1.Why should a manager know about research when the job entails managing people products, events, environments, and the like?
• Identify and effectively solve day-to-day problems in the work his environment.
• Knowing about research raise the sensitivity of managers to the countless internal and external factors from several influences operating in their work and organizational environment.
• Knowledge of research greatly enhances the decision making skills of the manager, by making the managers know how to make the right decisions.
• Knowledge of research helps managers to look at all the available information in creative ways.
• Know how to discriminate good from bad research.
• Identifying the critical issues, gathering relevant information, analyzing the data in ways that would help in decision making, and implementing the right course of action
• Take calculated risks in decision making, knowing all the probabilities associated with the different possible outcomes.
• Interact more effectively with research consultants who work for managers.

2. For what specific purposes is basic research important?
• To generate more knowledge and understanding of the phenomenon interest and to build theories based on the research results. Such theories subsequently form the foundation of further studies of many aspects of the phenomenon.

3. When is applied research, as distinct from basic research, useful?
• Applied research is useful when the organization experience a specific problems and needs to know the reasons and how to solve them, while basic research is not useful in this case because it just builds knowledge in various functional areas in business.

4. Why is it important to be adept in handling the manager-researcher relationship?
• Manager has to be knowledgeable about research, as by this way the Manager will interact effectively with the