...Joan Didion: What is Home? In Joan Didion’s essay “On Going Home” she writes about leading a double life. She feels like one person when she’s with her husband and daughter in Los Angeles, and a completely different person when back “home” surrounded by her childhood family in the Central Valley of California. During this particular trip, she begins to reflect on her life in Los Angeles. Didion contemplates the fact that she often feels uneasy around her husband, just like he feels uneasy being around her family. At a crossroad, she must decide not only who she is, and the life she wants, but also the kind of life she wants for her daughter. Her life in Los Angeles has cleansed her from her youth—one that was dusty and full of useless trinkets. She ponders the time her husband wrote the word “D-U-S-T” on those useless trinkets and she remembers her feelings of sadness and indignation. She says, “We live in dusty houses…filled with mementos quite without value to him” (139-40). The dust-covered trinkets signify what is important to her, or what needs to be addressed in her marriage. Yet, these objects just lay there waiting for someone to see them—for someone to dust them off and care for them—not unlike how Didion wishes her husband would see her and nurture her in their marriage. Didion wonders which of her two homes is normal or if they are both flawed. When she and her husband are with her family, he becomes apprehensive about her behavior, “…because once there I fall...
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...A SWOT analysis is an essential evaluation that every company should consider utilizing. It reviews phases and elements of a company with the purpose of showing what aspects are working well and which ones need to be improved. By applying the SWOT analysis to Netflix, I have concluded that their strengths are, the easy stream and the accessibility that the service offers to its customers. Subscribers can enjoy their favorite shows and movies in the comfort of their home, on the go, during their lunch break and even on their mobile devices or computers. Another strength that Netflix has is their affordable monthly subscription that ranges between $7.99 and $11.99 per month which includes unlimited movies and TV shows. The additional benefits of a membership depend upon how much you want to pay each month. With the improved development of internet speed, more customers are preferring to watch their movies and TV shows online thus decreasing the usage of DVDs. This is considered a weakness of Netflix, because the company decided to separate their services into two categories: the streaming Netflix and DVD.com, a Netflix company which offers physical DVDs that are delivered by mail. The DVD by mail operations have decreased considerably in recent years and the decline of memberships is expected to continue in the future. On the other hand, a big advantage Netflix has compared to other similar services, is the growth of International markets. Netflix is present in more than 200 countries...
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...7p’s for Amazon Price – Amazon has lowered its prices of items due to more completion with other e-tailers such as eBay. Products – Amazon allows customers to buy products that are cheaper. The customers would place an order and amazon orders it straight from the local warehouse, this then means the delivery speed is quicker and the customer gets the product a lot quicker. This lowers storage cost and allows businesses to provide a larger range of products instead of having a slow delivery speed and a small amount of products stored, this makes them have a large variety of products. Place – Amazon can access the international markets by being on the internet, they can set up multi – language Amazon can access the international markets by being on the internet, they can set up multi – language website to target specific markets, also there isn’t much cost as a store isn’t needed since it is directly from the manufacturers. Promotions – Amazon allows customers their products according to what they want. Also social media has now become more popular that means that this has become a main way of communication so people chose it as a main form of buying things, this promotes the business because it’s quick, easy and simple to use. It’s a lot more cost effective and is a lot effective for people who don’t have enough time to shop. People - For customers, it can save lots of time and this means they can order what they want and chose from a bigger variety of things instead of...
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...proceedings are frequently hamstrung by language and cultural barriers. Both Kingston’s Woman Warrior and Suki Kim’s The Interpreter illustrate languagelessness of Chinese and Korean immigrants across American states, which are rejection by failing assimilation into American mainstream, loneliness and isolation from other people, and sense of identity crisis. Rejection by failing assimilation into American mainstream For the first generation born in America, it is especially difficult to reconcile the heavy-handed and often restrictive traditions of the emigrants with the relative freedom of life in America. In Women Warrior, Kingston draws a sharp contrast between her fantasy about Fa Mu Lan, the Chinese traditional woman warrior, and the defining moments of her real "American life." Fa Mu Lan had her village's grievances tattooed on her back; Kingston has Chinese stories practically drilled into her brain and is labeled with racial epithets. Her personal struggle and vengeance lie in making sense of the stories through writing, in depicting through words the struggles of growing up Chinese-American. There is an important difference, though, Fa Mu Lan could achieve her vengeance and then return home, but Kingston's vengeance seems to be a never-ending struggle. She has so many words to deal with that "they do not fit on my skin." The Woman Warrior is just the beginning of Kingston's attempt to articulate her experience, and her journey as a writer is far from over. Whereas Fa Mu...
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...Wonder Woman was more than a lasso slinging, bullet dodging super hero; she is an American feminist’s icon. Wonder Woman was introduced to Americans during World War II, by William Moulton Marston, a Harvard trained psychologist and lawyer. She represented nationhood at a time when our nation was at war. She was the daughter of Queen Hippolyte ruler of an all-woman race of Amazons living on Paradise Island, somewhere located in the Bermuda Triangle. She was named Princess Diana, after the Romanized version of the Greek Goddess Artemis (Emad, 2006). Since the inception of Wonder Woman, her origin has changed twice. Originally she earned her power and title she embodied for decades when she won a power competition amongst the other Amazonian women. In the second version of her origin she did not win her powers but instead was given them to her by the Gods themselves. Wonder Woman was much more than a comic book super hero. According to historian Lori Landay, “Wonder Woman operated in wartime popular culture as a metaphor for the movement in femininity out of the garden and into the war” (p. 11). She contained her super human powers from the public and lived a dual life, nurse and super hero. This reinforced the perception that women need to hide the power and strength allowing men to remain the dominate species. By the late 1990’s, Wonder Woman’s image changed and began to align with the times. She bared a more determined look, her body was toned and she donned a more “ready...
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...CIVIL AND SOCIAL USES OF DRONES Name Course Title Instructor’s name Date Introduction A drone is a remote proscribed pilotless airplane as well as a projectile. A broader definition of this is an unmanned plane as well as a ship that can steer itself separately, without individual control or past the line of prospect. Consequently, this paper will attempt to explain on the civil along with the social uses of drones. There are growing numbers of in-flight drone platforms, comprising of the very energetic do it yourself society. The machines are getting to be more vigorous, with the potential to sustain heavier payloads for extensive flight periods. As with the increasing interest as well as the potential for these tools to tackle novel areas of requests, it is important to address on the civil uses of drones. Thus, among this uses they do comprise of the agricultural sector. Basing on various researches conducted by the “Association for Unmanned Vehicle Systems International” the news suggested that. The agricultural use of drones could involve 70% of the market. The explanation pointed out for this comprised of the desire to monitor crops strictly so as to enhance...
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... it is very important to consider and review the stock price analysis. Here, the stock price analysis of the organizations Amazon and Ebay shall be carried out. In relation to the stock price analysis, the analysis of the stock prices shall be reviewed from January 1, 2010, 2011 and 2012 and in addition to this, the stock price analysis for the organization shall also be considered regarding the stock price of the organization since the date of its incorporation. The graph showing the changes in the stock prices of the organizations is provided below (Yahoo Finance, 2014). The chart given above shows the changes in the stock prices for Ebayfrom January 1,2010, January 1,2011 and January 1,2012. These charts show the information that, the organization has been in a position to enhance its stock prices since the date of incorportation. So although the stock price has increased since being incorporated, it hasn’t been a substantial increase amount. Based on this chart, it can be said that, the stock price of the Ebay has definitely grown since the date of its incorporation till the present date, but the growth has been small yet. Though, the increase has not been a significant change, the organization has made sure that, it carries out its activities in the most appropriate manner without any kind of problem or issue for it. In relation to the Amazon, the stock prices shall be analyzed as well.. At the time of incorporation stock prices of the organization initially sold...
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...Describe any assumptions, in the Deloitte case, that you think should be made in order to complete an analysis and recommendation. Delo Deloitte & Touche began a movement that enhances their work environment and opened the door for a progressive movement across the globe. The measures that were taken by the company to ensure that opportunity was available to females employees initiates a much larger scale reform. Opportunity was measured along with advancement, education, communication, and leadership roles. The article, Deloitte & Touche (B): Changing the Workplace explains, “Deloitte was the first major accounting and consulting firm to focus on this issue, admitting it had a problem, addressing it openly, and pledging to share the results” [ (ROSABETH MOSS KANTER, 2003) ]. The company created a task force to improve these task. The task force faced several issues that they were not aware until the dialogue and the process began. The language that was used within the company is one of these aspects. The article states, “In year-end evaluation sessions, for example, people began to be aware of the different language that was used for women and men, a difference that had long gone unchallenged” [ (ROSABETH MOSS KANTER, 2003) ]. The task force continued to make changes and improved the workforce for woman over the years. These changes advanced the company and for many years allowed it to be recognized as the leading company for gender equality. The article...
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...MKT421 Dr. Linda Murawski Blue Ocean Strategy Competing in overcrowded industries such as technology is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. The Apple Ipad and Kindle Fire would be considered Blue Ocean products as oppose to Red Ocean products. Apple achieved a worthy invention by designing the Ipad, which led to the creation of a new market space. Apple intrigued consumers with the limits of the space by educating customers on its comprehensible use. Amazon introducing the Kindle Fire shortly after the Ipad which targeted non-Ipad users and defined its own name by developing the Kindle Fire as a media savvy device with prominent features enabled by Amazon’s massive media platform. Both of these similar but distinctive products made the competition irrelevant. According to Kim and Mouborgne (2004), “Blue Ocean strategy is simply creating an uncontested market space and defining its boundaries rather than competing in the confines of an existing industry”. As the space for products get more and more crowded, projections for profits and growth are condensed. Blue oceans represent all the industries not in existence today in the unidentified market space, untainted by competition (Kim and Mouborgne, 2004). In blue oceans, demand is created rather than fought over. There is sufficient opportunity for growth that is both profitable and prompt. Companies can give rise to completely new industries and in most...
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..."Search Inside The Book", convenient checkout using "1-Click Shopping", and several community features like Wish Lists that help customers discover new products and make informed buying decisions. Amazon.com operates retail websites and offers platforms that enable third parties to sell products on our websites. We also provide platforms for third-party retailers, marketing and promotional services, and web services for developers. Amazon Prime History Launched in February 2005, Amazon Prime aimed to get customers to spend more. For $79 a year, members got free two-day delivery on an unlimited number of items. In February 2011 Amazon introduced Prime Instant Videos, an unlimited movie and TV streaming service similar to Netflix. It also created the Kindle Owners Lending Library, a digital public library that makes select eBooks available for free, only Prime members got access. Similar to Netflix, Amazon Prime offers instant, unlimited streaming of thousands of films and television series and original programming. Unlike many competitors however, Amazon Prime also allows à la...
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...Fire in the UK 1 Introduction 3 Amazon 3 Current Market Scenario 4 Global Market- eBook 4 Competitive landscape 4 Market Structure 5 SWOT Analysis 6 Amazon Kindle Fire 7 Corporate Strategy of Amazon 7 Marketing Objective 7 Marketing Strategy 8 STP of Kindle Fire 8 Segmentation 8 Targeting 9 Positioning 9 Marketing Mix 9 Product 9 Price 10 Place 10 Promotion 10 Promotional Cost 10 Cost Estimation of Kindle Fire 11 Revenue Model 11 Conclusion 11 Bibliography 12 Introduction Marketing is a strategic activity of a business, It incorporates understanding the marketplace, bring the product or service to the market or even developing a new market for a product. In the broadest sense marketing is a superset of different activities including market research, market development, competitor analysis, pricing strategy promotion etc (Weinstein, 1998). Here in this report, exclusively cover various marketing essential elements for Amazon Kindle, for the entrance into UK market. Apart this, main objective of this report is to develop a marketing plan for the successful entrance of Amazon into the UK digital market. In this report, various macro & micro elements which interact with the company as well as the global market scenario, competitive landscape and future trends and projections are discussed to tailor the marketing activities accordingly and make this report more relevant and fruitful. Amazon In 1994, Jeff Bezos founded Amazon...
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...ACE Challenge 2015 Amazon Confidential Preliminary Round: ACE Case Breakers Case Study: Operations Introduction It is a bright autumn morning in 2205 and Gaurav Maurya, SVP – Amazon Enceladus1, is gazing outside the window and reminiscing about how Blue Origin2 had transformed Enceladus into a bustling human colony in a short span of 50 years, much like some of the developing countries back on Earth. Also, continuing Amazon’s legacy, Amazon.en has become Enceladus’s most customer-centric company in a short span of one year and customers love to buy all sorts of products on it every day. Gaurav is scheduled to meet the Board of Directors back on Earth in 3 days to present the first year report. For this meeting, Gaurav has decided to focus on operations, and on how different verticals within operations are helping raise the bar on customer experience. Gaurav enlisted four of his team members to share their stories. As Gaurav prepares for the meeting, he has asked you to take a look at the reports that his team has put together and help him answer some open questions and come up with fresh ideas on how to solve the problems. Scenario 1: Like on Earth, Amazon’s goal is to offer Enceladus’ largest selection on Amazon.en. Deonn, who recently joined Amazon.en wants to accelerate the addition of new products in the catalogue. While Amazon already provides tools for vendors to submit their items in the catalogue, the error rate remains high. On an average, vendors...
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...FORDLANDIA Greg Grandin’s “Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City” unveils the story about Ford’s unsuccessful attempt to improve his automobile industry. Several parts needed for the Model T cars-including tires, gaskets, wires and many others-led to a crucial need for rubber supply. Being the richest man in America, Ford had a vision; it was building the largest rubber plantation in the world by the Amazon River. This would mean lower costs for materials. Henry Ford aimed to not only provide the components necessary for his company’s success, but to also construct an Americanized town (Fordlandia) full of “well trained”, diligent workers. In connection with preparing the land for farming, the plantations positively aided in the development of industrial agriculture. However, Ford’s misunderstanding of the native culture, along with Ford’s efforts to blend American and Brazilian culture, resulted in total failure. Henry Ford’s cultural slips caused numerous complications. He had a misguided assumption that the natives wanted amenities similar to those of the United States. Therefore, he tried to slowly inject the innate workplace with American values and standards. The workers were forced to live a lifestyle that was far from their original way of life. Since all the plantation cafeterias and restaurants only served American food, the natives involuntarily changed their diets. While hamburgers and hot dogs were (and still are) appealing to most...
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...Business Problem Paper The Amazon Kindle is a wireless, "convenient, and portable reading device with the ability to download books, blogs, magazines and newspapers" from almost anywhere in the United States (Amazon, 2008). Michael Lewis, the author of Moneyball and Liar’s Poker predicts, “this (the Amazon Kindle) is the future of book reading. It will be everywhere.” (Amazon, 2008). This report will determine whether the current $399.00 price tag is reasonable to successfully support and sustain the sale of the Kindle. It will clearly define the dependent and independent variables of the study, state the null and alternative hypotheses, and the methodology used to test the hypotheses. It will compute the sample size required which will provide clear support for the criteria used. The samples that are selected and produced are described, including the methodology used to collect the data and a description of the survey instruments. A final recommendation is offered regarding whether the Kindle is a good buy at $399, or if Amazon needs to alter the price or product. What is the Amazon Kindle? The Kindle is Amazons version of an eBook reader. It has been in the making for three years, first offered to the public in November 2007. It uses eInk, a screen that offers non-glare viewing, and no backlighting which mimics a traditional paper publication feel. Using Whispernet technology and the Sprint network, the Kindle uses wireless access at no cost to the consumer. It offers...
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...Communication technologies allowed the three booksellers to manage their businesses in a more effective and efficient way. Indeed, Amazon, Barnes & Noble and Borders have used Blogs, Twitter, and advisement banners. These are a few ways of using technology to meet the demands of their customers. More specifically, Blogs, Twitter and Kiosk have enabled these companies to inform their customers of all the latest products and services being offered today. Amazon, Barnes & Noble, and Borders are B2C that allow consumers to shop at anytime on the vendor's site regardless of the business hours or location (particularly if that store is not in the remote area one lives). B2C transactions benefit the consumer, in that they can purchase goods and services from the comfort of their home, office or virtually anywhere there is internet access. They no longer have to rush to stores before closing time. Further, companies like Borders, Amazon, and Barnes & Noble can personalize customer’s experience with these stores to the point that the store knows customers’ needs as well as interests and they can inform their customers of all the latest products and services being offered that very likely will interest them. For instance, Amazon Watcher is an application that allows customers to monitor their availability at the Amazon’s stores. Amazon also uses Blogs to provide products updates to its customers. Barnes & Noble uses IREX technology to communicate with its user. The IREX technology...
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