...In the UK and the USA, obesity has been labeled as an epidemic. (FAI 2014). Obesity is defined as carrying too much body fat for your height and gender, to the extent that it poses a risk to health. (Chrysalis 2010). People who have tried different ways to lose weight and find none “work”, will seek that “ultimate” solution. With many addictions, the resolving factor is to eliminate them from a person’s day to day living, those being alcohol, drugs etc. (FAI 2014). Food isn’t something that can be eliminated. It would be more effective that a change would need to be considered and an assessment of what the underlying issues are in order for the eating habit to be changed. (Hadley and Straudacher 1996). While the subconscious isn’t a simple power, it is only through permanent changes in this part of your mind that you will experience permanent changes in your life – changes that come automatically and are not painful (Hadley and Straudacher 1996). This would in turn lead to a better life or weight loss in order to maintain a healthy weight and lifestyle. In view of this, this essay will assess Miss E’s issues as presented in the case study. I will describe a treatment plan with an attached initial screed and any ethical issues that may arise. Hypnotherapy is a popular therapy for weight loss. (Chrysalis 2010). Clients may have tried techniques and diets. As an ethical therapist, you wouldn’t jump to any conclusions about the clients weight but obtain information...
Words: 2349 - Pages: 10
...Your Marketing Plan Guidebook Your marketing plan guidebook is designed to help you in developing a mission and vision statement, setting marketing objectives, examining the external environment, performing a situation analysis, selecting and describing a target market, developing marketing strategies and tactical plans and selecting methods to control a marketing plan. 1 YOUR MARKETING PLAN TITLE PAGE Here's your sample Title Page [It's a great idea to put a color picture of your business or product right on the front. But leave room for the following information.] [Your Name] [The month and year the marketing plan is completed] 2 YOUR MARKETING PLAN TABLE OF CONTENTS Here's a sample Table of Contents. Be sure to include the page numbers when you have finished your Marketing Plan. Section: Page Number: I. Mission and Vision Statements II. Company Description III. Marketing Objectives IV. Analysis of the External (Uncontrollable) Environment V. Situation Analysis • Strengths • Weaknesses • Opportunities • Threats VI. Description of the Target Market(s) VII...
Words: 1967 - Pages: 8
...Week 9 Final Project Professional Development Plan Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/aed-201-week-9-final-project-professional-development-plan/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) AED 201 Week 9 Final Project Professional Development Plan Final Project: Professional Development Plan Resources: Introduction to Teaching, Appendix A, and INTASC principles at http://cte.jhu.edu/pds/resources/intasc_principles.htm Review the guidelines in Appendix A. Use Appendix A to help you create a Professional Development Plan—a component that may be added to your professional portfolio. Write a 2,100- to 2,500-word paper composed in Microsoft© Word, include answers to the following questions: What are your goals in the next 5 years? In the next 10 or more years? What steps are necessary to get you to your goals? What obstacles might you foresee and how will you overcome them? What is one principle from the INTASC Principles Web site (http://cte.jhu.edu/pds/resources/intasc_principles.htm ) that you feel you must improve the most to be effective in the education profession? What existing professional development programs might you pursue to address the need to improve in this area? What professional development programs might you enroll...
Words: 4285 - Pages: 18
...-- FREE VERSION -[Company Logo] (if applicable) [Company Name] BUSINESS PLAN [Current Month], [Year] [Name] [Title] [Company Name] [Address 1] [Address 2] [City, State Zip] Tel: [ ] Fax: [ ] Email: [ ] Website: [ ] CONFIDENTIAL No offering is made or intended by this document. Any offering of interests in [Company Name] will be made only in compliance with Federal and State securities laws. This document includes confidential and proprietary information of and regarding [Company Name]. This document is provided for informational purposes only. You may not use this document except for informational purposes, and you may not reproduce this document in whole or in part, or divulge any of its contents without the prior written consent of [Company Name]. By accepting this document, you agree to be bound by these restrictions and limitations. Table of Contents (Right click anywhere on this table and select Update Field after you have completed the plan) .................................................................................................................... ....................................................................................1 I. Executive Summary ................................ ................................ ................................ .................... 1 .................................................................................................................... .........................................................
Words: 1021 - Pages: 5
...CONCEPT SUMMARY (A) Your business summary should be completed last, be no longer than a page and should focus on why your business is going to be successful. Your answers below should briefly summarise your more detailed answers provided throughout the main body of your business plan. The business Under the business summary section enter your: * Business name If you haven't registered your business name, add your proposed business name. * Business structure Enter whether you're a sole trader, partnership, trust or company. * If you're a business and have registered enter your business registration number * Main business location Enter your main business location such as your city/town. Briefly describe the location and space occupied/required. * Date the business was established This is the date you started trading. Whether it was the date you opened your doors or the date your purchased business opened its doors. * List of business owners List the names of all business owners. * Relevant owner experience Briefly outline your experience and/or years in the industry and any major achievements/awards. * Products/services Briefly list the products/services you're selling and the anticipated demand for your products/services. These answers should briefly summarise your answers under the main products/services section. The future Under the future summary section enter your: * Vision and mission statements Your vision statement...
Words: 1540 - Pages: 7
...business plan provides direction, keeps you on track and is usually a requirement when you seek finance. Read Why do I need a business plan to find out how writing a business plan can assist your business. Once you've read Before starting a business plan and conducted research into the feasibility of your new business you're ready to write your plan. We have a number of free templates and downloads to help you get started. This section is based on our free business template and guide and steps through the various areas and information you need to include in your business plan. Your business plan may vary from this depending on the type and structure of your business. Tips when writing your business plan When writing your business plan and before you start using it, consider the following: Do your research - You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you can complete your plan. By having the right information to hand you also can be more accurate in your forecasts and analysis. Determine who the plan is for - Does it have more than one purpose? Will it be used internally or will third parties be involved? Deciding the purpose of the plan can help you target your answers. If third parties are involved, what are they interested in? Although don't assume they are just interested in the finance part of your business. They will be looking for the whole package. Do not attempt to complete your business...
Words: 896 - Pages: 4
...MM522 Marketing Plan Guide MM522 MARKETING PLAN GUIDE Objective This Marketing Plan assignment gives you the opportunity to practice develop an integrated business and marketing strategy for a product or service of your choice. This activity will make the course "come alive" through application of the principles from the textbook, course materials and threaded discussions. Assignments such as this also help you develop business-oriented communication skills. The development of this Marketing Plan is an integral part of the course, and will require several weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to do well on this project is to begin early and work on it consistently throughout the entire course. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information...
Words: 2039 - Pages: 9
...called Precision Auto Detailing. What Frank and Carlson plan on doing was to devote the early part of their day to their auto business while maintaining their 6 to 10 shifts at the packaging company. They both invested a total of $6000 to lease the building and buy tools and equipment. The building is located in a high-traffic area and has established a small base of clientele to whom some were local car dealers. Frank and Carlson kept the part-time employees who were already working there and try to earn other car dealers businesses by making a few phone calls. They wanted to provide their customers with top-notch service by picking up the vehicles they cleaned including inspections before they are returned. The price of their service ranged from $100-$250. Because of the service they provided their business grew rapidly and had to purchase new detailing equipment. The majority of the profits made went back into the company but was not enough to sustain their rapid growth. After running into Carlson he wanted me to explain to him on what he needed to do to get a loan to help finance the growth of their business. In this paper I will explain to Frank and Carlson via e-mail on coming up with a business plan and how to prepare an outline of elements they should include in a business plan. I will also explain to them on what bankers are looking for in a business plan and will offer them advice on what to do when they are ready to present the business plan to the banker. Frank and...
Words: 1260 - Pages: 6
...Business Plan Entrepreneurship is the basis of the American dream. It can be one of the most rewarding occupations. Owning a business, making key decisions, and becoming financially independent are very rewarding benefits. Many people see starting a business as something that they will never be able to do, be it because of finances, interest, or knowledge. If people follow certain steps, entrepreneurship may not be as difficult as originally thought. Starting a small business requires skills, planning, and devotion. Certain skills are beneficial in starting a business. Being able to interact with a variety of people such as customers, vendors, employees, bankers, and lawyers is a must. Another trait required to run a business is being organized. An organized business runs smoothly and is not overrun with paperwork. Stamina is also a must. Business owners can spend twelve to fifteen hours a day working. Training for starting a business can be as simple as reading books and internet business guides. Having a college education in business management is not a must, but it can be very beneficial. Planning for a business is one of the most important steps in entrepreneurship. A business plan is a formal document explaining in detail plans for a financially successful business. Any lender will ask to review the business plan before any money is loaned. This living document generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues A plan will...
Words: 2559 - Pages: 11
...Company Name Marketing Plan Company Address City, State, Zip Phone: Web Site: Contact: Table of Contents Executive Summary 3 Marketing Objectives 3 Goods or Services 3 Resources Needed 3 Projected Outcomes 3 Company Description 3 Strategic Focus and Plan 3 Mission/Vision 3 Goals 3 Core Competency 3 Situation Analysis 3 Internal Focus 3 External Focus 3 Industry Analysis/Trends 3 Competitor Analysis 3 Company Analysis 3 Customer Analysis 3 SWOT Analysis Summary 3 Market – Product Focus 3 Marketing and Product Objectives 3 Target Markets 3 Points of Difference 3 Positioning 3 Marketing Program 3 Product and Product Strategy 3 Price 3 Promotion 3 Place 3 Data and Projections 3 Sales Forecasting Methods Used 3 Sales Data 3 Costs 3 Financial Projections 3 Financial Information Systems Needs 3 Organization 3 Implementation Plan 3 People Required 3 Manufacturing, Financial and Other Resources Needed 3 Timing 3 Evaluation and Control 3 Marketing Information Systems Needed 3 Criterion Measures with Objectives 3 Appendix A: Biographical Sketches of Key Personnel 3 Appendix B: Support Material 3 Executive Summary The executive summary is a concise overview of the marketing plan. It is often the last section of the marketing plan written. Its purpose is to provide the reader with...
Words: 7855 - Pages: 32
...Management Dr. Johnson Strategic Plan No one strategic model fits all organizations, but the planning process includes certain basic elements that all churches can use to explore their vision, goals, and next steps of an effective strategic plan. Strategic planning is a process that helps focus on aligning the unique gifts and resources that God has given your organization to take advantage of your opportunities. For the Christian, this is not simply projection-based planning but the realization that through prayer and obedience you can be a method to help bring about a future that is in position with God’s will. Through prayer, the framework for a plan can be established. We do the planning, but God does the directing. Simply put, a strategic plan is the formal road map that describes how your organization executes the chosen strategy. A plan predicts where an organization is going over the next year or more and how it is going to get there. A strategic plan is a management tool that serves the purpose of helping an organization do a better job, and it improves organizations because a plan focuses the energy, resources, and time of everyone in the organization in the same direction. Strategic planning does not have to be puzzling or time-consuming. In fact, it should be quick, simple, and easily executed. Additionally, strategic planning is not just something you cross off your list of “to-dos”—you must create a custom of strategic thinking, so your strategic planning does not...
Words: 2562 - Pages: 11
...effective business plan | | If your business is all in your head, it's hard to convince lenders, investors and shareholders that you have a credible company and that you'll use their funding well. And that's precisely where a business plan comes in. This highly recognized management tool is basically a written document that describes who you are, what you plan to achieve, how you plan to overcome the risks involved and provide the returns anticipated. Often people think of business plans are limited to starting up new companies or applying for business loans. However, they are also essential to running a business with a clear, well-documented plan. Make it thorough but keep it simple Many entrepreneurs may see putting a business plan together as a daunting task involving hundreds of pages. However, in reality, it should be a concise and structured document that gives readers everything they need to assess your company's project. There's no one guaranteed formula for writing an effective business plan. However, in general you have to show that you're committed to your venture and that you have the expertise, skills and self-confidence necessary to make it all happen. Here's the core content that you should consider. Your business proposal. Include a description of exactly what you're proposing. Ask yourself: who your customer is, what business are you in exactly, what do you sell, and what are your plans for growth? Your unique selling point. Address how your goods or services...
Words: 3320 - Pages: 14
...Entrepreneurship/Business Planning Course Code: FLD 521 PCA Course Description Students create an intra or entrepreneurial plan for the development and growth of a beneficial and profitable venture incorporating the necessary marketing, financial, legal, organizational and administrative components. Course Objectives After completing the course, the student will be able to: 1. Apply acquired business skills (finance, accounting, marketing, management, negotiation, human relations, legal, and administrative) to create an intra or entrepreneurial business plan for the development and growth of a beneficial and profitable venture. 2. Improve on key business skills including writing, oral communications, goal-setting, and organizational leadership and planning. 3. Produce a business planning document that will enable you to successfully implement your Purpose III Constructive Action project. Course Relevance to CA The course introduces the students to business management: planning, organizing, staffing, directing, and controlling that are applicable to managing entrepreneurial or intrapreneurial ventures. This course prepares the students for real life business operations and teaches them practical application of theoretical learning. Course Prerequisite Purpose I Constructive Action Required Textbook: Stutely, R. (2007). The definitive business plan: the fast-track to intelligent business planning for executives and entrepreneurs. Financial TimesPrentice Hall. ISBN:...
Words: 1753 - Pages: 8
...Prepare a business plan It is essential to have a realistic, working business plan when you're starting up a business. A business plan is a written document that describes a business, its objectives, its strategies, the market it is in and its financial forecasts. It has many functions, from securing external funding to measuring success within your business. * The audience for your business plan Many people think of a business plan as a document used to secure external funding. This is important because potential investors, including banks, may invest in your idea, work with you or lend you money as a result of the strength of your plan. There are many other benefits to creating and managing a realistic business plan - even if you just use it in-house. It can: * help you spot potential pitfalls before they happen * structure the financial side of your business efficiently * focus your development efforts * work as a measure of your success The following people or institutions may request to see your business plan at some stage: * banks * external investors - whether this is a friend, a venture capitalist firm or a business angel * grant providers * anyone interested in buying your business * potential partners You should also bear in mind that a business plan is a living document that will need updating and changing as your business grows. Regardless of whether you intend to use your plan internally, or as a document for external people...
Words: 5825 - Pages: 24
...Business Operation: An operational plan is an essential component to a business plan because it tells the reviewer how you plan to get your product/service out to market. All businesses need plans of operation with definitive time lines to accomplish goals and deadlines for reaching those goals. It should involve tracking the progress of sales, the development of employees and profits. It must be flexible. You create a business operational plan by defining several major goals that should be met within the next three years. Write a list of short-term goals needed to support each long-term goal, and then break the plan of action for each large goal into daily, weekly and monthly tasks. Assign these tasks to specific employees and document all the obstacles impeding the process of reaching long-term business goals. Designate time frames for every short-term and long-term goal. Notice what is working and what is not working. Then write an accountability system into the operational plan. Finally Review all business activities and profits you expect for every quarter. Describing your Business In order to prevent your executive summary from being too long, and to give readers more detail on what your business actually does, you'll want to include a business description section in your business plan. You probably spend most of your waking hours (and some of your sleeping hours) thinking about your business. You understand what you do, how you do it and why you do it better than...
Words: 3535 - Pages: 15
