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Walmart-Amazon Supply Chain

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ABSTRACT
This report provides an in depth comparative analysis between Walmart and Amazon with respect to each company’s demographics, marketing, operations, and finance. The intent of this analysis is to determine the better stock to buy and hold over the next decade. It addresses the questions of market mispricing, the changes each entity must address to be competitive in the long run, and the importance of profitability.

Jon Dages, Mei Li, and Chris Moore

WALMART VS. AMAZON:

The Economist Case Competition 2016

Table of Contents
CUSTOMER DEMOGRAPHICS ........................................................................................................................ 2
MARKETING................................................................................................................................................... 4
OPERATIONS ................................................................................................................................................. 7
FINANCIAL ANALYSIS ................................................................................................................................... 11
RECOMMENDATION ................................................................................................................................... 13
APPENDIX .................................................................................................................................................... 14
WORKS CITED .............................................................................................................................................. 19

CUSTOMER DEMOGRAPHICS
Walmart has approximately 11,100 stores around the world in over 27 countries.
Walmart is the largest brick and mortar retailer in the United States and worldwide. Walmart has established e-commerce websites in 11

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