1. Does Asda provide different foods for all cultures? (If no, please specify what product you would like to see in store?)

* Yes * No

Please Specify _________________________________________________

2. How satisfied are you with Asda’s range of products? * Very satisfied * Satisfied * Neither satisfied or unsatisfied * Unsatisfied * Very unsatisfied

3. When shopping what products do you purchase? (you may tick more than one category) * Fruit and veg * Frozen meat * Fish * Bakery * Milk, Butter or eggs * Juice * Fizzy drink * Dilute Juice * Tea and coffee * Cheese * Cooked meats * Yogurts and deserts * Pizzas * Pies * Confectionary 4. Is there anything you would like to see in Asda’s range of products that isn’t there now? (If yes write what products you would like to see in the box below)

* Yes * No
Please Specify in the box below the product/products you would like to see:

5. Would you say Asda has the best range of products compared to other major supermarkets?

* Yes * No * I don’t know

6. Do you purchase more than just groceries from Asda? (If yes please specify in the box below what product/products you would buy)

* Yes * No
Please Specify in the box below:

7. Are you a frequent buyer at Asda Supermarket?

* Yes * No

8. Among the Asda Supermarkets product offering, which of the following is the most important factor to make you buy the product?

* Overall Appearance * Price/ Product Cost * Up to date Features * Brand Name * Durability * Quality

9. Do you think, the supermarket should adopt changes in terms of their prices to meet the needs of consumers in times of economic downturn?

* Yes