...MASTER OF BUSINESS ADMINISTRATION MARKETING MANAGEMENT ASSIGNMENT ((( | | |TOPIC: | |SWOT ANALYSIS OF | |BURGER KING VIETNAM | | | | | | | | | | | | ...
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...Vietnam Station 12 Business Plan Strategies and Business Modeling To Whom May Concern Executive Summary This business plan provides all specific information about business’s founder’s vision and the basic strategic plan necessary for initial establishment and operation of Vietnam Station restaurant such as marketing analysis, marketing strategy, management, etc., To be located in Shanghai, the , Vietnam Station is established to serve Vietnamese cuisine for people in Hong Kong. The basic objective is to offer travelers and residents the fresh, creative, attractive Vietnamese traditional foods. In fact, we have strong unique selling position in attracting customer attention because we provide foreign cuisine and elegant dining services. Moreover, our restaurant will offer different services in order to develop the popularity of our restaurant brand name. Vietnam Station will be dedicated to be a customer friendly environment by providing customer the best Vietnamese food and the best service as well. Objectives: * Provide genuinely Vietnamese traditional cuisine. * Showing customers that our restaurant is a good place to enjoy relaxing environment together with nice food and excellent customer services. * Maximize our reach to as many potential customers in the first six months. Hence, this is the important step before they get to know of our restaurant. Inform and remind customers about our restaurant. * Achieve the image as the place for dining...
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...FPT University Small Business Entrepreneur Individual Assignment Student: Trinh Cong Khoi MSSV: BA60116 – Class BA0662 Teacher: Nguyen Quoc Cuong I ndividualAssignment Small Business Entrepreneur Small Business Entrepreneur Individual Assignment Page 1 Small Business Entrepreneur Table Of Content I. Background ..................................................................................................2 1. 2. 3. II. III. IV. V. VI. History ...................................................................................................2 Mission and Vision .................................................................................3 Business Objectives ................................................................................3 S.W.O.T analysis in Vietnam’s Market .......................................................4 Advantages & disadvantages McDonald’s franchise ....................................5 Investment Decision ...................................................................................6 Summary ...................................................................................................7 Reference ..................................................................................................7 I. Background McDonald's is a huge multi-national restaurant chain. There are restaurants all over the world that are willing to sell you a Big Mac and fries. Indeed, you would probably be hard-pushed...
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...MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5 Franchising in Vietnam 13 2.6 Drive-thru restaurants 13 2.7 Localization strategy 13 3.0 Competition & challenges 14 3.1 Recommendations 15 3.2 Conclusion 15 Exhibit I 16 Exhibit II 18 Exhibit III 29 References 32 McDonald Enters Vietnam Abstract This paper analyzes the globalization options for McDonald’s by going into Vietnam. The paper explores McDonald’s global strategy as well as its expansion strategy. Aside from the globalization evaluation, this study also examines the entry mode in Vietnam. In the concluding sections, I was able to outline the challenges and recommendations for McDonald’s. Key words: globalization, strategy, fast food, expansion 1.0 Introduction McDonald’s Corporation is the world’s largest hamburger fast food chains which serves up to 64 million customers daily. McDonald’s annual report in 2007 revealed...
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... Background 1. History 2. Mission and vision 3. Business objectives II. S.W.O.T analysis III. Ads/disadvantages of Mc. Donald franchise IV. Investment decision V. Reference list I. Background: 1. History: The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered is located in the United States. The company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. However, in 1948, they reorganized their restaurant stand using production line principles. Then Ray Kroc who is businessperson joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. 2. Mission and Vision: Mission: McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience. Vision: McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile 3. Business Objective: To achieve 100 percent total customer satisfaction...
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...Research topic: Factors impact on the development of franchising in Vietnam. I. Introduction: 1. Problem statement: Nowadays, franchising is very popular all over the world. In Vietnam, it is not a strange type of business. Observers note that Vietnam currently has major advantages for franchise development. First, the economy has been growing steadily at 7-8 percent in recent years. Second, a young population of 83 million people is seeing living standards rise as disposable income increases. Franchising begins in Vietnam in 2000 with Trung Nguyen coffee as a pioneer, then gradually becomes popular since 2003 until now. Viet Nam now has over 70 separate franchising operations, marketing both local and overseas brands. Some famous franchisors in Vietnam after Trung Nguyen Coffee are Pho 24, which has outlets in Singapore, China and Japan; Kinh Do Bakery, owned by the large bakery; and Bon Mua (Four Seasons) Food and Drink restaurants, owned by leading Vietnamese retailer Hapro. Franchising brings benefits for both franchisee and franchisor. For franchisors, it is a good opportunity to spread their brand name in Vietnam market and overseas markets, increase turnover, save management expenses, protect and broadcast their brand name. For franchisees, they can reduce risks in business because everything is established by franchisor, franchisees will be received training, development and impart management skills, how to decorate the system as per the franchisor’s...
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...Summary 1 Introduction 2 1. Business Description 3 1.1 Company Overview 3 1.2 Vision 3 1.3 Mission Statement 3 1.4 SMART Objective 4 1.5 Business Philosophy 5 1.6 Production Line 6 2. Strategic Definition 11 Decision 1: E-Business Channel Priorities 11 Decision 2: Market and product development strategies 12 Decision 3: Positioning and Differentiation strategy 13 Decision 4: Business, Services and Revenue Models 14 Decision 5: Marketplace Restructuring 15 3. Marketplace Analysis 16 3.1 Industry Information 16 3.1.1 Micro Environment 16 3.1.2 Macro Environment 22 3.2 Marketing Plan 23 3.2.1 Marketing Objective 23 3.2.2 Marketing Strategies 24 3.2.3Branding: 29 3.2.4 E-CRM: 30 4. Operational Plan 31 4.1 Information Architecture 31 4.1.2Site Map 31 4.1.3 Explaination 32 4.1.4 Design 33 4.1.5 Composition and layout 44 5. Financial Plan 53 Projected start-up Costs 53 Break-even Analysis 54 6. Management Plan 54 Organizational Structure 54 Family Diagram 56 Conclusion 57 Reference 58 VNNIC 2012, Report on internet statistics of Vietnam, VNNIC, Vietnam, viewed 20 December 2012, 58 Appendices 59 Executive Summary Kim Tien Candle has entered recently into the Vietnam market. The business’ current transactions are Business to Business (B2B) and Business to Customer (B2C). With the...
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...1.0 Brief explanation of PESTEL The PESTEL analysis framework is designed to provide business managers a useful tool to analysis and identify different macro-environment, then affect the business strategies and make business managers know how this factor effect business performance now and in the future. The PESTEL framework including six types of environmental influences which are all important: political, economic, social, technological, environmental and legal. These factors are always be seen as independent. “In conducting a PESTEL analysis, business managers may create strategies that take several macro-environmental factors into consideration, so that the strategy formulation process will be as sensitive to current and future environmental factors as possible.” (Business Mate.org,2010) 2.0 Introduction 2.1 History The coffee tree café, the only place with traditional brew authentic white coffee of Ipoh, is the leading Malaysia food restaurant in Malaysia with a rapidly developing consumer brand and growing customer base. Our café was founded by a group of young people who hold the warm heart to publicize the traditional Malaysia food and coffee. Our first outlet established in KLCC of Kuala Lumpur on 25, Oct 1999. Then we soon open chain shops in Penang, Melaka, Genting, Kuching, Kota Kinabalu and other major cities of Malaysia. Now, over 12 years, The coffee tree café has grown into one of the largest family run coffee and traditional food companies...
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...TABLE OF CONTENTS I. EXECUTIVE SUMMARY II. SOLUTION ANALYSIS 1. Company analysis 2.1 Mission statement 2.2 Marketing objective 2. Environment analysis 3.3 Economic environment 3.4 Social environment 3. SWOT analysis 4.5 Strengths 4.6 Weaknesses 4.7 Opportunities 4.8 Threats 4. Competitors 5.9 Direct competitors 5.10 Indirect competitor III. MARKETING STRATEGIES 1. Segmentation 2.1 Behaviour 2.2 Psychographic 2.3 Demographic 2.4 Geographic 2. Targeting 3.5 Differentiated 3.6 Undifferentiated 3.7 Concentrated 3. Positioning 4. Marketing mix 4.1 Product 4.2 Price 4.3 Place 4.4 Promotion 4.5 People 4.6 Process 4.7 Physical evidence or service settings IV. BUDGET. V. ACTION PROGRAM. VI. CONTROL VII. CONCLUSIONS VIII. I. EXECUTIVE SUMMARY II. SOLUTION ANALYSIS 1. Company analysis 2.1 Mission Statement * We are committed to customer satisfaction through offering high quality with excellent services and good value. * We take great pride in serving each other, our customer and our communities. * We seek continuous improvement in all that we do. 2.2 Marketing Objective * Make profits in the first year of operations. * Acquire customer from the target market. * Maintain a high customer satisfaction level. * To establish a presence as...
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...SWOT Analysis: METRO Cash & Carry Vietnam Hung Tran Quoc Columbia Southern University About the Company METRO Cash & Carry Vietnam (MCCVN) is the leading self-service wholesaler in Vietnam market place. Entering Vietnam in 2002, currently, MCCVN operates 19 wholesale stores nationwide to offer a wide range of food and nonfood products. MCCVN’s products and services are, “customized to the specific demands of professional customers, such as hotel and restaurant operators, catering firms, independent small retailers, institutions and offices.” (METRO AG, 2014, para. 2) MCCVN is committed to being a reliable partner, has proven competence in assortment and services for professionals distinctively as well as is a distinguished partner of local communities with strong corporate social responsibility. In August 2014, METRO Group decided to sell the entire business operations of MCCVN to BJC (Berli Jucker Corporation, a large group from Thailand that has been very successful in doing retail business in Southeast Asia). The article, “Metro Vietnam sold for $879 million to Thai Business Giant” (Son, 2014) mentioned, “BJC will take over the entire business operations of Metro Cash & Carry Vietnam (MCC Vietnam), including 19 distribution centers and related real estate portfolio, at the total value of $655 million euros (approximately $879 million)” and a Metro representative (as cited in Son, 2014) said the deal is expected to be finished in the first half...
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...GROUP 1 MARKETING PLAN VU THI AI VAN M987Z256 Nguyen Pham Nhut Thien (Tina) M987Z240 NADIA NILA SARI M987Z250 I. Executive Summary. II. Situation analysis in Taiwan. A. General chain restaurants in Taiwan B. Cuisine of lifestyle III. SWOT Analysis IV. Marketing strategy A. B. C. D. Marketing goal Marketing objectives Primary target market Strategy ( 7p ) V. Financial Project. VI. Conclusion & Reference. I. COMPANY PROFILE • PHO24 is a Vietnamese noodle restaurant chain belonging to Nam An Group, the biggest F&B Corporation in the Vietnam. • Apart from PHO24, Nam Group owns and operates many other different F&B brands including An Vien, Maxim’s Nam An , Thanh Nien, An , Goody , Goody‐ Plus , Bamizon , Ibox Café , etc. • The first PHO24 outlet was opened in June 2003. • PHO24 has opened 73 outlets in : Ho Chi Minh City, Ha Noi, Da Nang, Vung Tau, Nha Trang, Binh Duong, Jakarta (Indonesia), Manila (Philippines), Seoul (Korea), Phnom Penh (Cambodia) and Hong Kong . • In 2004, 2005, 2006 & 2007, PHO24 has been consecutively the winner of The Guide Awards voted by readers of Vietnam Economics Times, Thoi Bao Kinh Te Viet Nam and Tu Van Tieu Dung magazine. • In 2010, PHO24 is one of the top 10 "Ho Chi Minh City – One Hundred Excitements" which voted by travelers History the name The number 24 is meaningful for Pho 24 1. Pho 24 locations open 24 hours. 2. Pho 24 also uses a total of 24 ingredients and spices in its ...
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...cuisine on Vietnamese culture, especially among the young, will be key factors supporting the growth of fast food. Furthermore, more newcomers, both international and local players, are predicted to enter the consumer foodservice industry in Vietnam. Chained players are likely to record a better performance than independent over the past few years. The main reason for this is that more people pay attention to service quality and food safety standards while chained operations are perceived in Vietnamese eyes as delivering better standards in this regard. Major cities such as Ho Chi Minh City and Hanoi will remain the centre of the fast food industry. KFC entered the Vietnamese in 12/1997 in Ho Chi Minh City. KFC is commonly known in Vietnam under the special name “Ga ran KFC” — a fast food restaurant chain serving the meals made from chicken, hamburgers and the most famous meal is fried chicken sandwiches, chicken pot pies, crispy chicken strips, wraps and salads. KFC is part of Yum! Brands, Inc., the world's largest restaurant company in terms of restaurant system, with more than 36,000 locations around the world. To this day, among big competitive brands, KFC is the market leader in Vietnam with over 140 restaurants throughout Vietnam. KFC was one of the first international players to enter the Vietnamese fast food category. The brand’s main competitive advantages were its long-standing presence, affordable price and customized dishes based on Vietnamese preferences...
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...Lecturer: Nguyen Quoc Cuong Subject: Entrepreneurial Small Business Individual Assignment Table of contents I. McDonald’s background 1. History 2. Mission and Vision 3. Business objective II. SWOT analysis III. Advantage and disadvantage of MacDonald franchise IV. Investment decision V. Summary VI. References FPT University – BA0662 Page 1 Individual Assignment I. Background of MacDonald 1.1. History McDonalds’s is a business corporation system of fast food restaurants with approximately 31,000 restaurants in 119 countries to serve 43 million passengers a day under its own brand. The McDonalds’s restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald’s in May 15, 1940. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald’s brothers in the concept and went on to found McDonalds’s Corporation in April, 15, 1955. 1.2. Mission and Vision Mission McDonalds’s brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience - People, Products, Place, Price. We are committed to improving our operations and enhancing our customers' experience. Vision "McDonalds’s vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding...
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...Marketing Plan Marketing Plan 2012 2012 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Group 3 – Kieran Tierney Group 3 – Kieran Tierney TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 I Introduction 2 1 Company description 2 2 Product description 2 II Marketing environment 2 1 Microenvironment 2 a Customer market 2 b Competitors analysis 3 c Publics 4 2 Macro environment 4 a Demographic environment 4 b Economic environment 5 c Natural environment 6 d Technological environment 6 SWOT ANALYSIS 8 OBJECTIVES 9 SEGMENTATION, TARGETING & POSITIONING 10 I Segmentation 10 II Targeting strategy 10 1 Segment size and growth 10 2 Segment structural attractiveness 10 3 Market targeting strategy 11 III Positioning strategy 11 1 Positioning map 11 2 Possible value differentiation 12 a Product differentiation 12 b Service differentiation 12 c Channel differentiation 12 d People differentiation 12 e Image differentiation 12 3 Chosen competitive advantages 12 4 Positioning statement 12 MARKETING MIX STRATEGIES 13 I Product strategy 13 1 Levels of product 13 2 Product life cycle 14 3 Brand development strategy 14 II Price strategy 15 1 General pricing approaches 15 2 New-product pricing...
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...Hospitality and tourism industry plays an important role in the national economy as well as generates many jobs to offer the local people. Yet, this industry is also a bridge to exchange culture, language and fresh experience [trans] (Vai trò của du lịch trong việc bảo tồn và phát huy bản sắc văn hoá dân tộc n. d.). That the reason why local people have to be educated with international knowledge standard as well as professional skills to offer the current demand. Not only Raffles hospitality and tourism students will be educated by foreign lecturers who have a good qualification and experience in hospitality and tourism field but also Raffles students have a chance to work at the 4 or 5 start hotels and restaurants such as Movenpick hotel, Sheraton hotel or Au Lac do Brazil restaurant and top...
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