...by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars.” Dr. Brita Butler-Wall, Executive Director, Citizens’ Campaign for Commercial-Free Schools, US. THE RECALL On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke’s drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company’s products namely Coke, Diet Coke and Fanta had been bottled[2] in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coke, Diet Coke, Fanta and Sprite were also produced in Dunkirk, France. Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coke’s beverages. Most of them reported an ‘unusual odor’ and an ‘off-taste’ in the drink. In a statement to Reuters, Marc Pattin, a spokesman for the Belgian Health Ministry explained the seriousness of the issue: “Another 44 children had become ill with stomach pains, 42 of them at a school in Lochristi, near Ghent, northwest Belgium. We have had five or six cases of poisoning of young people who had stomach pain after drinking (the suspect beverages)." In the same week, the governments of France, Spain and...
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...Alcohol and Teenagers By Jonte Johnson Professor Kinnaird English 101 06 December 2011 Jonte Johnson Professor Kinnaird English 101, Section 5 06 December 2011 Alcohol and Teenagers Introduction: Alcohol abuse is described in many medical journals and books as a psychiatric diagnosis, “The Character disorder from chronic alcoholism shows itself in intellectual impairment, judgment defects, loss of mental efficiency, with general progressive deterioration in global functioning ability” (Bennett 2), describing the use of alcoholic beverages despite negative consequences. This means that an individual has no self control and does not care for the consequences that will arise if he or she continues to take massive intakes of alcohol without any regard for the safety and well being of his own and his fellow men. Alcohol abuse amongst teenagers is a growing concern for many parents and governments all over the world, “Seventeen million people suffer from alcoholism; 25% of these people are teenagers. The average victim is in his or her forties with a family and a job” (Ludwig 13). The consequences of teenage alcohol abuse has been widely reported and known yet very little has been done to stop alcohol abuse in the United States and other nations where ill-legal liquor houses and unlicensed production of alcohol is wide spread. Why Teenagers turn to alcohol: Teens use alcohol and other drugs for many reasons. They may do it because they want to fit in with friends...
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...perfect body. What an exhausting way of life for a person to have to keep up with, especially for a teen. There is no such thing as a perfect anything, but more and more teens are becoming infatuated with the word “perfect”, and as a result teens are becoming overweight. It is possible for teens to avoid risking obesity, by maintaining a consistent eating schedule, exercising daily, and controlling any sugar or caffeine intake. Teens need balanced nutrition that includes protein, iron and calcium for healthy growth. Many teens don't get enough iron or calcium on a daily basis. The best diet for a teen comes from a variety of high-quality foods in every nutritional category. Besides providing the right amounts of essential vitamins, minerals, carbohydrates and other elements, a teen eating plan must offer consistent and controlled energy and nutrients from healthy foods. Whole grains and low-fat protein and dairy foods satisfy critical needs for iron, protein and calcium, while vegetables and fruits provide the remainder of broad vitamin and mineral nutrition that supports a healthy metabolism. The labels on food packages disclose the nutrient contents per serving that help teens get their full daily allowances. (http://www.livestrong.com/article/440831-the-best- well-balanced-diet-for-teens). It is very important for a teen to be aware of what it means to maintain a consistent eating schedule. Teens need to be aware of what a balanced...
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...Abstract Coca-Cola is the most successful soft drink company ever created. This popular brand is sold in this country as well as throughout the world. Coke has been successful with the majority of its advertising campaigns, and continues to market to its chosen demographic. Furthermore, Coca-Cola has enticed well-known celebrities to pitch for the drink over the years. In conclusion, Coca-Cola is my favorite brand of soft drink. Their success is much deserved. There is a product that is well known all over the globe and has been loved by many and this is the drink called Coca Cola. This soft drink can be found practically anywhere and not only in the US but all over the world. The way that Coca Cola markets their product is innovative and well thought out. Coca Cola is the one of the largest if not the largest supplier, manufacturer and marketer of a soft drink in more than two hundred countries. They provide many products along with their number one brand. They have also had several types of soft drinks such Vanilla Coke, Cherry Coke, Diet and Coca Cola. In the year two thousand and two there was about 85% of the sales that were from around the globe that was from Coca Cola such as Powerade, Minute Maid, and Dasani. Coca-Cola bottlers that were independent grew to be well-known in middle-sized and small towns all over the US. The majority grew to be prosperous by achieving this. In Georgia there were many Coca-Cola bottlers that became franchised and run by...
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...Jessica Hamman November 12, 2012 Obesity is more than a looking good concern. It does not just affect the way people look. It can change the development of our lives, and not for the better. It sets us on a fast track for health complications such as heart disease, type-two diabetes, high blood pressure, and high cholesterol. In addition, it is not just a problem for adults, but it has also become a health concern among teens and children. (Centers for Disease Control and Prevention) A child who fights obesity and carry extra weight threatens their future and their quality of life. So what is obesity, what causes it, what effects can it have on an individual and is there any ways to prevent it? Obesity is the state of being well above one's normal weight. An individual that is twenty percent or more above their ideal weight is considered as being obese. The ideal weight consists of the height, age, sex, and build of an individual. Obesity defined by the NIH (National Institutes of Health) as a BMI of thirty and above. A BMI of thirty is about thirty pounds overweight. (Centers for Disease Control and Prevention) The BMI (body mass index), a key index for relating body weight to height, is a person's weight in kilograms divided by their height in meters squared. Since the BMI describes the body weight relative to height, it correlates strongly with the total body fat content. Some very muscular people may have a high BMI without undue health risks. There are many things that can...
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...has a serious impact on the corporate’s development and both are used to build a very good image in each corporation as well as the driving forces behind the company’s profits. To answer the question, I will focus mainly on the Alcohol Companies, specifically Mike’s Hard Lemonade, who will from this moment be referred to as MHL So who are the targets for MHL? Jack is 28 year old male who steps out of his Ford F-250 in his checkered shirt and his favorite blue jeans. Greeted by his golden retriever at the front door; he is hot and sweaty after a long day’s work at the lumber mill. Jack wants to take a cold shower, then relax in his lazy boy with a cold drink in one hand and the remote in the other. He doesn’t want a beer because he’s tired of the taste, wine is not an option since it is to girlish. So what is his alternative? Mike’s Hard Lemonade to the rescue! He can still feel...
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...Competitive Advantages Page 12 Conclusion Page 12 References Page 13 Executive Summary Vitasoy International is an established brand in Hong Kong which was developed 70 years ago. It is a powerful and well-known brand that occupied a large market share of beverages market and customers loyalty in Hong Kong. Vitasoy International has made series of branding and marketing decisions to overcome the rising competitors. And now I would like to analyze and justify its brand strategies and decisions, whether they are success or not. Company Background Vitasoy International first launched the original soybean drink since 1940 in Hong Kong, and it has launched the soybean products nearly 70 years, and has been steady develop, to become the best proof of the high quality products. Vitasoy International is managed by the listed Hong Kong companies, its production plants are marketing in 40 countries worldwide. Today, Vitasoy brand contains a variety of products with different types which under two existing major brand:...
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...advertisements for the latest candy, soda, or chips. Vending machines and à la carte lunch options at school are filled with sugar and fat. Even very young children are regularly eating junk food. As per a Gerber Products study, parents permit ten percent of toddlers to eat candy each and every day. In addition, 21 percent of toddlers eat french fries daily, while 23 percent wash them down with sweetened beverages (Mooney 2011). “It’s a minefield out there for kids. Schools have a big part to play, but kids often are not offered the best choices at school or in the community. It’s up to parents to lead by example,” says Alexandra Salazar, a pediatric nutritionist at the Children’s Hospital at Montefiore in New York City (Mooney 2011). Children in the United States are eating more and more unhealthy foods due to...
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...Consumer’s outlook of the brand may have little or nothing to do with the actual performance and excellence of the product and is based on brand’s current repute or public image, consumer’s experience with the brand’s other products, and the influence of the consumer’s opinion or perception of the brand. Brand association is anything that is deep seated in customer's mind about the brand. Furthermore, brand associations are those perceptive attributes of brands, which come into consumer's mind when the brand is talked about. The quality of a product or its durability, marketability and desirability develops a strong positive brand association and customer’s perception about the quality of a product or brand increases as the association of customer with that brand is high. During this project on consumer’s attitudes, the group is going to perform a comparative survey of two main consumer brands. Opted brands are Coke and Pepsi. These are from the soft drink product line and have been chosen because these are widely used consumer product brands all over the world, and results and conclusions can cover the consumer’s attitudes toward the competitive brands. Furthermore, both brands have been the prominent and standing brands among the beverage around the globe. The project will focus on determining the attitudes of Coke and Pepsi consumers. During the project, data will be collected from 16 consumers who either drinks Coke or Pepsi. Then the project will try to conclude how many...
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...corresponding benefits that they can derive from the results of the study. Part Four, Definition of Terms, lists alphabetically technical terms used in this study. These terms are defined conceptually and operationally. Part Five, Delimitation of the Study, identifies the scopes and limitations encountered during the conduct of the study. It identifies the variables, the subjects, research designs and statistical analysis procedures used in the study. Likewise, it specifies the location and time of the conduct of the study. Background and Theoretical Framework of the Study Soft drinks and sodas could damage a person. Every person must remember and know that it has a lot of ways to inflict one’s body, physically or mentally. There are certain attitudes that push humans to drink carbonated or caffeinated beverages without knowing their harmful effects. Carbonated soft drink consumption is linked with a disease which is called adenocarcinoma in the esophagus which is stated in the...
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...Mark Researcher- Paper Boat Overview of the Industry Industry Highlights: Global Soft Drink Industry - $310Billion (2015 Expected) Indian Beverage Industry - $230 Million of the $65Billion Food Industry Current Growth Rate: 15% & Expected Rate: 16-17% Coke & Pepsi Co covers 90% of the market. Juices will surpass carbonate market by 2016 Globally The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks, bottled water, smoothies, ready-to-drink tea, concentrates, juices and coffee and functional drinks. In a recent survey conducted by Associated Chambers of Commerce and Industry, consumers are seeking healthier beverages even if they are more costly, due to their positioning. The rising awareness levels with regard to obesity and related health issues, especially amongst teenagers and young adults, have helped push sales of non-carbonates. The report revealed that there has been a strong recent shift in consumer beverage demand towards non-carbonated alternatives creating opportunities for drink manufacturers in the country. The report also pointed out that juice segment is the fastest growing segment with the growth of 3035% annually while the fruit drink industry has been witnessing growth of 10-15%. Beverages account for $230 million in the $65 billion food processing industry in India. In terms of volume, total soft drink (carbonated beverages and juices) market is estimated at 284 million crates a year ($1billion)...
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...result, researchers have learned that healthy habits could have a profound impact on the future of every child and get a better understanding of how children perceive healthy eating. Researchers have proved and would like to emphasize that obesity has tripled in Canadian children in recent decades. For this reason, researchers have identified that healthy behaviors have numerous benefits. By making healthy food choices and explaining the nutritional value of various foods to children will improve the lifestyle of every child and make children’s health better. After a large quantity of interviews that were used to collect data on what food children prefer to eat and why it was discovered that they have bad eating habits and lifestyle. Researchers have found that only 75% of children understood healthy eating by identifying what is healthy food and what is junk food. Almost all children have mentioned eating fruits and vegetables. Findings suggested that children had previously heard or thought about these topics. As a result, these findings were used to improve unhealthy lifestyles and to give many useful instructions about healthy food choices to parents. Researchers suggest expanding children’s knowledge about food and dietary behaviors, and also develop a better understanding about children’s healthy lifestyles. (Protudjer, L. 2010). To have healthy children is...
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...Situational Analysis and Marketing Plan: Coca-Cola Steve Lenart MKTG 730: Marketing Analysis Foundation (F14) I. History The Coca-Cola Company may be one of the world's most recognized companies and it all started back in 1886. Dr. John S. Pemberton was a pharmacist in Atlanta, Georgia. He created a “soft drink” that utilized flavored syrup combined with carbonated water (Coca Cola History, 2014). The first people that tried it considered it, “excellent.” Now that he knew he had a winning recipe, he needed a clever name. He was discussing names with his bookkeeper, Frank M. Robinson, when they came upon a breakthrough. The term Coca-Cola comes from two of the drink's ingredients. The recipe called for “coca” from the coca plant, and also used “kola” nuts. Just like that, the name of the product was born. Pemberton passed away in 1888, only two years after creating Coca-Cola. Before is death, he sold portions of his business to many parties and the majority of the business to Asa Candler. Mr. Candler was responsible for distributing the product beyond Atlanta, Georgia. Demand quickly grew, and a soda fountain owner is credited with first implementing a bottling system for Coca-Cola. The unique contoured bottle was trademarked in 1977. The company is still based out of Atlanta, Georgia, but by today's standards is an extremely large, multi-national conglomerate that has tremendous reach throughout the globe. It would be very foolish when discussing...
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...reasons American children and adolescents have gained weight over the generations is that children spend significantly less energy on a daily basis than their parents and grandparents did at their age. Today's youth spend many hours participating in sedentary activities. Additionally, we eat more fast food and vending machine food than we have in the past. Health, physical educators, wellness specialists, and parents can play vital roles in reducing obesity rates in children and adolescents. I will discuss problems occurring with child obesity and how we can stop this epidemic. Obesity is defined as an excessive accumulation of body fat. Obesity exists when total body weight is more than 25 percent in boys and more than 32 percent fat in girls (Smith). Additionally, the Center for Disease Control, defined obesity in children or adolescents as those individuals with a body mass index (BMI) at or above the 95th percentile on the revised Center for Disease Control and Prevention growth charts (CDC). Although there are many causal factors associated with obesity, research has shown that the environment is the most critical factor. Childhood obesity poses a serious threat to the health of our nation. Current literature indicates that obesity rates among children of all ages are dramatically higher than they were a generation ago (American Academy of Pediatrics). Due to the severe consequences and publicity linked to childhood obesity, health and physical education specialists...
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...Comparative Essay _ Coca Cola VS Pepsi While there are a lot of soda companies out there not all of them are similar, especially there marketing strategies and how they make use of their websites. A couple of the mainstream companies are Coca-Cola and Pepsi. While some people will make a very strong case that they are vastly different in taste, this is especially true with their websites and the way they present themselves. Let’s compare the Coca-Cola’s website with Pepsi’s website, the biggest different is the color. Coca-Cola uses red as their main color and Pepsi uses blue. On the first page of their website, Coca-Cola shows the 2015 official commercial “Big Game” linked with YouTube and on the right side of video, they display latest social media trends such as Facebook, Twitter, Flickr, and YouTube. The upper left side is a “AHH” campaign, which is a collection of mini Flash games that the public creates. Coca-Cola stows away these games, in an archive, which can be found on their website. The lower part of website, there is “Live Positively” campaign logo with a link, which is about Coca-Cola’s corporative social responsibilities. The website also has a tab that directs its guests to Coca-Cola’s beverage collection page. The first thing a guest will notice on Coca-Cola’s website is that the way the links are set up is extremely disorganized. They can make it look more professional, if they stop re-directing their links to different websites. For example, if someone...
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