...A1: Description of Organization Walgreens Boots Alliance (WBA) is a relatively new company created in 2014 from the acquisition of Alliance Boots of UK by Walgreens Co. of Deerfield, IL. WBA alliance brings together two reputable companies with established brands in their geographic region as well as a “heritage of trusted health care services through pharmaceutical wholesaling and community pharmacy care, dating back more than 100 years.” (Walgreens.com) WBA currently has about 370,000 employees with more than 13,100 stores spanning 9 countries. Walgreens Boots Alliance currently operates retail pharmacies at 8,300+ locations across US, Columbia and Puerto Rico. (Walgreens.com) The company’s vision is to “be the first choice for pharmacy, well-being and beauty - caring for people and communities around the world.” (Walgreens.com) Currently WBA is considered to be global leader for both its pharmaceutical wholesaler and its distribution network. This is also in addition to also being the foremost purchaser of all prescription drugs as well as various health and wellbeing products and services. WBA has annual revenues of nearly $125 billion. The mission at WBA is “to help customers get, stay and live well. To do that, we’re making health and happiness more accessible to more people every day.” (Walgreens.com) Walgreens Boots Alliance is the largest drugstore retailer in the United States providing access to consumer goods and services (with a new emphasis on beauty products)...
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...Table of Contents Executive Summary………………………………………………………………………………………...…3 Situation Analysis Market Summary……………………………………………………………………………………..4 SWOT Analysis……………………………………………………………………………………....5 Competition………………………………………………………………………………………....10 Macro-environment……………………………………………………………………………….....11 Target Markets……………………………………………………………………………………....11 Reference Page……………………………………………………………………………………………....12 Executive Summary In this marketing plan I look at Walgreen’s as a company. I analyzed the market as a whole including the demographics, needs, trends, and growth. The strengths, weaknesses, opportunities, and threats are all listed for Walgreen’s and is also compared to some of their competitors. I looked into the macro-markets for Walgreen’s and also the target markets to wrap the entire marketing plan up. I found that Walgreen’s is a very successful company and has done well with their research as far as their customers go. Situation Analysis Market Summary Market Demographics- The market demographics for retail pharmacy are very broad. The market includes all age groups from newborn babies to seniors. The demographics also include all races and genders as well as individuals of all income levels. There are long-term care patients and short-term care patients. There are patients who need health tests, help with choosing an insurance plan, immunization and travel consultations and so much more. Market Needs- The market needs for retail pharmacies...
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...Marketing Project: Walgreens Company Table of Contents Introduction………………………………………………………………………….3 Market Situation/External Analysis………………………………………………..3 Current Industry…………………………………………………………………….3 SWOT Analysis………………………………………………………………………4 Major Changes and Trends…………………………………………………………6 Key Success Factors……………………………………………………………….…8 Marketing Strategy………………………………………………………………….9 Segmentation Strategy……………………………………………………………….9 Target Market Description and Strategy…………………………………………..13 Positioning……………………………………………………………………………15 Marketing Mix Strategy………………………………………………………….….18 Marketing Objectives………………………………………………………………..18 Product Strategy……………………………………………………………………..21 Pricing Strategy……………………………………………………………………...23 Promotion Strategy………………………………………………………………….25 Distribution Strategy………………………………………………………………..27 Forecast………………………………………………………………………………29 Conclusion……………………………………………………………………………31 References……………………………………………………………………………32 Introduction Walgreens is established as one of the leading competitors in the drug store industry. Over the years, Walgreens has developed a very well-known and respectable name for itself through different marketing strategies and company strengths. Like any company in a competitive market, Walgreens has its share of opportunities and threats, and has continued to remain at the top of the industry. Providing such a wide variety of products and services to its very diverse customer base means Walgreens must stay up-to-date...
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...Walgreens: Strategic Evolution 1 America’s largest drugstore chain, Walgreens, had 8,210 locations by 2011, including 7,761 drugstores. Almost 75 percent of Americans lived within five miles of a Walgreens pharmacy, and more than 6 million customers were served each day. Walgreens issued more than 800 million prescriptions annually, representing 20 percent of the U.S. market. Its online business, Walgreens.com, had almost 17 million visitors per month. Walgreens’ strategy had evolved for more than a century in business. By 2012, the company faced a number of major strategic questions, including international expansion and a changing health care environment. History of Pharmacy2 People have been trying to create remedies for illnesses and ailments since the beginning of time, but most historians credit Babylon with the first organized apothecary. This was followed by the Romans, who created a system of pathology and therapy that became standards for Western medicine for more than 1,000 years. For the most part, though, pharmacy remained a sketchy and shadowy business for centuries, practiced by (among others) witch doctors and alchemists. Advances in medicine and the Renaissance era led to more structured and scientific approaches. In 1240, German Emperor Frederick II issued a proclamation establishing the practice of pharmacy along three tenets: (1) separation of the pharmaceutical profession from the medical profession; (2) official supervision (regulation) of pharmacy; and...
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...Rite Aid ------------------------------------------------- Company Statistics ------------------------------------------------- Company Rite Aid ------------------------------------------------- Exchange NYSE ------------------------------------------------- Ticker RAD ------------------------------------------------- Sector Consumer Staples ------------------------------------------------- Industry Retail Staples ------------------------------------------------- Recommendation Buy ------------------------------------------------- Current Price $5.68 ------------------------------------------------- Target Price $6.00 ------------------------------------------------- Market capitalization 5.268 B ------------------------------------------------- Shares outstanding 9.16 M ------------------------------------------------- ------------------------------------------------- Company Statistics ------------------------------------------------- Company Rite Aid ------------------------------------------------- Exchange NYSE ------------------------------------------------- Ticker RAD ------------------------------------------------- Sector Consumer Staples ------------------------------------------------- Industry Retail Staples ------------------------------------------------- Recommendation Buy ------------------------------------------------- Current Price $5.68 ------------------------------------------------- ...
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...EXECUTIVE SUMMARY: Introduction to company: The Walgreen Company (Walgreens, or sometimes archaically Walgreen) is the largest drug retailing chain in the United States. As of May 31, 2014, the company operated 8,217 stores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. It was founded in Chicago, Illinois, in 1901. The Walgreens headquarters office is in the Chicago suburb of Deerfield, Illinois. COMPANY PROFILE: Company Name: Walgreens.Type : SubsidiaryIndustry : RetailFounded:1901,115 years agoHead quarters: 200 Wilmot Road, Deerfield ,Illinois, United statesFounder: Charles Rudolph WalgreenNumber of locations : 8229Area served : Unites statesPeople: James a Skinner( Executive Chairman)Products: Drug store, PharmacyParent company: Walgreens Boots AllianceSlogan : At the Corner of Happy and HealthyWebsite: Walgreens.com | Mission To be America's most loved pharmacy-led health, wellbeing and beauty retailer. Purpose To champion everyone’s right to be happy and healthy. Values Based on the principles upon which Walgreens was founded more than a century ago: Honesty, trust, and integrity with our customers, our shareholders, suppliers, the communities we serve, and among ourselves. Quality through consistent and reliable service, advice, and products across every touch point and channel. Caring, compassionate and driven to delivering a great customer and patient experience through outstanding service and a desire...
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...Introduction Walgreen Co. and CVS/Caremark are two of the largest retail drugstore chains in the United States, offering consumers a variety of basic consumer goods including household products, convenience foods, personal care, beauty care, photofinishing, and seasonal items, as well as over-the-counter and prescription medication. In addition to their well-known retail pharmacies, both companies also operate a health services health and wellness division. Within the retail pharmacy industry CVS/Caremark and Walgreens continually battle for the retail position. This document will offer an overview and basic competitive analysis of the two companies. Background Location & Type of presence (brick and mortar, or internet) According to the CVS/Caremark 2011Annaul Report, page 23; as of December 31, 2011, the CVS/Caremark Retail Pharmacy segment operated 7,327 retail drugstores with 7,271of these retail stores operating a full service pharmacy. Their stores are located in 41 states and the District of Columbia and Puerto Rico. Additionally, within these retail stores operate 657 health care clinics conducting business under the Minute Clinic name. The retail pharmacy stores operate primarily under the CVS/pharmacy or Longs Drugs names. In addition, the Pharmacy Services segment operates under the names CVS Caremark Pharmacy Services, Caremark, CVS Caremark, Care Plus CVS/pharmacy, Care Plus, and Rx America to providing pharmacy benefit management services to employers, insurance...
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...Josephine Campeau Sustainability in the Business Environment | Ronald Whitfield Josephine Campeau Sustainability in the Business Environment | Ronald Whitfield Burt’s Bees: leaving the Hives Burt’s Bees: leaving the Hives It is fascinating to see how quickly trends are launched, accepted and then spurned. The world of consumer products can be compared to a roller-coaster; always full of surprises. Yet, health and sustainability have seemed to gain shopper’s consideration. Fortunately, Burt’s Bees has managed to seize market opportunities and offer products that have satisfied consumers desires for more than 30 years. Still, the company has evolved and is very different than when it first begun. This analysis will consider the evolution of the brand, the current business model and the risks and opportunities accompanying those transformations. The acquisition of Burt’s Bees by Clorox has raised concerns. People feared of having to let go “their brand” other thought that Burt’s Bees would have to forgo all its special characteristics by merging with Clorox. Certainly, the purchase brought changes but also optimism. With an altered distribution process and an economy of scale greater number of people can now have access to the brand. Furthermore, the marketing team understood that it had to convey a convincing message to its clientele; the ecofriendly and natural benefits of the product line would remain. The fidelity that people had toward the brand was in jeopardy...
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...Studying This Chapter, You’ll Be Able To ▲ ▲ ▲ ▲ ▲ ▲ Distinguish the three categories of ratio analysis Compare and contrast financial statements from different companies Examine the link between asset investment and sales growth Apply the major components of Du Pont analysis Analyze the quality of financial reports Use analysis methods to evaluate profit levels Goals and Outcomes ▲ ▲ ▲ ▲ ▲ ▲ Analyze and interpret financial statements Explain the categories of ratio analysis Perform the basic types of financial ratios Manage the application of ratios to evaluate business performance Prepare the requirements for external financing Evaluate the financial viability of particular business alternatives 2059T_c05_150-188.QXD 06/29/2006 06:16 PM Page 151 FIRST PAGES 5.1 FINANCIAL STATEMENT ANALYSIS INTRODUCTION Now that you have studied the structure of business organizations and learned about financial data and how it is presented, it is time to move on to the next step in financial management. Analyzing financial statements is a skill shared by bankers, investors,...
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...Johnson & Wales University Providence, Rhode Island Feinstein Graduate School Research Report: Company Resource Analysis A Research Project Submitted in Partial Fulfillment of the Requirements for the MBA Degree Course: MGMT6800 Business Policy and Strategy Professor: Trent Theroux Po Chiao Huang May 1, 2014 According to my research on company resource analysis in the drug store industry, I will select the CVS Caremark Corporation as my study company. Question 1: Whether the company's present strategy working? CVS pharmacy services business strategy centers on providing their customer and client high quality and innovative pharmaceutical solutions, while assisting their member managing overall health care costs by leveraging CVS expertise in core PBM services. (Form -10k) (1) Moreover, the retail pharmacy business strategy, base of the CVS pharmacy services model to maintain successful growth they focus on new store development by expanding the number of retail pharmacy stores and retail stores range in size in order to provide better service, help client lowers overall health care costs and improve health outcomes. (1) How these strategic working? Look into the financial performance in the Appendix 1, table 1. CVS compare well on these profitability ratios with industry averages. Most of ratios are better than the industry averages. Ventureline (2). Study the CVS’s financial report I found the company is “Solid and significant growth.” According...
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...Walgreens Organization Project Julie DeGroot Principals of Management February 1, 2014 Professor Brad Bridges South University Online Walgreens in the past had been focused on opening stores and the layout of the stores for the customer’s convenience. They basically had managers and employees that did what they were told, almost like a command and control approach. They decided to do an organizational change which means the adoption of a new idea or behavior by an organization (Daft, 2014). Over the years, Walgreens has changed there management approach to the divisional structure. They now have different divisions with managers and employees under those divisions both in corporate and in store. They also changed their incentive programs to make sure that the employees were doing the best they could and were given an incentive to support that. They also started a loyalty program for customers to make them more competitive with the all the other drugstores. Walgreens organizational structure in the corporate offices has the president, vice president, CEO, HR, IT, employee relations, and finance; they couldn’t make all those decisions at the corporate level. District managers took on most of the HR, IT, employee relations and finance themselves which left them no time for the stores. Walgreens recognized this and created two new positions, vice president for markets and community leader. Vice president for markets is in the field for the 30 U.S. markets which take on...
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...“Everyday Day Low Prices” in each and every division. Currently the company is broken down into four divisions: Wal-Mart Supercenters, Discount Stores, Neighborhood Markets and SAM’S Club Warehouses. The magnitude and global presence of Wal-Mart allows it to be a dominant player in the retailing market place. It is essential that fundamental relationships within the industry and the company’s environment need to be analyzed in order to efficiently evaluate the correct market price for the company’s stock (WMT (NYSE)). Industry Outlook Household products, retail drugs stores, and personal care segments are expected to produce above-average revenue growth and increase market share in the coming months. The uncertainty between the U.S. and global economies should not affect the sector because many of the products are basic necessities. The retail sector is expected to perform in line with the overall market in the next 6-12 months. Mega retailers such as Wal-Mart are expanding their product variety by focusing on groceries and pharmaceutical drugs. To combat the market intrusion, Walgreen, CVS and other drug stores are adding groceries to their shelves. The mass merchandising industry is only getting bigger as the major players are offering more selections in order to gain a competitive edge. Many companies...
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...Case Analysis of CVS “Beauty 360” Mike Kleinschmidt Metropolitan State University Abstract As a business reaches a plateau, they often look for new and innovating ways to create new growth opportunities. One of the ways this can be accomplished is by entering into a more profitable market. Drug store giant CVS found themselves in this situation and took on the task of competing in the upscale beauty market. The drugstore chain was going to challenge the recession. The launching of a new retail concept in the midst of the then gloomy economic environment was certainly risky. Amid other high end beauty marketers struggling during this economic downturn, CVS was poised to try and lure away some of their clientele. Named Beauty 360, the first stores were launched in 2008. This study will analyze the factors and decisions CVS made in deciding to enter this market, and, if these choices proved practical. Introduction CVS Pharmacy is the second largest pharmacy chain in the United States with over 7,000 stores in 41 states and $86 billion in revenue (Prior, 2008). As the retail pharmacy division of CVS Caremark, it sells prescription drugs and a wide assortment of general merchandise, including over-the-counter drugs, beauty products and cosmetics, film and photo finishing services, seasonal merchandise, greeting cards and convenience foods through their CVS Pharmacy and Longs Drugs retail stores and online through CVS.com. For more than 10 years...
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...are rare -- and unstoppable. In 1971, a seemingly ordinary man named Darwin E. Smith was named chief executive of Kimberly-Clark, a stodgy old paper company whose stock had fallen 36% behind the general market during the previous 20 years. Smith, the company's mild-mannered in-house lawyer, wasn't so sure the board had made the right choice -- a feeling that was reinforced when a Kimberly-Clark director pulled him aside and reminded him that he lacked some of the qualifications for the position. But CEO he was, and CEO he remained for 20 years. What a 20 years it was. In that period, Smith created a stunning transformation at Kimberly-Clark, turning it into the leading consumer paper products company in the world. Under his stewardship, the company beat its rivals Scott Paper and Procter & Gamble. And in doing so, Kimberly-Clark generated cumulative stock returns that were 4.1 times greater than those of the general market, outperforming venerable companies such as Hewlett-Packard, 3M, Coca-Cola, and General Electric. Smith's turnaround of Kimberly-Clark is one the best examples in the twentieth century of a leader taking a company from merely good to truly great. And yet few people -- even ardent students of business history -- have heard of Darwin Smith. He probably would have liked it that way. Smith is a classic example of a Level 5 leader -- an individual who blends extreme...
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...mark of a great company comes from result from change that occurs overtime due to the amount of effort, not just to the instant gratification of overnight results with a concept Collins refers to as, 'pushing against the flywheel'. After 5 five-years evaluating of 11 companies, Collin’s was able to distinguish what accounts for the sudden and sustained rise above weakness for a company. A standout company, Walgreen’s, after being defined by four decades of standard market performance and then rising above. In 1975, it left the standard and began to move toward success. By 2000 it was outperforming the market with a significant by 15 times. So what themes did Collins derive from the research that may have defined this up rise in Walgreens Success?...
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