...4440 APRIL 27, 2012 DOROTHY LEONARD SUNRU YONG Bella Healthcare India Joseph Cherian, country director of Bella Healthcare in India, wondered whether his team was ready for Project TKO. He listened intently as Jeremy Manning, his director of research and development, described the pros and cons of the project, a proposal to develop a new portable electrocardiograph machine (EKG) specifically for the Indian market. Cherian believed the time was right to tackle the tough, but fast-growing Indian market. The key question was whether Bella India’s local R&D team, under Manning’s direction, was ready to lead the product development: My goal has always been to develop products that serve emerging markets and make healthcare more accessible. I think medical device companies are learning that this can be done most effectively by those who know these markets best. We should develop our affordable EKG in India, for India. Bella India has proven itself in manufacturing and cost- engineering; this is the next logical step. The endeavor was not without risk. The costly failure of Project Baton, a global product development effort, was fresh on everyone’s mind. Failure with Project TKO would not only hurt Bella Healthcare’s overall profitability, it would undermine Cherian’s case that the India operation was ready for more challenging product development undertakings. Industry Background: Electrocardiogram Equipment Electrocardiography, commonly referred...
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...Experiences Consumers ~ Firm Co Creation of Value The Future of Competition 5 © C.K. Prahalad BOP: A Contested Ideological Market? Public Sector, AID, Multilaterals Universal Solutions CSOs Social Justice Personal Philanthropy Agendas New Business Opportunities Private Sector: Large Firms, including MNCs ? © C.K. Prahalad 6 What You See is not What it is……….. Source: FT, April 20, 2004 © C.K. Prahalad 7 Source: Mr. Subrato Bhowmik © C.K. Prahalad 8 The Cell Phone Industry: 1. Great growth Story in BOP markets around the world Sub Saharan Africa, S. Africa China, India Thailand, Philippines, Indonesia Latin America 2.5 billion connected around the world 2. The industry has Cracked the BOP Code 3. India is one of the fastest growing Markets: 7 million/month 4. Cost of service: Lowest in the world 5. Market Cap of 4 firms in India: $ 75 billion + 6. Cell phone is...
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...Describe the Situation Sector Bella Healthcare was founded in 1960 as a manufacturing of Holter monitors. Due to the advent of transistors by early 1960’s, Bella Healthcare had become widely accepted for clinical use. Bella Healthcare India was originally established in Bangalore as a low-cost manufacturing facility for a U.S.-based cardiology equipment developer. The company was launched with The Bella brothers developed version of Holter that was more comfortable for patients and more reliable than competing device. As the year goes by the company expanded its offering to a range of cardiology equipment. Bella Healthcare wanted to establish an Asian Manufacturing location in addition to its facility outside St. Louis, after accessing several location there was a strong recommendation to select Bangalore. Bella had sales office in Europe and Asian Market but this would be the first manufacturing facility outside the US. Bella Healthcare India started operation in 1990s. Bella India is bent on achieving goals and innovation of health facilities. The Bangalore facility products were lower cost but also of high quality. Strategic Aim The establishment of an Asian manufacturing location in addition to Bella’s Facility outside US was succeeded by the Bella healthcare India. The immediate goal was to establish a lean low cost manufacturing facility in India. In 1990 operation at Bella Healthcare India started with the assembly and testing of EKG electrodes and amplifies....
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...BELLA HEALTHCARE - Bella is an medical health monitoring devices manufacturer - Bella healthcare founded in 1969 in St. Louis, Missouri by brothers Todd and Greg Bella . Why is this project international? - Bella is an American Company with sale offices in Europe and Asia. - Bella established the first manufacturing facility outside the USA. It was done in Bangalore - India (Asia) to create a low-cost manufacturing facility. - Joseph Cherian (director of manufacturing in India) wanted to demonstrate that India was a good place for multinational corporations to invest. - Early 1990s: Bella shifted production of Raddit 601 to Bangalore (Single channel ECG), because St Louis manufacturing facility was operating near full capacity( it took some time to make smooth shift from St. Louis to Bangalore). - Late 1990s: Bella India was producing lower-cost and higher [[#|quality]] [[#|products]] than those produced in USA. - Bella Healthcare moved partial production of an important 6 channels ECG (Kawu 606) to India. - Bella switched supplier from USA to Asia to reduce the cost of Kawu 606. - Bella India needed [[#|help]] from headquarters to change the Kawu 606 to a higher-resolution ADC. It reduced the cost and power consumption of the [[#|product]]. - Staffs from USA and India [[#|worked]] together to meet product's requirements. - 2001: Bella Healthcare shifted the [[#|balance]] of its Kawu 606 production to India. - Bella Healthcare established a R&D team in India. An...
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...BELLA HEALTHCARE - Bella is an medical health monitoring devices manufacturer - Bella healthcare founded in 1969 in St. Louis, Missouri by brothers Todd and Greg Bella . Why is this project international? - Bella is an American Company with sale offices in Europe and Asia. - Bella established the first manufacturing facility outside the USA. It was done in Bangalore - India (Asia) to create a low-cost manufacturing facility. - Joseph Cherian (director of manufacturing in India) wanted to demonstrate that India was a good place for multinational corporations to invest. - Early 1990s: Bella shifted production of Raddit 601 to Bangalore (Single channel ECG), because St Louis manufacturing facility was operating near full capacity( it took some time to make smooth shift from St. Louis to Bangalore). - Late 1990s: Bella India was producing lower-cost and higher [[#|quality]] [[#|products]] than those produced in USA. - Bella Healthcare moved partial production of an important 6 channels ECG (Kawu 606) to India. - Bella switched supplier from USA to Asia to reduce the cost of Kawu 606. - Bella India needed [[#|help]] from headquarters to change the Kawu 606 to a higher-resolution ADC. It reduced the cost and power consumption of the [[#|product]]. - Staffs from USA and India [[#|worked]] together to meet product's requirements. - 2001: Bella Healthcare shifted the [[#|balance]] of its Kawu 606 production to India. - Bella Healthcare established a R&D team in India...
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...Should Bella Healthcare India take on Project TKO and develop an EKG specifically for the local market? Why or why not? TKO, “Technical Knockout”, is single channel EKG, Bella Healthcare India is planning to launch in Indian market. As per my opinion, Bella has many reasons to take up this opportunity. I will categorise these reasons in two broad categories, External and Internal factors. First external factor that affects decision of Bella to take TKO is large population of India with insufficient health care services. India’s population is large and growing but healthcare facilities are not growing with the same rate. Also most of the medical facilities of the country are concentrated in urban areas, leaving rural area with insufficient healthcare facilities. Unfortunately, most of the Indian population stays in small towns and villages. Another fact, in line with this, is availability of less no of physicians and specialists in the field of heart diseases. This has created room for medical services and devices sellers to expand their businesses in the country. The EKG global revenue chart shows that between 2010 and 2015, 9% – 12% of the global revenue will come from Asia-Pacific. As one of the second highest population country in Asia-Pacific, India will definitely contribute major portion of the revenue. The figures in the chart substantiate the fact that Bella has good scope to expand its services in the country. Second factor that helps Bella to take go ahead decision...
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...bella case As Bella India was enjoying its first product development success, it also continued to demonstrate and improve its reengineering and cost-cutting capabilities. These competencies had enabled the Bangalore facility to capture significant savings with the 6-channel and 12-channel EKGs, Holter monitors, and defibrillators. Seeing these savings boost the bottom line, Bella’s senior team actively encouraged greater collaboration between headquarters and Bella India. The time between a product introduction in St. Louis and the transition to exclusive manufacturing in Bangalore continued to shrink. Increasingly, cost reduction opportunities were identified jointly by the Bangalore and St. Louis teams and incorporated into the initial product design. With this capability well-developed and the successful launch of the Fiit X17, Cherian and St. Louis management agreed to tackle a new challenge in 2005: the joint development by St. Louis and Bella India of an entirely new product. Bella Healthcare initiated Project Baton to design a new, lower-cost stress test system to be used with treadmills. Stress test systems were expensive relative to resting and portable EKGs, but they had tremendous value in clinical diagnosis, and global demand for this product was strong. With Project Baton, the company would challenge this market segment by developing a more affordable offering. Bella Healthcare was not the only player attempting to do this, and it was clear from the outset that...
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...Bella Health Care This case study is on Bella Healthcare (Leonard & Yong, 2012), which was originally set up as a manufacturing facility in St. Louis, Missouri, for developing Holter monitors. It later expanded to various cardiology equipment including EKGs. The analysis below focuses on whether Bella India is ready to lead a new product development project for the local market. Bella India moved from low value-added activities to high-value capabilities like product development: Bella Healthcare started another manufacturing location in Bangalore, India. Its decision was based on the following factors: supporting infrastructure, industrial center, and a trained English-speaking labor force. Bella’s products are commercially oriented and usually improvised versions of existing products. The Bangalore facility was focused on manufacturing and production. The products at this facility were less expensive and of superior quality. Bella India was only given production and manufacturing responsibilities. Because of its success, in 2003 Bella Healthcare India formed a joint product development venture with its parent company and established its first R&D team with the help of Jeremy Manning. Most members of the R&D team were young graduates with little experience in medical technology product development. The team was sent to the United States for training. The India team excelled in technical knowledge but had to hone their innovative and creative skills in a mixed cultural...
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...Management Bella Health Care India In: Business and Management Bella Health Care India Should Bella Healthcare India take on Project TKO and develop an EKG specifically for the local market? Why or why not? TKO, “Technical Knockout”, is single channel EKG, Bella Healthcare India is planning to launch in Indian market. As per my opinion, Bella has many reasons to take up this opportunity. I will categorise these reasons in two broad categories, External and Internal factors. First external factor that affects decision of Bella to take TKO is large population of India with insufficient health care services. India’s population is large and growing but healthcare facilities are not growing with the same rate. Also most of the medical facilities of the country are concentrated in urban areas, leaving rural area with insufficient healthcare facilities. Unfortunately, most of the Indian population stays in small towns and villages. Another fact, in line with this, is availability of less no of physicians and specialists in the field of heart diseases. This has created room for medical services and devices sellers to expand their businesses in the country. The EKG global revenue chart shows that between 2010 and 2015, 9% – 12% of the global revenue will come from Asia-Pacific. As one of the second highest population country in Asia-Pacific, India will definitely contribute major portion of the revenue. The figures in the chart substantiate the fact that Bella has good scope...
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...BELLA HEALTHCARE INDIA Project Plan Centennial College Juliana Goes – 300685822 Maria Chernobrovkina – 300675947 Timothy Jogbodo – 300673137 Virendra Sabbanwar – 300677485 PMGT 428 – 103 Bob Xourafas June 18, 2012 Table of Contents PROJECT INITIATION 1 Project Charter |Prepared by: Maria Chernobrovkina |Date: Jun 15, 2012 | |Project Title: Bella Healthcare India | |Project Start Date: Jun 18, 2012 |Project Finish Date: Jul 25, 2012 | |Budget Information: The project’s budget is $ 100. | |Project Manager: Virendra Sabbanwar – +1(647) 721-0678 – vsab@my.centennialcollege.ca | |Project Objectives: | |Choosing an international project topic; | |Receiving approval of the international project topic – “Bella Healthcare India”; | |Elaborating...
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...Toys "R" Us, Inc. ___________________________________________________________________________________________ Toys "R" Us, Inc. Recent Developments Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Fast Facts Headquarters Address One Geoffrey Way, Wayne, 07470, United States of America Telephone + 1 973 6173500 Fax + 1 973 6174006 Website www.toysrus.com Ticker Symbol, Stock Exchange N/A Number of Employees 70,000 Fiscal Year End February Revenue (in US$ million) 13,543.00 SWOT Analysis Strengths Weaknesses Efficient distribution capabilities Dependence on selected vendors Industry recognition Seasonal nature of the business Multiple channel selling strategy Wide geographic presence Opportunities Threats Growth of web-based store concept Increase in counterfeit products Increase in consumer spending in the US Increase in organized retail crime Strategic collaborations Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Toys "R" Us, Inc. - Company Overview Toys "R" Us, Inc. (Toys"R"Us) is a specialty retailer of toy and baby products. The company’s product portfolio includes children’s apparel, juvenile, learning, entertainment, core toy, parenting and seasonal products. These products are sold under various private labels such as Fast Lane, Imaginarium, Dream Dazzlers...
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...Dissertation on the Real Estate Sector of Mumbai and the Indian Middle Class Abstract The global financial meltdown had hit the real estate sector all around the globe, and Mumbai real estate sector is one such amongst them. The specific segment is plagued by reduction of demands, lowering of prices, inventory accumulation etc. In order to maintain their sustenance, they now want to target the middle class segment of the society. The entire purpose of this dissertation was to identify in the present economic conditions of the country, the target customer for such real estate sector. In order to conduct the research, a mixed research methodology is adopted deploying both qualitative research as well as quantitative research. Relevant research instruments were chosen, and 10 respondents were interviewed for the qualitative research and 300 individuals were undertaken in the quantitative research methodology. It was found that indeed the middle class with their high aspiration levels, and disposable income were the ideal target for real estate. However, in order to further attract the target customers, a host of suggestions are made. This dissertation is created through thorough referencing from academic journals, books, reports, newspaper articles etc. This paper would also be immensely helpful for students aiming to understand a clear picture of the real estate sector of Mumbai on ways to maintain its growth. Table of Contents Abstract 2 Introduction 5 Background...
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...power, credit facilities, changing pattern of consumer behaviour and increased consumer awareness. Retailing has emerged as one of the most important sectors of Indian economy beyond the 90s. A large number of retail model retail formats have come in force offering a wide spectrum of merchandise and services. The professional orientation and incorporation of various technology–enabled softwares has offered these retailers better customer relationship management, merchandise offering, store atmosphere and inventory management. There’s a flurry of activity as a revolution sweeps through small town India, with intimidating Malls, Hip stores, looming Hypermarkets & hangouts mushrooming all over the place, apart from a perceptible lifestyle change, breathing fire into these cities (Agarwal, 2006). And it is happening not just in one or two cities, but across all major Tier – II & III cities of India, and in a spectrum of sectors – booming real estate, malls, multiplexes and cinemas, global majors setting up plants and offices, sprawling IT hubs, SEZs and much more. More & more corporate houses including large real estate companies are coming into the retail business, directly or indirectly, in the form of malls and shopping centres. New formats like hyper markets and large–discount–no–frills supermarkets have started influencing the traditional looks of the bookstores,...
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...Social Development Working Paper No.1 SOCIAL DEVELOPMENT ISSUES IN SECTOR WIDE APPROACHES Andrew Norton, Bella Bird May 1998 ISSN: 1462-8651 ISBN: 1 86192 042 3 The aim of the Working Paper series is to generate knowledge on social development that is pertinent to DFID’s goal of eliminating world poverty. It is hoped that the series will provoke new thought and discussion on issues of policy and practice rather than simply reflecting established ideas and positions. Social Development Division Department for International Development 94, Victoria Street London SW1E 5JL UK Tel: 44 (0) 171 917 7000 Fax: 44 (0) 171 917 0197 Email: sdd@dfid.gtnet.gov.uk DFID homepage: http://www.dfid.gov.uk Contents Executive Summary 1. 2. 3. Introduction Background - Sector Wide Approaches Issues in Sector Wide Approaches Defining the sector Who owns and who leads? Who is consulted and how? Centralisation vs. Decentralisation Projects vs. Programmes Changes in Development Practice Strengthening the Social Impact of Sector Wide Approaches Entry Points for Social Development Approaches Institutionalising Social Analysis in SWAps Strengthening Processes of Consultation & Participation in SWAps Strengthening Civil Society Capacity To Engage In Sector Policy And Programmes 4. 5. 6. Conclusions References Acknowledgements This paper has benefited greatly from comments on earlier drafts from Phil Evans, Rosalind Eyben, Charlotte Heath, Mick Foster, Peter Balacs, Julia...
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...Singapore Press Holding A Case Study GROUP 6 Special Group Project S P Jain Center of Management Singapore Amit Ambardekar Apoorv Babel GMBA07F261 GMBA07F278 Manu Gupta Parul Nagpal GMBA07D169 GMBA07D240 Preface S P Jain Center of Management has the academic support of Bharatiya Vidya Bhavan's. S P Jain Institute of Management & Research, Mumbai is ranked among the Top Ten Business Schools in Asia and India. In order to replicate its success and achievements in management education in the global arena, S P Jain decided to established centers of excellence in different parts of the world. The first international campus of S P Jain was established at the prestigious Knowledge Village in Dubai in the year 2004. and the 2nd international campus in the city of Singapore. Global MBA program of the S P Jain Center of Management is designed to train individuals to work in the new global economy. With over 900 teaching hours, the course is equal to most two-year MBA programs. The program is conducted jointly at S P Jain’s Dubai and Singapore campuses. As a part of the curriculum, students are required to do a “Special Group Project” based mainly on the Industry Research. We, for this, have taken up a project on Singapore Press Holdings. The project is a case study which looks into: a). History of SPH b). SPH foray into internet - AsiaOne c). AsiaOne, Journey d). ST...
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