P10: Interpret and analyse the results in terms of your original research specification
Introduction
In this assignment I will be disclosing the results of the questionnaires that I have gotten filled out for my research project. There will also be analysis followed by the results to help describe what was found in the research and also whether it helps contradict or aid my secondary research and also finally determine the result of my research question, “How have the changes in technology affected customer satisfaction in Sainsbury’s organisation?”
Primary research
I had used two methods in my assignment to help me carry out my primary research and for both altogether I have used a total of 55 participants. Where 50 of the participants have filled out questionnaires, both consumers and employees and the other type of primary research that was carried out was interviews where I was able to include a detailed transcript of the exact answers that were stated on the questionnaire’s. Changes major supermarkets experienced through technology
Over the years supermarket industry has evolved with the help of technology in each sector. Supermarkets are able to grow and expand into different segments allowing them to offer more and more to their everyday consumer. With Supermarkets expanding the potential is there for their brand to become global. As the introduction of new software and more technological aspects such as Computers, iPad, touch screen displays and various other aspects including a high spec security to help keep the well-being of the consumers safe. One result that I had managed to obtain through 42 participants (see appendix 1.3) is that 30 participants feel that the new self-service technology has helped simplify the process for consumers who enjoy shopping in Sainsbury’s organisation. Various participants have used this quote repeatedly to state