Werner Herzog's gripping public service announcement titled "One Second to the Next" conveys more than just a stern warning against texting and driving. Herzog displays the cautionary tales of four accidents that show the widespread ramifications of the selfish act of texting while driving. The text shows that it is not just the victim who suffers as a result of the accident; innocent people’s lives are changed forever in a myriad of ways. In the text, Herzog poignantly emphasizes what the victims lose as a result of the accident more than simply recounting the details of the accident itself. John Kaiserman used to work as a horseshoer and a blacksmith in rural Utah before the accident. He had never been much of a fan of text messaging.