...What I found truly amazing and beneficial to our learning experience at this program is that from Dr. Dave Chatterjee’s class I learned about the power of social media, tools & detailed analysis of its benefits and value propositions; The next day at Dr. B’s Global Marketing class we reviewed from the Marketing Positioning and Branding side the successful leverage of social media by analyzing the case “Old Spice’s Campaign”. In the end these topics tie to each other and I am fully immersed in the useful knowledge of Social Media from both IT and Marketing perspectives. What a great experience! Social Media Statistics I learned that Facebook remains to be the most common social media tool. (Stelzner, 2012) Average US Facebook social networker has 303 friends. Branded content marketing is being integrated into the Facebook experience hoping to motivate consumers to engage more with brands on Facebook and other social media platforms. 27% of US social networkers, over a quarter of US social networkers (roughly 71 million people), check a social media site multiple times a day. This behavior has steadily grown over the last few years.(Cohen, 2013) Twitter is utilized by 77% of the Fortune 500 Corporate in 2013 from 73% in 2012. (Chatterjee, 2014) In the Construction Industry, for 2013, 97% of construction professionals who use social media in their marketing programs, which has increased 7% from 2012. LinkedIn is the most popular social media platforms among...
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...Gender And Its Social Unstoppable Construction Abstract This paper provides information about the social construction of gender. Research from seven different journal articles organized into the categories of children, men, women, and the culture of Bugistribe, Indonesia.The understanding of gender roles is evident in children, even at the age of three years old. Studies show that parent’s set unclear norms regarding gender roles, which confuses kids. Moreover, there is historical background on social construction and women. The importance of the role of beauty in the female gender role showing how young women are being more sexualized. Also, the role of eating disorders in men and women’s genders is addressed. Men’s struggle with masculinity in present society as well as fear of feminism is talked about. Finally, the Bugis tribe, located in South Sulawesi, Indonesia is studied. Their five separate genders show a fascinating look at social construction. Gender And Its Social Unstoppable Construction Gender is an extremely captivating concept. The social construction of gender is an extensive and complicated subject. Looking at the views children have of gender roles shows social construction. Studying how women’s gender roles are socially constructed with feminine behavior is very interesting. Also is fascinating how men attempt to balance and uphold masculinity. Finally, gender in other cultures, specifically the Bugis tribe of Indonesia, have extremely different takes...
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...The essay focuses on the social construction of crime, and the possible reasons for these social constructions. In the first section, the essay explains what crime is, and the constructionist perspective theory. In the Second section my essay focuses on the crime as socially constructed and why it is socially constructed. In the third section essay explains, three levels of explanation in the study of deviant and criminal behaviour. In the final section, it focuses on the historical theoretical periods, which plays an important role in revitalising past discoveries. Crime is a term that refers to many types of misconduct that is forbidden by law. There are a number of different reasons as to why crime can be viewed as a social construction. There cannot be 'social problems' that are not the product of social construction - naming, labelling, defining and mapping them into place - through which we can 'make sense' of them' (Clarke, 2001). In this essay I will explain what is social construction, also what crime is, and why we think, that crime is socially constructed. Furthermore, I will explain how media construct crime and the stigma of black crime. In the last paragraph I will explore the importance of Marxist and Durkheim's theories on the emergence of crime....
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...example of social constructionism. Social construction is the frame through which society views an idea. It could be the idea of a crime (for example, drug abuse is a socially constructed crime not an inherent crime) or the idea of an event (for example, the beating of Rodney King as police brutality instead of necessary to protect the officers). Nothing is black-and-white, there are many different ways to view a situation. Juries are selected to be a group of peers – this is what our justice system is based off of. If an objective peer would do the same thing in the same situation, perhaps you’ll be acquitted. However, the peer-based system is flawed. The first reason is because it can be hard to find a peer for some groups. The more educated a person is, the less likely it is that their jury will be intellectual equals. On the flip side, with an extremely under-educated person, the same principle applies. The juried system works best with an average person sitting before an average group of peers. However, this same idea – of average juries for average citizens – can skew the trial in an unfair direction. Legal studies professor Hiroshi Fukurai wrote about the peer trial being a detriment to justice, giving the example of Ku Klux Klansman trials shortly after the Civil War. These men were tried for murder and torture of abolitionists and escaped slaves, and many were found not-guilty by a jury of white Republican males (Fukurai 1999). The social construction of the...
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...Facebook and Identity Construction Khadija Ali Introduction Background of Facebook Identity Construction Identity Construction through Facebook The birth of the internet has changed the traditional conditions of identity construction. As the corporeal body is separated from social encounters in the online environment, it becomes possible for people to interact with one another through the Internet in text mode alone that has nothing to do or does not reveal anything about their physical attributes. Furthermore, even in situations where the audiovisual mode is used in contacts via the Internet, anonymity can be maintained through withholding information regarding the personal background, like the name, residence and institutional affiliation of a person. The combination of disembodiment and anonymity result to a technologically-mediated environment where a new mode of identity construction emerges (Tennyson, 2008). The model of identity represented in social networking sites such as Facebook, Friendster and MySpace was criticized by Alice Marwick. Marwick argues that the finite profile options in this social networking sites are greatly too limiting than with the diverse open-ended ways that people express themselves in face-to-face contact. According to Marwick, “the rigid profile structure encourages the user to present him or herself in a way that is partly constructed by the application, not the user”. She emphasized that the type of identity performance...
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...organisational change, this paper will discuss how change is relational and, therefore, the product of mundane conversations. In achieving this, the paper will consider the meaning of organisational change, the meaning of conversations and social construction, and the role of conversations within change. In discussing these definitions and examining the role of conversations within organisational change, we will be able to highlight fictions within the change process and identify methods of negating them. UNDERSTANDING ORGANISATIONAL CHANGE The definition of change is one that has been discussed and debated by philosophers throughout the ages. An ancient criterion of change states that an object, x, changes if and only if there are distinct times, t and t’, and property p, such that x has p at t and fails to have p at t’, or vice versa (Lombard, 1978, p. 63). This criterion looks at change in the widest sense. To understand organisational change, we need look deeper into what creates change, how the change affects individuals and an organisation, and how to successfully navigate the issues associated with change within an organisation. To successfully understand organisational change, we use one of two broad modes: the rationalist and social/relational modes. Within the rationalist approach, each element is considered...
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...Dr. Roberts November 23, 2011 Social Architecture The term architecture takes into consideration a number of things. These are space, mass, volume, light, texture, shadow, program and materials. The building that is the end product is a creative manipulation of all these elements. The term also includes the pragmatic elements like construction, technology and cost. And thus, the architect achieves something, which is functional, aesthetic, socially conscious and most of the times artistic too. Taken to its deeper roots, even an ordinary structure does need someone to design and supervise the construction. So, it would have been difficult to think of any building, be it a home, office, school, church or anything else, without the help of an architect. Thus, the industry of architecture has been in existence since the time man thought of building a private hut (Bennett). And by the 21st century, it has flourished into a full-fledged business. An architect designs and sometimes supervises the construction of buildings. Anything from tunnels that run far beneath the ground, to skyscrapers that tower above it, architects have always had a hand in building these great structures (Front Cover). Architects have designed the greatest buildings in history, from the stoic World Trade Center in New York, to the graceful and natural Falling Waters house in Pennsylvania, building styles differ as much as the architects who build them. The Social Architect's task is to design and...
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...What problems should we notice in purchasing a corn flakes machine? The price, the quality, the design, the brand? Or what is the most important problem? In recent years, with the continuous progress of the construction of a new socialist countryside , the majority of farmers living standards improved rapidly . Material development and progress brought new spirit of change in the majority of farmers , but also for the construction of spiritual civilization in rural areas put forward new tasks and new requirements. Rural spiritual civilization is an important part of building a new socialist countryside. On the one hand, the fundamental task of socialist spiritual civilization is to improve the ideological and moral quality of the entire Chinese nation and the scientific and cultural qualities. Accounted for the majority of our farmers to improve the quality of civilized population, directly determines the realization of this fundamental task. On the other hand, building a new socialist countryside is to promote the country's economic construction, political construction, cultural construction, social construction coordinate system engineering development. Only peasants ideological, cultural , moral standards continue to improve , promote civilization , advocating science , forming family harmony , honest, mutual cooperation , stability and harmony of a good social atmosphere , education, culture, health and sports to flourish, new rural construction is comprehensive and...
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...product of social rather than biological factors. Relative to race, it is unlikely that anyone is “racially pure.” But we have to recognize the social factors, because these are the bases for social interaction in our daily lives. These social factors make them culturally significant in our daily interactions. Question: Just because we are culturally different, does that make difference itself into a negative? No, it is not differences that are necessarily negative. In fact, cultural differences make us more interesting to one another. So differences in and of themselves, do not make us unequal. **It is the meanings and values applied to these differences that make them harmful. So when we apply meanings and values to these differences, we are essentially creating structures of social stratification – a system by which society ranks categories of people in a hierarchy, and how social stratification results in systems of inequality. In this hierarchy, those at the top of it, are deemed to have positive attributes, and are the keepers of the culture and society. Therefore, they are viewed as being more moral, and intelligent, and have the rights to more rewards and opportunities that society can provide, relative to others beneath them. [Use the South African system of apartheid for an example.) **So, we will examine how these various categories of difference are constructed and how they impact all members of our society. I. The Construction of Difference...
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...Title: Stories of Narratives: On Social Scientific Uses of Narrative in Multiple Disciplines Author: John Bryce Merrill Date: 02/09/2015 Name: Angela Uchechukwu Nwude A Critical Response Paper to Stories of Narratives: On Social Scientific Uses of Narrative in Multiple Disciplines In his article titled, Stories of Narratives: On Social Scientific Uses of Narratives in Multiple Disciplines, John Bryce Merrill, sought to explore how narrative is understood and used by scholars in multiple disciplines to address social scientific issues. To arrive at this objective, the he applied a systematic method of data collection using a grounded theory approach. The data constituted mainly of literature written by scholars of various discipline on the social scientific uses of narrative. An Inductive analysis of the data revealed substantial similarities in the way narrative is applied to social scientific issues across various disciplines, hence what narrative does and can do across disciplines. The writer examined these similarities, under three emergent themes, which shall form the fulcrum of this critical discourse. Narrative as a tool for the construction of self and social reality According to the writer, narrative play a privileged role in the process of self-construction. Individuals tend to construct stories and accounts of their lives through interactions, telling and other communicational skills called narrative. In telling these stories they create, restructure and represent...
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...Homework Assignment #1 Dissecting a Research Article Name: Jonathan Sykes Homework 1: The components of sociological research and the empirical research report. Article: Zhao, Shanyang, Sherri Grasmuck and Jason Martin. 2008. “Identity Construction on Facebook: Digital Empowerment in Anchored Relationships.” Computers in Human Behavior 24: 1816-1836. The main objective of this assignment is to familiarize you with the format of scholarly, empirical research papers. The format that the authors’ followed in this article is a guide for the research paper that you will write for this seminar. The questions included in this assignment ask you to identify and discuss the key components of the paper and to assess the quality of the authors’ arguments, data, methods, analysis and conclusions. In your responses, use your own language as much as possible. If you quote directly, you must use proper citation format. I will deduct points if you do not use correct citation format. Type your answers below each numbered item. Be sure that you save your work often so you do not lose anything. I recommend that you save an unaltered version of the assignment and refer to this on occasion to make sure that if you accidentally delete questions as you type your answers, you can re-include the question along with your answer on your final document. Make sure that you answer all of the questions. Some numbered items include more than one question. Remember to look up...
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...& Anita Behera M.phil scholar Ravenshaw university,Cuttack Email: klmnsahoo@gmail.com/ anitabehera44@gmail.com Phone.no-9853555132 In this paper the author had described about the constructivist classroom and how it differs from the traditional classroom. Knowledge is not attained but constructed. This statement is a new challenge in the present classroom. Construction of understanding is a core element in the highly complex process of teaching and learning underpinned by constructivist teaching. Constructivism is the latest buzzword among the teaching community across the world and National curriculum framework (2005) has shown the direction to nit in Indian classroom situation. Constructivism basically a theory based on observation and scientific study about how people learn .the basic idea about constructivism is that the learner must construct knowledge; the teacher cannot supply it. In the constructivist classroom the teacher must encourage students to use active techniques ,e.g. experiments, real world, problem solving , to create more knowledge and then to reflect on and talk about what they are doing and how their understanding is changing. In constructivist classroom focus shifts from the teacher to the students. In constructivist classroom learning is interactive; teachers have dialogue with students. Knowledge is dynamic and changing with experience in constructivist classroom. Students in constructivist classroom are active and work primarily in group...
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...influenced our understanding of sociology. Specifically, the social conflict theory will be referenced. Finally, we will talk about whether or not mass media helps the influence of culture and sociological thinking, and how one begins to understand their own social construction. How does sociology help individuals grow as people? It teaches us that we are all individuals and we are all different, and that we need to be respectful of everybody regardless of color, gender, religion, and culture. If you know more about human behavior, you can become good at recognizing lies, hand gestures, and body language that gives away emotions or feelings (Tennessee State University, 2015). Learning about Durkheim, Marx, Weber, and even Charles Darwin teaches a lot about humans and how we have come to understand one another. People hang around in groups, which can evolve into assimilation, believing the group to be one entity. If you happen to not be a part of that group, you are an outcast. Internalization is taking social norms, roles, standards, and values and injecting them into your own mind (Persell, 1990). Society is deemed...
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...agreed-upon constructivist pedagogy. This article will (1) explore the definition and variations of constructivist theory, (2) present a pedagogy for constructivist teachers of career and technology studies, and (3) compare and relate those pedagogies to the existing standards for powerful career and technology studies as defined by the NASDCTEC. “Constructivism is a topic on the conference programs of virtually all prominent national educational organizations and has been widely described and analyzed in professional journals” (Brooks, 1999). Constructivist theory has been presented in a variety of contexts, and institutions of higher education are implementing constructivist teacher education programs nationwide (Brooks, 1999). So, what exactly is...
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...Proposal for Business Expansion Online Presented to J. Smith Construction Co. J. Smith Construction Company is a small, but talented, general contractor and building company. The company specializes in remodeling and room additions with an emphasis on kitchen and baths. J. Smith has the experience and ability to add residential and commercial building projects, starting from the ground up. It has the personnel and suppliers, in place, to take on several projects, simultaneously. J. Smith has a website built. The basic graphics the company has chosen, the services offered, former customer referrals, pictures of previous jobs completed, contact information, is good. This website is not getting the attention it needs, though, because J. Smith currently does not have any online tools in place to attract a new customer base to it. The company is located in the moderately sized area of Branson, Missouri and has been doing business for about 17 years. The business has held its own for several years, but, a change in location and recessionary times have created a need for growth to survive. An untapped source for growth, Springfield, Missouri, a much larger city than Branson, is about 30 – 40 miles away and should be considered. Due to the recessionary downturn in the economy, marketing funds are limited. Creativity will be needed to stretch available finances. Paying thousands of dollars for ads in a phonebook are costly....
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