...Purpose This memo is intended to respond to the Video Case 3 which correlates with Chapter 20, Marketing Ethics and Social Responsibility. Does Land Rover ‘walks to talk’ and practices what it preaches in the video, and whether that translates into a competitive advantage. Is the basis for Land Rover’s competitive advantage truly accurate or are they using a clever marketing scheme to target socially responsible consumers? Summary In Land Rover’s Sustainability Report 2009/2010 it states “We commit to continuously improving the environmental performance of our business and products by reducing emissions, conserving natural resources, and optimizing the use of sustainable energy and materials. This is underpinned by our investment in research into cutting-edge environmental innovation” (Land Rover, 2011). Land Rover is using the hot new green marketing concept to highlight their social responsibility and target the consumer who is eco conscience. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. While it may seem that to advertise one’s company as “green” it must include a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Background Founded in 1948, Land Rover was designed with the tough working, never ending job of farming in extreme places in mind. Since its early days and with...
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...CSR Development: The Three Phases 5. A Mature Company’s CSR Motives 6. Vice Industries CRS Initiatives 7. Other Schools of Thought 8. Conclusion 1. Introduction Scholars explain the surprising fact that companies in the United States alone spend $9 billion annually on philanthropic causes by investigating the motives behind such apparent generosity (e.g. Cone et al., 2003). The critical importance of CSR derives from the fact that CSR practices have considerable influence on a company’s reputation and “the reputation of a firm is arguably the most valuable asset” (Peloza, 2006: 69). The term “corporate social responsibility,” or CSR, can be defined broadly as a firm’s charitable contributions and social initiatives, such as “philanthropy, cause-related marketing, environmental responsibility, and humane employee treatment, among others” (Ellen et al., 2006: 148). Researchers have found that over the past 30 years CSR correlated positively with corporate financial performance (CFP) (Orlitzky et al., 2003). “At its simplest, some argue that this ‘trend’ is purely self-serving marketing or philanthropy to offset concern over organizations’ increasing profit or corporate scandals.” (Brock, 2005: 58). By examining the motives behind CSR as purported by a broad spectrum of scholars, this paper will argue that companies initially implement CSR initiatives in an effort to increase sales and obtain other incremental benefits. Then, this paper will...
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...CORPORATE SOCIAL INVESTMENT BUSINESS CONGRESS 2008 Presented by THE HELPING HAND NETWORK CSI Business Congress 2008 Page 1 THE CALL TO DIALOGUE – SOCIAL REFORMATION CONGRESS REPORT & SUPPLEMENT CONGRESS DATE: 1516 JULY 2008 CONGRESS VENUE: SIBAYA CASINO, 1 SIBAYA DRIVE, UMHLANGA, KWAZULU NATAL OVERALL FEEDBACK “For the first time CSI will tread where no man has trod before, and pave the way to the social reformation of South Africa.” The congress has become a reality and manifested a resounding success as we received excellent feedback from delegates who attended this event. The demand of our country has definitely changed from conferencing and workshops to active dialogues and practical outputs. This was accurately displayed when the panel discussions and dialogues superseded the conventional manner of conferencing. There was a remarkable shift from proclamation to accurate application. The CSI Congress has provided a moral order and accurately confronted specifics that will result in the eradication of systems in which the exploitation of resources leads to the poverty of the country. The CSI Congress primarily identified both the theoretical and practical strengths and weaknesses of alternative approaches to measuring freedom, and clarified on which techniques are most suited for building sustainable systems towards excellence and to chart concrete directions for future research that will add value to SA`s sustainable corporate social development. This...
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...The effects of APEC To ensure the safety of the economic leaders and delegates in Manila, tight security was enforced. This included road closures and rerouting schemes of major thoroughfares — such as EDSA and Roxas Boulevard — that resulted in traffic disruptions in The APEC lane along EDSA extension in Pasay City. the metro. Most motorists and commuters complained of the traffic schemes adjustments, which forced them to walk to their destination. Several airlines canceled their flights to make way for the arrival and departures of the APEC participants. Philippine Airlines said it lost an estimated P870 million, while Cebu Pacific lost around P400 million. A number of people also took to the streets and staged protests, denouncing the APEC and the leaders of its 21 member economies. Quiz: Can you recognize these world leaders? Was the summit a success? The Philippines reportedly allotted P10 billion to stage the week-long APEC activities. Ambassador Marciano Paynor Jr., director general of the APEC National Organizing Council, said the expenses in hosting the event was an investment. He added that the traffic and inconvenience the summit caused is "a little sacrifice compared to the benefits that we will gain out of our membership from APEC." Related: APEC gains not quantified, says economists But former Budget Secretary Benjamin Diokno said the P10 billion the government spent was too much. He said that it could have been cheaper if the APEC leaders' meeting was held outside...
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... S by-Labij kumar Boro DFT-VI ROLL-1O 12/4/12 INTRODUCTION The United Nations Global Compact, also known as Compact or UNGC, is a United Nations initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. The Global Compact is a principle-based framework for businesses, stating ten principles in the areas of human rights, labour, the environment and anti-corruption. Under the Global Compact, companies are brought together with UN agencies, labour groups and civil society. The Global Compact is the world's largest corporate citizenship initiative and as voluntary initiative has two objectives: "Mainstream the ten principles in business activities around the world" and "Catalyse actions in support of broader UN goals, such as the Millennium Development Goals (MDGs)."[1] The Global Compact was first announced by the then UN Secretary-General Kofi Annan in an address to The World Economic Forum on January 31, 1999[2], and was officially launched at UN Headquarters in New York on July 26, 2000. The Global Compact Office is supported by six UN agencies: the United...
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...Report 2014 SMART CITY EXPO WORLD CONGRESS 1 SCEWC 2014 5 2 Exhibition Global Partners Supporting Institutions Hosted by Organized by 3 Smart City Plaza Call for Solutions Partners’ Solutions Report 2014 10 12 16 18 18 20 22 24 4 Smart Activities Brokerage Event 1st Smart Cities Investment Forum Job Marketplace Smart City Open Innovation Marketplace SynergyS Internet of Things Big Bang Data Exhibition 26 28 28 29 29 29 30 30 5 Side Events CitiSense City Innovation Summit Rural Smart Grids 32 34 34 34 6 Cities and Countries 36 7 World Smart Cities Awards City Award Project Award Innovative Initiative Award Award Ceremony 40 42 42 42 43 8 Congress Keynotes Plenary Sessions Parallel Sessions 44 48 52 60 SMART CITY EXPO WORLD CONGRESS Beyond urban growth Rethinking the future city Smart City Expo World Congress (SCEWC) has become the leading event in the smart city industry. The 2014 edition recorded its best-ever figures with 10,838 visitors, 3,661 delegates, 275 exhibitors and 370 speakers coming from 92 countries and 440 cities to share the latest thinking on current and future issues related to urban growth. They all met and networked in a 20,000 m2 venue divided into two distinct areas: The exhibition area, which was the global marketplace ...
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...First Potomac Realty Trust is a self-managed real estate investment trust. They are one of the leading owners of commercial real estate in the Washington, D.C region. The company focuses on owning, operating, developing and redeveloping commercial real estate. The corporate headquarters of the company is located in Bethesda, Maryland (First Potomac Realty Trust, 2015). First Potomac Realty Trust strives to create lasting partnerships with their tenants, maintain their reputation as trustworthy landlords and to provide their shareholders with profitable returns on their investments. They are known to be an ethical and trustworthy organization and are committed to long-term partnerships with their tenants and brokers. They are also a publicly traded company and have a concentrated portfolio in the Washington, D.C. area (First Potomac Realty Trust, 2015). Energy and sustainability are the center of First Potomac Realty Trust’s corporate social responsibility initiatives. Their decisions are geared to meet social and environmental standards in a positive way (Tesia Vargason, personal communication, April 1, 2015). With the purchases of properties in the DC Metro area, they are frequently improving their buildings to meet LEED or Energy Star standards, which creates better efficiency for lighting and heat and the environment simultaneously. They believe that this approach creates the best value for tenants of the buildings and employees (Tesia Vargason, personal communication...
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...SUSTAINABILITY PROGRAMS AND BUSINESS INTELLIGENCE---A STUDY OF ACCENTURE As companies grapple with the current economic situation, many are recognizing that this particular downturn in the business cycle is different from those that preceded it. Indeed, today’s business context—characterized by rapidly intensifying globalization that has substantially increased the complexity, risk and uncertainty of doing business—has only served to exacerbate the challenge of managing through a difficult economy. Many of today's biggest challenges come down to the different kind of decision making required to be successful. Organizations seeking high performance must make faster and bolder decisions. Companies must think both the positive and negative consequences of decisions made in this fast-paced environment. The systematic study of the organization’s ability to develop and sustain a culture capable of delivering quality products and services over time enables us to identify and understand the general requirements for doing so and provides insight into how to do it. In this paper I will share what I have learned about creating and sustaining an organizational value through integrated sustainability programs and business intelligence that is capable of high performance in Accenture. In a time of changing consumer values and economic uncertainty, the marketing function has a more strategic role to play in driving growth and high performance. Are marketers ready to step up? Accenture believes...
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...A Research Paper on Communicating the Challenges and Benefits of Sustainable Business Practices by MA. AISSA V. ARMENA BSBA Professor AMA Computer College Angeles City 2011-2012 Abstract This research presents ways on communicating sustainable business practices effectively. It also defines what sustainable business practice is showing certain challenges and measures in ensuring an effective communication to consumers. Introduction Businesses used to stand out simply by being environmentally sustainable, but that is changing. Today, companies of all sorts and all sizes are playing up their efforts to save energy, reduce carbon dioxide, use more sustainable materials and streamline their packaging. Thus, being green is not such a unique thing anymore. Marcus and Fremeth (2009) noted that this enthusiasm for what they called “green management” came from people’s expectations as to how managers and the organizations they lead should conduct their business to protect the environment. As Ambec and Lanoie (2008: 46) noted, “firms are facing growing pressure to become greener.” Sustainability is defined in part by an effort to conserve natural resources and avoid waste in operations. Conservation and the more efficient use of resources naturally lessens the burden of economic activity on the environment and helps to ensure that the activity can be sustained over time because the resources required will not be exhausted. Sustainability...
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...literature on Monetary/Fiscal Policies - economic development nexus. This has prompted renewed interest in inclusive Growth. This probably explains why governments and policy makers are now tinkering with ways to situate and develop a permanent solution to the widened gap in broad range of financial services which of course are necessary for inclusive growth. Financial inclusion otherwise known as “inclusive growth” can be seen as the delivery of financial services at affordable costs to sections of disadvantaged and low-income segments of society. Due to incessant desire to incorporate disadvantaged segment of the society into financial net, both monetary and fiscal authorities have embarked upon a robust strategy toward addressing the gap. The former (monetary authority) had set out a visible road map necessary for direct effect on savings, investment, rate of interest, pension and general form of financial services. While the later (fiscal authority) have been making a remarkable effort toward achieving sustained economic growth especially in rural areas, this would translate accelerated and friendly society necessary for effective implementation of Financial Inclusion Strategy and thus would stimulate economic development generally, more new jobs would be created, society would also be empowered to generate more wealth and making the economy competitive. Inclusive growth is thus arguably popular with most governments on the global development priorities presently, and Nigeria...
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...uNIVERSITY iNITIATIVE TO Integrate Safety and Sustainability in Course Development David NEWLANDS Senior Assistant Professor International School of Management ~ IESEG, Lille, France d.newlands@ieseg.fr David S. HARRISON Dean - School of Business Administration Chair in Global Business University of South Carolina Aiken Aiken, South Carolina – USA 29801 davidh@usca.edu Michael JARA Assistant Chancellor for Facilities University of South Carolina Aiken Aiken, South Carolina – USA 29801 mikej@usca.edu David S. HARRISON Dean - School of Business Administration Chair in Global Business University of South Carolina Aiken Aiken, South Carolina – USA 29801 davidh@usca.edu Patsy Lewellyn Visiting Professor, School of Business Administration University of South Carolina Aiken PatsyL@usca.edu David NEWLANDS Senior Assistant Professor International School of Management ~ IESEG, Lille, France d.newlands@ieseg.fr Abstract As the new millennium evolves, many further and higher education establishments are bracing themselves against externally imposed challenges. Emerging fiscal constraints are reducing public funding for public institutions in various countries including the United States, United Kingdom and France. USCA for example saw state appropriations reduce from $11.1M in 2008 to $6.1M in 2011. Rising costs of energy in part due to under-capacity to store during off-peak seasons and infrastructure overhaul project investments compound...
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...Seabreeze Virtualization Adoption Plan Bob Western Governors University Seabreeze Virtualization Adoption Plan The city of Seabreeze has had the misfortune of decreasing revenue for the past several years and is in desperate need of some cost saving initiatives. The solution must not impact services currently delivered to its citizens. Information technology (IT) is one of the services that must be maintained during the financial reductions. Because the city relies heavily on the use of IT to provide government services elimination of existing infrastructure is not an option. An alternate solution is essential in order to reduce the total cost of ownership (TCO) of the city’s IT equipment by providing newer technology that will have a higher return on investment (ROI). The option identified to fulfill this need is the adoption of virtualized servers, storage devices, and desktop computers. The conversion to virtualized environments will result in substantial cost savings as well as providing enhanced security, greatly improved disaster recovery, a more competent IT staff, and a smaller carbon footprint. 1. Benefits of Virtualization Virtualization is “the process of creating a virtual, rather than physical, version of something” (Virtualization, 2015). In the IT industry this refers to technology that utilizes software to imitate hardware and create virtual computer systems. One example of this is to use a single physical device such as a server and logically...
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...Michel Adjibodou[1] I. INTRODUCTION If you are fortunate enough to have walked the land and worked with the people of South Central Los Angeles in California, the mountains of Chiapas in Mexico, the plains of Tanga in Tanzania, the hills of Save in Benin, the streets of Hartford, Dorchester and Roxbury, the hills of Funyula in Western Kenya, one common characteristic you probably noticed is the resolve and resilience of those communities. Despite the daily challenges and stresses on their health, income, environment, land, and physical security, the residents are determined to improve their communities and create greater opportunities for their children. Many of us who chose to work in “development”, or who accidently ended up doing this work, must learn how to work in communities which face horrendous challenges. Engaging people in improving their own communities and, perhaps, working on broader issues demands that we develop great skills and knowledge, not to mention a certain attitude, some character, plenty of courage, and listening skills. Most of us simply behave like backpackers on our way to solve the world’s problems and save humanity from itself. Mistakes are made along the way, success stories abound, lives are damaged and rebuilt, hopes restored, and life goes on. Many practitioners working in communities around the world, and people who want to become development practitioners, will admit that they are constantly struggling with the true definition...
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...Assessment 1 Develop workplace sustainability Questions What are the sustainability issues? Unsustainable activities have led to changes in our environment, or have been identified as having the potential to lead to future changes. The types of changes that are occurring or are predicted to occur form the key issues for sustainability. The following Table 1 provides a summary of the key issues. They are related to changes to the physical and cultural (being the way we live) environments, which in turn relate to the economic environment. What does sustainability mean? Every day we hear the term ‘sustainable’ or ‘sustainability’ being used to describe a large number of issues and news items. There is the ‘sustainable economy’, ‘sustainable agriculture’, ‘economically sustainable’, ‘the need to be sustainable’, ‘sustainable work practices’ and ‘sustainable water supply’ to name a few. The Brundtland Report, Our Common Future, is seen by many as one of the first global reports to address sustainable development. This report defined sustainable development as: “…development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” Brundtland (1987) National strategy for ecologically sustainable development Sustainable Development is defined by the Australian Government’s National Strategy for Ecologically Sustainable Development as: “…using, conserving and enhancing the community’s resources...
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...About the Organization The Goldman Sachs Group, Inc. is an American multinational investment banking firm. It is considered to one of the premier investment banks in the world. Some of the business areas where it engages itself are : • Investment management • Securities • Investment banking • Various other financial services. By and large, the firm's major activities includes providing Mergers and Acquisitions advices, asset management, underwriting services and prime brokerage to its clients which can be either of the corporations, governments or individuals. Apart from this, they are also involved in market making and private equity deals, and is a primary dealer in the United States Treasury security market. History 1869 : Goldman...
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