...Modes of Organizational Communication A 2011 study of communicational means in six individual companies (Bani Amin & Associates, HKD (H-Tech) International, Jamuna Bank Limited, Rahimafrooz Accumulators Limited, Robi Axiata Limited and TopOfStack Software) of Bangladesh with pros and cons Modes of Organizational Communication A 2011 study of communicational means in six individual companies (Bani Amin & Associates, HKD (H-Tech) International, Jamuna Bank Limited, Rahimafrooz Accumulators Limited, Robi Axiata Limited and TopOfStack Software) of Bangladesh with pros and cons Prepared For: Mr. Mohammad Saif Noman Khan Assistant Professor Prepared By: H. M. Shahriar Hassan - ZR05 (Group Leader) Khurshid Hasan - ZR11 Asaduzzaman - ZR20 Sajjad Ahmed - ZR31 M. M. Shahriar Kabir Siddiquee - ZR40 H. M. Shibly Noman - ZR41 MBA 45E Institute of Business Administration May 14, 2011 May 14, 2011 Mr. Mohammad Saif Noman Khan Assistant Professor Institute of Business Administration Dear Sir: Hope you are in good health. Here is the report on our individual organizational communication, which you selected for us as a significant part of our Business Communication course. We took our time and gave our best effort to make this report up to the mark. The report is descriptive. It mainly depicts various modes of communication going on inside our organizations with a short criticism on respective...
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...P1 Explain different types of business information, their sources and purposes 1 P2 Present complex internal business information using three different methods appropriate to the user’s needs 2 P3 Produce corporate communications 2 P4 Evaluate the external corporate communications of an existing product or service 2 P5 Explain the legal and ethical issues in relation to the use of business information 3 P6 Explain the operational issues in relation to the use of business information 3 P7 Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience 4 M1 Analyse different types of business information and their sources 1 M2 Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. 3 D1 Evaluate the appropriateness of business information used to make strategic decisions 1 D2 Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points. 2 General comments on assignment: Grade Awarded Distinction Merit Pass Points: 70 80 90 Signed (teacher) Date Students Name: _______________________________ Teachers...
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...Types of communications in business There are many types of communication in business. For this assignment, I will be briefly be talking about three things about three things about internal and external communication and how they are used within ASDA and I will be explaining in-depth on how they will work in the organisation. Furthermore, I will be talking about the types of communication used and explain it purposes for it. Internal communication Internal communication is when you share information within the organisation for a business purpose. Internal communication includes getting information, combined information together, clarifying problems and points and influencing action. For instance, internal communication within a company can take place through speech, telephone, electronic mail and computer networks. It is ones of the fastest growing disciplines within our organisations. This is made in use when you are communication with employees and the management. This communication ensures people are committed to obtain a ground-breaking business outcome. There are many ways of internal communication, but I will only be talking about three ways. Face to face communication In ASDA, face-to-face communication is mostly effective when you are trying to say something instead of sending back and forth emails within the organisation. One easy five minutes face-to-face communication can easily give out the information you are trying to convey with your colleagues. Talking...
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...Prepare for Future Challenges Effective communication according to the businessdictionary.com is a two way information sharing process which involves one party sending a message that is easily understood by the receiving party. Effective communication by business managers facilitates information sharing between company employees which can substantially contribute to its commercial success. In comparing and contrasting the internal messaging or communication that was used in maximizing the my blueprint concept, I would look at its early set up in 2005, which involved a meeting among the managers in discussing and setting targets for the next five years. In this first meeting the managers were expected based on the responsibility to make plans for their specific business areas where these plans and presentations would be reviewed by senior management. The means of communication or messaging was in an upward and downward form as in a hierarchical atmosphere. However, in 2009 and with recasting the role of the CEO as a means of evolving from a spider to a starfish, a leader realized through evaluation that it would be better to have peers evaluate these presentations and plans from the managers which led to the creation of the my blueprint portal. This turned the process from that of a top - down process to a peer to peer review. The process of communication here even though internal, took a different turn where the messaging used...
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...Business communication is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company. Overview Business communication (or simply "communications", in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement,reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication. Media channels for business communication include the Internet, print media, radio, television, ambient media, and word of mouth. Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.[1] Business communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities. AS well, many community colleges and universities offer degrees in Communications. There are several methods of business communication, including: ▪ Web-based communication - for better and improved communication, anytime anywhere ... ▪ video...
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...and also what the benefits are of those two. I’ll also talk about the reason organisations uses internal and external sources of information, and what the benefits of those two are as well. To: directors of Primark From: abdinho ibrahimo Subject: monitoring the performance of Primark Many businesses such as Primark and many more uses written communication to communicate with their consumers. Written communication allows Primark and other types of businesses to communicate developments, expectations and legalities to employees and contacts in the outside world. While some still use the hard traditional written copies of the written communication, email and internet are ways to communicate, this has become important and very common these days. Though, written communication is important, it’s best to understand the basics to apply the best practices to your own business. Basically all forms of numerical representation such as diagrams, graphics, charts, and emails can be included under the written information. Verbal communication is vital in business, and the purpose of it is so you can communicate effectively with people in various different situations. In many cases you may be dealing with people in or from other countries, people with different cultures, ages, and with different level of experience. The way you communicate might portray an image of you and your business. This might be the image which could be the first impression someone gets, or the last one. Written:...
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...customers, and communities. Our headquarters is located in Alexandria, Virginia. However, most of our work is done in Houston, Texas. Curved Skies provides solutions in the Aerospace and Defense sectors. As we grow and expand our business, there is sometimes a lack of information flow to employees. This lack of information flow can sometimes lead to confusion and lack of guidance as to what our goal is for certain projects. Problem Statement What are ways to improve communications within an organization? Organizations that expand in size and number of employees need to find ways to ensure that pertinent information is distributed in a timely manner to all employees that are affected. Lack of information flow and communications can lead to possible issues with employees and management. These issues could also lead to projects not being accomplished and dissatisfaction from the customers. Communications are important to many facets of a business, whether it is passing information along to employees, or ensuring that information is passed to the customer. Information or communications can happen in several ways (i.e. email, social media, and advertising.) I am going to research the ways to improve communications in all manners. Improving communications...
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...Analyzing an audience is an important part of business communication. Understanding and determining the type of audience will ensure the communication that is understood and appropriate. Analyzing the audience goes deeper than physical aspects of the audience, such as sex, age, religion, race, ethnicity, culture, and religion. It is important to analyze what the audiences’ role is with the company; if they are executives, other employees, stakeholders, or investors and whether they are internal users of a company or if they are external users. If a speaker understands his or her audience, it is more likely that the speakers point will be made and the audience will have a better grasp of what is being said. When a speaker is presenting to a group of stakeholders, investors, managers and other employees about the company’s quarterly sales, some of the audience characteristics that need to be analyzed would be: • Type/Personality • Role in the company Who the audience is, is an important aspect of audience analysis; whether the audience member’s fellow employees or superiors, investors or stakeholders from inside or outside of the company are all important in analyzing an audience. Knowing the audiences role in a company will allow the speaker to better understand how to direct what he or she is speaking about in ways that the audience will understand. Also, it will allow the speaker to cover all aspects of the quarterly sales so that each member of the audience can receive...
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...DIFFERENT TYPES OF INFORMATION’S In this assignment I have been ask to describe the types of information and sources of information by including both internal and external. The next I am going to describe typical purposes of information used in a business and relate how these apply to Living Fashion. Living Fashion is large national retail store which selling a selection of ladies, men’s and children swear. In order to run the business effectively, businesses needs different types of information. This information may relate to employees, operations, customers, suppliers or competitors. In many cases this information is not required, so it needs to be safely and securely. Verbal Verbal communication is the best way how to communicate in a business. The reason is that of the high degree of impact it can create on an audience. Many businesses use this method to have staff meetings or telephone enquiry from their customers. Living Fashion may use verbal communication for their meetings or any conversation by involving two people discussing a topic. Verbal communication in Living Fashion is done by customer service and colleagues and advisors at store. Written Written communication involves a letters, emails, newspapers, books, trade journals or government publications. These types of written commutations help the businesses to receive important information’s from their stakeholders. Living Fashion is using letters, emails to receive customer’s complaints, orders and completed...
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...Unit 4 Business Communication (P1/M1) by Renee Baafi-Owusu To: Paul Barker From: Renee Baafi-Owusu RE: OO/PJB/Unit 4/P1/M1 Date: 25/09/15 Explain different types of business information, their source and purpose (P1) What is communication? It is transferring information from one part of a business to another which leads to some outcome, change of behaviour. Formal communication is an agreed procedure, whereas informal communication is a causal way of sharing information to each other. There are 5 different types of communication which are: Verbal communication: It is sharing information with individuals by talking. There is non-verbal communication which is not communicating by talking which includes: facial expression, eye contact, appearance and many more. Written communication: Written communication is a type of communication which is a type of interaction that involves written words, such as: email, poster, flyers, brochures and letters. On-Screen communication: This is a type of communication which produces information on screen such as: TV advertisements or on YouTube where advertisements are played before a video starts to play. Multi-Media communication: Multimedia communication is a type of communication which shows information in various media formats such as: Images, videos and audio broadcast/podcast. Web-based communication: It is a type of communication which shares information, words or ideas over the Internet. The information can be shared on: webpages...
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...and also what the benefits are of those two. I’ll also talk about the reason organisations uses internal and external sources of information, and what the benefits of those two are as well. To: directors of Primark From: abdinho ibrahimo Subject: monitoring the performance of Primark Many businesses such as Primark and many more uses written communication to communicate with their consumers. Written communication allows Primark and other types of businesses to communicate developments, expectations and legalities to employees and contacts in the outside world. While some still use the hard traditional written copies of the written communication, email and internet are ways to communicate, this has become important and very common these days. Though, written communication is important, it’s best to understand the basics to apply the best practices to your own business. Basically all forms of numerical representation such as diagrams, graphics, charts, and emails can be included under the written information. Verbal communication is vital in business, and the purpose of it is so you can communicate effectively with people in various different situations. In many cases you may be dealing with people in or from other countries, people with different cultures, ages, and with different level of experience. The way you communicate might portray an image of you and your business. This might be the image which could be the first impression someone gets, or the last one. Written:...
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...Business Communication Business Communication and its effectiveness as a success factor to its firms Introduction Communication is defined as the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual or electronic channels. Simply put, communication is the exchange of information between people. It is important to get feedback from your audience and vice versa for the process of communication to take place effectively. The feedback can be either positive or negative. Business communication is any communication used in an organisation with an intention to promote a product, improve service or with the intention to make a sale. This type of communication also occurs within the organisation between the management and employees. It has purpose and a lot of attention is given to detail. Business communication has undergone a lot of transformation as a result of the growth of information technology that has changed the whole concept of communication. In the past, businesses had a model of communication that left very little room for interaction and conversation with the receiver of the message. Currently the model that works and is now used by most organisations is one that gives room to both conversation and interaction with the receivers. Communication is very vital in any organization. Like blood in our bodies, it is the channel that gives life to the organisation and without it, organisations would not be...
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...“Communication skills are essential to your career success and effective communication yields numerous business benefits.” Do you agree/disagree with this statement? Explain. 1. Messages flow into, through, and out of business organizations in a variety of ways. What are the types of communication used in an organizational setting? Explain its types. 2. For the following tasks, identify the necessary direction of communication. Suggest an appropriate type or types of communication (casual conversation, formal interview, meeting, workshop, web conference, instant messaging, memo, blog, bulletin board notice, and so on), and briefly explain your suggestions. * As human resources manager, you want to announce details about this year’s company picnic. * As director of internal communication, you want to convince top management of the need for an internal executive blog. * As production manager, you want to make sure that both the sales manager and the finance manager receive your scheduling estimates. * As marketing manager, you want to help employees throughout the company understand the marketplace and customer needs. 3. Your colleague in office has very poor communication skills. You want to help him/her recognize the ways/ characteristics of effective business communication so that he/she can make his/her communication effective. What are those characteristics? 4. The globalization of business and competition has increased the value of information...
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