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Water Analysis

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Submitted By jjack12
Words 1421
Pages 6
E. Jackson
Mr. James O'donoghue
Sept 27, 2013
English Comp 101-Sec 103

Water Ad Analyzination

Everyday many thoughts are placed in Ads to promote new ideas and new products to obtain different audiences’ attention . Ads have been around for many of years . The importance of advertisement is to promote the sales and products to seem more valuable than what they really are. Ads are used to give messages to different audience to make sells . By convincing the audience , the ad is trying to show why they are the best choice . By enhancing image , creating new logos and new catch phrases .

Sidehustlenation.com says ,“SmartWater is vapor distilled water. From what I can understand, pretty much all water is vapor distilled, meaning it originally came from clouds.According to their website, most SmartWater is procured from municipal water systems. Read, “tap water.”Then the Smart Water goes through Glaceau’s proprietary filtration process, that removes just about everything from the water except two H’s and an O. SmartWater then adds back in the electrolytes calcium chloride, magnesium chloride, and potassium bicarbonate for taste. I think the for taste part is important because the nutrition label still reads 0 mg of sodium, and the amounts of electrolytes added have essentially zero gatorade-effect. In fact, the amount of electrolytes found in SmartWater is less than in other brands of non-electrolyte-added” bottled waters. The reason why it is called Smartwater is because it’s business of course! Globally, bottled water is a $100 billion dollar industry. Glaceau has found a smart way to buy tap water for a national average price of $0.002/gallon, clean it up, and sell it for more than $5/gallon. A 250,000% markup makes for an insanely profitable business. By calling it Smart Water, Glaceau is basically calling every other bottled water brand Stupid

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