...Video Compression: An Examination of the Concepts, Standards, Benefits, and Economics ITEC620 April 14, 2008 To accommodate the increased demand for digital video content, compression technology must be used. This paper examines the most commonly used compression formats, the MPEG-1, MPEG-2 and MPEG-4 video compression formats, their relative benefits and differences, the delivery methods available for digital video content and the economics of video content delivery. Every time a digital video disc is played, a video is watched on YouTube, an NFL clip is viewed on a Sprint-based cellular phone, or a movie is ordered through an on-demand cable television video service, the viewer is watching data that is not in the state it which it originated. Video in an unmodified state is comprised of vast quantities of data (Apostopoulos & Wee, 2000). In order to make effective and efficient usage of video data, some method of reducing the quantity of data is necessary. Apostopoulos and Wee, in their 2000 paper, “Video Compression Standards” explain this succinctly and well, “For example, consider the problem of video transmission within high-definition television (HDTV). A popular HDTV video format is progressively scanned 720x1280 pixels/frame, 60 frames/s video signal, with 24-bits/pixel (8 bits for red, green, and blue), which corresponds to a raw data rate of about 1.3 Gbits/sec. Modern digital communication systems can only...
Words: 5707 - Pages: 23
...com - Free Term Papers, Essays and Research DocumentsThe Research Paper Factory JoinSearchBrowseSaved Papers Search Video Concepts, Inc In: Business and Management Video Concepts, Inc Executive Summary Whether to remain in the business with increase in Rental to $ 2.49 whereby increasing the profitability of the business due to stiff competition from the Blockbuster or to sell it off or hire a manager for the shop and start doing job at some other place, has to be evaluated on the basic objectives of economics of the firm. The main objective of the firm is to maximize the profit and thereby maximize the return on investment. In order to attain this at the same market share it is suggested to sell the business to the competitors, if they are interested. Word Counts: 102 Table of Content SITUATION ANALYSIS | 2 | THE PROBLEM STATEMENT | 5 | OPTIONS | 5 | CRITERIA FOR EVALUATION | 6 | EVALUATION OF OPTIONS | 7 | RECOMMENDATIONS | 9 | ACTION PLAN | 9 | Situation Analysis Outlook of Video Rental business in Lexington In Research conducted by the Chad Rowan for the business of Video Rentals when it was relatively a new business, it was found that it is profitable enough to earn more than the average rate of return on investments. So it was possible to start with the store of 200 square feet with the 500 video tape library in Lexington, North Carolina, a town of 28,000 people. Due to innovative ideas and marketing strategies...
Words: 512 - Pages: 3
...competitors, if they are interested. Word Counts: 102 Table of Content SITUATION ANALYSIS | 2 | THE PROBLEM STATEMENT | 5 | OPTIONS | 5 | CRITERIA FOR EVALUATION | 6 | EVALUATION OF OPTIONS | 7 | RECOMMENDATIONS | 9 | ACTION PLAN | 9 | Situation Analysis Outlook of Video Rental business in Lexington In Research conducted by the Chad Rowan for the business of Video Rentals when it was relatively a new business, it was found that it is profitable enough to earn more than the average rate of return on investments. So it was possible to start with the store of 200 square feet with the 500 video tape library in Lexington, North Carolina, a town of 28,000 people. Due to innovative ideas and marketing strategies, it was possible to generate the sales volume of $64,000 in the first year itself which was further invested in the business to buy the video tapes. Just because the expansion and to cope with the demand of the Video it was decided the own a new shop of 1000 square feet with the capacity to store 3000 videotapes. For the $80,000 was borrowed from the bank with the condition to pay interest on yearly basis and principal amount to be repaid on seventh year only. Video tapes were purchased from the seller of the bankrupt shopper so as to reduce cost of inventory. Expansion of the business Due to the...
Words: 1313 - Pages: 6
...Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage Q 1) What are Crocs core competencies? Ans: I think that some of the core competencies of Crocs are as follows: a. Well co-ordinated supply chain: This is one thing that sets apart Crocs from the other show manufacturers. After acquiring Foam Creations, they actively opened more production stores in different parts of the world and currently have a capacity which is much larger than the demand expected. This helps them fulfill the orders which are generated very fast. Also, because of this, they have the capability to manage their supply more efficiently depending on the demand of the market. For example, if a particular type of product if very well received, they can ramp up the production of that particular product and supply it within six weeks. Thus, minimizing stockouts and over production wastes. b. Globalized Market Demand and First Mover Advantage: Immediately after Snyder took over as the CEO of Crocs, they aggresively expanded themselves into new territories and were a significant market player in the Asian and European markets. This has enabled them to get the advantage of the first mover and establish crucial relationships with the retailers and the consumers in those markets. This has substantially decreased the threat of new entrants and is a core strategic asset for Crocs. c. Raw Materials Used, Croslite: The raw materials which are used by Crocs in the manufacture of the shoes...
Words: 740 - Pages: 3
...work and in the end make us smarter. Although, Johnson uses many excellent examples in this article to persuade the audience that television is not a bad thing such as 24 and Hill Street Blues. While I do believe that television might be affecting us mentally, I don’t believe that lounging on the couch watching any of the shows Johnson mentioned in this article will sincerely make me a smarter person. Which is why I must disagree with Johnson in thinking that television makes you stronger. In the article, Johnson talks about a concept called the, “Sleeper Curve” (279). Johnson goes on to describe this concept as “the most debased forms of mass diversion” (279). He even goes on to describe video games and violent television as nutritional, that these everyday activities we do work our cognitive faculties without us even realizing that it’s happening. Now Johnson might be right on television giving us a cognitive workout, but I do not think that playing video games or watching television is making me smarter. Nor do I think either would help me pass an exam. Johnson says the Sleeper Curve is “the single most important new force altering the mental development of young people” (279), and that “[t]he Sleeper Curve exists because there’s money to be made by...
Words: 884 - Pages: 4
...Creativity and development When reviewing the readings and the videos, I was identifying features I already know, others who helped me to recall and also found information which is very similar to my way of thinking and new ideas likewise found that I think it will be very useful in my life. The usability and functionality of things to base the design is a very interesting approach, but when you add the human element and end user focus can achieve amazing things, like hooks for children underneath the table, it is very interesting how a simple idea can be well localized achieve much more than an isolated idea conceived. Usually when we solve problems we do not have the feedback of the person who has the problem and it is difficult to reach simple solutions. For instance a few years ago I started a restaurant where the menu changes 4 times in a year, because it did not listen to my customers and felt the need to changes the menu, now I think it was a mistake because it is necessary to have the customer feedback. I have kept this in my mind for my next venture. Other of the videos talk about the need to reframe the ordinary, that quote seemed very important and deep, because I think it's hard to create something from the scratch but innovate on current its different, also speaks of having fresh viewpoints, think usability and put ourselves in the shoes of the other, all these concepts are not new to me but at the same time, they are with the idea of reframing the ordinary and...
Words: 463 - Pages: 2
...Describe Jim’s self-concept. Jim self-concept would be he is doing his best and cannot do any better. He thinks that hanging out with his friends don’t affect his school work or studying. He thinks that just because his father was successful in school that he is trying to make it harder on him by pushing him to do his best. I personally feel he is lazy because his education is being given to him instead of him having to work for it like his father did. If he had to work for it like his father did then he might appreciate it more. 2. Explain, using examples from the video and course concepts, how Jim’s self-concept impacted his interaction with his father. Was it positive or negative? His self-concept impacted his interaction with his father negatively because he thinks that his father is being too hard on him and should just be proud of what he is doing instead of pushing him to do better. No matter how much his father tries to explain to him that he can do better he has an excuse on why he can’t. If he would listen to his father’s input instead of thinking he is criticizing him, along with putting more time into school work activities he would realize he can do better. When speaking to his father in the video, he also seem short and like he didn’t care what his father had to say. 3. Explain, using examples from the video and course concepts, how the father’s self-concept impacted his interaction with Jim. Was it positive or negative? The fathers concept affected his interaction...
Words: 659 - Pages: 3
...contribute to a better grasp on the information. For the public category, he said, “monkey see, monkey do” which I felt was the perfect description. If people start wearing yellow live strong bracelets, you obviously can’t be the person without one, hence you almost feel obliged to purchase one. What I took away from this book is being able to look at these examples and categories from a business point of view. As a consumer I definitely feel more informed with why things actually do catch on, but as a business student I feel that I now understand how business may be able to use these concepts to increase their efficiency. This book gave me insight on how businesses can use these categories especially in their marketing department because growing up we have only been exposed to the consumer side. One great example I was thinking of while reading this book was Uber, which I feel hits multiple concepts discussed in the text....
Words: 629 - Pages: 3
...three creative concepts: Cheetah: The main reason I like the Cheetah concept is its adventurous show. I would like to analyze the concept in 2 perspectives: Customer and Company. As far as customer perspective is concerned, I believe customers will retain this ad for a longer time. Main reason is the involvement of wild life and the daring nature of the boy. Usually wild cats are a symbol of power and speed. People specially the young lot are really fond of watching National Geographic where the most seen videos are of wild cats attacking other herbivores for their food. Conversely, the boy in the ad is so daring that he not only has high speed to catch the Cheetah but also so daring enough to put his hand in the mouth of Cheetah. Similarly in company’s perspective this ad meets the brand communication strategy of Mountain Dew. Young boy on bicycle shows that an 18 year old boy is fun loving and excited to find his dew. It also depicts the energizing quality of the drink. The friends of the daring boy who are standing on the other side are enjoying the exhilarating experience. Another benefit of having cheetah in the ad would be to attract the African American people, since wildlife has some relation to Africa and people can relate to this experience. Labor of Love: It is believed that humor is one of the most effective tools to gain mind share of the consumers. Following the same principle if the ad agency is able to come up with some very funny concept, it can surely...
Words: 604 - Pages: 3
...Face recognition is a biometric technique that uses computer software to determine the identity of a person. It is used to verify a person from a digital image or video frame. In facial recognition the selected facial features from the image are compared with a facial database. It is used in security systems. Recognition is important in human beings as it helps in identification of people, and acts as a social tool. It helps in identification of people to socialize with in the society (Rakover &Cahlon, 2001). Using facial recognition people are able to identify who to socialize with, or who not to socialize with in the society. This is because people use facial recognition skills to socialize, and survive in the society. For example, men are able to identify the women to socialize with, or establish relationship with. This helps in increasing population in the society. Facial recognition is also shown by the relationship between the mother, and the child (Rakover &Cahlon, 2001). The bond is strengthened through facial recognition. Facial recognition also helps in communication. This is because through facial recognition one is able to portray his emotional status. The emotional status serves as a means of communication. There are several processes involved in facial recognition. Cognitive processes are the main process involved in facial recognition. The cognitive process helps in storage of information in long term memory and retrieval of information. The cognitive process helps...
Words: 1173 - Pages: 5
...TOMS Part 1: In 2006, American traveler Blake Mycoskie assisted children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One Mycoskie's main reason is a disease called podoconiosis, a debilitating and disfiguring disease. Also known as "Mossy Foot", Podoconiosis is a form of elephantiasis that affects the lymphatic system of the lower legs According to the TOMS Shoes website, there are over one billion people at risk for soil-transmitted diseases around the world, and shoes can help prevent them. Mycoskie emphasizes that his company's goal is to not only give shoes, but to also educate others on the importance of wearing shoes. The consumer is more likely to choose TOMS over another brand because they, the consumers, are not only getting a pair of shoes or eyewear for them self, but they are also getting one for a child in need or helping someone regain sight . By doing so consumers fulfill their need of helping the community. TOMS provides value to the brand by creating a simple, comfy, trendy and stylish eyewear or shoes to wear as well as creating social awareness for the consumers. Toms have created a great costumer’s relationship by listening to their costumers and having different designs and textures of the shoes. As the brands grows they have manage to fulfill their consumer’s individual styles by...
Words: 599 - Pages: 3
...Amazon has recently advertised the concept of Drone delivery. When you think of this you can just imagine the endless possibilities of what this can mean for the billions of American waiting to use this service but have you thought about the ethical issues and possibilities that this can mean for you? With Amazon.com advertising the new drone delivery some may question about the ethical issues. One with being can Amazon actually deliver on its promise to start drone deliveries. In order to keep it’s promise one must consider the amount of technology that is needed to make this happen. The company will need an extensive amount of software, power and design. Another will be air regulations. With the promise of drones also comes the fact that the drones will have to have access to the airspace that our planes and military have. In order to do this they will need to keep up with flight plans fro both aspects and also work with the FAA. This in turn also causes a problem due to the current laws in place do to the events of 9/11. Will the drone be considered to be trespassing in the air space, is it causing a problem with what the FAA already has planned with the airspace for the day. The strict airspace requires an extensive search in the flight plan and the whereabouts that each drone is going to. Which brings me to my next point. With the drones taking over certain amount of deliveries, can Amazon safely secure the information of the customer? Every day consumers are faced with...
Words: 726 - Pages: 3
...Lexmark Canada Case Study The Lexmark Corporation is a financially strong organization that was spun off from the IBM Corporation to be a standalone business and this has caused some restructuring within the company. The sales department underwent a major shift from individual compensation packages to a team compensation concept that was not immediately embraced by everyone in the organization which led to some defections and put the company in a position to be short staffed. This raised questions about the concept itself and whether it was a workable plan and also if the compensation is an adequate motivator and measure of personal performance. The analysis of this case really comes to the point of do they have the right people to make this team work? And thru continuing education can the company get and retain the right people? Is the compensation package correct? These questions and more will be addressed. The problem started by being short staffed almost from the start when two account managers quit due to lack of control of their earnings as they saw it and disappointment from not being chosen as team leader. Getting the right people on board quickly and effectively would be a key, but “As difficult as it is, resist the temptation to hire for the short-term because bad hires are poison.” (Tao, 2012) This is true in this case because they were worried about making quotas, but if they hire the wrong person then it only sets the company farther behind. This is all a...
Words: 1524 - Pages: 7
...Hyper consumerism is a major problem in America and I do not think this problem will ever change. That mindset of “keeping up with the Johnson’s” is so true within this generation. I just watched a video on YouTube called “you don’t need this” where Emitai Etzoni discusses want vs. need and how humans are actually very simple. A Human only needs three things to be satisfied and happy. The problem today is choice, the more choices equals the better chance that consumers will be satisfied because of such a large variety. Freedom of choice is nothing more than the freedom to buy and consume. With that being said the increasing the number of choices is not so much about improving human well-being rather it’s about expanding the market and making money. Everybody always wants more and more which to me means the pursuit of happiness is unattainable. Greed equals American consumerism no one’s satisfied ever I look at it as exactly the same concept as the old saying money can’t buy happiness. Occasionally it is okay to go and spend or splurge on something you want but today’s society works by wanting, working, buying, using, and rinsing. Same concept as a drug addiction except the withdrawal stage is just significantly longer than that of a heroin addict. I guess you could say that this greedy nation is plagued by the addiction of want vs. need. Ever seen a movie where kids or adults are enjoying a nice Coca-Cola or Pepsi? Back then it was the only pop around and it was a luxury to enjoy...
Words: 1219 - Pages: 5
...Effective leaders need an Action Equation in order to prepare communication to lead an organization. It allows them to communicate with their employees in such a way that the right information is conveyed at the right time through the right medium. An Action Equation begins by organizing what leaders need to communicate to their employees. It addresses what employees need to know and feel so they can make the right decision that supports the organization’s goals (Matha & Boehm, 2008) Conversation Platform Once the desired information is organized into an Action Equation, it needs to be further packaged into a short, concise story called the Conversation Platform. There are numerous advantages of narrowing strategic messages into a Conversation Platform. A key advantage is the Conversation Platform connects all the objectives and activities an organization undertakes to achieve its goals by providing context. This allows employees to make sense of the actions the organization is taking to meet its goals (Matha & Boehm, 2008). By telling the story of where the organization is going and how it will get there, the Conversation Platform allows employees the easily remember the organizational story, rather than try to memorize talking points or motivational bullets on a PowerPoint slide. The People Channel The People Channel is critical to effective leadership communication because it aligns leaders up and down an organization to deliver a consistent, strategic message...
Words: 533 - Pages: 3
