Using Perceptual Mapsin Marketing Simulation Summary
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421 week 4 discussion question
1 What is a distribution channel?
A distribution channel is the chain that a product goes through from production to consumer.
What is the relationship between channels of distribution and logistics? A distribution channel is the chain that a product goes through from production to consumer. Most manufacturers do not sell directly to the consumer, the product usually goes first to a distributor, then to the retailer (store) then the consumer.
Channels of distribution might be a company owned storefront or an agreement with another company to sell your product. Logistics is the management of moving the items to those channels.
How does geographic location affect your selection of distribution channels? Geographical location affects selection greatly. If a product is made at a factory in Mexico and, of course the end result is to get the product into the hands of the paying customer, then distributors will be carefully selected most likely near the border in Texas. This cuts down on shipping and makes more financial sense to choose a distributor that is nearest the product. It is then the job of the distributor to get the product to a retailer and then to the customer.
geographical location affects the links ,if not properly strategies, do to traffic gleam, untired road, place of production not closer to inventory and off target market place without though market analysis environment.
2. What are similarities and differences between promotional push strategies and promotional pull strategies? 1. Push strategy takes an already existing product and pushes it onto the consumer through many different advertising and marketing approaches. An example of this is perfume samples (scented blots on cardboard) that are shoved in magazines. This is pushing an existing product directly onto the consumer. This occurs when production