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Wheat Production in Kazakhstan

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Submitted By erda
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1-4 NOVEMBER 2011

Almaty, Kazakhstan www.worldfood.kz

The 14th Central Asian International Exhibition WorldFood Kazakhstan 2011 – FOOD INDUSTRY Post Show Report PAVILION 11 – Food, Drinks Equipment and Technologies Ingredients, Supplements, Spices Packaging, Tare and Labels

Official Support
Ministry of Agriculture, Republic of Kazakhstan KAZAGRO National Managing Holding Kazakhstan Union of Farmers Kazakhstan Union of Poultry Farmers Meat and Dairy Union of Kazakhstan Almaty City Administration

Official Exhibition Opening Ceremony

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At the Official Opening Ceremony, guests and exhibitors were greeted by: 1. Saken KALKAMANOV – Press Secretary, KAZAGRO National Managing Holding 2. Ruslan SHARIPOV – President, Kazakhstan Union of Poultry Farmers 3. Nelli SALIKHANOVA – Deputy Chairperson, Kazakhstan Union of Farmers 4. Wieslaw Osuchowski – Titular Ambassador, Polish Consul General in Kazakhstan 5. Vladislav KLOCHKOV – Consul Advisor, Russian Consulate General in Almaty 6. Vyacheslav KRASIENKO – Bishkek City Vice Mayor 7. Yuri BORODIKHIN – Executive Director, Iteca LLP

Exhibition The total exhibition area of WorldFood Kazakhstan 2011 was 5,893.2 sq. m (in 2010 – 5,007.6 sq. m).

Traditionally, four exhibitions were presented: WorldFood – Food and Drinks, WorldFoodTech – Equipment and Technologies, Ingredients – Ingredients, Supplements and Spices, and KazUpack – Packaging, Tare and Labels. All topics were subdivided into sections and pavilions. Simultaneously with WorldFood, Pavilion 10 nearby hosted AgroWorld 2011 Agricultural Exhibition and WaterTech 2011 Water Technology Exhibition.

WorldFood Kazakhstan 2011 Exhibitors 320 companies from 38 countries:
Austria Azerbaijan Belarus Belgium Bulgaria Canada Chile China Czech Republic Denmark Egypt France Germany Hungary Iran Israel Italy Kazakhstan Korea Kuwait Kyrgyzstan Lithuania Malaysia Moldova Netherlands Norway Pakistan Poland Russia Serbia Slovakia Slovenia Spain Switzerland Turkey UAE Ukraine USA

National stands were presented by companies from Germany, Poland, and France. 2

Which of the statements below would you agree to? - Our company exhibits at WorldFood Kazakhstan to maintain existing business contacts and look for new clients 51% - We are first-timers at WorldFood Kazakhstan, and our main goal is to get information on the market and the industry 38% - WorldFood Kazakhstan is the biggest food exhibition in Central Asia, and our company’s participation is an image-building activity. It is a traditional annual meeting place for our suppliers and clients 24% - The main goal of our company at WorldFood Kazakhstan is direct sales. This will increase our sales volumes WorldFood Kazakhstan 2011 Visitors During its four days, the exhibition was attended by 5,649 professional visitors from Kazakhstan, Kyrgyzstan, Uzbekistan, Turkmenistan, Russia, Azerbaijan, and other countries.
Visitors’ Business Activities:
4% 11% 10% 12% 16% 15% 15% 49% 0% 10% 20% 30% 40% 50% 60%

16%

Financial services Information/consulting services Research and development Design Small wholesale Big wholesale Services Production/processing

Advertising for Visitors
To ensure WorldFood efficiency, an advertising campaign was carried out: - Advertising on four radio stations – Radio Retro, Auto Radio, Love Radio, Love Radio Bishkek. - Street banners (Auezov St., corner of Satpayev St.; Timiryazev St., corner of Baitursynov St.; Gogol St., corner of Furmanov St., Almaty City Airport). - Promo campaigns in malls and business centres. - Advertising and published articles across Kazakhstan, Kyrgyzstan, Uzbekistan, and Russia. - Direct mail of printed invitations to 12,500 addresses in Kazakhstan, Uzbekistan, Kyrgyzstan, and Russia. - E-mail campaign with an e-ticket for the exhibition according to the CIS database of specialists, four weeks prior to the exhibition. - Telephone calls of those specialists in Kazakhstan and Kyrgyzstan, three weeks prior to the exhibition. - SMS sending, one week prior to the exhibition. - A press conference, one day prior to the exhibition, attended by Kazakhstan TV channels, radio stations and printed media.

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Please specify main objects of your visiting

Personal interest Attend work-shops and presentations Monitoring of new product and technologies in the market To sign agreements for purchasing of new products/equipment/services Searching for new product to broaden assortment To establish new business contacts To maintain existing business contacts 0% 10%

15%

12%

49%

22% 36%

62%

26% 20% 30% 40% 50% 60% 70%

Registration Entrance – 400 tenge (3$). Visitors and exhibitors had an opportunity to get pre-registered on http://onsite.iteca.kz/ and get a free personal pass to the exhibition.
Exhibition visitors
CIS, including Russia 8% Far abroad 3%

Are you authorised to sign product/equipment/service purchase contracts?
I can’t influence the decision making 27% I am responsible for decision making 36%

Other cities of Kazakhstan1 5% Almaty 74%
I can influence the decision making 37%

Special Events
1. During WorldFood Kazakhstan, on 2 November, the Vendor-to-Buyer Meeting was held in the format of a business forum and bilateral meetings (B2B) between Kazakhstan manufacturers and foreign buyers. The meeting was jointly organised by Iteca LLP and KAZNEX INVEST National Agency for Export and Investment under the Ministry of Industry and New Technologies of the Republic of Kazakhstan. The event aimed to promote the Kazakhstan processed products in foreign markets.

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2. During KazUpack, on 2 November, the Kazakhstan Packers Conference was held. The main topic of this event was Upgrading Kazakhstan’s Packing Industry. The Role of the Packing Sector in the Shaping of a Sustainable Development Model. Organisers: Iteca LLP and Kazakhstan Association of Packers. 3. During AgroWorld 2011, which took place in Pavilion 10, on 3 November, a conference was arranged: Cattle Breeding, Poultry Farming, Veterinary Medicine – AgriCA 2011. The conference was sponsored by TechnoKaz Elmi LLP and Kormovik LLP. 4. The Night Reception was held on Day Two, 2 November, at the InterContinental Almaty Hotel. The Night Reception included an Award Ceremony for the 13th Professional Food and Drink Tasting Competition The Best Products of WorldFood 2011. Also, awards were given to winners of The Best Stand Design Competition.

Diplomas for the Best Stand Design went to:
WORLDFOOD KAZAKHSTAN 2011 1. NPP Berta LLC – The Most Hospitable Stand 2. Polish Information and Foreign Investment Agency (PALILZ) – A Bright National Debut and The Busiest Agenda 3. Progast – The Most Conspicuous Stand 4. Group of Companies: Nur Ansar, KazTechnology Pak, PSS Svidnik – The Most Consolidated Stand 5. SP Vitmark-Ukraine LLC – The Juiciest Stand 6. Scandinavian Tobacco Company – The Most Stylish Stand 7. Karachinsky Istochnik LLC – The Most Attractive Stand 8. Yedinaya Torgovaya Sistema - Kazakhstan LLP – The Brightest Stand KAZUPACK 2011 1. Kazakhstan Kagazy – For the Creative Product Presentation 2. InterMultiService – The Most Innovative Presentation Information Support Magazines, Newspapers and Other Specialised Media: Menedzhment Kachestva TS Domashniy EuroBAK Association WorldMonitor/EuroBAK, magazine Kapital.KZ, newspaper

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Ducat BeTop (technical support) AMS Commerce/MediaSystems Gurman Almaty-Astana, magazine HoReCa, magazine Restorany Astany Yellow Pages of Kazakhstan Nalogi i Finansy InfoCenter Assortiment Srochno Trebuyutsya National Business, magazine Delovoi Kazakhstan, newspaper HORECA Magazine Grossbukh Mir Kachestva Russian Food & Drinks Market Optovy Rynok Sibiri Molochnaya Reka Myasnoi Ryad Internet Support: www.oborudinfo.ru www.gazeta.kz vseproizvodstvo.ru GoodsMatrix.ru infodrink.ru i-news.kz ropt.ru piginfo.ru nur.kz www.horeca.ru menu.kz WorldFood Kazakhstan Team Tatyana Shaposhnikova – Project Director (Iteca, Kazakhstan) Tony Higginson – Project Director (ITE, London) Anna Bychkova – Project Manager (Iteca, Kazakhstan) Alyona Aprosimova – KazUpack Exhibition Manager (Iteca, Kazakhstan) Olessya Makarenko – Tasting Competition Coordinator (Iteca, Kazakhstan) Andrew Burman – Exhibition Manager (ITE, London) Simone Schoch – Director, Food Exhibition Division (GIMA, Germany) Mariola Macczak – Project Manager (ITE, Poland) Berna Ciftcioglu – Manager, Food Exhibition Division (EUF, Turkey) Grace Jia – Project Manager (ITE, China) Viktor Linovitskiy – Exhibition Manager (Iteca Ala-too, Kyrgyzstan) Samir Elhajj – Project Manager (ITE, Dubai)

On behalf of the organisers, we would like to thank all those who contributed to organising and holding WorldFoodKazakhstan 2011.
We will be happy to see you at the 15th Central Asian International Exhibition WorldFood Kazakhstan 2012

on 6-9 November 2012.
For a complete version of reports and exhibition statistics, please visit www.worldfood.kz

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