...5-hectare wide and has a tropical landscape where you can see the jungle, volcanoes and their beautiful white sand beach. This is the place of luxury where youre just a few steps away from a great adventure. Rates start at $470 to as high as $1489. 3.Apulit Island Resort A luxurious resort in El Nido, Palawan. It used to be named as Club Noah Isabelle Resort. It has 50 water cottages with Filipino style of architecture and each cottage gives you an amazing view of the azure beach of El Nido. Prices range from P18,000+ to over P22,000 4. Lagen Island Resort Another luxury resort in El Nido, Palawan. Its a resort situated in lushious forest and it’s perfect for couples who want to go in their tropical honeymoon. They have Forest rooms that are priced at P19,576 a night, Water or Beachfront cottages at P23,655 a night and the Forest Suite at P26,102 a night. 5. Dedon Island in Siargao To be found on the south-eastern coast of Siargao, just along the region of the Philippine Deep and the renowned surfing spot of Cloud 9, Dedon Island lies amidst the prehistoric tropical forests and the picturesque, clear blue waters, and is well loved for its unique architectural design, biodiversity and extraordinary journey it offers its visitors. 6. Boracay Grand Vista Resort & Spa a 5 star luxurious resort with a beautiful view of the crystal clear waters of...
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...team are well organized, we arrange group meetings daily and we discuss about the plans and give importance to the views of individual tem member. Our client is seeking a team which can access the luxury market in china and create a report and should provide an idea about the luxury market and the areas of the market where maximum profit is attained. So I and my team mates prepared a strategic plan to analyse the luxury market. I collected information from the different sources and statistically prepared an overview of the luxury industry. I had also taken in account the facts and figures of the luxury industry from the past to present and produced a detailed report consisting of figures and labelled diagrams which can be easily incorporate into our presentation. So we wanted to include all these information in the form of presentation which will be included as a part of client meeting. After the presentation in the client meeting we came forward with some resolutions which should be implemented in our next meeting so that the client gets maximum satisfaction by our work done. During the presentation we found some of our clients find difficulty in analysing the market from a local point of view to international market. So we taught of including a comparison chart with facts and figures stating the difference between the local luxury markets to international luxury market. So that the client can easily accesses the market and can understand in detail about the areas where there...
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...the mantra of America’s founding fathers, it raised a lot of questions, particularly regarding the exact definition of “men.” As history has shown, in contrast to the notion of a united mankind, “men” in Jeffersonian America referred almost exclusively to white, landowning males. And yet, when one considers the private life of Thomas Jefferson - the life he led with his slave Sally Hemings - his views on race become a much more complicated topic. The issue of interracial sex became a divisive issue during the nineteenth century. By the mid 1800’s, white males who had enjoyed a sort of...
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...study examines why the luxury online shopping industry has not been more successful in today’s highly digital age. A literature review as well as, a self-conducted study will be used to address this question. First, literature is presented on what luxury goods are and what factors motivate people to consume luxury brands. Next, research is used to describe the consumers of luxury shopping online. Following this, the literature review covers three dilemmas when using the Internet to sell luxury brands. The first describes whether or not brand integrity is diluted on the Internet because of the ability for everyone to have access to these luxury products. The second dilemma concerns whether or not the sensory nature of the luxury shopping experience can be translated onto the Internet. And the third deals with the Internet’s inherent ubiquity and whether that compromises the exclusivity of what luxury brands stand for. Finally, existing literature is used to demonstrate how to measure service quality on the Internet as well as propose web site design issues faced by online retailers. The following section, Section V, describes the research method used in this study to explore how well the design of luxury e-stores meets customer expectations, while conveying the luxury consumption factors without the sensory aspects of a traditional store. The results of this study show that luxury e-stores have a long way to go in terms of replicating the sensory luxury shopping experience onto...
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...development is to create something where there was nothing before - what Casio calls going from "0" to "1." By creating totally original products, Casio strongly believes that they add fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which Casio’s opinion will create markets of their own, produce economic and technological ripple effects. Strategic advantages of Casio in product development are realized by focusing on the following two core areas: 1. Superb product planning driven by accurate assessments of people's needs 2. Superior technologies to make products that meet those needs Competitive strategy in the luxury watchmaking industry: Per Michael Porter, the three fundamental competitive strategies for outperforming competitors in a long term perspective in luxury watch market are (i) differentiation, (ii) overall cost leadership and (iii) focus. These strategies are defined using the criteria of strategic advantage and strategic target. In order to implement these strategies correctly, companies need to develop different skills, gather particular resources and have an adequate organization of the company as in the following figure. Each of these strategy provide defense against the Porter’s five forces. Companies usually set one of these strategies as their primary target, but it is rare to find these strategies totally “pure” and free from any influence of the two others. CASIO uses differentiation followed by cost...
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...case of China, a real problem at two levels. On the one hand, knowledge of the motivations and logics that lead to the consumption and purchase of counterfeit products remain inadequate, given the different needs of consumers, on the other hand, they pose a problem coping methods counterfeiting reduction, to the extent effective strategies were designed for a transnational action against the proliferation of counterfeiting. In this paper we analyze, using the individual interviews method, firstly, the logical and motivational factors that lead to the consumption of counterfeit luxury goods,...
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...Moral Luxuries Opinions are inevitable when discussing any topic and they can change throughout a discussion depending on the person. However, definitions cannot change and are set in stone. Philosophies are just like definitions, the ideas are set in stone and each philosopher has made it their own. The idea of morality that embodies most philosophies is trickier and is a mix of both a definition and opinion. No matter what the definition is, one persons’ opinion could interpret that definition in many different ways. Trying to establish the morality of an action is even trickier than the idea of morality itself. One philosopher will have one belief and another will have a completely different view and an outside person could interpret each of those philosophies in a different way. In the eyes of a utilitarian, such as John Stuart Mills, it would be considered morally justifiable to expend resources on luxuries when those same resources could provide others with the necessities of life. John Stuart Mill was historically known for utilitarianism. This means that he believed the morality of an action is determined by their consequences and uses the principle of utility to evaluate those said consequences. The principle of utility states that actions are right insofar as they promote happiness and wrong insofar as they produce the reverse of happiness. The utilitarianism that Mill is known for is broken into two separate forms. The first is act-utilitarianism; this view says...
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...Recommendations: Luxury consumers have high expectations when they are shopping in luxury boutiques. Luxury brands have set the bar high and these standards have to be translated to their digital platforms especially as consumers evolve and become more digitally savvy. “Whether browsing via a mobile app, an in-store tablet or simply just on-line, customers expect to receive exactly the same premium experience that looks and feels like their favorite brands”- luxury brands must be consistent in their marketing message and keep the image of the brand strong across all platforms from offline to online media. Chanel for example, has a beautiful website, it is an overall sensory experience as music plays and stunning images convey the brands opulence. However, despite the look of the site, the user experience lacks logical progression. Navigating the site is challenging and soon becomes disappointing when the...
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...Luxury Housing in India The total value of luxury homes, launched in 182 luxury residential apartments, offering a total of 25,570 units across the top seven cities of NCR-Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune and Kolkata in 2008-2012 was around USD 30 billion. The annual sales of luxury houses currently stood at around US$ 4.3 Billion in 2010, and are expected to grow at a CAGR of over 30% during the forecast period (2009-2013). 1) Bangalore is at the top of the chart as more than 50% of total luxury units launched in 2012. 2) Pune has a contribution of nearly 8%," 3) Hyderabad has also seen an upward trend Cities like Mumbai, Kolkata, and the NCR have witnessed a decrease in the total luxury units launched in 2012 in comparison to 2011. % of luxury housing amongst total housing Bangalore 7% Mumbai 5% Hyderabad 5% Expansion rate in prominent areas Goregaon East in Mumbai 44% Gurgaon in the NCR 42% Western Hyderabad 13% Hebbal in Bangalore 21% Online Real Estate market: Real estate video tours offer the prospective customer the benefit of viewing the entire showcased property from the comfort of his/her home. A video footage of the agent, complete with narration and graphics, is indispensable from the perspective of establishing brand identity. Magicbricks.com claims to be India’s leading property portal in terms of traffic, and provided propertyportalwatch.com with comScore figures to support this claim. These figures, covering December...
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...Positioning of Louis Vuitton Company on the Digital World Students Name Institute Affiliation Date ABSTRACT 1. The study utilizes an investigative approach to finding out the positioning of the luxury brand in the digital world; a case of Louis Vuitton Company. Louis Vuitton is one of the best luxury brands in the market with a worth estimate of $24.7 billion. Many luxury brands have not bought the idea of going online and utilizing the digital platform in marketing their products. Nowadays it is very crucial and as well relevant for any luxury brand to go digital. With the world’s economic changes, people have revised their spending and diverted to a rather more relevant daily survival practices. In such a scenario, Luxury brands need to do an aggressive marketing and making their presence be felt all over the world. The technological advancements in the business sector are playing a bigger role rather. The digital platform has been in use for decades now with many business sectors going online. It is noted that as many business sectors would like to venture in the e-commerce, many luxury brands haven’t bought the same idea. Luxury brand companies have the notion that the digital marketing is made for small and middle-level range of commodities. In the year 2014, only three luxury brands gained their strength in the market with Louis Vuitton taking the lead. Therefore, we ask this question, what makes Louis Vuitton take the lead in the market in this transforming technological...
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...• Status of the luxury market today: According to the latest survey of The World Association of Luxury goods, Chinese luxury consumption amount in January this year has up from $8.6 billion to $9.4 billion, accounting for 27.5% of the world. It is expected to 2015, China's luxury consumption will account for 32% of the global market, becoming the world's largest luxury consumer than Japan. With China's luxury consumption ability to continuously release, this brand in China is expected to have obviously large sales growth space. According to Viscoelasticstatistics, large luxury product groups coming to settle in Beijing, Shanghai and Hong Kong. The numbers of shops are now beyond that of Italian and equals to that of London. In previous years, in Shanghai and Beijing, Tod 's, LV, Bottega Veneta, Cartier, Salvatore Ferragamo, Zegna and etc. brands flooded in just a few months. At present, the domestic market possesses nearly two thirds of the luxury brands, estimate in 2013 years or earlier, people can find all luxury brands in domestic market. • The status of LV’s market in China and its strategy: There are about 100 sales outlets of LV watch and jewelry in domestic now. LV bag has opened 39 stores in China now and the sale amount is accounted for nearly 40% of the whole sale amount of LV in the world, which is beyond the Europe,the birthplace of the 19% market share and the 23% market share of USA. A Chinese cinema's manager said jokingly: “If a cinema can earn 20 million...
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...[pic] A2 Business Studies Pre-Release Research Task ‘Development in Emerging Markets: China’ Learner Name: _____________________________ Preparing for A2 Business The Unit 3 examination Strategies for success • 25% of A level • 1 hour 45 minutes exam • 80 marks • The exam is case study based and comprises one 10 mark calculation question, two 18 mark evaluation questions and one 34 mark report. The Unit 4 examination The Business Environment and Managing Change • 25% of A level • 1 hour 45 minutes exam • 80 marks • Section A: Pre-release research tasks leading to a 40 mark essay • Section B: Choice of 3 essays, one must be chosen for 40 marks • This unit is synoptic – this means that it pulls together all the material from the entire AS and A2 specification. There are two key additional elements of preparation for this paper: Complete the research task The research task is designed to enable you to investigate in detail a small part of the Unit 4 specification. The research brief will give you precise guidance on the tasks to complete. Do not make too much of this task and extend your research beyond what is asked. Do, however, relate your research to a variety of large businesses producing goods and services and operating in different markets. Read widely about business You should read newspapers, magazines, and books, watch television and surf the internet for news...
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... Recommendations 13 Bibliography 14 Executive Summary: The aim of this paper is to talk about a French fashion house which is named Caroll, that’s why we will study the company by internal and external audit. What is she doing now how she is doing it? Then, we have to try entering the Chinese market with a study of China’s risks, Chinese habits, competitors… all the market. Then we will try to build a strategy to help Caroll being on the textile market in China. My first part will talk about the current strategy of Caroll; what is the target of Caroll, competitors which market are focus… with some figures, analyses and personal point of view. Then we will take care of the Chinese market with a PESTEL analyze, 5’s forces of Porter, some matrices and tools to get a clearly view of China and specially the textile market. The last part of this study will concern the new marketing strategy to enter this market with a SWOT analysis and concrete action to be as efficient as possible. To conclude we will have some result and recommendation for this strategy and for Caroll. Introduction: Caroll is a French textile brand created in 1963 by Raphael Levy and Joseph Bigio. In 1988 Caroll was bought by a big French textile group called Vivarte, Vivarte got plenty of French brand for shoes and clothes market,...
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...the Consumer, Brand is Far More Important than Price. Discuss this Statement in the Context of a Country of your Choice. Tutor Name: Katie Mulcahy Recently, the topic of brand and price which are important has become an intense debate. In some people's point of view, brand is far more important than price. Following this further, brand is a name or symbol of one company's product and it is connected with advertising, price and quality. Also, it will be the necessary one of the factors to consider when some people buy clothes. The famous advertising copywriter and ad agency founder Ogilvy, (2007) definition of a brand "The intangible sum of a product's attributes: its name, packaging, and price, its history, reputation and the way it's advertised". Which means the price is a part of the brand, exist a very close relationship between price and brand. The purpose of the essay is to discuss whether or not brand is more important than price when people buy clothes in China. To achieve this purpose, I will choose China to analyze customer shopping behavior, psychology through provide examples to support brand is more important in the first part, in the second part I will give views to analyses price also a necessary role and conclude in the end. However, this essay focuses on business and marketing so I cannot write more about psychology. With brands development, design style and visibility are more important than price especially when people buy clothes...
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...A soldier's point of view Have you ever thought that we Americans do not take as much advantage of the luxuries we have unlike the men that goes into a war that do not have as many luxuries as we do? Not many people ask this question to themselves because they are so focused with their own lives and not the lives of others. They do not understand the sacrifice that a soldier is taking in order to fight for our country. We as Americans do not realize what the men in war are going through and the hardships they have to face while fighting in the war. In Sebastian Junger’s third book War, he has witnessed and described what US military soldiers are going through while fighting in the Korengal Valley. He describes in his book the mental stabilities of a soldier and the environment they have to live in for a year. From a third person point of view, it seems like Junger is trying to tell us something. I believe that he is trying to tell us that Americans do not take advantage of their luxuries unlike the soldiers in the Korengal Valley. In the book, it states that they are getting shot at every minute of every day, they do not have the same luxuries as we do in America, and they have very little contact with their loved ones back at home. In Junger’s third book, he describes the soldiers’ living conditions while staying at the KOP. He tells us that the soldiers do not have as much running water that they want to use. They can only use a certain amount of water that is needed for each...
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