...Bounty” is a restaurant that severs vegetarian westernized food. The food is kept at a low priced to reach out to not only vegans and vegetarian’s, but also a younger generation seeking to try something different. Earth Bounty will be open 24 hours and mostly populated within the suburban area. Earth's Bounty goal is to attract a younger audience from the ages of 16-24, research shows that this age demographic makes up the largest vegetarian/vegan population. Another target audience Earth's Bounty is tying to market to are people that are looking for a healthier food alternative when deciding to dine out because vegetarian food is known for being healthily. By being located in suburban area’s it’ll make eating healthier an option over the abundant amount of fast food restaurants. Both vegans and vegetarians need more local restaurants to go to so they don’t have to worry about food cross contamination. Knowing that vegetarian food is healthier then most non vegetarian dishes, the market for healthy eaters would likely help the success of this brand. Few restaurants offer vegetarian meals but in my personal experience their is a huge market that hasn’t been fully exploited. With Earth’s Bounty being urban, warm and inviting with the use of toned down greens and warm browns, customers will feel welcoming and come in and try food maybe a little out of there comfort zone. A competitor Earth's Bounty is up against is Nuba Restaurant on 207B West Hastings. This restaurant cooks mostly...
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...The Classical Brigade System vs. Modern Brigade System By: Dianna Bahamonde Le Cordon Bleu For my kitchen brigade research paper I chose to do one of my favorite restaurants, which is called Hawkers. The restaurant is located in the Downtown Orlando area and is owned by a family friend. The specialty of the small, cozy place is Asian street food that people sell-or hawk-all over the cities of Asia. In order for a restaurant to work successfully the employers have to work as a team. Although everyone in the business is important, the place would be a ghost town without the kitchen staff. They range from dish washers to executive chefs, but each person is as important as the last. This paper is about the way the brigade system is set up at Hawkers and how it compares to the classical brigade system. To do my research paper, I had to find all the information I could about Hawkers and about the way the kitchen brigade was set up when Escoffier designed it. I decided that since I was unable to visit the restaurant, I decided that the next best thing would be to call the manager. He answered all my questions as best as he could. In order to find the information about the classic brigade I reread my class notes and searched the internet. The day starts every day at around nine in the morning when employers clock in to begin cooking. The first to come in is the Executive chef, also known as Tim...
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...connivence of fast food restaurants or is it the price of fast food that draws American into eating a lot of fast food. Approximately 11% (27 million) adults in the United States of America were diagnosed with some form of heart disease in 2016. Unfortunately, obesity and obesity related disease and illness have become a major concern. Many Americans turn to exercise, food diets, diet pills and even weight loss surgery to loose weight or to combat the increase and risk of obesity-related diseases. For years many question whether a vegetarian diet is preferable than a vegan diet. The research presented in this paper will differentiate...
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...and Sub-region in India has distinct food traditions and preferences…fast foods such as Samosa ,Bhel-puri, Chola bhatura, Pakoda, Aloo-bhurji,, Pav-bhaji, Dosa, and Sambar vada are popular among Indian consumers” (Dyson and others, 2004). In 1990, McDonald’s, Wendy’s and Burger King all announced that they were switching to vegetable oil to reduce the fat content in their fries. Previously, they cooked their fries in tallow, which is defined as “hard fat obtained from parts of the bodies of cattle, sheep or horses, and used in foodstuffs or to make candles, leather dressing, soap and lubricants.” In order to compensate for the changed taste of their popular fries, McDonald’s used a beef flavoring before distributing them to their restaurants. Under the US government's food guidelines, it was allowed to label this beef flavoring as...
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...preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away. The concept of ready-cooked food for sale is closely connected with urban development. In Ancient Rome cities had street stands that sold bread, sausages and wine. As in Roman cities during antiquity, many of these establishments catered to those who did not have means to cook their own food, particularly single households. Unlike richer town dwellers, many often could not afford housing with kitchen facilities and thus relied on fast food. Travellers, as well, such as pilgrims en route to a holy site, were among the customers. since than fast-food business is thriving. It is not that there was no fast food shops before the proliferation of western food chain. But it is the western food-chain such as Mcdonald’s, pizza Hutt,Sub-ways and Dominos get the desired success. The reasons that have contributed to the increased popularity are: Targeting Markets: •Initial focus on metros- Mumbai, Delhi •Relatively high incomes •Exposure to western food & culture •Move to smaller satellite towns (Gurgaon,Pune) •Positive spillover effects of reputation Product Adaptation-The Indian challenge: •Much higher degree of adaptability •40% Vegetarians –Vegetarian selections to suit Indian taste •Maharaja Mac replaced Big Mac, Chicken Patty instead of Beef ...
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...Research Term Paper Vladimir Duverger Tues, Thurs (11:15-12:30) November 6th, 2014 To begin, Haitian culture is a very diverse and was engrained into me as I grew up, being that I had a Haitian mother. One of the most diverse things about the culture and one thing that many people can agree with, is the food. As for me, that's one of my favorite things about being Haitian-Dominican decent as I get to eat the amazing food. But another culture who's food is a big part of their being, are Asians and their style of cooking and what they eat and what they make, and etc. So I thought, why not visit or get in depth with another culture whose food is a huge part of their being. And for this paper, I've decided to get into Asian food and how it differs from my culture as well as the importance it plays in their culture. To continue, as I began to think of where I can go to try real Asian food to really speak on for this essay, I remembered about my neighbor. My neighbor whom is of Chinese descent owns restaurant called 'Asia Town'. When I approached him about wanting to learn about different Asian foods and taste them, he invited me for a free meal at his restaurant to try some of his popular dishes. He even explained to me that a lot of his food is cooked by himself and though he gets help from his mother, he makes sure to keep the 'Asian style' in his food. A lot of popular buffets make their food 'mainstream' according to him and he mentioned to me...
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...Going Vegetarian Many people believe that vegetarians aren’t able to find meatless items at restaurants. It may seem to be more difficult, but according to the “Vegetarian Times” eight out of ten restaurants in the United States offer vegetarian choices. Although being a vegetarian can be challenging, the benefits outweigh the burdens. Today, there are many healthy, vegetarian choices in restaurants around the world. For example, apples and yogurt can even be found at McDonalds! “Farmer’s Weekly” says that not only is a vegetarian diet healthy but it also helps cut greenhouse gases, conserve water, and conserve land. Today, many people are trying to become eco-friendly and don’t know what they can do to help. Giving up meat is a healthy choice for you, for the animals, and it could even help solve world hunger. Many people, when they think of becoming vegetarian, wonder how they are going to get enough protein and iron in their diet. According the book, The Case for Vegetarianism, people are mistaken in thinking that protein comes from animals. Protein actually comes from plant food, meaning that all animals get protein through the food they eat. When trying to figure out what foods have protein, whole grains, beans, nuts, eggs, and peas are all high in protein, as well as all dairy products. To be the healthiest, one’s diet should include a variety of whole foods. Excess protein actually puts stress on the liver and kidney and is also linked with calcium...
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...THE GOLDEN ARCHES IN INDIA Introduction: The Golden Arches are the symbol of McDonald's, the global fast-food restaurant chain. Originally, real arches were part of the restaurant design. They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's. McDonald's overall business: Internationally, McDonald's is the largest chain of fast food restaurants, operating over 31,000 restaurants serving 46 million people in more than 118 countries (But now it is 33,000 restaurants and served on 68 million customers each day in 119 countries). In 1954, a man named Ray Kroc discovered a small burger restaurant in California, and wrote the first page of McDonald’s history. Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. This can only be attributed to the fact that McDonald's management style and strategies are extremely effective when faced with the vast amount of issues it has in its sixty plus years of history. McDonald's business in India: McDonald’s success in global growth is exemplified in its achievement in infiltrating the Indian food market. This infiltration has been made famous due to management and strategic issues encountered by McDonald's from the macroeconomic...
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...an integral part of the Indian landscapes. Everyone knows mcdonald’s is big, but very few know just how significant its impact on Indian business really is. The inside of Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training inputs to its employees can be seen in the present close to 2000 employees currently in Mumbai and Delhi. But the most overlooked facts of Mcdonald’s india are its contribution to the food industry. Six years prior to the opening of the first mc donald’s restaurant in india, mcdonald’s and its international supplier partners together with local indian companies to develop products that...
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...Situational Analysis 4 1.1. Market Analysis 4 1.1.1. Macroeconomic analysis (PESTEL) 6 1.1.2. Microeconomic Analysis (Porter’s Five Forces) 9 1.1.3. Market Research 11 1.1.4. Analysis of Competitors 16 2. Company Analysis 18 2.1. History 18 2.2. Mission 19 2.3. Vision 19 2.4. Values 19 SWOT Analysis 20 2. Customer Analysis 23 3. Marketing Mix Analysis 24 3.1. Product 24 3.2. Price 25 3.3. Place 25 3.4. Promotion 26 3.5. Physical layout 26 3.6. People 27 3.7. Process 27 4. Marketing Communication Strategy 28 4.1. Communication strategy for chosen target groups 28 4.1.1. Advertising 28 4.1.2. Internet marketing 29 RECOMMENDATIONS 30 LIMITATIONS 31 CONCLUSION 32 LITERATURE 33 APPENDICES 34 Table of Figures Scheme I PESTEL Analysis 6 Scheme II: Porter’s Five Forces Model 9 Scheme III SWOT (Strengths, Weaknesses, Opportunities and Threats) 20 Scheme IV Communication Mix Tools 28 INTRODUCTION Organissimo is the name for successful chains of restaurants that are operating successfully in city of Ljubljana, for over 7 years now. The driving force behind is the idea of offering a different, unique and special experience to our customers by preparing and serving organic food and beverage offers. What is actually meant by an organic restaurant? It is a place where people are welcomed to relaxing and enjoyable environment, where at the...
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...45% | Unorganized | 70% | 8-10% | 55% | In present situation Indian GDP is around 6 % for last couple of years. As a result there is a significant numbers of monthly disposable Income are growing gradually. Now a day people of India spend on eating outside almost Rs.33, 000 Crore according to the size of the market. Some recent research study is expected this growth will reach US$68 billion by 2018. (Ref) On the other side delivery segment is an integral part of the Indian Food Service segment. The size of Organized Indian QSR delivery market is US$0.62 billion, growing at a healthy CAGR of 20% and is expected to reach US$1.1 billion by 2017-18. (Ref) In major cities comprise of large workplace clusters and high density residential areas people and young Indian consumers are highly price sensitive, through online they compare the price of the different fast food deals and order their food. At present days 25% of Indian youth prefer hanging out with their friends in a fast food outlet, by ignoring other outdoor entertainment activities. (Ref) McDonald's Overview & Current Position In the beginning McDonald’s was started as a drive-in-restaurant beside the high way road of California in the year 1937, which own by...
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...Global Journal of Management and Business Research Volume 12 Issue 21 Version 1.0 Year 2012 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853 A Study on Customer Preference and Satisfaction towards Restaurant in Dehradun City By Neha Joshi Abstract - India is in the midst of the restaurant revolution. The revenues hotel and restaurant industry in yr.2006-2007 increase of nearly 22 %...The eating habits of people are changing; the style of cooking and the ingredients used increased the popularity of Indian food all throughout....... Indian food had experienced a tremendous change, people started following cooking style and adopted eating habit according to their religion. At present Indian food is recognized all over the country...service quality is an attitude or global judgment about the superiority of a service, industries must achieve a quality service the exceed customer, expectation .service quality determine an organization success or failure, the satisfaction is a function of consumer, experience and reaction to provide behavior during the service encounter. The level of satisfaction may be influence by various attitudes from internal, external factor. The demand for food away from home is dramatically increasing. According to the 2003/04 Indian Household Economic Survey, the average weekly household expenditure on meals away from home increased from...
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...TGI FRIDAYS MARKETING PLAN Marketing BUS319 DeVry University Online Table of Contents Page Executive Summary 3 * Company History 4 Strategic Focus and Plan……………………………………………………………………………………………………………………………4 Mission Statement 5 Goals 5 Competitive Advantage 5 Situation Analysis 6 SWOT Analysis 6 * Industry Analysis……………………………………………………………………………………………………………………6 Competitor Analysis 7 Company Analysis 7 Customer Analysis 8 Market-Product Focus 9 Marketing and Product Objectives 9 Market-Product Grid 9 Target Markets 10 Points of Difference & Positioning 10 Marketing Program 11 Product Strategy 11 Price Strategy 12 Promotion Strategy 12 Place Strategy 13 Financial Projections 14 Break-even Analysis 14 * Financial Projection 15 Organization 17 Implementation Plan 18 Evaluation and Control 19 Possible Deviations 19 Possible Solutions 19 Conclusion 20 References...................................................................................................................................................21 Executive Summary TGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an...
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... By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5 Franchising in Vietnam 13 2.6 Drive-thru restaurants 13 2.7 Localization strategy 13 3.0 Competition & challenges 14 3.1 Recommendations 15 3.2 Conclusion 15 Exhibit I 16 Exhibit II 18 Exhibit III 29 References 32 McDonald Enters Vietnam Abstract This paper analyzes the globalization options for McDonald’s by going into Vietnam. The paper explores McDonald’s global strategy as well as its expansion strategy. Aside from the globalization evaluation, this study also examines the entry mode in Vietnam. In the concluding sections, I was able to outline the challenges and recommendations for McDonald’s. Key words: globalization, strategy, fast food, expansion 1.0 Introduction McDonald’s Corporation is the world’s largest hamburger fast food chains which serves up to 64 million customers daily. McDonald’s annual report in 2007 revealed that it served one...
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...David Edgerton opened their first BURGER KING® restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Vision today honors their original vision. When America was introduced to the signature flavor of the Original WHOPPER® Sandwich in 1957, it was selling for only 37 cents. It was an instant sensation and immediately became our flagship product. Today the WHOPPER® is world renowned for its flame-grilled taste and the many ways customers can order it to their liking. The great success of the early restaurants made the BURGER KING® concept a franchise success. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurant opened in Puerto Rico. While the vision for the BURGER KING® brand hasn't changed over time, our restaurants have. The early BURGER KING® restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957. For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru service at its restaurants, appealing to increasingly mobile and time-conscious...
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