All throughout history there has been controversy of how a woman's body should look like. As it is known different societies have their own belief of the supposed perfect women body. However, this essay is gonna analyze the way bathing suits are looked at in society as a whole. The two companies have two different viewpoints, one uses large women and the other uses thin women to sell their product. In the end both are competing to prove which is the perfect body in society. An analysis of two advertisements— the victoria secret and swimsuitsforall— demonstrate the different body images expected in society through the marketing of swimwear. Moreover, the first company that is gonna be analyzed is victoria secret. This company began in the United …show more content…
Swimsuitsforall corporation was founded in 2004 in the United States. Their main mission is to sell swimsuits for everyone, but as shown in most of their ads they target larger size women. As it was said they target large women because they are trying to prove that their image of a perfect body is any type of size. In the ad it is said “ Beachbody. Not sorry.”, that proves that this company is establishing that one should not care how their body looks like and that is why they support that large women should wear bathing suits. The emotion felt in the advertisement is confidence and braveness and that summons to be pathos. That emotion channel through the models expressions and body from express the pathos used to convey women to purchase bathing suits. In the ad is is seen that the company added the name of the model ,Denise Bidot, to present ethos in believing that the model is someone that is recognized so that is credible. In the advertisement is is said “Be Unapologetically You”, that shows logos because the creator uses a word that sounds d=factual to the audience. By utilizing that phrase the reader can conclude that the company is marketing bathing suits for larger women and that they don't feel sorry for wearing something that's only expected of thin people, that will give them confidence. The ad is selling bathing suits for larger women that do not care what the perfect body is and that they just want to embrace their own figure. It is a different target audience than Vitoria secret but they laos support what they