Running Head: Strategic Plan, Part I: Conceptualizing a Business

Strategic Plan, Part I: Conceptualizing a Business

Name

BUS/475 - Week Two

Introduction

Mission, vision, and value documents offer guidance theories to make organization’s strategic plan. Companies make their corporate, business, and tactical strategies as well as goals. The provided document gives a comprehensive research on the mission and vision statements of Ace Gym and how are these documents useful in developing the company unique and effective from its rivals. It will additionally spotlight key values through mission and vision declaration. These values assist in leading the strategies and therefore increase earnings, sustain edge against your competitors and satisfy stakeholders.

Analysis
The business plan entails establishing a web based Gym, called Ace Gym. This IT based company provide useful services at a cost of $ 1 a month for daily fitness regime personalized to customer requirements. The offer will also incorporate interactive classes with a teacher who will make a physical fitness and health program for you on information gathered from the customers. Then teacher will monitor the diet plan and exercise plan through an automatic attendance system.

Mission Statement

❖ Industry: Online Service Industry with Expertise in IT as well as Health ❖ Product: None ❖ Service: Physical fitness and health guidance on weight exercise diet plans, as well as health supplements. ❖ Customers: Health conscious or fitness freaks people because of hectic schedules are not able to enroll in actual gymnasiums therefore by making use of internet they seek and get physical fitness and health guidelines.

The mission statement of Ace Gym will steer in the direction of general aim of the organization, regarding what item they will deal in, who will be the projected audience of the Gym, why and how will this be performed. The Gym will continuously improve its mission declaration to keep an eye on development, to be sensitive towards customer requirements and be ready to cope with competitor’s techniques. (SBN, 2008). The Mission Statement of Ace Gym is as under (CARI, 2007):

Mission Statement: To develop a web based entry to help health conscious individuals in supervising and managing efficiently. The web based gym will incorporate interactive, cost-effective, and dynamic training sessions by expert teachers.

Vision

The mission of the Gym will motivate workers in using available options in web based and ecommerce areas. A strong perception will be a source of delight for the workers for the beneficial change Ace Gym is developing the lives of its clients.

The Vision Statement of Ace Gym is as under:

To deliver its clients with health facilities that's free of cost, fast and personalized.

Values and Guiding Principles

The key importance of Ace Gym includes the requirement by all to keep a good and fit body in existing and fastidious atmosphere in which they don’t find time sufficient to satisfy this requirement, requirement for correct directions and specific coaching to develop and comply with a workout routine. Ace seem to fulfill the requirements of its clients by developing a virtual atmosphere depending on web, and assisting in safe mode an active outstanding specific health related help.

Ace Gym Ace thinks that great number of clients who will to have a rapid as well as efficient workout can be crafted nicely by coordination of technology with health consultancy. The administration of Ace Gym trusts in delivering their clients with an inexpensive health support i.e. at a realistic and competitive cost of $1 per day.

Organization’s Strategic Direction

Ace Gym supposes to achieve horizontal and vertical growth expansions in the approaching times. Ace Gym desires to achieve maximum profits and establish competitive edge over competitors. They are considering to develop partnerships with some other top Gyms for example Gold Gym to build up coordination in practical as well as technical areas. They desire to affiliate the name of Ace Gym with speed, exactness and knowledge. Individuals can have a fairly easy access to the Gym’s on the internet site and can have superb customized help to their health inquiries.

The Ace Gym aspires to:

❖ Team up with popular sites for example Yahoo and Hotmail for the advertising and interaction purpose for their unique concept. ❖ To improve their share of the market via getting assistance from popular internet sites and employing skilled health specialists and instructors. ❖ Using SEO, Search Engine Optimization tools. ❖ Carry out marketing on social networking web sites for example YouTube, Facebook, and Flickr.

Satisfying Customer’s needs and Achieving Competitive Advantage

The industry has hardly any Gyms operative with equivalent facilities and also handful of clients. This shows that market has a whole lot of prospects for more growth and development. Keeping this expansion element in mind the administration of Ace Gym must think about the undeniable fact that rivalry and competitors will boost later on and to differentiate its professional services from the rivals they’ll need to create differentiation plans.

Ace will create this difference by setting up a lasting value for users and the company. To boost brand availability, quantity of internet surfers and operations efficiency the Gym must execute enormous offline and online campaigns and promotional initiatives. Clients will get the additional benefits for enrolling and buying upsize package. Clients will have a 24/7 access with no disruption to the online Gyms site, they can exercise in isolation and similar to live Gyms there will not be any delays involve. Ace Gym keeps its competitive advantage through much less operating cost, online trainings, skilled gurus and 24/7 accessibility. Gym offers its clients with customized and tailored facilities dealing with to their personal requirements. Employees of Ace Gym would be technically sound and nicely trained in managing. The internet procedures and tools would be high in technology and quality so the specialists can have continuous web communication with its clients. In beginning Ace Gym may encounter problems regarding high cost, deficiency of related information and data storage capability, costly online tools and exceptionally skilled experts associated with medical care however the problem would be surmount when the quantity of online client visitors would boost, by correctly channeled marketing, advertisement promotions e.g. person to person. Satisfied clients will assist to make Ace Gym a founder of the physical fitness and health industry (Small Business, 2008).

For easy running of the functions Ace Gym would be needed to have good connection with skilled individuals, marketers for the web, and skilled health specialists. The composition of Ace Gym would be Matrix style in which IT gurus and fitness gurus would work in collaboration. The composition will be flat with basic and restricted hierarchy. Ace Gym would work on the way to worker fulfillment through adjustable job hours and also providing them with the alternative of working at home or office without trouble of schedule.

Conclusion

Mission and vision declaration of a company are reliant of company’s customized values. To achieve success in operation Gym will need to come up with a mission and vision declaration which is solid and long lasting. This subsequently will assist in inspiring workers and assist company to produce and preserve a good reputation out there. The full analysis of this document demonstrates that mission and vision statements certainly perform an important role in the expansion and growth of a company.