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Value Chain Model

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Using the value chain model, describe how information technology might be used to provide a winning position for each of these businesses:
A global airline: Information technology is used in more and more airline corporations throughout the world by adding value to their core corporate offerings through services. Modern corporations are increasingly offering fuller market packages of consumer focused combinations of goods, services, support, self-service, and knowledge. Airlines make every effort to deliver superior service and value to its customers and to become the world’s most admired airline. Another innovative service is the comprehensive Online Check-in Service, which allows passenger to check in for flights and reserve their favorite seat by using the Internet. Travelers can have the latest flight information sent directly to them via mobile phone or email account
A local dry cleaner: A local dry cleaner can benefit from IT by delivering projects that transformed the customer experience, implementing a broad set of mobile, social, cloud, and data capabilities to empower the company to deliver great service leading to increased customer retention. Creating a successful marketing plan that involves researching the cleaning industry, the business' potential competition and the needs of the customer.
An appliance service firm (provides services to fix and maintain appliances) Appliances are hard to handle for most householders, who lack specialized equipment and transport. Consider promoting a transportation and installation service in your positioning strategy online. Differentiate yourself from the chain retailers by stressing your personal touch – the customer can get to know you and your sales staff on an individual basis. This means that they will feel more comfortable calling up with a follow-up query. Maintain an appliance repair website, as well as ad

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