...You should never take your eyes for granted; don't wait until you have a problem to have a vision exam. You should have your eyes checked annually. The eye is very delicate and in order to see well, all parts must be able to function properly. Always try to protect your eyes. Did you know that the bones in your head protect your eyes from injury; even the eyelids close out unwanted light and also dirt. Your tears from nearby tear ducts work hard to keep the eye's surface moist and clean. The eye is filled with a clear jelly in its center called the vitreous humor. Three layers of tissue surround the vitreous humor. There is an outer layer, which has tough tissues and protects the eye; then there is a middle layer with a network of blood vessels that give nourishment to the eye. An inner layer contains cells sensitive to light that enable you to see. The whites of your eyes are the sclera, which is a tough, fibrous tissue. The cornea is the bulge in the front center of the eye that serves as a window to let light into the other layers of the eye. There is a thin layer of tears that gives the cornea smoothness to be crystal clear. The conjunctive is a clear membrane that lines the insides of the eyelid and also covers the front of the eye around the cornea. The pupil is a round opening surrounded by muscles that regulate the amount of light that enters the eye; pupils will enlarge if the light is too dim and if the light is too bright, pupils become small to keep out too much...
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...Table of Contents Certificate 2 Acknowledgment 3 Executive Summary 6 Chapter 1: Introduction 7 Eyewear industry in India 7 Chapter2: Literature Review 9 Objectives 12 Chapter 3: Research Methodology 14 Research Design 14 Chapter 4: Results and Analysis 15 Chapter 5: Conclusion and Suggestions 24 Conclusion 24 Suggestions 25 Limitations 26 Annexure 27 About Vision Spring 27 References 32 Questionnaire 34 List of figures Figure 1 Gender distribution of the respondents…………………………. 17 Figure 2 Age of the Respondents……….………………………….……… 18 Figure 3 Pair of eyeglasses people own………………………………..…. 19 Figure 4.Number of retailer customers shopped around…...................... 19 Figure 5 Location…………………………………………………………..…. 20 Figure 6 - The influence of the optician…..………………………………… 21 Figure 7- Influencing factors………………………………………………… 21 Figure 8- Costumers buying online……………..………………………….. 22 Figure 9- satisfaction level of online purchase…………………………….. 23 Figure 10- Reasons behind buying eyewear…………...…………………. 23 Figure 11 discounts/promotions……………………………………………. 24 Figure 12 online use of discount or promotion……………………………. 26 Figure 13 gender and influencers……………………...…………………....26 Executive Summary This project on “Study of Indian Consumers Preferences towards Eyewear” aims at studying the eyewear industry in India and the consumer preferences in this industry. VisionSpring is an eyewear company that works to ensure affordable access to eyewear...
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...I believe that Clemson University looks for strong, well-rounded students. I believe I would excel here because I try to be the best that I can be in everything that I do — academics, extracurricular activities, and community service projects. I want to make a difference in the world around me. When I was four years old, I was diagnosed with severe farsightedness and Amblyopia. I was prescribed glasses and told that I would need to wear them all of the time. Looking back, I realize that having access to an optometrist at a young age, following his prescription therapy, and wearing my glasses made a positive change in my eyesight. This is one of the main reasons why I started ICARE: I Care About Renewing Eyesight. ICARE is an organization that...
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...Seeing Through Buyers' Eyes By PHRED DVORAK January 29, 2007; Page B4 TOKYO -- Susumu Sato doesn't need glasses to see properly. But he owns 60 pairs and wears glasses daily. Mr. Sato is head of advertising and investor relations at Japanese eyeglasses retailer Meganesuper Co., which requires employees to wear glasses at work. "I change them every day," says the 50-year-old, sporting a pair of black-and-white frames that clash with his navy-blue striped suit. The everyone-wears-glasses policy at Meganesuper (literally, "Eyeglasses Supermarket") is an extreme solution to a universal management problem: How to get a handle on customers' needs. Many companies poll their clientele with surveys and focus groups. Others deploy researchers to study consumer behavior. By videotaping consumers, General Motors Corp. recently found a hitch in the controls for DVD players in its vans. A few, like Meganesuper, ask employees to literally see through the eyes of a customer. At Griffin Hospital in Derby, Conn., all new employees -- from computer programmers to nurses -attend a two-day retreat where they spoon-feed each other and perform other exercises designed to mimic being a patient. GM asks senior managers to drive and evaluate the company's vehicles. In 2001, Procter & Gamble Co. managers preparing for the launch of a premium line of Pampers diapers held meetings in a room designed like an oversize nursery, donning blurry glasses and sitting on huge chairs in an attempt to simulate...
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...Harvard Business School 9-596-087 Rev. February 1, 1999 Vistakon: 1 Day Acuvue Disposable Contact Lenses “Well Gary, what do you think?,” asked Bernard Walsh former CEO of Vistakon and current Company group chairman of Vistakon’s parent company Johnson & Johnson (J&J). Bernie Walsh had been president of Vistakon from 1987 to 1993. During his tenure, Vistakon had grown from a specialty manufacturer with $20 million in annual sales to a market leader in the contact lens industry with over $250 million in annual sales. Gary Kunkle had succeeded Walsh in 1993 and the two were meeting in early 1995 to review the performance of 1 Day Acuvue contact lenses in the western regional rollout. The world’s first daily disposable contact lens, 1 Day Acuvue was designed to be worn for one day and then discarded. A national launch decision needed to be made, but based on the test market and the western regional results, there were lingering concerns regarding product positioning, pricing, promotion, advertising and trade support. Vistakon was an autonomous and highly entrepreneurial division in J&J’s renowned decentralized organization, and Gary Kunkle knew the decision was his to make. However, he also knew that J&J expected product excellence and market success. As Kunkle considered his options, he recalled a remark made by Walsh, We need to be careful that we don’t allow our past success to undermine our future growth. Big companies tend to be too cautious. Now that...
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...The label itself is even shunned by it’s own members, creating a rift between true hipsters and those who appear genuine, but in reality are masked behind an untruth by calling themselves the tem (Alfrey, 2010). Supporting Alfrey’s observation, Haddow (2008, par. 3-7) shares his experience at a hipster party: “‘So… this is a hipster party?’ [Haddow asks] the girl sitting next to [him]. She’s wearing big dangling earrings, an American Apparel V-neck tee, non-prescription eyeglasses and an inappropriately warm wool coat. ‘Yeah, just look around you, 99 percent of the people here are total hipsters!’ ‘Are you a hipster?’ ‘F[ornicate] no,’ she says, laughing back the last of her glass before she hops off to the dance floor.” (2008) This irony has become an important aspect of why the hipster members have become difficult to be...
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...HISTORY OF THE CORRECTIVE LENS And how they correct vision 11/16/2012 We generally take for granted one of the world’s most important inventions – spectacles. Imagine what life would be like not being able to see images clearly or sharply. The early history of image magnification is shrouded with mystery. In ancient times, someone noticed that convex-shaped glass magnified images. Around the year 1000 A.D. crude technology began to develop reading stones which were nothing more than simple magnifiers. English Franciscan Friar Roger Bacon discovered that letters could be seen better and larger when viewed through less than half a sphere of glass. Bacon's experiments confirmed the principle of the converging lens. Bacon recognized that this could assist weak eyes or the vision of aged persons. Early recorded evidence demonstrates that glasses first appeared in Pisa, Italy about the year 1286. Each crude lens or crystal was surrounded by a frame and given a handle. They were worn on the face like glasses you see today but held in front of the eyes while reading. Essentially someone took two existing mounted stones and connected them with a rivet. Benjamin Franklin in the 1780's developed the bifocal. Later he wrote, "I therefore had formerly two pairs of spectacles, which I shifted occasionally, as in traveling I sometimes read, and often wanted to regard the prospects. Finding this change troublesome, and not always sufficiently ready...
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...Maternal Child James Evans Orangeburg-Calhoun Technical College NUR 211: Care of the Childbearing Family Mrs. Varn April 24, 2014 Maternal Child Introduction MB is a 27-year-old African American female admitted to Her Place on 4/14/2014. When first entering the patient’s roomalong with another student nurse, the student found the patient in a low Fowler’s position in the hospital bed. MB was wearing an hospital gown, was partially covered with a flat sheet and a blanket, wore here prescription eyeglasses and had on a wrap tp cpntain her braided hair. Her nonverbal behavior at this time included some repositioning in bed indicating discomfort, but her verbal conscious behavior was very pleasant. She called both student nurses by name and thanked them for being with her today. He clear immediate acceptance of them into her room helped the students feel more at ease and established the beginnings of a positive relationship. The patient and her significant other, the father of the baby were both very pleasant from the very beginning, far more so than was expected. At this point the student nurses asked if there was anything we could do for them. They said there was nothing at this time, so w let them know that we would be returning periodically to check on the progress and that they should let us know if there was anything we could do for them. Socio-Economic History MB is a 2004 high school graduate who has a job working as a clerk with the Orangeburg Country procurement...
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...Ray-Ban Sunglasses Case Study Submitted by: Murtaza Ali 20057 Azika Gulraiz Sadiq 21062 Alina Naqvi 21654 Teacher: Mr. Faisal K. Qureshi EDC – 21 Saturday 18:30 to 21:00 QUESTIONS: 1. Evaluate the Dominant Economic Traits of the Tea Industry in Pakistan. 2. How Ray Ban is Using Music, Architecture and the Human Experience to Sell Sunglasses 3. Create IFAS & EFAS for Tapal Tea. March, 2015 Karachi, Pakistan IQRA UNIVERSITY INTRODUCTION Ray-Ban is a brand of sunglasses and eyeglasses founded in 1937 by American company Bausch & Lomb.[1] The brand is best known for their Wayfarer and Aviator styles of sunglasses. In 1999, Bausch & Lomb sold the brand to the Italian Luxottica Group for a reported $640 million.[2] HISTORY OF Ray-Ban The history of the Ray-Ban Aviator dates back to the 1930s, when new airplanes allowed people to fly higher and farther. Many US Army Air Service pilots were reporting that the glare from the sun was giving them headaches and altitude sickness. In 1929, US Army Air Corps Lieutenant General John MacCready asked Bausch & Lomb, a Rochester, New York-based medical equipment manufacturer, to create aviation sunglasses that would reduce the headaches and nausea experienced by pilots, which are caused by the intense blue and white hues of the sky,[3][4] a new kind of glasses were introduced. The prototype, created in 1936 and known as ‘Anti-Glare’, had plastic frames and green lenses that could cut out the glare without...
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...COMPANY BACKGROUND Warby Parker is an American eyewear company that was launched in February, 2010 as part of the Venture Initiation Program by four students from the University of Pennsylvania. The company’s initiative was to sell cheap eyewear online combined with a good cause. Warby Parker believes that “everyone has the right to see” this idea lead to forming partnership with renowned non-profits – e.g. RestoringVision.org – to give a pair away to someone in need for every pair sold. However, it was not just the company’s generous intentions that made Warby Parker so successful for a start-up firm. Warby Parker’s brand is both trendy and classic providing high quality frames with best in class polarized lenses. As a way of cutting costs, Warby Parker decided to avoid middlemen and go directly to the manufacturers in China, circumventing traditional channels. The company is considered a made-on-the-internet brand: it has a huge presence of the internet and most of its advertising campaigns take place there, which constitutes an advantage, given the growing popularity of e-commerce and social network advertising. They started off as an online company however, in the past years they have also opened stores and showrooms in 15 location across the US with their headquarter in New York. BUSINESS MODEL CANVAS ARCHETYPE Warby Parker’s business is based on the low price and high quality of the products, the solidarity branch of their program and also on their online shop. To...
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...Presidents to movie stars, from grandparents to teenagers, everyone owned (or at least dreamed of owning) a pair of these iconic glasses. Nowadays, Ray-Ban is considered as an immortal legend, selling its sunglasses worldwide for more than 74 years. Ray-Ban was founded in 1937 by the American company ‘Bausch & Lomb’. Everything began when the Army started looking for sunglasses to protect Aviators from the damaging rays of the sun, but at the same time still look elegant. These glasses were extremely lightweight and protected the eyes from ultraviolet rays; they became known under the name of ‘Aviator Glasses’. In 1952, Ray-Ban innovated its brand by releasing ‘The Ray-Ban Wayfarer’ which became very popular for celebrities who started wearing these glasses in their movies, TV-shows and even in real life. In the seventies, Ray-Ban started having problems because of two main reasons: on the...
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...Massachusetts Sales Tax Guide,Massachusetts,Sec. 6Exemptions GENERAL LAWS OF THE COMMONWEALTH OF MASSACHUSETTS, 1932, CHAPTER 64H TAX ON RETAIL SALES OF CERTAIN TANGIBLE PERSONAL PROPERTY, CHAPTER 64H Imposition and Rate of Tax Statutes Cases & Rulings Regulations CCH Explanations The following sales and the gross receipts therefrom shall be exempt from the tax imposed by this chapter:— 6(a) Sales which the commonwealth is prohibited from taxing under the constitution or laws of the United States. 6(b) Sales of tangible personal property in transit or stored at points of entry intended for export or import or which the vendor is obligated under the terms of any agreement to deliver (1) to a purchaser outside the commonwealth or to a designee outside the commonwealth of a purchaser outside the commonwealth or (2) to an interstate carrier for delivery to a purchaser outside the commonwealth or to a designee outside the commonwealth of a purchaser outside the commonwealth. 6(c) Casual and isolated sales by a vendor who is not regularly engaged in the business of making sales at retail; provided, however, that nothing contained in this paragraph shall be construed to exempt any such sale of a motor vehicle or trailer, as defined in section one of chapter ninety, or any such sale of a boat or airplane, from the tax imposed under chapter sixty-four I. 6(d) Sales to the United States, the commonwealth or any political subdivision thereof, or their respective agencies...
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...Army Regulation 670–1 Uniform and Insignia Wear and Appearance of Army Uniforms and Insignia Headquarters Department of the Army Washington, DC 10 April 2015 UNCLASSIFIED SUMMARY of CHANGE AR 670–1 Wear and Appearance of Army Uniforms and Insignia This rapid action revision, dated 10 April 2015-o Updates tattoo, branding, and body mutilation policy (para 3-3). o Updates initial entry determination authority on tattoos and brands for Active Army and U.S. Army Reserve Soldiers (para 3-3g(1)). o Authorizes wear of the Army combat uniform for commercial travel (para 3-7c). o Clarifies wear of Army uniforms at off-post establishments that primarily sell alcohol (para 4-3c(1), 5-3c(1), 6-3c(1), 11-3c(1), 12-3c(2), 13-3c(1), 14-3c(1), 15-3c(1), 16-3c(2), 17-3c(2), 18-3c(2), and 19-3c(2)). o Updates the authorization of shoulder sleeve insignia for current organizations (para 21-16a(12)). o Clarifies approval of shoulder sleeve insignia for current organization (para 21-16b). o Updates wear guidance of shoulder sleeve insignia-former wartime service for Operation Enduring Freedom (para 21-17b(13)). o Adds wear guidance of shoulder sleeve insignia-former wartime service for Operation Inherent Resolve (para 21-17b(16)). o Adds wear guidance of shoulder sleeve insignia-former wartime service for Operation Freedom’s Sentinel (para 21-17b(17)). o Clarifies approval of distinctive unit insignia (para 21-22b). o Updates wear guidance of overseas service bars for Operation...
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...*MEDCOM Pam 40-7-21 SUMMARY OF CHANGE MEDCOM Pamphlet 40-7-21 Algorithm-Directed Troop Medical Care This major revision-. Updates references (paragraph 3). . Expands the MTF commander’s responsibilities (paragraph 6). . Provides additional background information (paragraph 7). . Provides a new paragraph on the use of ADTMC (paragraph 8). . Revises guidance relevant to the assignment of screeners (paragraph 9). . Simplifies training requirements (paragraph 10). . Refines supervisory requirements (paragraph 11). . Significantly revises the screeners’ performance evaluation requirements (paragraph 13). . Allows the use of other approved algorithmic systems besides the ADTMC (paragraph 18). . Deletes the use of MEDCOM Form 425-R (Internal/External Audit Form for ADTMC). . Provides changes to the narratives that accompany the following algorithms: SORE THROAT, A-1 EAR PAIN/DISCOMFORT/DRAINAGE, A-2 SINUS PROBLEMS/PAIN, A-4 RINGING IN THE EARS (TINNITUS), A-8 EXTREMITY PAIN NOT ASSOCIATED WITH A JOINT, B-3 NAUSEA/VOMITING/DIARRHEA, C-1 RECTAL PAIN/ITCHING/BLEEDING, C-3 CONSTIPATION, C-4 CHEST PAIN, D-2 DIZZINESS/FAINTNESS/BLACKOUT, F- 1 NUMBNESS/TINGLING, F-3 PARALYSIS/WEAKNESS, F-4 FATIGUE, G-1 MEDCOM Pam 40-7-21 FEVER/CHILLS, G-2 ACNE, J-2 SHAVING PROBLEM--PSEUDOFOLLICULITIS BARBAE (PFB) (INGROWN HAIRS), J-3 DANDRUFF (SCALING OF THE SCALP), J-4 HAIR LOSS, J-5 ATHLETE’S FOOT (TINEA PEDIS), J-6 JOCK ITCH (TINEA CRURIS), J-7 SCALING, DEPIGMENTED SPOTS ON THE CHEST, BACK, AND UPPER...
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...*MEDCOM Pam 40-7-21 SUMMARY OF CHANGE MEDCOM Pamphlet 40-7-21 Algorithm-Directed Troop Medical Care This major revision-. Updates references (paragraph 3). . Expands the MTF commander’s responsibilities (paragraph 6). . Provides additional background information (paragraph 7). . Provides a new paragraph on the use of ADTMC (paragraph 8). . Revises guidance relevant to the assignment of screeners (paragraph 9). . Simplifies training requirements (paragraph 10). . Refines supervisory requirements (paragraph 11). . Significantly revises the screeners’ performance evaluation requirements (paragraph 13). . Allows the use of other approved algorithmic systems besides the ADTMC (paragraph 18). . Deletes the use of MEDCOM Form 425-R (Internal/External Audit Form for ADTMC). . Provides changes to the narratives that accompany the following algorithms: SORE THROAT, A-1 EAR PAIN/DISCOMFORT/DRAINAGE, A-2 SINUS PROBLEMS/PAIN, A-4 RINGING IN THE EARS (TINNITUS), A-8 EXTREMITY PAIN NOT ASSOCIATED WITH A JOINT, B-3 NAUSEA/VOMITING/DIARRHEA, C-1 RECTAL PAIN/ITCHING/BLEEDING, C-3 CONSTIPATION, C-4 CHEST PAIN, D-2 DIZZINESS/FAINTNESS/BLACKOUT, F- 1 NUMBNESS/TINGLING, F-3 PARALYSIS/WEAKNESS, F-4 FATIGUE, G-1 MEDCOM Pam 40-7-21 FEVER/CHILLS, G-2 ACNE, J-2 SHAVING PROBLEM--PSEUDOFOLLICULITIS BARBAE (PFB) (INGROWN HAIRS), J-3 DANDRUFF (SCALING OF THE SCALP), J-4 HAIR LOSS, J-5 ATHLETE’S FOOT (TINEA PEDIS), J-6 JOCK ITCH (TINEA CRURIS), J-7 SCALING, DEPIGMENTED...
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