BUS 508 - Contemporary Business
Ardell Simmons
Dr. Daniel Sersland
Assignment 4: Internet Technology, Marketing, and Security
December 1, 2013

Internet Technology, Marketing, and Security

Introduction
Social media is a good way for a business to market their products to current customers and also to gain the business of new customers. More and more consumers are using the internet and social media websites to make purchases. Some businesses don’t even advertise in the newspaper anymore or use circulars. It is cheaper for them to go to the internet and use social media websites and they also reach more people. This is definitely the future for businesses. With the success that Pepsi had, I can see more and more businesses doing this in the near future.
Reasons social media marketing has become exceedingly popular among businesses
More than 66% of small businesses plan to invest as much or more in digital marketing, such as websites, social media and online advertisements, as they did last year. These results were from the 2013 AT&T Small Business Technology Poll, with 1,000 businesses replying to this poll (Eddy, 2013). As we can see from this poll, there is definitely a strong interest from businesses in using this type of avenue for advertisement purposes. I think businesses see that through these social media websites, they can be successful. When you go to the Facebook website, you see advertisements for different businesses. There is also LinkedIn. They are a social media network that caters to people in professional occupations. What a great network to use for advertisement purposes. You know that you are reaching an audience of people who can definitely help grow your business and afford to purchase the products advertised. Businesses of all sizes use social media for the same reason. They are able to reach more customers by