...Marketing, and Security Alicia Cann Dr. Paul Rossman 12/16/12 In this paper, I will evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes. I will then analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs. I will assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise. I will research two other businesses that have used Social Media Marketing to their advantage and will discuss how each of these businesses has utilized Social Media Marketing and provide examples with my discussion. I will lastly speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes. As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. There are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around...
Words: 2220 - Pages: 9
...Persuasive Outline Title of Presentation: Social Network Media Benefits in Business Name of Presenter: Brian Cruz Description of Business Audience and Context (and your role…who are you?): I am a contracted sales and advertisement advisor speaking to a company’s higher management to inform them of the potential benefits from integrating social network media to our sales plan and why we should implement it into business. Introduction: (attention grabber) Good afternoon, my name is ____ “Today I will be covering… (Get interrupted by cell phone) sorry about that I forgot to put my phone on silent. I just got another Facebook notification; a friend suggested that I “like”511 tactical gear. Anyone here have a Facebook account, LinkedIn or something of that sort?” How many of us have family, friends or acquaintances that use it?” What do you use it for? How often do you use it? I personally don’t know anyone who does not use it, and that’s what I’m here to talk about, Social networking media. It seems to be popping up everywhere around us. I see people waiting in lines using Facebook on their phones. Athletes Tweets being quoted on ESPN. Stephen Curry recently signed an endorsement contract with Under Armour and announced a visit to one of their stores on Twitter. I even am starting to notice commercials with the Facebook logo on the advertisement while stating, “Visit us on Facebook.” Thesis Statement: Social media is medium that has great exposure to the public...
Words: 858 - Pages: 4
...Power of Social Media in Business Makeba A. Smith Rasmussen College Author Note This research is being submitted on December 02, 2012, for Pamela Wren’s B371/GEB3110 Section 05 Research and Report Writing course. Power of Social Media in Business The topic I chose to conduct my research paper on is the impact or the power social media has on business. The reason I selected this topic is because social media has become very popular among people today. In addition, many businesses have incorporated the use of social media sites to publicize, communicate, advertise, and promote their companies. The use of social media in businesses have been met with many opposing forces, but the purpose of my paper will be to focus on all the positive impacts social media has in the business world. Should the power of social media in business be considered to have negative impact on companies? This is an important question to me because I use social media sites all the time. In my opinion the use of social media does not impact businesses negatively and as a result I intend on presenting a paper that will bring a positive light to those that oppose social media being used in business. In order to present my reasoning I will have to conduct research to obtain background information on businesses and the impact social media has on their productivity. I may also have to present information regarding the ways that businesses use social media to promote their companies. During the course...
Words: 2590 - Pages: 11
...Internet Technology, Marketing, and Security BUS 508 - Contemporary Business Professor – Dr. John D. Theodore March 3, 2013 As we all know that businesses need techniques to assist get their specific audiences on the Internet. Search engine optimization, marketing with topics, and a new technique is used to complete this today. Social media advertising is indeed famous that a majority of new enterprises, or even a lot of existing types, is swiftly proceeding on the web in order to use these tactics. It is possible to improve the long run revenue of your respective business using the fantastic social media advertising ideas under. And there are many reasons that Social Media Marketing has become exceedingly popular among businesses of all sizes as the following. Millions upon millions of people around the world use the Internet every second of every day. The World Wide Web has basically changed the way in which we communicate with each other on a social level and with our coworkers, directors and customers in the professional arena. It has also revolutionized the way the modern business appeals to its target audience and this is primarily because the Internet enables people like you and me to search for any product (from a garden hose to a high performance sports car) or service, be it a dentist or a hairdresser, simply by clicking through the virtual pages of this truly fathomless ocean of information. (Patricia...
Words: 2662 - Pages: 11
...Social Media for Business-An Analysis of Statistic Data Introduction. The area under discussion in the following assignment is to quantify the possibility of a deviation from accuracy in the fifty samples formed from a selection of data, following their questionnaire rejoinders. Questioning in which there is a relationship between the kinds of social media is and the type of business. Moreover, does this relationship exist for the reason that day by day more people use social media? (NielsenWire, 2010).This assignment’s first directional hypothesis, testing the first question is: The longer a company use the social media, the more improver’s its customer’s relation. This assignment’s second directional hypothesis, testing the second question is: The longer a company use social media, the helpful to raise companies’ profile. This assignment third hypothesis is: The more skilled companies’ employees are in using social media, the more customers attracts to the firm. Firstly this assignment will review the questionnaire follow by my personal critique. Secondly, present its ‘findings in a variety of tables and graphs followed by analyse and discussion relate on the literature review. This assignment will end with a personal suggestion for future research. Questionnaire. According to Sekaran and Bougie 2009, our data collecting method was questionnaire. A questionnaire is a pre-formulated question, in particular written set of questions to which the respondent records his/her...
Words: 2521 - Pages: 11
...companys social media marketing has become a very important strategic operation within the last years due to the changing habits of the population. More than one billion people worldwide are using facebook actively nowadays and the number is still increasing. (Chart no. 1: (Brandt, 2012, Statista)). Therefore companys need to adopt to this dramatic change in communication and have to be present on social platforms, to stay in customer contact and build relationships (Edelman, D.C. (2010), “Branding in the digital age“). This term paper deals with the question wheater social media marketing is an opportunity or threat for Mc Donalds, in particular Mc Donalds Germany. Although social media is a must-have for companys nowadays and nearly twenty thousand firms have a facebook page for their business, social media could be a threat for companys. Especially fast food restaurants are often criticised by protestants and social platforms are perfect places to make their criticism public. So businesses need to evaluate wheather social media is an opportunity or threat for their performance. My thesis statement is that social media marketing is very effective for companys as well as for Mc Donalds and possible threats do not represent a serious danger for them. Importance of social media for companys nowadays Social media marketing is a type of onlinemarketing, where companys use social media for several purposes. There are several possibilities to use social media for business...
Words: 1332 - Pages: 6
...BUS 508 - Contemporary Business Ardell Simmons Dr. Daniel Sersland Assignment 4: Internet Technology, Marketing, and Security December 1, 2013 Internet Technology, Marketing, and Security Introduction Social media is a good way for a business to market their products to current customers and also to gain the business of new customers. More and more consumers are using the internet and social media websites to make purchases. Some businesses don’t even advertise in the newspaper anymore or use circulars. It is cheaper for them to go to the internet and use social media websites and they also reach more people. This is definitely the future for businesses. With the success that Pepsi had, I can see more and more businesses doing this in the near future. Reasons social media marketing has become exceedingly popular among businesses More than 66% of small businesses plan to invest as much or more in digital marketing, such as websites, social media and online advertisements, as they did last year. These results were from the 2013 AT&T Small Business Technology Poll, with 1,000 businesses replying to this poll (Eddy, 2013). As we can see from this poll, there is definitely a strong interest from businesses in using this type of avenue for advertisement purposes. I think businesses see that through these social media websites, they can be successful. When you go to the Facebook website, you see advertisements for different businesses. There is also LinkedIn...
Words: 2980 - Pages: 12
...communication and social media is a common word to all of us and it is really almost impossible to think a single day without these. From the personal use to corporate, social media has a vital role. Young generation highly attached with the mobile communication and social media and as a result they are looking the same service from the work place. However, the fact is there are many organizations who do not allow these types of social media within their organization. Infarct, organization should make such a work environment where employees get all the important social media facilities as if they can become more efficient and effective. The main motive of the organization is making profit whereas, by providing social media facilities, organization can reach to their main motive. Table of Contents Executive Summary2 1. Introduction4 2. Findings 5 3. First experience of mobile communication and social media6 4. Impact of mobile communication and social media…………………………………6-7 5. Expected Information System of the organization…………………………………..7-8 6. Conclusion …………………….........................................................................................8 Reference…………………………………………………………………………………............9 Introduction Social media is a common word for young generation as well as for the work place. Social media is such a platform where friends and family members stay connected through internet. Mostly, people use social media as a way of communication...
Words: 1294 - Pages: 6
...The business I have decided to use in this study is a family members Jumping Balloon business. I decided on this business because at this time he does not have an online presence. His main source of marketing is word of mouth and other traditional methods of advertising. The main method of advertising, other than word of mouth is the use of flyers on car windshields and door to door cold calls. Viability I believe that with the right online presence, the business could increase return customers, expand its current core business market, and also reach new customers. The business could also expand into other areas of the party rental business to include the sale of decorations, the sale of invitations, ice, table and chair rentals and possibly catering. These changes to the business’s way of marketing could take it from a seasonal business to a year round business, increasing revenue without a substantial outlay of capital for marketing. The market demand for this service is seasonal, but strong. With the right online presence and marketing strategy this business has the potential to do very well. By implementing an inexpensive, but well designed and thought out web site there every reason to believe that this company will have the potential to increase revenue and expand services. This type of business is not viable for global sales, but because of the proximity to the Mexican border international sales is a strong possibility. A web site provides 24 hour access...
Words: 1463 - Pages: 6
...Perception of Media “Many choices reflect your hopes and not your fears”. Some will argue that we make choices based on the moment and in fear. I believe that if we want to be heard, you have to make choices that will leave a mark on you, but in the long run, you will reach your destination. Some of the greatest influences in the world had to go to extreme measure to get want they wanted. In author Sultana Yusufali “My body is my own business” readers should learn that when we perceive ourselves as independent and proud individuals, we make choices that impact other in a positive way. While perception is essential to making and overcoming choices, so is confronting the truth of our own fears. In Sultana’s “My body is my own business” she sees a hijab is nothing but a tiny piece of clothing that covers the face of a woman; it is also a way for Muslim women to respect and honor their tradition. It is, in her eyes, an accepted part of her culture. However, many people from the Western civilization may see it differently. Some believe that the hijab is forced among Muslim women and that they have no choice but to wear it. Others believe that the hijab is a way of Muslim men to hide Muslim women’s beauty. She strongly expresses her feeling on how the world sees her as an “Oppressed female” because of the choices she makes. Nowadays in the world, the hijab and multiple things are causing controversy in the media. The world makes the hijab seem like girls are forced to cover...
Words: 875 - Pages: 4
...How to Effectively Use Social Media Marketing By: Kellie Kyle It amazes me how many people are using the internet. It is not just for research anymore. More people are using it for buying clothing, food, products, etc. My mother even knows how to use social media. If your business is not increasing in sales from just regular advertisement then the social media is the way to go. One is through Facebook. Everyone who is anyone has a Facebook account. It’s not only a chatting, finding, locating friends but also a way to advertise. All it takes is for you to create a profile of your business. Once you have done this then send out request of people you have contact with. Once they have added you then the process starts. Not only are you keeping your close contacts up to date on products, you have been seen by their friends, their boyfriends friends, their co-workers friends, and etc. This is a positive way to get your business products available for a wide variety of people to see. There are a variety of business I did not know about until I became a Facebook user. Social media is the number one way to advertise your business. Another way is to Twitter. I have not yet gone with this social media but a lot of my friends have. Set up your blog with your website information and email information on this so when people go to follow it will be easier for them to talk about in their blog if they have your information. This is an easy, inexpensive, and positive effect marketing strategy...
Words: 418 - Pages: 2
...| Informative SpeechJune 6, 2015 | Professional use of social media By How many of you all have a Facebook account? What about a Twitter account? In today’s world, 56% of people check Facebook daily, there are 120,000 tweets sent every second, 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online. They are over 150 industries and over 200,000 organizations on LinkedIn. Social media tools offer unique opportunities for change and productivity. Today, I will be discussing how professional use of social media allows us students to network with professional and personal connections, help with job searching and build our online presence and brand. First off, when I think about social media being used professionally, the first thing that lights a bulb in my head, is LinkedIn. LinkedIn allows you to connect with classmates, faculty, and family professionally. You can also find new opportunities for internships and full time positions. You can manage what potential employers learn about you from the internet. It allows you to research the company you may choose to work for. Let’s be clear about something though, LinkedIn is not the place to post party photos or what you ate for breakfast this morning. I mean, I highly doubt your future employer cares about that. LinkedIn gives you the keys to controlling your online identity. Secondly, since the job market today is pretty much an ocean with a lot of fishes, one should find...
Words: 785 - Pages: 4
...How social media has caused a change in Social behavior Pedro Saul De Jesus-Sanchez DeVry University Proposal for Standardized Tests I. Introduction A. Topic 1) Research question: How has social media affected the standard for social interaction amongst one another? 2) Working thesis: There are more than two hundred social networking websites. Some people have no idea about the dangers of social networking. If not monitored, social networking can be dangerous. 3) Angle: Cyber bullies, pedophiles and scam artists are making social networking dangerous. As a society we have allowed interactions amongst one another to resort to social media without verifying whom sits behind the other device you communicate with. B. Context 1) Recently there has been an increase in cyber bullying leading to increase suicides among adolescents as social media has become an avenue to emotionally assault one another. 2) Cyber bullying is a danger that is becoming more popular with the use of social networking. It can come from friends and acquaintances or it may be anonymous through someone using a false identity.” Anyone can be a cyber-bully. Cyber bullying can, however, be even more vicious than you think it seems. C. Audience 1) My primary audience will be parents of young adults or teenagers whom as reported seem to spend most of their time using social media and networking sites. 2) My secondary audience is to business professionals whom allow or disallow...
Words: 688 - Pages: 3
...to De Ta ve lo ct an pY dT ou ip s rB us i O n nes lin s e ics Media 101 hr r Yo The Social is B r r og an ng au th or of C N k e A im s t T u ts s e s e nt b g s li el T ew Praise for Social Media 101 “Dismissing social media is not an option, but neither is recruiting a small army of consultants to move your business forward. If you need a crisp view of what’s relevant and how to implement what’s measurable and meaningful today do not miss Social Media 101. Chris Brogan has clearly established himself as the “Social Media Compass” for the rest of us. By the time you finish reading this sentence, there’s something new to tweet about, but you can count on Chris to keep you headed in the right direction.” —Beth Dockins Director, Customer Service, Scotts “Social media is a new and fascinating playground for the complexities of human nature. Chris Brogan understands social media because he puts in the time—observing, understanding, and most importantly, taking action in ways that work.” —Brian Clark Owner/Publisher of Copyblogger.com “Social Media 101 is packed full of the kind of actionable information I wish I’d had starting out in the game.” —Darren Rowse Publisher of Problogger.net “It’s terrific to see Chris Brogan capturing so many of his thoughts on social media in one resource. He’s a person who I follow just for that reason. He offers clever insights and is always at the front of the learning...
Words: 75126 - Pages: 301
...Purdue University Purdue e-Pubs Department of Computer Graphics Technology Degree Theses 1-1-2012 Department of Computer Graphics Technology Social Media Marketing in a Small Business: A Case Study Sarah Cox coxsl@purdue.edu Follow this and additional works at: http://docs.lib.purdue.edu/cgttheses Cox, Sarah, "Social Media Marketing in a Small Business: A Case Study" (2012). Department of Computer Graphics Technology Degree Theses. Paper 16. http://docs.lib.purdue.edu/cgttheses/16 This document has been made available through Purdue e-Pubs, a service of the Purdue University Libraries. Please contact epubs@purdue.edu for additional information. Graduate School ETD Form 9 (Revised 12/07) PURDUE UNIVERSITY GRADUATE SCHOOL Thesis/Dissertation Acceptance This is to certify that the thesis/dissertation prepared By Sarah Lynne Cox Entitled Social Media Marketing in a Small Business: A Case Study Master of Science For the degree of Is approved by the final examining committee: Mihaela Vorvoreanu Chair Jonathon Day Judith A. Birchman To the best of my knowledge and as understood by the student in the Research Integrity and Copyright Disclaimer (Graduate School Form 20), this thesis/dissertation adheres to the provisions of Purdue University’s “Policy on Integrity in Research” and the use of copyrighted material. Mihaela Vorvoreanu Approved by Major Professor(s): ____________________________________ ____________________________________ Approved...
Words: 14091 - Pages: 57
