Running head: MYSTERY SHOP

Mystery Shop Assignment
Yolanda Negron
Florida State College at Jacksonville
July 12, 20143

Grocery shopping is something that I take very seriously. I often visit several supermarkets within a week in search for specials deal that will help me get more groceries on a budge. There are many stores that I visit but the three that I frequently do my shopping in are Publix, Winn-Dixie and Rowe’s. Since this class started I was able to visit all three stores in less than one week. Even though I had been to these stores many times, this was the first time that I entered each store with the goal of observing my experience as a customer and critic the service I was receiving.
The first store I went shopping to was Publix on Saturday, July 6th. My first observation was how free the parking lot. It was free of shopping cart left in parking spots blocking the parking areas. The driving isles were wide enough for two cars to pass each other with ease. The parking spots were wide enough to open the car doors after parking without the fear of hitting the car parked next to yours. As I entered the store I was not greeted until I reached the produce department, but once I passed produce, I seem to be greeted by almost every employee I passed by or encountered. The store seemed by clean and organized with signs over the beginning and end of each isle making it easier to find items without having to walk up and down each isle. There was a point when I could not find a particular jar of spreadable cheese. I was sure that I would find it where the other cheese products are kept. I asked a store employee named David if they sold the cheese. I could not remember the brand name but the minute I mentioned it came in a container and that it was spreadable and described the markings of the container, David was able to lead right to it. Because it