...Contents Executive Summary: 3 1.0 Introduction: 4 2.0 Situational Analysis: 5 3.0 Gaps Model: 8 4.0 Apostle Model: 10 5.0 Service profit chain model: 11 6.0 Recommendation: 12 7.0 Conclusion: 12 8.0 References: 13 9.0 Appendix: 15 Executive Summary: This report provides an overall portfolio of business activities of MacDonald’s Corporation which considered being the world leading food retailer. This report made up of six main parts where the introduction includes the history of the company as well as a brief explanation about the case study. The situational analysis (TOWS) is about the company internal strengths and weaknesses, and the external opportunities and threats as well as the strategies. In addition, the main parts include the gap model where it shows the gaps in the services that the company provides to their customers and the strategies that may aid them to minimize or close those gaps. Furthermore, Apostle Model is one of the main parts in this report where it shows the types of customers according to their loyalty to the company. As well as, the service profit chain where it shows the relationship between profitability, customer loyalty, and employees’ satisfaction. In addition, recommendation is provided in this report which may aid the company to retain its customers and make them loyal to their brand. 1.0 Introduction: MacDonald’s is considered to be the world’s leading food service retailer, it was found by the two brothers Richard...
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...Airline Cost Performance IATA ECONOMICS BRIEFING No 5 An analysis of the cost base of leading network airlines versus no-frills, low-cost airlines (LCCs) IATA Economics Briefing No 5: AIRLINE COST PERFORMANCE Mark Smyth Brian Pearce IATA, July 2006 Contents 00 Executive Summary 01 Introduction 02 The Low-Cost Challenge 03 Airline Cost Performance for US Airlines 04 Airline Cost Performance for European Airlines 05 Airline Cost Performance in Asia and South America 06 The Cost Efficiency Challenge 07 Service Quality – The Other Side of the Equation 08 Conclusions 09 Foreword by Giovanni Bisignani page 03 page 04 page 10 page 12 page 16 page 22 page 28 page 32 page 36 page 40 Appendix A Appendix B 00 Foreword Every airline is now a lower-cost airline. The worst financial crisis in the industry’s history over the last five years has forced all carriers to achieve cost efficiencies and higher productivity if they are to survive. Significant progress has been made in reducing non-fuel costs and in improving the efficiency of fuel use, but the challenge is on-going and central to the future prosperity of the industry. While network airlines have made significant progress in restructuring their cost base, they are often faced with a moving target. Low barriers to entry to the industry, combined with national or regional deregulation, have seen 1 new or restructured no-frills, low-cost operators...
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...executing Strategy 2/6/2013 | | Part i | Organizational Analysis | Bus | Table of Contents | Executive Summary...........…………………………………………………………………….2 Business Overview…………...………………………………………………………………...2 Organizational Strategies…………...……………………………………………………...3 Organizational Design and Effectiveness……………………………….………………4 Organizational Structure……. ...…………………………………………………………...5 External Environment………………………………………………………………………6 Internal Environment…………………...……………………………………………………8 Organizational Design for an International Environment……………………….….9 Products and Service……………………………...………………………………………...9 Information Technology and Control Systems………………….……………………..10 Company Size, Life Cycle and Possible Declines………………………………………..11 Organizational culture…………………………………………………………………...12 Ethical value…………………………………………...…………………………………...14 Decision making processes……………………………………...…………………………...17 Conflict, power and politics…..…………………………………………………………..18 Brief Summary of Key Findings……………….……………………………………………...20 References.……………………………………………………………………………..………21 Executive Summary This report is an organizational analysis of The Gap Inc. and its portfolio members. It describes a brief overview of the company to where it is now. It also outlines the major brands that are under gap inc. such as Banana Republic, Old Navy, Athleta, and Piperlime. The strategies section goes through a brief analysis of the company under Miles and Snow typology, the company’s goals...
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...TO: CEO of Gap Inc. FROM: Andre’ Snead I have conducted a company analysis on Gap Inc. and my findings resulted in the following recommendations to improve their sales for the next three years: * Gap Inc. need to produce a better advertisement campaign that relates more to their customers. * Fashion and brand-conscious consumers who shopped at retailers such as Gap tended to be emotionally driven in their purchasing behavior and were influenced by marketing efforts that showcased the store’s latest trends. According to Exhibit 1, buyers bargaining power is strong because they control what they purchase and from what retailer they purchase from. Buyers are more inclined to make wiser purchases because of the state of the economy. By producing a better advertising campaign, Gap Inc. can entice an emotionally driven customer that sees a commercial or a billboard to make a purchase. * Social media have taken over the lives of many consumers in America. This is another area that Gap Inc. should focus its advertisement strategy. By utilizing Facebook and Twitter, Gap Inc. can reach out to millions of their customers and increase their brand image, which is a key success factor in the retailing industry. (See Exhibit 2). * Gap Inc. should focus some of its resources and assets on producing plus-sized clothing in the United States market. * By 2010, the plus-sized segment in the clothing store industry reached 27 billion dollars. The number...
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...long-term military commitment will finally force America to deal with the entire Gap as a strategic environment. The primary division in the world today, he says, is between two sets countries that he calls the Core and the Gap. The Core consists of advanced countries that play by the rules and are committed to globalization (primarily Europe, North America, and Japan) plus countries that are committed to getting there (Brazil, Russia, India, China, and some others). This is a form of shrinking the gap aka promote globalization. The less connected to globalization, the greater the chance is for U.S. military response. However, the Middle East is ripe for change, a stronger “bully” could push it forward. Focusing America’s military might in the Gap will set the conditions for globalization of nations in the region. Our presence in Japan and Western Europe generated extremely successful Core states. The Gap is everyone else: a collection of disconnected, lawless, and dangerous countries such as Colombia, Pakistan, and North Korea, plus most of the Middle East and Africa. American military action since World War II has been confined almost exclusively to the Gap, which means the task of the United States over the next several decades — and in particular the task of the United States military — is to shrink the Gap and eventually convert the entire world to the values of the Core. Only then will America and the rest of the current Core be safe. Regions...
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...children. 1 Analyse of the data Enrolment rate in primary school in 2006 and 2013 (percentage) 2006 2013 Brazil 95 95 Canada 100 100 Côte d'Ivoire 62 62 France 99 99 Germany 96 100 Guinea 51 76 Hungary 89 97 India 84 99 Niger 40 64 South Africa 87 90 United States 92 93 Total n= 11 11 Average 81.36 88.64 Median 89 95 MAX 100 100 MIN 40 62 Range 60 38 We can infer that in general the enrolment rate in primary school increased between 2006 and 2013 because on average it rose from 81.36% to 88.64% which is positive. However, we can see that there is a large gap between the maximum value and the minimum value in 2006, 60%. This one nevertheless reduced to 38% in 2013. We use the median to measure the central tendency, here we can see that in...
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...Market Risk Evaluation Table of contents 1. Introduction …………3 HSBC and Research Qestion……………………………………………………………3 2. Methodology. 3 3. Analysis 4 3.1Managing Risk at HSBC and SWOT Analysis 4 3.2Credit Risk 6 3.3 Market Risk 7 3.3 Operational risk 9 4. Discussion 11 Scenarios 11 5. Conclusions 12 5. Perspectives 12 6. References 13 7. Annex index 24 1. Introduction Starting with the early 90’s the focus on risk management has been increasing leading to a change in the business models adopted by different companies. The recent crisis has revealed that managing risk is not an option but a necessity, and it can be stated that lately the banking business is all about risk. HSBC Group HSBC Holding p.l.c was formed in 1991 and has its origins in The Hong Kong and Shanghai Banking Corporation, back in 1865. The group has its headquarters in London and it has around 8,000 offices in regions like: Europe, Hong Kong, the rest of Asia Pacific, including the Middle East and Africa, North America and South America. The main activities of HSBC are: Personal Financial Services; Commercial Banking; Global Banking and Markets; Private Banking. All group’s activities includes various risks: Credit risk, Market risk, Operational risk, Liquidity risk, Insurance risk, Residual value risk, Pension risk, Reputational risk, and Sustainability risk. Research Question How can a bank measure and manage credit...
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...focusing on the Enamel Rater for the Food and Beverage Can Manufacturing Sector. The Enamel Rater was introduced at the beginning of 2009 and sales have increased significantly far out weighing the forecast prediction. Company T currently only has 5% market share in the Food and Beverage Can Manufacturing sector over in the Americas and from market research predictions there has been a significant growth in the can manufacturing area in this geographic (14% rise in Can production over in the Americas (CanMaker pg 23 Vol 22 September 2009) The objective of this plan is to achieve a 10% growth in the can manufacturing sector over in the Americas over the next 12 months, tripling our market share for the Enamel Rater to 15%. This plan details how this can be achieved with an investment in personnel and resources. Situation Analysis The Enamel Rater is a recent introduction to the packaging sector and has been received by customers positively. The product has exceeded forecast sales and there are potentially more opportunities globally to exploit the product further. The business environment Macro Environment – for an in-depth PEST analysis refer...
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...DARABIF MEAT COMPANY LIMITED INTERNATIONAL MARKETING PLAN: BRAZIL Table of Contents Executive Summary 3 1.0 Introduction 4 2.0 Background and Situational Analysis 4 2.1 Introduction of Product: 4 2.2 Description of product benefits and features: 5 2.3 Benefits of the product 6 2.4 Background of Brazil: 7 2.5 Motivation for Choosing this Product 8 3.0 Market Analysis 12 3.1 Environmental Analysis: 12 3.1.1 Economic and Trade Analysis: 12 3.1.2 Political and Legal conditions 13 3.1.3 Socio- Cultural Factors 13 3.2 SWOT Analysis 14 3.2.1 Strengths: 14 3.2.2 Weaknesses: 14 3.2.3 Opportunities: 14 3.2.4 Threats: 14 3.3 Market Segmentation 15 3.3.1 Target Market 15 4.0 Marketing mix Strategies 16 4.1 Global Entry Strategy 16 4.2 Product Strategy 16 4.3 Promotional Strategies 16 4.4 Distribution strategy 18 4.5 Pricing Strategy 18 4.5.1 Value- based pricing 18 5.0 Conclusion 19 References 20 Appendix 1: World Governance Indicator 24 Appendix 2: Brazil Exports Worldwide 25 Appendix 3: Growth Tracker 26 Appendix 4: Darabif Products 27 Appendix 5: Darabif Malaysia Promotion for Restaurant 30 * Executive Summary This paper seeks examine the demand gap of halal meat in Brazil where the Muslim population exists but with hardly any proper halal meat supplied. Thereby, enabling Darabif to carry out its operations in Brazil to serve and fill up that demand for proper halal meat. At the same...
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...Table of Contents Introduction: 2 Macro-Environment Business Strategy Gap Analysis 8 Industry Environment Business Strategy Gap Analysis 9 Strategy-Capability Gap 9 1. Macro-Environment Analysis 16 2. Industry Analysis 22 2.1 Threat of New Entrants 22 2.2 Bargaining Power of Suppliers 24 2.3 Bargaining Power of Buyers/Customers 25 2.4 Power of Substitutes 26 2.5 Intensity of Industry Rivalry 27 3. Internal Analysis Appendix 29 Introduction: [pic] Taj Hotels, Resorts and Palaces operates under the parent company Indian Hotels Corporation Limited. They have been operating for 107 years, and were positioned as India’s largest hotel chain, with a range of properties for both business and vacation travel market. Owned by the Tata group, Taj maintains a very hierarchical structure, with a senior management team that stems from family connections. The report at hand will evaluate the past and current strategic position of the Taj hotel group, how being under the TATA group umbrella and how this has enabled the brand to grow and develop into the most recognized and luxurious hotel brand within India. Hotel brands Worldwide have been trying to go international, taking the advantage of their brand recognition, economic capabilities and increasing market demands. The Taj hotel group past and current strategies of going international were executed in locations that have an already saturated market or in cities...
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...Introduction…………………………………………………………………………………1 Vision Statement ………………………………………………………………………......1 Mission Statement………………………………………………………………………….1 The Role of the Marketing Plan………………………………………………………….1 The Role of marketing Information and Research…………………………………...2 The Marketing Audit……………………………………………………………………….4 A SWOT Analysis The Internal Environment…………………………………………………………………5 Strengths……………………………………………………………………………………..5 Weaknesses…………………………………………………………………………………5 The External Environment…………………………………………………………………6 Opportunities………………………………………………………………………………..6 Threats ……………………………………………………………………………………….6 Summary of key issues and implications for the eco-Nano…………………….…6 Marketing Objectives……………………………………………………………………..7 Segmentation, targeting and positioning strategies………………………………..8 The marketing mix………………………………………………………………………….9 Marketing budget………………………………………………………………………...10 A marketing Audit the Gap Analysis Recommend evaluation and control…………………………………………………12 Assess the internal marketing environment…………………………………………15 Processes and techniques ……………………………………………………………..16 The Boston Consulting Grid …………………………………………………………….16 McKinsey’s Seven S’s ……………………………………………………………………17 The planning Gap………………………………………………………………………..18 Brand management Role and significance of Branding…………………………………………………….22 Impact of Branding on marketing mix………………………………………………..22 Brand management……………………………………………………………………...23 Recommendation for improvement…………………………………………………..24 core section -...
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...Zara vs. GAP Inc. American GAP and Spanish ZARA Abstract We are going to compare two super giant clothing retail companies of the world in this thesis. These two giants are dominating apparel retailing market nowadays with their simple and attractive with high level quality of clothes. We will try two analyze working culture, business performance and history, competition and geographic dominance of two clothing retailer giants. Years before two small stores opened and they succeed to dominate market with their modern style and different business doing. • Zara has already changed the fashion industry. - Business Insider Zara is most #58 biggest brand in the world according to Forbes. • America's largest apparel retailer is embarking on a turnaround plan to recapture cool customers. - Business Insider Gap inc is #745 Gap biggest brand in the worlds according to Forbes Zara shops followed swiftly in New York in 1989, Paris in 1990. Now the group has nearly 3,900 stores in 70 countries around the world. Gap has 3,100 stores globally and employs about 150,000 people. A Gap spokeswoman declined to comment on the loss of the top spot to Zara. Let's check analyses of these two giants with full provided information. Firstly take brief tour to their history and about founders. Brief History of Brands Fashion giant, Zara, forms part of the retail group ‘Grupo Inditex’ which Mintel (2007) acknowledges as one of the “largest, fastest growing...
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... Page 3 Slides of Presentation Page 30 Appendices 1. Industry Overview Page 5 2. Strategic Analysis 2.1 Porter Five Forces Analysis Page 7 2.2 S.W.O.T. Analysis Page 8 2.3 BCG Analysis Page 10 3. Cash Flow Analysis Page 11 4. LuluLemon Accounting Policies Overview Page 12 5. Competition Accounting Policies 5.1 Bebe Sport Accounting Policies Page 14 5.2 Under Armour Accounting Policies Page 15 6. LuluLemon Selected Financial Information 6.1 LuluLemon 2011 Selected Financial Info Page 16 6.2 LuluLemon 2010 Selected Financial Info Page 18 6.3 LuluLemon 2009 Selected Financial Info Page 20 7. Financial Analysis 7.1 Accounting Ratios Page 22 7.2 Additional Financial Information Page...
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...MITSUBISHI MOTORS CORPORATION : Announces Fiscal 2013 First Quarter Operating Results 07/30/2013 | 03:14am US/Eastern Recommend: 0 Tokyo, July 30, 2013 - Mitsubishi Motors Corporation (MMC) today announced its sales and financial results for the first quarter of the 2013 fiscal year (FY) ending March 31, 2014. 1. Performance overview MMC posted a consolidated net sales of 409.4 billion yen for the first quarter of fiscal year 2013 (April 1, 2013 through June 30, 2013), a 2% or 9.9 billion yen decrease over the first quarter of fiscal 2012, showing a decrease in wholesale volume. MMC posted an operating income of 16.0 billion yen, a 7% or 1.1 billion yen increase over the same period last fiscal year. The increase was due mainly to favorable exchange rates as well as reductions in material and other costs which together overcame such negative factors as decreases in wholesale volume and increases in sales expenses including advertising costs. Along with the increased non-operating income from factors including foreign exchange gains MMC posted an ordinary income of 22.3 billion yen, a 57% or 8.1 billion yen increase year-on-year. Net income for the term amounted to 16.4 billion yen, an 18% or 3.6 billion yen decrease year-on-year without the benefit of a 11.4 billion yen in extraordinary income from the sale of stock in affiliates like what was recorded in the first quarter of last fiscal year. 2. Sales volume (Retail) Global retail sales volume for the first quarter...
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...Retirement security Name Institution Course Date Income Inequality: A Hindrance to Retirement Security Holland, K. (2015). On retirement security, US rank far behind others. CNBC. Retrieved 8 November 2015, from http://www.cnbc.com/2015/02/09/ In this article, the author suggests that America lags behind 18 other countries in retirement security because of the high-income inequality observed in many states in America. The author suggests that according to the recent study, the United States offers little support for retirement security services unlike other developed countries. The author quotes Sweden, Denmark, and Switzerland as among countries that have good retirement security systems. Many characteristics define these economies. First, most of the nations that score higher than the United States in retirement security have high tax burdens. However, these countries have a narrow income inequality. In addition, most countries are also improving on the gap between the poor and the rich. The universal healthcare schemes provided by these countries have also contributed to the good ratings of the most countries that have better retirement schemes than the United States (Holland, 2015). The author has focused on highlighting the importance of retirement security as a key pillar in economic developments. The author clearly states that the United States social security problem lies with the expanding income inequality. The author states that in order to...
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