...students are more technologically inclined and have a great aptitude to use web-based applications. Educators need to efficiently create, store and share learning resources among their peers, students, and parents that provide them easy access and are available anywhere, anytime to an internet connected device. Apart from teaching, educators also need to manage and monitor the quality of the education delivered in schools. The system used should be user friendly so that minimum training is required to use them. Also, educational institutions are constrained by cost containment and are required to ensure compliance with regulations specially pertaining to security and privacy. The system should have the capability to protect the privacy and confidentiality of information. Cloud storage has emerged as the optimal solution to meet the requirements of cost containment, pervasive access and real time availability of service with a scalability web based architecture for accessing data and providing to meet the growing demand. An education system support based on cloud storage will eventually help in efficiently managing the education system in an institution. This study explores the capabilities of cloud storage as a cost effective solution for implementing an education support system. To prove the point, a web based storage system called Google Drive was selected as the best...
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...| Office 365 vs. Google Apps | | Nowadays, traditional official environment is not enough for people doing works. People need more flexible time and sites in order to have communication with their colleagues instead of just sitting in the office. With the Informational Technology boost, Microsoft and Google provide their products that change our thinking about working in the corporation, such as new types of handing up work report, updating meeting information and communication with co-workers. Microsoft Office 365, introduced on 2010, is a kind of office software based on cloud and desktop application. It provides anywhere access to emails and calendars, Office Web Apps, instant messaging, conferencing, and file sharing. Its products include Microsoft Exchange Online, Microsoft SharePoint Online, Microsoft Lync Online, Office Professional Plus and Office Web Apps. Google Apps, developed in 2006, is a service from Google providing independently customizable versions of several Google products. It has six years history when started by creating Gmail in 2006. Through six years developing, Google Apps has quite strong features by following products: Gmail, Google Apps Sync, Google Calendar, Google Contacts, Google Drive, Google Groups, Google Tasks, Google Voice, and Google+. * Feature Review: Since most of the features are similar in Office 365 and Google Apps, there are still some differences which could affect users experiencing those two...
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...College Higher Diploma Programme Business Information System Group Project Topic 1 - Google Drive Table of content: Content Introduction3 Introduction to Google Drive3 Functions4 1. Synchronizing files in your computer with Google Drive4 2. Share files with Google users5 3. Several Google Drive users can edit the same file at the same time in different places6 4. Google Drive viewer allows users to preview over thirty file formats8 5. Document offline editing10 6. Revision History11 7. Web app13 The area (other than Microsoft Office) that can assist users15 Conclusion17 Introduction Nowadays, cloud computing become more and more popular. The most famous tools providing all-round cloud computing service are Google Drive and Dropbox. Cloud computing refers to a model of computing that provides access to a shared pool of computing resources (storages, application, and services, over a network, often the Internet. End users can access cloud-based applications through a web browser or a light-weight desktop or mobile app while the business software and user's data are stored on servers at a remote location. One of the advantages of using cloud computing is the location independent resources. Introduction to Google Drive Google Drive provides Google users a 5GB free of cloud computing storage. It accompanies with Google Doc, offering web-based office suite and data storage service. It allows users to create and edit documents...
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...company’s prospects. In a survey conducted, for instance, more than 50% of respondents said they felt “not safe at all” using Facebook to make purchases. Excessive advertising or privacy fears could lead to a mass exodus of users, which threatens the growth prospects. Economic Factor Facebook has over the years recorded strong growth rates compared to its peers. The company’s revenues in FY2011 grew by 88% compared to FY2010. The revenues grew at a CAGR of 119% during 2009-11. Google’s revenues increased by 30% in FY2011 and its revenues grew at a CAGR of 27% during 2009-11. The revenue growth rates highlight the company’s inherent ability to drive growth, Facebook being the market leader with strong potential in a relatively underpenetrated market of social network advertising. Facebook also enjoys low expense base which has enabled it to drive higher margins compared to its peers. In FY2011, the company’s...
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...Systems Work USER Screen Readers Word Prediction Braille Output Input Devices Magnifiers Etc. Accessibility Layer ( provided by OS ) MS Word Internet Explorer Outlook Firefox Open Office Safari How has computing changed? A few years ago there where only a few viable platforms to develop AT in. Today there are many and the list keeps growing! What does “more platforms” mean? • For AT Companies • More platforms to develop for • Same size budget • Decisions about what to support • For AT Users • More cool platforms to choose from • Sometimes patchy AT support on new platforms • Less choice of AT on new platforms In the real world for AT people…. • There is no way to do accessible Flash on mobile devices • There is no public accessibility layer on Ipad or IPhone or Itouch • Even...
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...Cloud Solutions for Businesses “A public cloud solution is a scalable system based on hardware that is shared between many clients. It’s usually cheaper to setup and start using since the hardware is already in place and ready to be used. You’ll be sharing drive space, CPU and RAM with other clients in the system and only pay for what you use. A public cloud computing solution takes many technical details out of your control. While this can be a relief to the less-technical, it means you have little control over important details like how often backups are created, where systems are located and what kind of redundancy is in place to prevent outages. Recent outage of Amazon’s cloud system and other providers shows the uncertainty that can come from using a public cloud.” (http://www.10gea.org/cloud/is-amazon-cloud-the-only-solution-you-should-consider/) Amazon Cloud is the oldest cloud service; they are the most trusted because it has been around longer than any other Cloud service. “Amazon Elastic Compute Cloud (Amazon EC2) is a web service that provides resizable compute capacity in the cloud. It is designed to make web-scale computing easier for developers.” (http://aws.amazon.com/ec2/) Amazon offers a free tier for the first year of service. Free Tier* As part of AWS’s Free Usage Tier, new AWS customers can get started with Amazon EC2 for free. Upon sign-up, new AWS customers receive the following EC2 services each month for one year: * 750 hours of EC2 running...
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...DIGITAL MARKETING PLAN – OLA AUTOS DIGITAL MARKETING PLAN – OLA AUTOS Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 INTRODUCTION The internet and ascents in digitization and social networking have transformed how companies reach out and connect to their clients and partners. Digital marketing has proved to be a commanding enabler and radical of business models. We see its consumption going beyond the normal boundaries of geography and time. Flourishing evidence points that a persistent digital presence, based on a sound understanding of the eccentricities of the digital landscape, transforms into major business value. For our Digital marketing plan we have selected Ola Auto services as it is a new service with little digital marketing if any done as of now. Our digital marketing plan for the same is as given below. Target Audience Keeping the product in mind, the plan aims to target the masses, hence we will be having multiple targets, with varying priorities which are as follows: * Young College Going Students – Priority 1 * Profile: 18-25 yrs, budget constraints, irregularity in buying patterns, maximum consumption on weekends * Requirements: Availability in the evenings, especially on weekends, last minute bookings, short distance travel * Expectations: Cheap fares, Quick and hassle free service, gps for unknown locations, music...
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...The Mobile Landscape Insights for Advertising April 25, 2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly...
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...Cloud computing can offer small businesses significant cost-saving benefits namely, pay-as-you-go access to sophisticated software and powerful hardware while at the same time offering a host of other advantages 1. Fully utilized hardware Cloud computing brings natural economies of scale. Your workloads will share server infrastructure with other organizations' computing needs. This allows the cloud-computing provider to optimize the hardware needs of its data centers, which means lower costs for you. 2. Lower power costs Cloud computing consumes less electricity. That's an inevitable result of the economies of scale I just discussed: Better hardware utilization means more efficient power use. When you run your own data center, your servers won't be fully-utilized (unless yours is a very unusual organization). Idle servers waste energy. So a cloud service provider can charge you less for energy used than you're spending in your own data center. 3. Lower people costs Whenever I analyze organizations' computing costs, the staffing budget is usually the biggest single line item; it often makes up more than half of the total. Why so high? Good IT people are expensive; their salaries, benefits, and other employment costs usually outweigh the costs of hardware and software. And that's even before you add in the cost of recruiting good staff with the right experience. When you move to the cloud, some of the money you pay for the service goes to the provider's staffing costs. But...
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...Operating Systems When you purchase a computer or mobile device, it usually has an operating system and other tools installed. As previously discussed, the operating system and related tools collectively are known as system software because they consist of the programs that control or maintain the operations of the computer and its devices. An operating system (OS) is a set of programs that coordinate all the activities among computer or mobile device hardware. Other tools, enable you to perform maintenance-type tasks usually related to managing devices, media, and programs used by computers and mobile devices. Most operating systems perform similar functions that include starting and shutting down a computer or mobile device, providing a user interface, managing programs, managing memory, coordinating tasks, configuring devices, monitoring performance, establishing an Internet connection, providing file management and other device or media-related tasks, and updating operating system software. Some operating systems also allow users to control a network and administer security. Although an operating system often can run from a USB flash drive, media in an optical drive, or an external drive, in most cases, an operating system resides inside a computer or mobile device. For example, it is installed on a hard drive in a laptop or desktop. On mobile devices, the operating system may reside on firmware in the device. Firmware consists of ROM chips or flash memory chips that store...
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...Case Study Mob War: “Google V/S Facebook Mobile Ad Revenue Shootout” Submitted By: Amaan Ansari ABSTRACT With the advent of tablets and smartphones the mobile advertisement segment has got a shot in the arm like never before. Initially termed as unnecessary cluttering of the device has entered a whole new dimension it seems as the latest reports by a World Wide Web giant, Facebook, suggest its success. So is the mobile advertisement heading for happily ever after? Reports by another World Wide Web giant, Google, suggest otherwise. The case takes into consideration the popularity, inherent qualities and limitations, pricing, challenges and scope of improvement of mobile advertising with respect to two biggest contributors to this segment i.e. Google and Facebook. So what exactly is the scenario? Let’s find out. INTRODUCTION Advertisers in the online realm are spoilt for choice. They have the option of utilizing large sites or a plethora of specialized websites, both large and small, to reach consumers with varied interests. However, few plans can be complete without including the big daddies viz. Google or Facebook - or both - because their sheer dominance on the web. In India, their combined estimate comes out to two-thirds of the total advertising moolah. In 2012, Google’s earnings were almost $44 billion from advertising worldwide as compared to marginally over $5 billion for Facebook. The latter is significantly smaller but plays a special role in...
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...Web or Mobile System Paper Web or Mobile System Paper A mobile application is a one touch software program used to run on Smartphones and other mobile devices. Mobile apps usually help users by connecting them to the specific services more commonly accessed on laptop or desktop computers, or help them by making it easier to use the Internet on many devices such as a Smartphone, MP3 player or tablet computers. A mobile app may be a mobile Web site bookmarking utility, a mobile-based instant messaging client, or many other applications. I recently upgraded my Smartphone from a Blackberry device, to a phone with the Android operating System, a Motorola Droid Maxx. I was stunned to find so many applications that I could download and use for free. Since I upgraded my Smartphone to the Motorola Droid Maxx at the height of gas prices barreling out of control, I wanted to find an application that could assist my family and me, in finding the cheapest gas station around my current home since I primarily fuel at gas stations near there. In the past, I used to drive to different gas stations in the neighborhood to check the prices of each station until I found the one with the cheapest prices. At times I ended up driving back to the previous station to get the lowest prices. The gas stations are only a few short blocks or up to ½ a mile away from one another so it was not a big burden to drive back and forth. The first thing I did was research apps and find an app that...
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...Serious with Mobile The Article’s overview Microsoft is showing that it wants to meet mobile users where they are, not where the company hopes they will be one day. Instead of using the strategy of pushing the mobile operation system in customer’s smartphones, Microsoft turned outside the company to bolster its mobile app offerings for Apple’s iOS and Google’s Android operating system. The reason for changing the strategy is that the company has figured out that Window’s mobile operating system dominates only three percent of the market share of mobile phone, while Android occupies the largest for 85% and iOS, the second, is at 11%. Initially, Microsoft attempted to compete with Apple and Google by buying the Nokia Company to put its own mobile operating system on the market as Windows Phone. Also, Microsoft did not make its software available for any competitors. However, this strategy never hurt any rivals, only Microsoft itself. With disappointing results, Microsoft has shifted its strategy and developed more applications and services and has brought them to Apple’s and Android’s devices. Early last year, Microsoft released the mobile version of Office 365 applications as well as OneDrive. They work well with other cloud storage apps such as Dropbox, Google Drive, or iCloud. Outlook is the latest application that was released in late January 2015. It is the email and calendar application for the heavy email users. Outlook is a real mobile application which...
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...Android Operating System POS/355 June 19, 2013 Castle Phelps Introduction The “Android” operating system is in many users opinion the best mobile device operating system in use today. It allows mobile device manufacturers the ability to tailor the operating systems for the specific device it to be used on, In this essay we will talk about what makes the Android operating system the most popular operating system out on the market today and why it controls the majority market share for mobile devices. We will discuss how the Android allows for external storage of applications, expandable memory, and use of the Google “Cloud” with apps such as Google Drive, Google Play, and Google Wallet. We will also cover how android deals with internet security, viruses, and malware on their mobile devices operating systems. Memory Management The fact that Google allows mobile device manufacturers to customize the android operating system for all of their phones and tablets means that each device will vary on how much internal memory will be used for android firmware and applications. Many of the higher end devices such as Samsung’s Galaxy line of devices offer 1GB of memory and up with expandable memory up to an additional 32GB with a micro SDHC card. Android is a software stack for mobile devices that includes an operating system, middleware and key applications. Android is a Linux based OS with a 2.6.x kernel, stripped down to handle most tasks pretty well; All the basic OS operations...
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...How to increase visibility and conversion rate for our web site: Topics: SEM and SMM (optimizing Budgets) Social Media Link Exchange and Breadcrumbs App Responsive Design Google Content Network Eye-track Web Temperature map SEM and SMM We are planning on investing around 5000 EUR every month between SEM and SMM, we are going to focus on SEM more than SMM because we know that people click on the ads when is the specific information that they are looking for, appears on the right side of their search results. We are planning on targeting two kind of audiences doing SEM, the first of all is the one that is looking for projects to invest money on those, this audience in mainly from US and Asia, those are already venture capitalist, whose are looking for profitable projects, while are working on our SEO strategy, that takes around 2 months at least to get on the first page of the search results, we are planning on doing SEM, to target the long-tail of investors who are interested on not only profitable projects, but also to invest in India in solar parks, for those queries we already made a research and we don’t have competitors, so maybe we will get to the first position very easy, but when targeting venture capitalist that are looking for profitable projects, is not that simple, because there are many projects available, many ventures as well as people looking for investors that fund theirs, in that case, we are willing to invest in the most expensive...
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