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What Is Counterfeiting

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INTRODUCTION

Control strategies, prevention and reduction of counterfeiting, as applied today in different countries, pose, in the particular case of China, a real problem at two levels. On the one hand, knowledge of the motivations and logics that lead to the consumption and purchase of counterfeit products remain inadequate, given the different needs of consumers, on the other hand, they pose a problem coping methods counterfeiting reduction, to the extent effective strategies were designed for a transnational action against the proliferation of counterfeiting.
In this paper we analyze, using the individual interviews method, firstly, the logical and motivational factors that lead to the consumption of counterfeit luxury goods, …show more content…
Our interest is not centered on the study of counterfeiting from counterfeiters. We wanted to conduct this study in reverse, from the consumer’s point of view, whose impact on the counterfeiting proliferation was neglected. Precisely, we examine the complex chain of consumer demand, particularly counterfeit luxury goods, and try to understand, from a consumer perspective, the motivations it to make such a choice. But what do we know about counterfeit? What is its extended? How to distinguish the original from the counterfeit? We must at first define what is meant by …show more content…
The novelty is that it quickly spread around the world to become, in the space of a few decades, a transnational endemic. The extent and volume of counterfeiting would be due to the fact it is produced, many authors (Gessler, 2009, p. 38; Lin, 2011), on an industrial scale. So that it is sometimes difficult to distinguish the true from the false, or the original from the counterfeit. Lin (2011, p.5) underlines this confusion as follows: "what is fake and what is real? '' Who are the creators and who are the imitators? Where does intellectual property begin and where does it end? "What is genuine stuff? '' The quality of counterfeit products look like closer, through industrialization, to the original products. Even the most experienced employees sometimes have difficulty to identify the two types of products on the

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