...History of Virgin Mobile USA Virgin, led by Sir Richard Branson, is one of the top three most recognized brands in Britain. The company values money, quality, innovation fun and a sense of competitive challenge. In the past twenty years, Virgin has established more than 200 different corporate entities ranging from airlines, beverages, trains and cosmetics. Also, they usually target the untapped market because they believe that there are great opportunities where the needs and wants of people have not been satisfied yet. One of the successful ventures of Virgin is its cellular operations in the U.K. where they had signed up approximately 2.5 million customers in a span of just three years. Virgin Mobile launched its first mobile virtual network operator (MVNO) in November 1999. The company leased network space from Deutsche Telekom instead of investing in and running a network in-house. However, the company did not succeed in Singapore. Virgin Mobile and Singapore Telecommunications entered into a joint venture but it only reached less than 30,000 subscribers after its launch in October 2001. One of the reasons for its failure is that the market had been too saturated to sustain a new entrant. Another reason is that the company’s positioning as the hip and trendy brand did not appeal to the Singapore market. In 2002, it launched a wireless phone service in the U.S. It was one of the first companies in the country to offer prepaid cellular service. Virgin Mobile...
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...This paper have the intention to examine the creation of U.S Laws, considering common law heritage and U.S court history, ate the same time is providing a brief history of these process during the past years. HISTORY OF LAW IN U.S. One of the contributions has been given to the Common Law has been the system of trial by jury. For many years, many people tried to show that this system came from a group of indigenous in England back to the beginning of the times of Alfred the Great and the Anglo-Saxon times. This origin was completely disproved by Maintland and Pollock in the wonderful history of the early English Law, where they trace the origin of the system of trial by jury to the era of the Franks, presented by William the Conqueror for their own benefits and not with the idea to give an improvement to the legislation of England. There are also many people who attribute its real origin in the judicial system chosen by the praetor in Roman law to establish the facts which it had established a law applicable to the event. However, the origin of the system of trial by jury was not very important at that time, or even before the late eighteenth century, when it took the most important part in the administration of Justice for the first time, a position that still holds today and has become primary and essential part in the American judicial system. Although it had its origins and first applications in England, gives the impression that its current role in the...
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...At the dawn of the twentieth century, United States foreign policy would begin to take a decisive turn, which would ultimately catapult and establish the country as one of the great world powers, in addition to setting a standard of future international engagement throughout the twentieth century. Prior to 1896, the United States had a largely none interventionist and insular approach when it came to foreign policy and international relations. While there were moments of engagement up to this time, coupled with watershed foreign policy directives (such as the Monroe Doctrine and its subsequent application), the United States had a tendency to mind its own business and only get involved in global politics when events threatened to directly affect the country's security. All this, though, would change by the late 1890's. When William McKinley took the office of president in 1897, a gradual change in the mindset of the United States populace, which had been fermenting since the end of the Civil War, was about to reach it's realization. While there were still many voices which supported inward looking policy and a non-involvement stance when it came to the international arena, the pendulum had swung toward a populace which viewed itself and it's country with a great sense of pride and self-importance, which would soon be exercised. When rebellion against Spanish rule again flared up in Cuba in 1895 (largely due to the detrimental economic effects of US tariff policies concerning imported...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...Case 1: USA Today Strengths • Strong, respected brand • Strong target market • Highly Innovative • Strong Brand Extension • Gannett is huge media conglomerate (hard for smaller competitors to compete against) Opportunities • Partnerships with online websites such as Amazon • Increasing number of white collar workers (USA Today’s target group) • Continued growth in social media outlets • Continued growth in new technologies Weaknesses • Unable to get paid online subscribers, like Wall Street Journal • High fixed costs • Weak profit margins Threats • Online advertising competitors, such as Google. • Decrease in sales, readership and ad revenue in print industry, due to digital trend • Large number of competitors (print and online) 1) What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to the opportunities? Answer these same questions for USATODAY.COM. One of the opportunities that Gannett Co., Inc. noticed in the marketing environment that led to the launch of USA Today was a void in the newspaper market that targeted Middle America. The New York Times targeted those defined as the “nation’s intellectual elite” and The Wall Street Journal focused its effects towards business leaders. Through research, Gannett learned that the paper should target “achievement-oriented men in professional and managerial positions who were heavy newspaper readers and frequent travelers...
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...Does History repeat itself? Yes It Does. Question Does History repeat itself? In what ways? Hypothesis History, as a reflection of past repeats itself as events related to social norms, ethical values, religious dogmas, wars and peace, and ideological orientations. Introduction History repeats itself in various ways and it is imperative that we learn from our past so that we are aware of our present and possible future because if taken lightly, history can replicate itself in brutal ways. The lessons learnt from history need to be taken seriously for future planning and actions that if not taken into consideration, the follies made in the past result sometimes into similar or even worse outcomes. However, irony of the fate is that mankind has successively failed to learn from history. In order to understand how, why and in what matters history repeats itself, let us delve further into the matter. The Israel-Palestinian Conflict During the time of...
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...Cranes represent longevility as in after death . Early on, she asks, “maybe this is the wrong thing?” (8) We wonder, what is she referring to? Slowly, more details are given when he “picked up an object wrapped in a plaid towel” and gives the toast “here’s looking at you kid.” Although not directly stated, the implication is that they drank something. Again indirectly, but toward the end we see the symbolic cranes “stepping delicately away from the commotion,” mirroring the couple’s separation from their life. After they kiss, their eyes close, and the cranes fly away into the sun. The implication, though never direct, is that our couple decided to end their lives together Aha! A gun makes so much more sense! I think I just found it hard to accept that method for suicide given the tone of the article. Thanks. 1. I agree. I thought he was going to use a gun because of the hints about the shower curtain and something for your ears. I believe it was a gun and the shower curtain is there at the woman's request. She states, "I'm just a lot of trouble to everyone." I believe this statement also points to the man shooting her first This is an extremely sad, yet very romantic story about two people in love. They are in a parked car along the shore looking at birds. She is fascinated with the big white birds that are flying by, and they start reminiscing about the past. It is easy to tell how much they still love each other after all the years that have passed, by the way they...
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...USA Today by Gannett Company On 20th April 1982 - announced the first copies of USA Today In 1985 - became the second largest newspaper in the America In 17th April 1995 - Launced USA Today Online In 2000 - The paper redesign In 2009 - Newspaper have closed shop or reduced publications day and adapt to online only Norfatahiyah Bt Md Sulhaimi 1110937 USA Today Become a more serious newspaper with improved journalism Raising public awareness and move into profitability USAToday.com Readers interacted with the journalist and given opportunity to voice their opinion Continuous strategy of marketing innovation USA Today Product Innovation Promotional Innovation Distribution Innovation USAToday.com Added blogs Really Simple Syndication(RSS) Pod casting No Demand for the newspaper will decrease because customer just get news from USAToday.com Strength Weaknesses Opportunities Threats Huge media conglomerate with Gannett Gannett's capabilities in high-tech graphic design High fixed costs Weak profit margin Increasing numbers of white-collar workers Failure of competition to innovate and innovate rapidly Online news threaten to cannibalize printed news Competition from other newspaper, national and local Fast delivery the news Design through customer preference Limitation when it saturated Move to USA Today Online Lose readers of the population ages over the next 10 to 30 years Economic factor such as higher newsprint costs https://www.scribd...
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...While reading the paper, me and my classmates were all disapproving of this society, and all thought that this society was completely ridiculous. However, if we had been reading the same worksheet, except it has read “USA” instead of “ASU” and “CAR” instead of “RAC”, we would have disagreed with the paper. Additionally, when we were studying and naming significant events, different people had named different events for which they thought was the most important. Grace saying that Kim Kardashian’s fight was the most significant event of the summer and Tyler saying the Cavs making history was the most significant were very different events, which were based off of their different...
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...() from other countries. Therefore in terms of America’s identity historically, politically, economically and socially, these should be understood differently because America was created differently. Hence why the idea of American exceptionalism’ stems from the principle of America being unique. Furthermore, In addition to this the idea that “American exceptionalism” implies superiority is a key concept to embrace and identify through out America history, contemporary politics, foreign policy and social culture. However, due to the essay title I will be analyzing and examining to what extent is “American exceptionalism’ identified as U.S superiority. Although due to the wide context of the theoretical term ‘American exceptionalism’’ and word limit. I will focus on the significant impacts that has led to the idea of ‘American exceptionalism’ to be implied as U.S superiority such as American history, foreign policy, economic and social culture. History Explaination The significant impact of America’s revolutionary history sparked an inspirational movement of independency to pervious colonized nations although on a later stages for them. This highlights America as exceptional historically in being “the first new nation” () to become independent and also being the ideology for independency for previous colonies nations. To an extent on this note “American exceptionalism” in terms of it’s revolutionary independency can be amplified as a model to other nations than...
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...Throughout 1980’s, several pieces of evidence were revealed that led the NCAA to believe recruiting sanctions were violated at Southern Methodist University. The substantial evidence relates to an aggressive and illegal recruiting practice that attracted top recruits to attend and play football at SMU. The sequence of evidence abstracted from the University is listed as follows: • 1980: A victory over Texas after a 14 game losing streak between the two schools sparked significant media attention and brought suspicion on SMU's recruiting practice. • 1981: A ten win season and a victory over Arkansas earned SMU the Southwest Conference Championship. • 1981: The departure of Ron Meyer led to national attention that violations were close to being revealed. Bobby Collins was hired as the new head football coach. • Mid 1980's: Sean Stopperich, a former player, claims SMU Boosters moved his family from Pittsburg to Texas, found his father a job, and paid for certain expenses. • Mid 1980's: David Stanley, a former player, claims to receiving payments to play football at SMU. • Mid 1980's: A televised interview revealed handwritten envelopes from SMU’s Athletic Director, Henry Lee Porter, addressed to David Stanley’s home. • Mid 1980's: Bobby Collins, Henry Lee Porter, and the University’s President resigned from the University due to the allegations of NCAA recruiting violations. The evidence presented suggests that a predication of NCAA recruiting violations had occurred...
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...how SMU boosters and coaches colluded to form the consummate college football team. Through the acts of mere perfect cheating, SMU succeeded in bribing top high school recruits to narrow college options only to SMU. Once one ex-Mustang spilled the gruesome details of SMU’s “secret plan,” NCAA officials introduced the most extreme penalty to college football, the Death Penalty. This source provides an eye-catching timeline of the rise and fall of the Mustangs football program. With the use of interviews of former players, coaches, and boosters, viewers become learned of the snide deals made with recruits, which may have been shadowed through the decades. The Pony Excess manifests the topic of excessive boosting and how in football history, it can be the demolishment of a team. This becomes useful in the topic of SMU and the Death Penalty through the detailed interviews and research that scrutinize what really caused the SMU death penalty. This film gives a very straightforward approach to the SMU football scandal and elicits the true story. Although SMU was guilty for the entire scheme, this film does take a very objective and unsympathetic view of the scandal possibly exaggerating the intent behind all decisions made during the process. In the scheme of 1980’s SMU football and the death penalty, the Pony Excess is possibly the most detailed and useful source for anything regarding the death penalty and SMU. The documentary talks with former players such as...
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...Case # 1 Andersen: An Obstruction of Justice? P. C1 DISCUSSION QUESTIONS 1. Look up the term corrupt in the dictionary. What is its definition? Was corrupt appropriately applied to the actions of Arthur Andersen? 2. The issues that overturned the Andersen verdict were based on faulty jury instructions, not on whether Andersen was in fact guilty or innocent. Based on the information in this case and other information you know, do you believe Andersen violated the law? 3. Do you believe that the Supreme Court's opinion overturning the lower court's decision was appropriate? 4. Should the SEC and the Department of Justice have tried Andersen as a firm or should they have targeted specific individuals who had engaged in acts the two bodies believed to be unlawful? 5. Although Andersen's conviction was overturned, do you believe that its employees acted in an ethical manner? 6. Comment on the actions of David Duncan and Nancy Temple. Which of these parties do you believe was more responsible for the Andersen saga? 7. The class action lawsuit against Andersen also named the Canadian Imperial Bank of Commerce, JPMorgan Chase, Citigroup, Merrill Lynch, and Credit Suisse Group as codefendants with Andersen. Why would the plaintiffs name so many entities in their lawsuit? Merrill Lynch and Credit Suisse asked a U.S. appeals court to rule that the complaint should not have been certified as a class action suit. Why would these entities make such a claim? ...
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...Our past forms us into the human beings that we are today. Without the past what do we have ? Memories bring us laughter, tears, anger, and they may even give us a little hope in humanity. People will occasionally say that they wish they could forget what has happened to them to bring them misery. In my opinion, there is nothing in my life that would make me want to change anything that has happened even in the worst times. I also feel as if there is nothing in American history that we should change. I realize the fact that much of this nation’s history has brought great grief, but I believe that we have learned from our past mistakes. These past mistakes have made this nation into the great nation that it is today. Hope is all I can think about whenever I think about America. Hope for all people, no matter what race, size, language, or nationally. Hope that we grow as a nation, and can all come together to be the great Americans that we are. America has had some of the greatest history. Some you can’t...
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