...Jenell Obie Nov. 9, 2014 Professor Daryl Fields Homework Assignment #2 Sports are very important part of the culture of the United States. When planning to expend a U.S franchise overseas, you need to think of all the factors of local cultures and have a plan to be able to overcome those factors to increase popularity abroad. To be able to attract new athletes, you must understand the cultural differences of their countries. So when taking sport franchises overseas is to make sure we understand the social structures, religion, manners, customs, values, attitudes, language, and personal communication. Just because it’s popular here in America doesn’t mean it will be a hit in other countries. There are many cultures abroad, and it’s nearly impossible to predict what all those cultures will enjoy. Market research comes into play heavily when deciding to take our sports overseas. Now, as the U.S. sport franchises try and go global they are scouting and recruiting foreign athletes, which makes not only that team but also it might make that sport popular with that country of which these foreign players come from. Just like with any business wanting to go global they have to be willing to adapt to that countries customs and rules, for sports it might mean how they play the sport or the rules of the sport and the overall sportsmanship. The most important thing I believe franchises should do to ensure their product is appropriate is to first see if their product is adaptable and...
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...U.S. Sports Franchises, International Markets and Imported Products Tammy L Mullins DeVry University Abstract This paper explores three different yet very similar questions about franchises and industries. Number 1: What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why? Number 2: How can franchises ensure their products are appropriate for international markets? Number 3: Should governments protect their industries by placing tariffs on imported products? Why? Why not? U.S. Sports Franchises, International Markets and Imported Products Franchises, international markets and imported products are all very different yet similar topics. They all play a big part in this world we live in. U.S. sports franchises, international markets and imported products all have to do with other cultures. Cultures outside of the U.S. and how differently our countries cultures are from theirs. This paper will show a lot of similarities and a lot of differences when it comes to countries outside of the U.S. and all of our ways compared to theirs. What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why? To increase popularity abroad, U.S. sports franchises first need to understand that some of our sports differ. Soccer in the U.S. is generally called football in most of Europe and Asia where as in America football is a totally different game. This is the problem the NFL has overseas people have...
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...What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Sports are very important part of the culture of the United States. When planning to expend a U.S franchise overseas, you must think of the factors of local cultures. To successfully serve new customers, you must understand the cultural differences of their countries. Culture can include social structures, religion, manners and customs, values and attitudes, language, and personal communication” (Nickels, McHugh & McHugh, 2013). In the past our American teams were comprised of primarily only American athletes or American trained athletes. But now as the U.S. sport franchises try and go global they are scouting and recruiting foreign athletes, which makes not only that team but also it might make that sport popular with that country of which these foreign players come from. Just like with any business wanting to go global they have to be willing to adapt to that countries customs and rules, for sports it might mean how they play the sport or the rules of the sport and the overall sportsmanship. One of the potential problems of expanding into other countries is overcoming the cultural barriers. Just because something is popular in the United States does not necessarily mean that it will be popular in other countries. Every country has its own culture, and you may not be able to accurately predict what people in that culture will enjoy. Before getting involved in another country...
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...What cultural factors must U.S. sports franchises overcome to increase popularity abroad? How can franchises ensure their products are appropriate for international markets? Should governments protect their industries by placing tariffs on imported products? These three points will be explained more in the next pages. First U.S. Sports franchises who are trying to expand their businesses abroad have many things to overcome. Lets try seeing this from the point of view of those abroad. How do our sports fit in with the ones already established in these countries. Many European countries reefer to soccer as football, which may cause a lot of confusion of the bat. Especially if you are trying to establish an NFL following in another country. Also to be taken into consideration these countries traditions, as well as there rituals or rivalries. For them not only have their families have been following these same sports, but the same teams as well. So U.S. Franchises have to find a way to wedge in between these long standing traditions. At the least a way to attract a younger generations. Many of these problems can be over come by market research. By studying these countries, and there cultures. These franchises may find ways to over come these differences that are held between U.S. Sports, and countries abroad. One of these ways may by recruiting athletes from different countries. Which would help those other countries relate to these American teams. Seeing a fellow country...
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...challenges and obstacles that must require much discipline and creativity in order to remain successful in all aspects of business. Sporting franchises are amongst the top ranking companies that have to remain on the cutting edge of global recognition in order to keep their competition at bay. Global Marketplace No matter what city, state or country you live in there is some type of sport, or name of an athlete that is bound to be well known throughout the entire world. The definition and legacy of a successful team was typically described simply by winning the ever so coveted championship within that particular arena. Now a days that single win has almost no meaning unless you can tie it to a string of championships over a particular period of time, the word used today is “dynasty”. The likes of the NBA, NFL, MLB, NHL and NSL just to name a few, are all now not only finding athletes from their own countries but they are also looking outside of their own high schools and colleges and are constantly recruiting athletes abroad. The front offices from these teams have a constant battle on trying to keep the upper hand on their team’s popularity and branding in order to keep the sales from declining. What cultural factors must U.S. sports franchises overcome to increase popularity abroad? There are many cultural factors that a sport franchise faces in order to try and keep their popularity; the greatest factor would have to be any language barrier. You must be aware of the language...
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...What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why? (9 points) I would think that sports would have to follow the same path as a business would look to expand itself into other countries. To be successful you must have a firm grasp of understanding the cultural differences. Be friendly and have an open mind to experience the culture they have to offer. When planning to expand a U.S sports franchise overseas, you must first think of the factors of local cultures. You must understand the cultural differences of their countries. Culture is defined in our text book as “A shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior.” (Courtland L. Bovée, 2013) “Culture can include social structures, religion, manners and customs, values and attitudes, language, and personal communication.” (Nickels, 2013) In past years most teams primarily consisted of American athletes only. Now teams look to scouting and recruiting from foreign countries as well. This can make the team popular, and may aide in the sport becoming more popular. How can franchises ensure their products are appropriate for international markets? (9 points) What works at home does not always work for the international market. Reviewing every aspect of the business from drafting the franchise agreements, to evaluating fees, reviewing the business requirements, the amount of advertising and marketing that will be needed to properly launch...
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...Doing Business in Vietnam: 2009 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2008. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business In Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services 3/3/2009 Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Market Overview Return to top • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding annually at 7-8.5 percent, while industrial production has been growing at around 14-15 percent per year. Vietnam’s macroeconomic challenges and the global financial crisis dampened this growth in 2008 and will continue to do so in 2009. • In response to significant macroeconomic challenges, including high inflation and a large and growing current account deficit, the...
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...Doing Business in Thailand: 2012 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2010. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business In Thailand Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations, Customs and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services 1 Return to table of contents Chapter 1: Doing Business In Thailand • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Market Overview • Return to top Thailand is the 27th largest export destination for the United States. Two-way trade in 2011 was about $35.75 billion, with $24.8 billion in Thai exports to the U.S. and $10.9 billion in U.S. exports to Thailand. The figures represent an increase of 12.9 percent in the value of trade between the two countries. U.S. exports to Thailand increased by 21.7 percent, while US imports from Thailand increased by about 9.4 percent for the same period in 2010. In Asia, Thailand ranks as the United States’ 10th largest export destination after China, Japan, South Korea, Hong Kong, Taiwan, India, Hong Kong, Singapore and Malaysia. The Thai...
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...GLOBALIZATION OF MANAGEMENT EDUCATION: Changing International Structures, Adaptive Strategies, and the Impact on Institutions This page intentionally left blank GLOBALIZATION OF MANAGEMENT EDUCATION: Changing International Structures, Adaptive Strategies, and the Impact on Institutions Report of the AACSB International Globalization of Management Education Task Force AACSB International – The Association to Advance Collegiate Schools of Business 777 South Harbour Island Boulevard Suite 750 Tampa, Florida 33602-5730 USA Tel: + 1-813-769-6500 Fax: + 1-813-769-6559 www.aacsb.edu United Kingdom North America Japan India Malaysia China Emerald Group Publishing Limited Howard House, Wagon Lane, Bingley BD16 1WA, UK First edition 2011 Copyright r 2011 AACSB International. Reprints and permission service Contact: booksandseries@emeraldinsight.com No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the copyright holder or a license permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. No responsibility is accepted for the accuracy of information contained in the text, illustrations or advertisements. The opinions expressed in these chapters are not necessarily those of the Editor or the publisher. British Library Cataloguing in Publication...
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...Doing Business in Vietnam: 2011 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2011. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business in Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations, Customs and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Return to top Market Overview • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding at an average about 7.2 percent per year during the period 2001-2010, while industrial production grew at an average of about 12 percent per year during the same period. Vietnam registered GDP growth rate of 6.7 percent in 2010 and was one of only a handful of countries around the world to experience such levels of economic growth. Moving forward, inflation remains a main risk to Vietnam’s economy, which the Government...
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...chapter 2 “ The External Environment and Organizational Culture The essence of a business is outside itself. ” A Look Ahead — Peter Drucker LEARNING OBJECTIVES After studying Chapter 2, you will be able to: CHAPTER OUTLINE The Macroenvironment Laws and Regulations The Economy Technology Demographics Social Issues and the Natural Environment The Competitive Environment Competitors New Entrants Substitutes and Complements Suppliers Customers Environmental Analysis Environmental Scanning Scenario Development Forecasting Benchmarking Responding to the Environment Adapting to the Environment: Changing Yourself Influencing Your Environment Changing the Environment You Are In Choosing a Response Approach Culture and the Internal Environment of Organizations Diagnosing Culture Managing Culture LO 1 Describe how environmental forces influence organizations and how organizations can influence their environments. p. 48 Distinguish between the macroenvironment and the competitive environment. p. 48 Explain why managers and organizations should attend to economic and social developments. p. 50 Identify elements of the competitive environment. p. 55 Summarize how organizations respond to environmental uncertainty. p. 63 Define elements of an organization’s culture. p. 72 Discuss how an organization’s culture affects its response to its external environment. p. 72 LO 2 LO 3 LO 4 LO 5 LO 6 LO 7 Management Close-Up HOW CAN LARRY BLANFORD KEEP GREEN...
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...CHAPTER 1 ASSESSING THE ENVIRONMENT POLITICAL, ECONOMIC, LEGAL, TECHNOLOGICAL LECTURE OUTLINE General Outline Opening Profile: India Becoming a Crucial Cog in the Machine at I.B.M. The Global Business Environment Management in Focus: A Small Company, A Global Approach Regional Trading Blocks Comparative Management in Focus: Opening Economy Revitalizes India Information Technology The Globalization of Human Capital The Global Manager’s Role The Political and Economic Environment The Legal Environment The Technological Environment Chapter Discussion Questions Application Exercises Experiential Exercise End-of-Chapter Case Study: Under Pressure, Dubai Company Drops Port Deal Additional Cases: India: The Employment Black Hole? Mecca Cola Student Stimulation Questions and Exercises Opening Profile: India Becoming a Crucial Cog in Machine at I.B.M. The opening profile reports on the growing importance of India as a source of low-cost services in the IT market. The Indian labor market is attractive not only due to its low wages, but also because of the scientific and managerial talent found in the country. IBM’s Indian facility in Bangalore is now the company’s second largest worldwide operation. While IBM has laid off thousands of workers in the United States, its Indian operation has greatly increased employment. Some of IBM’s competitors have also begun to move their operations to India. The opening profile raises the question of the...
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...Table of Contents 1.0 CASE SUMMARY 1 2.0 PROBLEM STATEMENT 2 3.0 INDUSTRY ANALYSIS 3 3.1 Market Segmentation3 3.2 Target Audience3 3.3 Market Positioning4 3.4 Competitor Analysis5 4.0 COMPANY ANALYSIS 6 4.1 4P Analysis6 4.2 POD and POP Analysis10 4.3 Market Analysis10 4.4 SWOT Analysis12 4.5 PESTEL Analysis14 5.0 STRATEGIC ALTERNATIVES20 6.0 RECOMMENDATION23 7.0 ACTION PLAN24 8.0 CONTIGENCY PLAN28 9.0 REFERENCES28 1.0 CASE SUMMARY In recent years, modern customers are no longer acquiring shopping only for their goods and services. Nowadays, these customers are buying for different reasons such as to show off their personality, to boost self esteem or to satisfy physiological needs. Shopping good brands like Louis Vuitton, Gucci, Channel and other luxury brands is like a form of self expression and gives people a sense of accomplishment. Louis Vuitton or famously known by its acronym LV, is known for world’s most valuable luxury brand. It was founded by Louis Vuitton Moet Hennesy (LVMH) in 1854 on Rue Neuve des Capuccines in Paris, France. The historical journey began when Vuitton found out traveller trunk were easily stacked. He was made famous for crafting the luggage for Napoleon. This company is famous for its luxury products such as trunks and leather goods to ready to wear, footwear, watches, jewellery, accessories, sunglasses and books. Louis Vuitton stands out more among other brands through their relentless focus on product quality...
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...3: Culture While this Hong Kong pedestrian appears not to notice the Nike billboard behind him, featuring NBA star LeBron James wearing the Air Zoom sneaker, the Chinese people certainly did notice. The Oregon-based Nike corporation was forced to pull its “Chamber of Fear” promotion, based on a Bruce Lee movie, after an outraged public objected to the image of a U.S. athlete defeating a kung fu master. In the global marketplace, cultural differences can undermine even the most elaborate promotional campaign. inside Culture and Society Development of Culture around the World Elements of Culture Culture and the Dominant Ideology Case Study: Culture at Wal-Mart Cultural Variation Social Policy and Culture: Bilingualism Boxes Sociology in the Global Community: Life in the Global Village Sociology in the Global Community: Cultural Survival in Brazil Sociology on Campus: A Culture of Cheating? “Nacirema culture is characterized by a highly developed market economy which has evolved in a rich natural habitat. While much of the people's time is devoted to economic pursuits, a large part of the fruits of these labors and a considerable portion of the day are spent in ritual activity. The focus of this activity is the human body, the appearance and health of which loom as a dominant concern in the ethos of the people. While such a concern is certainly not unusual, its ceremonial aspects and associated philosophy are unique. The fundamental belief underlying the whole...
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